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IDENTITY MANUAL


Table of Contents Logos Logo Redesign.......................................4 Logo Variations......................................5 Color Swatches.......................................6 Typefaces..............................................7 Clearance...............................................8 Logo Use...............................................9 Logo Abuse..........................................10

Uniforms Home Uniforms.................................... 15 Away Uniforms.................................... 16 Home Warm-Up Jackets....................... 17 Away Warm-Up Jackets....................... 18

Environmental Basketball Court..................................23 Billboard.............................................24 Arcade Game......................................25

Stationery

Promotional

Logo Files

Letterhead........................................... 12 Business Card and Envelope................. 13

T-shirts................................................ 20 Hats and Basketball............................ 21

Logo CD..............................................26


LOGO


LOGO redesign The idea of the new design is to create a logo that highlights the 2011 NBA All-Star Game as an entertaining event as well as highlights the host city of Los Angeles and host team Los Angeles Clippers. To create this effect the colors of the host team were chosen as well as familiar imagery that represent the host city.

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Logo Variations 1a. Primary Logo Color 1b. Primary Logo Black and White 2a. Secondary Logo Color 2b. Secondary Logo Black and White 1a

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COLOR SWATCHES Pantone 186 C = 0 M= 100 Y = 81 K = 4

R = 227 G = 24 B = 55

Pantone 294 C = 100 M= 58 Y = 0 K = 21

R = 0 G= 85 B = 150

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TYPEFACES ITC Machine BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Bauhaus Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Clearance A minimum amount of space around the main logo is required. Use the height of the letter A to determine the amount of space that is required.

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A minimum amount of space around the secondary logo is required. Use the height of the star to determine the amount of space that is required.

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Logo Use The secondary logo colors may be rearranged if needed

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Logo ABUSE Do not skew or change colors of the primary logo and do not change the orientation of the secondary logo.

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STATIONeRY


Letterhead

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Staples Center 1111 South Figuerora Street Los Angeles, CA 90015

Letterhead should be printed on 8.5 x 11 paper. Logo used should be the primary smallMarcus 1 inch color logo. Typeface used should Binion (213) 742-7100 be Bauhaus Medium in 12 point in the color mbinion@staplescenter.com Pantone 186. Color of stripes are Pantone 186 and Watermark is the medium size Staples 294. Center 1111 South Figuerora Street secondary logo with an opacity of 10%. Los Angeles, CA 90015

Staples Center 1111 South Figuerora Street Los Angeles, CA 90015

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Business Card And Envelope Business Card should be printed on 3.5 x 2 card stock. Logo used on front of business card should be the primary color logo small size. Typeface used should be Bauhaus Staples Center 1111 South Figuerora Street Medium 12 point Pantone 186 for color. Los Angeles, CA 90015 O Secondary logo printed on the back of the SA 01 N G ELES 2 card using the one color variation should be Staples Center sized according toSouth business 1111 Figuerora Streetcard as shown. Los Angeles, CA 90015 Pantone 294 used for color on back of O SA 01 N G ELES 2 business card.

Marcus Binion (213) 742-7100 mbinion@staplescenter.com 1

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Envelope size is 9.5 x 4.125. Logo used should be the primary color logo small size. Typeface used should be Bauhaus Medium 12 point Pantone 186 for color. Secondary logo printed on the flap of envelope using the one color variation should be sized according to flap as shown. Pantone 294 used for color of envelope flap.

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Staples Center 1111 South Figuerora Street Los Angeles, CA 90015

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Staples Center Marcus Binion 1111 South Figuerora Street (213) 742-7100 Los Angeles, CA 90015 mbinion@staplescenter.com

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Staples Center 1111 South Figuerora Street Los Angeles, CA 90015

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UNIforms


Home Uniforms

Home Uniforms will use the secondary logo in the front left corner of the jersey and on the rear of the shorts. Gradient of Pantone 186 is used to highlight the players number and streaks down the side of the shorts. Star pattern on jersey and shorts is used at 70% opacity.

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Away Uniforms Away Uniforms will use the secondary logo in the front left corner of the jersey and on the rear of the shorts. Gradient of white is used to highlight the players number and streaks down the side of the shorts. Star pattern on jersey and shorts is used at 70% opacity.

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Home Warm-Up Jackets Home Warm-Up Jackets will use the primary logo in the front left chest of the jacket and secondary logo should be used on the rear neck. Gradient of white is used to highlight the team name on back of jacket. A tonal star pattern with an opacity of 70% is used to decorate the sleeves.

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Away Warm-Up Jackets Away Warm-Up Jackets will use the primary logo in the front left chest of the jacket and secondary logo should be used on the rear neck. Gradient of white is used to highlight the team name on back of jacket. A tonal star pattern with an opacity of 70% is used to decorate the sleeves.

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promotional


T-shirts T-shirts sold in variations of home team colors and away team colors. Third variation printed with the secondary logo on the middle chest of black t-shirt. THE

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Hats and Basketball Home and Away Color Hats. Secondary logo displayed on front of hat and primary logo displayed on back of hat.

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Commemorative Basketball with primary logo displayed on front and secondary logo displayed on back.

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environmental


Basketball Court This is the court where the All-Star Game and surrounding events will be played. Primary Logo will be used at center court with the secondary logo used in the top left corner and bottom right corner. The host city name is printed behind both baskets using Bauhaus Medium.

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Billboard This is a sample billboard that is to be displayed on highways across Los Angeles to promote the game. The primary logo should be used prominently.

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Where the stars come out to play February 12–15 2011

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Arcade Game Arcade game be positioned inside the arena where the event is being held for people in attendance to play at their leisure. Primary logo printed on the front of game with secondary logo printed on both sides of game. Imagery used to promote the game will appear on both sides of the basket cage.

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Logo Files


NBA All Star 2011 Corperate Identity