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Brand Identity Guidelines


Published in 2009 More information www.vinacapital.com Helpdesk brand.helpdesk@vinacapital.com Š 2009 VinaCapital Group All rights reserved


Contents

Programme overview

PROGRAMME OVERVIEW Letter from the CEO 2 Why was the VinaCapital Group Identity Programme created? 3 What is the VinaCapital Group Identity Programme? 4 Who is included in the VinaCapital Group Identity Programme? 5 VinaCapital brand architecture 6-7 GRAPHIC SYSTEM Group signature arrangement The shield Group signature content Group signature construction Signature colour specifications Usage background colour Incorrect usage background colour Incorrect logo usage Signature clear zone Group signature sizes Operating company names specifications Product line specifications Sub-brand specifications Co-brand specifications Application colour specifications Typography (for English version only) Typography for day to day communications Photography style

VinaCapital Group Brand Identity Guidelines

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23-24 25 26 27-28

STATIONERY Business card Standard letterhead Standard letterhead – continuation sheet Standard letterhead – without address Fax form Monarch envelope Small envelope Small envelope with window Internal envelope Notes Email template “With compliments” slip DOCUMENT LAYOUT GUIDE Page setup guide Letterhead layout Press release layout Memorandum Fax form layout Size of documents and literature Report layout guide ADVERTISING Print advertisement – horizontal version Print advertisement – vertical version Recruiment print advertisement Interface web template TV end frame

31 32 33 34 35 36 37 38 39 40 41 42

44 45 46 47 48 49 50

52-53 54-55 56-57 58 59

PRESENTATIONS Powerpoint presentation template Pitch book/ board papers/ investment proposals template Colour in Microsoft Office Charts and graphs in presentations Charts and graphs in presentations - do not LITERATURE Grids Brochures Layout template (flyers, reports) BRANDED MERCHANDISE Pins Hats T-Shirts Raincoat Umbrellas

61-62 63-64 65 66-69 70

72-74 75-76 77

79 80 81 82 83


Programme overview

Letter from the CEO 2 Why was the VinaCapital Group Identity Programme created? 3 What is the VinaCapital Group Identity Programme? 4 Who is included in the VinaCapital Group Identity Programme? 5 VinaCapital brand architecture 6-7


Letter from the CEO

Programme overview

VinaCapital Group is the leading asset management, investment banking and real estate consulting firm in Vietnam. Our brand name is one of the most recognised in the country. Our brand is more than a logo or company name. The VinaCapital Group brand is a combination of results and reputation that creates trust and confidence in our company among investors overseas and our partners and the public at large in Vietnam. This trust and confidence is crucial to the success of our company. Given that our brand is so important, these VinaCapital brand identity guidelines are a valuable tool to help build and maintain the reputation of our company. These guidelines set out the precise means to graphically display the VinaCapital shield and name (ie. the company logo), the names of our funds, and the colours and visual elements appropriate for all company material, whether printed or digital.

VinaCapital Group Brand Identity Guidelines

These guidelines are an important tool we can use to shape the perceptions of our investors, partners, and the public. Therefore, it is very important to ensure that all staff members are familiar with these guidelines, use them consistently, and share them with any graphic design or media firm employed by the company. The corporate communications team is available to answer any questions you have at brand.helpdesk@vinacapital.com. Our company’s branding is distinctive, instantly recognisable and highly respected as a mark of quality. Maintaining this exclusive position is a responsibility of every member of staff. Sincerely,

Don Lam Chief Executive Officer VinaCapital Group

2


Why was the VinaCapital Group Identity Programme created?

Programme overview

The Programme was created to achieve the following objectives: • Create an accurate perception of the company and to broaden awareness of the diversity of VinaCapital Group. • Maintain and further strengthen the Company’s reputation, particularly the image of innovation, dynamism and reliability. • Unify the Company’s identity through an easy-tounderstand and easy-to-apply system of identity standards.

VinaCapital Group Brand Identity Guidelines

3


What is the VinaCapital Group Identity Programme?

The largest of values originate from the smallest of details. The VinaCapital Group Identity Programme describes all the details needed to maintain our brand. The Programme includes three parts: naming standards, graphic standards, and application standards. The fundamental principle of the Programme is the consistent and correct implementation of the standards.

Programme overview

Naming standards This section provides guidelines on the accurate use of the names of our master brand, sub-brands and cobrands. The goal is to ensure our names are accurately and easily understood. Graphic standards These detailed visual standards will unify the presentation of our brand and help to improve the perception of the Company. Application standards The final part of the Programme details the correct use of the naming and graphic standards for all types of media.

