VinaCapital brand architecture Sub-brand, Co-brand and product lines
1. Sub-brands When a new company belonging to VinaCapital Group is established, its name will be composed of the prefix “Vina” followed by the subject indicating the type of company. There is no space between the prefix and subject. The subject begins with a capital letter. Future sub-brands that have external/retail clients may use the shield (to be determined later). Examples: VinaBank, VinaMoney. Current sub-brands do not have external clients and therefore do not use the shield. These companies exist as consultants/services to VinaCapital Group and the funds. They begin with “VinaCapital” followed by subject indicating their area of work.
2. Co-brands When a new legal entity is established that allies VinaCapital with another enterprise, the co-brand should follow these principles: VinaCapital > 50 percent stake Co-brand should be VinaCapital + partner brand name. Partner > 50 percent stake Co-brand should be Partner brand name + VinaCapital.
Programme overview
3. Product lines Fund names should begin with “VinaCapital” and will normally begin “VinaCapital Vietnam” (plus sector or fund type) for any funds focused on investment in Vietnam. Examples: VinaCapital Vietnam Opportunity Fund Limited, VinaCapital Vietnam Fixed Income Fund
There will be exceptions: DFJ VinaCapital L.P. (VinaCapital majority-owned), follows the pattern of all Draper Fisher Jurvetson partnerships – it begins with “DFJ” given the global recognition of this venture capital brand.
Examples: VinaCapital Real Estate Ltd, VinaCapital Investment Management Ltd.
VinaCapital Group Brand Identity Guidelines
7