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MONDAY

12 May

at 6.30 pm – 8.00 pm

TURNING HARD CORE PUBLIC SERVICE CONTENT INTO EVENTS Content defined as strictly public service is sometimes thought of as hard to sell. Let’s challenge this thought and discuss how demanding genres and projects can be made to reach out in new ways. Learn more about how public service content and Pisa results correlate. Be inspired by smart packaging solutions, engaging event recipes, social media strategies and buzzcreating international simulcasts. Be part of the movement yourself by introducing an idea that could go global! Case Studies: (4 x 15’) •

Docventures: How two tough guys re-package documentaries and turn second screenings into interactive events (Yle, Finland). Presenters: Riku Rantala (Journalist/Producer, Finland) Tuomas Milonoff (Journalist/Director, Finland)


How a threatened Norwegian symphony orchestra saves itself and spawns new formats – from popular reality series to modern village events (NRK, Norway). Presenter: Arild Erikstad (Executive Producer, NRK/President, IMZ, Norway)

Suomi Areena: How political live debates become big events in groovy surroundings (MTV3, Finland). Presenter: Esa Nieminen (Producer MTV3, Finland)

Le Jour le plus Court: Check out this great French short film initiative that started travelling on its own. Should your TV station participate? (France, Canada, Czech Republic and many more.) Presenters: Roland N’Guyen (Producer, France) Catherine Colas (Commissioning Editor, Arte/ZDF, Germany)

Discussion + more ideas that could go global! Moderator:

Mårten Svartström (Producer, TV host)

Co-moderator:

Liselott Forsman


Turning hard core public service content into events