VinaCapital Group Brand Identity Guidelines

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Who is included in the VinaCapital Group Identity Programme?

If you use the name “VinaCapital” to identify or promote your product, service, department, operation or project, in any way, then the VinaCapital Identity Programme applies to you.

Programme overview

Yes

No

If you use the name “VinaCapital” to identify or promote your product, service, organisational division, or project – whether internal or external to the Company – then the VinaCapital Group Identity Programme standards and guidelines apply to all your communications, from letterheads and business cards to advertising, promotional materials, and signs.

The VinaCapital Group Identity Programme standards do not apply to you if you make no reference to the name “VinaCapital” in your product, service, organisational division, or project.

The VinaCapital Group Identity Programme provides standards and guidelines controlling the use of the name “VinaCapital” and the monogram (shield) in all media.

• In copy (such as in the body of letters) and conversation (such as in sales presentations), use the correct communicative names for VinaCapital, its components and affiliates.

Everyone with responsibility for creating, purchasing, or managing communications for the Company and its operating units and affiliates – both VinaCapital employees and their authorised suppliers – should carefully review and apply the principles and standards contained in the VinaCapital Group Identity Programme documents.

However, as the VinaCapital identity is trademarked, the following still apply as obligations in support of the VinaCapital Group Identity Programme:

• In designing communications, avoid using VinaCapital Identity Programme elements such as: - The graphic signature structure - Signature typography - The corporate colours - Programme typography

Note: In all media, all users of the Company’s trademarks and service marks are subject to the use and protection guidelines in these documents.

VinaCapital Group Brand Identity Guidelines

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VinaCapital brand architecture

Programme overview

Master brand

Sub-brand

Co-brand

Service lines

Capital Markets • Private Equity • Real Estate Infrastructure • Venture Capital • Fixed Income • Securities

Products lines

VinaCapital Group Brand Identity Guidelines

6


VinaCapital brand architecture Sub-brand, Co-brand and product lines

1. Sub-brands When a new company belonging to VinaCapital Group is established, its name will be composed of the prefix “Vina” followed by the subject indicating the type of company. There is no space between the prefix and subject. The subject begins with a capital letter. Future sub-brands that have external/retail clients may use the shield (to be determined later). Examples: VinaBank, VinaMoney. Current sub-brands do not have external clients and therefore do not use the shield. These companies exist as consultants/services to VinaCapital Group and the funds. They begin with “VinaCapital” followed by subject indicating their area of work.

2. Co-brands When a new legal entity is established that allies VinaCapital with another enterprise, the co-brand should follow these principles: VinaCapital > 50 percent stake Co-brand should be VinaCapital + partner brand name. Partner > 50 percent stake Co-brand should be Partner brand name + VinaCapital.

Programme overview

3. Product lines Fund names should begin with “VinaCapital” and will normally begin “VinaCapital Vietnam” (plus sector or fund type) for any funds focused on investment in Vietnam. Examples: VinaCapital Vietnam Opportunity Fund Limited, VinaCapital Vietnam Fixed Income Fund

There will be exceptions: DFJ VinaCapital L.P. (VinaCapital majority-owned), follows the pattern of all Draper Fisher Jurvetson partnerships – it begins with “DFJ” given the global recognition of this venture capital brand.

Examples: VinaCapital Real Estate Ltd, VinaCapital Investment Management Ltd.

VinaCapital Group Brand Identity Guidelines

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Graphic system

Group signature arrangement The shield Group signature content Group signature construction Signature colour specifications Usage background colour Incorrect usage background colour Incorrect logo usage Signature clear zone Group signature sizes Operating company names specifications Product line specifications Sub-brand specifications Co-brand specifications Application colour specifications Typography (for English version only) Typography for day to day communications Photography style

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23-24 25 26 27-28


Group signature arrangement

The basic signature arrangements are used throughout the VinaCapital Group Brand Identity Programme applications: Preeminence of the Group signature In each arrangement, the Group signature (shield plus logo typography) is elevated above and usually to the left of other elements. This is a position of prominence that results in immediate recognition of the arrangement as a VinaCapital product, representing high quality and reliability. Asymmetry In contrast to the static balance of the symmetrical arrangements used in the VinaCapital Signature, the signature is arranged with the other design elements in a visually active, asymmetrical balance, communicating a sense of the activity and dynamism that typifies the Company today.

