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What you can learn from Madonna about reinvention Maria Botta closeAuthor: Maria Botta Name: Maria Botta Site: About: After a successful career as a Producer, Maria decided to go back to school to achieve one of her long held dreams - an MBA in Global Management. She attended Thunderbird School of Global Management in the Geneva, Switzerland program. Maria inherited her intellectual curiosity and sense of adventure from her Cuban parents. Growing up, her family lived abroad and traveled the world - by the twelfth grade, Maria had been to 9 schools in 3 different countries, and studied in English, Spanish and French - never missing a beat ...... although living abroad in those days meant missing some ”important” American pop-culture. Once Maria completed a BA in Art History from Mt. Holyoke College, she began her career at a local TV affiliate in Miami, within a year, she left to New York to seek fame and fortune on Madison Avenue. Maria

worked on the Account side and briefly on the client side. After returning to Miami, she worked at Telemundo Network, and established a Department that managed all of the client sponsored content. After the shows where canceled, Maria packed her bags and was off to shoot a short film in Guatemala City and the colonial city of Antigua. The short was screened at the Tribeca Film Festival and won several Awards. Maria hasproduced hundreds of commercials for US companies and global clients. This has taken her to locations throughout the world. Maria has also produced for TV, corporate videos, short films, documentaries, online content and worked on several feature film projects. Her forte has been in managing global teams and logistically challenging projects - always coming up with creative and sometimes unorthodox solutions to challenges. Other career highlights include; working as the Senior Producer on the Army’s US Hispanic initiatives for 3 years, Executive Producer for the launch team of Nickelodeon Latin America, and the launch team for SKY Latin America. As an entrepreneur, she has founded 2 companies, most recently LA based Reel Reps, a marketing and sales company specializing in B2B. Under her leadership, she grew the client base and sales in one year, exceeding projections by over 40%. Maria believes that the old paradigms in advertising and communication are evolving, and that new business models are being shaped, advertising is moving into a new space where the convergence of advertising and entertainment meet. In order to succeed in this new order, businesses must take advantage of global resources and talent, and have a global mindset. Maria is excited about the next chapter in her career, her professional experience, relationships and education make her uniquely poised to take advantage of the new business environment.See Authors Posts (20) Topics: Business, Career, Leadership, Marketing, Mentors & Motivators, Networking, Technology, Work-Life Balance Veiw all posts written by Maria Follow Maria on Twitter “That we are responsible for our own fate, we reap what we sow, we get what we give, we pull in what we put out. I know these things for sure” Madonna

My favorite “mistresses” of reinvention is Madonna – SAY WHAT YOU WILL ABOUT HER – HATE HER OR LOVE HER, she has been through more “re-births” physically, creatively, personally and in business than any other public figure I can think of. When Madonna came on the scene in the 80’s, she was young, defiant and unconventional, she had fame, fortune and POWER. She showed the world that she was going to achieve it all – on her own terms, making her own choices. I admired her then, and 3 decades later, I still do. She is a highly diversified business powerhouse and yet still takes risks – from acting, launching ‘Material Girl’ (a new line of clothing with her 14 year old daughter Lourdes), to dating men half her age without any care for public opinion. She has had much success, a good deal of controversy and a fair amount of public failure too – but she keeps on going. At 53, she CONTINUES TO inspire, including a whole new generation of women. “I think that Madonna was a great inspiration for me…. If I had to examine her evolution

through time, I think she reinvented her clothing style and music with success every single time. And at the same time remained a real force in entertainment in the whole world.” Rihanna

What can we learn from Madonna about reinvention? Reinvention is at the core of who Madonna is professionally and personally, one could say it is part of her brand as much as her sexuality. One of the most important things about reinvention is that your CHANGE should be CONSTANT and WITH PURPOSE. When I say CONSTANT, I mean both huge changes and the constant necessary refinements. And with PURPOSE, don’t make change for the sake of CHANGE – have a purpose in mind, how does the change fit within the final outcome you desire???

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Be accountable for your SUCCESS and FAILURE – TAKE CONTROL OF IT. CREATE something new from something old, OBSERVE opportunities, LISTEN, LEARN. Live your life with PASSION!!!! Take the lessons you LEARN FROM FAILURE and apply them towards success. NEVER APOLOGIZE FOR TRYING SOMETHING NEW, (not even to the recruiters who ask you why you deviated from your professional track). BE HONEST – WITH YOURSELF about who you are, and what you love to do. TAKE RISKS – when you can, and they make sense to you. LISTEN to your gut – follow your HEART. Know your CORE VALUES, PREFERENCES, INTERESTS – be true to those. ASK FOR HELP to make changes and become who YOU want to be. The ONLY PERSON YOU CAN COUNT ON TO MAKE CHANGE = YOU. BE BOLD AND BE BRAVE, (I’m not suggesting you wear the GAULTIER CONE BRA….. but it did work once) NO doesn’t necessarily mean NEVER. DO NOT listen to criticisms that are intended to knock you down. LISTEN to critiques that help you refine your REINVENTION. CREATE FULFILLMENT by FINDING the right fit for your dreams. BE FEARLESS

A mantra to start the day, on the road to reinvention

Nora Roberts – Novelist Related posts: 1. 2. 3. 4. 5.

What roads lead to career and life reinvention? Listen and Learn from Women Entrepreneurs in IT Learn About the Chinese Market Through Cultural Immersion YOUR personal image is part of YOUR personal brand Desire to Lead for Change

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Comment by Susanne Schropp 2011-09-03 14:26:17 This is the second excellent post I’ve read by Maria Botta (the first one being I found it very inspiring and perfect for what webgrrls stands for. Thank you! Reply to this comment

Comment by Maria Botta 2011-09-07 22:12:51 Thanks so much Susanne! I look forward to more of your comments and thoughts on my posts. Best – Maria Reply to this comment

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