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The Types of Business Signs For Marketing Your Company


Business signs serve in the interest of promoting the business as well as its brand, products and services to its target audience. Business signs also come in a wide variety of sizes, shapes and applications. Choices include standalone signs like vinyl and fabric banners, metal signs like A-frames and yard signs with metal holders, as well as electrical signs like sign cabinets, push-through letter sign cabinets, and channel letters. Know what your purpose is, list out your specific requirements, and the manufacturer of business signs will address your needs and wants in the list of requirements you have for your business.


Firstly: Vinyl and fabric banners serve to market your company.Your choices are plenty from square or custom shape vinyl signs on aluminum composite material attached to the wall or hanging from the ceiling to fabric banners for interior purposes. You will love the effectiveness with which these signs can be used to enhance your business in indoor and outdoor settings. You can hire a graphic artist to design some extraordinary designs to compliment your business and the desired message you are conveying to your target audience.


Secondly: Metal A-frames and yard signs with metal sign holders are used for outdoor settings. These signs are used on the sidewalk and put in the yard in front of a business. Both of these business signs are popular among business people because of their portability, durability and versatility. You can easily change the graphics and text on these these signs by changing the insert for the A-frame and using a coroplast (plastic) material for the yard sign. These types of signs are made for harsh weather. They can last many years. They will not fade, crack, or warp under extreme weather condition. They can maintain their original look for a very long time. This is good for your image too when the customer sees that the sign is free of defects. This conveys the message to your customers that you pay attention to detail, and that you care about good quality products.


Thirdly: Electrical business signs can be seen at night. The sign can be internally lit with neon or LED. There is three types of business electrical signs. The first(1) type is the sign cabinet type. This is the type of cabinet that use an acrylic or lexan (hard plastic) for the face of the sign. The type of graphics used for this type sign are translucent cut vinyl or digital vinyl. The difference between the two is the translucent cut vinyl is used for pantone solid colors, and the digital vinyl is used for multi-colors and gradations graphics. In addition, you can change the acrylic piece if you want to change the graphics. The sign cabinet can be shaped into various forms with many color choices.


The second(2) type of business electrical sign is the pushthrough type sign cabinet. This type is where the actual letters and logo is push-through the aluminum face to protrude about 3/4" of inch. The acrylic material that is push-through can be colored with translucent vinyl. The vinyl is applied directly on top of the acrylic letters and logo to give the desired color effect. However, the drawback on this type of sign is that you cannot change the face and replace with another face to change the graphics because this type of sign requires welding of the face to the rest of the sign cabinet.


The third(3) type of business electrical sign is the channel letter type. These letters are individually cut for each letter and logo. The smallest letter height for this type of sign is 4.5" in letter height. You are limited in the type of letters and logos that can be cut out using this method. But, you have many choices in colors for the letters and logos. You can either use the acrylic color for the face of each letter or you can use translucent vinyl on the letter, depending on what type of look you want to achieve.


My sources: http://www.signarama-of-canada.com http://ezinearticles.com/?The-Types-of-Business-Signs-ForMarketing-Your-Company&id=8078488

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