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A Creative Mindset Can Help Your Business By Maria Botta | Apr 12, 2012 The vital role creativity plays in business, innovation and solving problems.

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The role of creativity in business and innovation is a topic often discussed of late. Creativity in business is not only about product innovation, but can help Hispanic businesses create ways to work smarter and improve the quality of life, helping redefine our world. In my work as a creative consultant, I often see how people struggle to understand how a creative approach can help a business grow. I tell them, in today’s economy, I can’t imagine a thriving business that is not looking creatively at itself. I don’t think anyone can argue, that our “business psyche” is in a major shift, a critical time when we are moving from an era where siloed thinking, traditional hierarchy and top-down change ruled, where a separation and sometimes antagonistic relationship existed between “serious” business and creativity. Many companies still don’t understand the how or why of making creativity part of their business culture, but there are hopeful signs—more conservative companies are hiring creative consultants in the hopes of developing creativity as part of their culture, and business schools are starting to teach creativity as part of entrepreneurship. In one of my favorite business books, “A Whole New Mind,” Daniel H. Pink suggests that the era of “left brain” dominance, and the Information Age that it engendered, are giving way to a new world in which “right brain” qualities, including inventiveness, empathy and meaning predominate—qualities more closely associated with creative types like myself. While there is no doubt that creativity is one of the most important ingredients for a successful start-up, it is also one of the most important success criteria for anybody involved in business leadership. In an IBM survey of more than 1,500 chief executive officers (CEOs) from 60 countries and 33 industries worldwide, CEOs overwhelming ranked creativity as the number one most important quality to successfully navigating an increasing complex world. Pages: 1 2 3

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Risky Business • Highlights The left-brain dominated workplace is making way for some right brain creativity. The change represents a major shift in our “business psyche” as organizations seek to merge creativity and “serious business.’”

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