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Femme Maison v2.0

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is

it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


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Femme Maison v2.0 Fashion is a tough business. Making it big in

this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 3 column

Femme Maison v2.0 Fashion

is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clo-

thes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women

and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 4 column

Femme Maison v2.0 Fashion is a tough bu-

siness. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fanta-

sies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique

Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five

words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


Femme Maison v2.0

A4 A3 LAYOUT: 5 column

Fashion is a tough business. Making it big in this indu-

stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful

and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


Femme Maison v2.0

A4 A3 LAYOUT: 6 column

Fashion is a tough business. Making it big in this indu-

stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encou ragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

So where does the small town girl draw her inspiration from? “I am a big fan of photographers

and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind scenes who help her create design by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each collection and she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiencesshe faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion! she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 7 column

Femme Maison v2.0

Fashion is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. The prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success tes as it directly relates to behind her label goes not only to her the challenges and expebut also to the team behind the scenes riences she faces in her who help her create designs by giving life. Her future plans intheir creative input, support and difclude establishing her laferent points of view. A lot of thought, bel in Paris and creating care and precision goes into creating designs which leave a laeach collection and she has deep-roosting impression in the ted connections to each piece she crea world of fashion!


A4 A3 LAYOUT: 8 column

Femme Maison v2.0

Fashion is a tough business. Making it big in

this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. One such designer I came across on notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by sh When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age. owing off her sensual side.

The prospect of Fashion was more daunting

than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”.

She goes on to say that even the name ‘Fem-

me Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs

by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deeprooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.

Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 9 column

Fashion is a tough business. Making it big in this in-

dustry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist.

Femme Maison v2.0

It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

One such designer I came across on notjustalabel.

George Bezhanishvili soon after graduacom who is worth mentioning is Franziska Fürpass. ting from her fashion design school in 2009. The creative genius behind the fashion brand “Fem- Femme Maison which means ‘house for women’, was created keeping in mind a strong me Maison” which she started with her partner confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

The prospect of Fashion was more daunting than

exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.

Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful and raw ”.

In all modesty she says the success behind her label

goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece

she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


Femme Maison v2.0 Fashion is a tough business. Making it big in this indu-

stry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist.

One such designer I came across on notjustalabel.com

who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili

The prospect of Fashion was more daunting than exci-

ting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed.

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It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd. soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label.

Her latest collection was in-

spired by the paintings and illustrations of the renowned Dante Gabriel Rossetti. When asked to describe her latest collection in five words, she says, “ Elegant, pure, emotions, colourful

and raw ”.

In all modesty she says the

success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and

different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each pieceshe creates as it di-

rectly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 11column

Femme Maison v2.0 Fashion

is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

She was more interested in drawing and creating

new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics One such designer I came across on through their work”. She goes on to say that even notjustalabel.com who is worth mentio- the name ‘Femme Maison’ was inspired by one of ning is Franziska Fürpass. The creative the sculpture series by Louise Bourgeois, who is genius behind the fashion brand “Femme one of the chief sources of inspiration for the label. Maison” which she started with her part- Her latest collection was ner George Bezhanishvili soon after gra- inspired by the painduating from her fashion design school in tings and illustrations 2009. Femme Maison which means ‘house of the renowned Dante for women’, was created keeping in mind Gabriel Rossetti. a strong confident woman who indulges When asked to descriin her fantasies by showing off her sen- be her latest collection in five words, she says, “ sual side. Elegant, pure, emotions, When questioned about how her love for colourful and raw ”. In fashion began, she goes on to tell me a lit- all modesty she says the tle bit about her past. She was born in Sty- success behind her label ria, Austria in 1983. She started studying goes not only to her but Fashion Design at a very young age. The also to the team behind prospect of Fashion was more daunting the scenes who help her than exciting for Franziska as she did not create designs by giving their creative input, supparticularly enjoy sewing clothes. port and different points of view. A lot of thought, care and precision goes into creating each she has Her future plans include establishing her la- deep-rooted connections to each piece she creates bel in Paris and creating designs which leave as it directly relates to the challenges and experiena lasting impression in the world of fashion! ces she faces in her life.


Femme Maison v2.0

A4 A3 LAYOUT: 12 column

Fashion is a tough business. Making it The

big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cutthroat field of fashion for years and have mastered the most important do’s and don’ts that exist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

prospect of Fashion was more daunting than exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcoming and supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.

One such designer I came across on When asked to describe her latest collection in five

notjustalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a

words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her create designs by giving their creative input, support and different points of view.

very young age. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life. Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!


A4 A3 LAYOUT: 13 column

Femme Maison v2.0 Fashion

The prospect of Fashion was more daunting than

red the most important do’s and don’ts thatexist. It is a challenge for the up and coming fashion designers to keep up to date with the current trends being showcased in the Milan, Paris, New York fashion weeks and also have their own USP which makes them stand out among the crowd.

and painters who portray women and their characteristics through their work”. She goes on to say that even the name ‘Femme Maison’ was inspired by one of the sculpture series by Louise Bourgeois, who is one of the chief sources of inspiration for the label. Her latest collection was inspired by the paintings and illustrations of the renowned Dante Gabriel Rossetti.

is a tough business. Making it big in this industry is not as easy as it may seem. Why is it that we only hear about the big fashion brands and designers often and never about emerging young designers? It is because these fashion patrons have lived in this cut-throat field of fashion for years and have maste-

exciting for Franziska as she did not particularly enjoy sewing clothes. She was more interested in drawing and creating new designs. With the encouragement of her family who were very forthcomingand supportive of her dreams, she moved to Vienna in 2004 to study in the Fashion Department under Raf Simon and Veronique Branquinho at the University of Applied Arts. This is where her whole perception of fashion changed. So where does the small town girl draw her inspiration from? “I am a big fan of photographers

One such designer I came across on notju- When asked to describe her latest collection in stalabel.com who is worth mentioning is Franziska Fürpass. The creative genius behind the fashion brand “Femme Maison” which she started with her partner George

five words, she says, “ Elegant, pure, emotions, colourful and raw ”. In all modesty she says the success behind her label goes not only to her but also to the team behind the scenes who help her crea-

Bezhanishvili soon after graduating from her fashion design school in 2009. Femme Maison which means ‘house for women’, was created keeping in mind a strong confident woman who indulges in her fantasies by showing off

te designs by giving their creative input, support and different points of view. A lot of thought, care and precision goes into creating each she has deep-rooted connections to each piece she creates as it directly relates to the challenges and experiences she faces in her life.

her sensual side. When questioned about how her love for fashion began, she goes on to tell me a little bit about her past. She was born in Styria, Austria in 1983. She started studying Fashion Design at a very young age.

Her future plans include establishing her label in Paris and creating designs which leave a lasting impression in the world of fashion!

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