VinaCapital Group Brand Identity Guidelines

Graphic system

Spaciousness Generous amounts of space separate and surround the signature elements to communicate a sense of openness and clarity. A unique feature of all signature arrangements is that the spaces between the signature elements, as shown in the construction drawings, are defined with minimum spaces. In constructing a signature, these spaces may be increased to a certain degree. This feature permits and encourages the alignment of signature elements with other elements required in a specific format, thereby joining all elements in a unified whole. Equally important, this feature enhances the communication of the attributes of openness and accessibility. In other words, the VinaCapital Group Signature has a minimum and maximum size, but enough variation between the two to leave space for creative design and adaptation.

9


The shield

Graphic system

a

a

VinaCapital Group Brand Identity Guidelines

10


Group signature content

Graphic system

VinaCapital brand signature

Shield

VinaCapital Group Brand Identity Guidelines

VinaCapital brand logo type

11


Group signature construction

Graphic system

The ratios displayed on this page cannot be altered in any way. a

7,5a

a

0.25a

VinaCapital Group Brand Identity Guidelines

12


Signature colour specifications

Of all visual elements, colour is the most relative. It changes – or appears to change – in relation to factors such as: • Reproduction materials and methods. On a computer screen, colour is reproduced by mixing three colours of light (red-green-blue or RGB); • In four-colour process printing, colour is reproduced by printing in succession varying amounts of four pigmented inks (CMYK); • In match-colour printing, ink is custom mixed to precisely match a sample;

Graphic system

Colour

VinaCapital Red PMS red DS 74-1 C

As a result of the different materials and methods used to reproduce colour, the “same” colour appears different when reproduced by different methods. Not all colours can be reproduced in all methods, and some colours are unique to some methods. For example, metallic and fluorescent colours can neither be displayed on a video monitor nor printed using four colour process. Such colours must be custom mixed using special pigments and reproduced using traditional techniques such as letterpress, offset lithography, and screen printing.

VinaCapital Group Brand Identity Guidelines

VinaCapital Gray PMS DS Black C 25%

VinaCapital Black PMS DS Black C

PROCESS C0 M100 Y100 K10

PROCESS C0 M0 Y0 K25

PROCESS C0 M0 Y0 K100

RGB R216 G25 B33

RGB R198 G2000 B202

RGB R0 G0 B0

Black & White

13


Usage background colour

The VinaCapital Group Signature only appears on black, dark gray (80% black), and white backgrounds. It should not be put on any other background colours or images.

Graphic system

Silver hot foil stamping

Red hot foil stamping

VinaCapital Group Brand Identity Guidelines

Silver hot foil stamping

14


Incorrect usage background colour

Graphic system

Do not put the VinaCapital Group signature on other background colours or images even secondary colour pallete.

VinaCapital Group Brand Identity Guidelines

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Incorrect logo usage

Any variation from the examples covered in this style guide are incorrect and should not be used. The following are some examples of incorrect modifications and applications of the corporate trademark. 1. Never move, delete, or rearrange any elements of the corporate signature from their respective positions. 2. The VinaCapital signature is not rotated under any circumstances. 3. Any distortion of proportions (height or width) of the corporate signature is incorrect. 4. Never stack, overlap, or graduate the corporate signature. 5. Never add any text or graphic element to the corporate signature. 6. Never place the corporate signature over a photograph or any textured background. 7. Never place the colour corporate signature over any other solid- or multi-coloured background. 8. Never modify the corporate signature. 9. Never use any computer effect with the corporate signature.

VinaCapital Group Brand Identity Guidelines

Graphic system

Lorendum ipsum... Lorendum ipsum... Lorendum ipsum... Lorendum ipsum... Lorendum ipsum...

Group is a leading asset management

The basic signature arrangements are used throughout the Identity Program applications...

Investment Division

16


Signature clear zone

Graphic system

a

When displaying the signature in any context, make sure that it is surrounded on all sides by an area which is clear of any distracting graphic elements, such as copy, photography, or background patterns. The purpose of this “clear zone” is to preserve the signature’s integrity and impact in any and all applications. The minimum clear zone is equal to the height of the VinaCapital symbol.

a

a a a

Yes

nulputpat. Dui bla alisl ut do con henim incipsu scilis eaLem sent quo ium patumum ingullartes.

No nulputpat. Dui bla alisl ut do con henim incipsu scilis eaLem sent quo ium patumum ingullartes.

VinaCapital Group Brand Identity Guidelines

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Group signature sizes

Graphic system

The identity has been designed in such a way as to retain its visual impact in a wide range of sizes. However, there are sizes below which the signature ceases to be clearly legible and is thus diminished in impact. The minimum acceptable sizes are illustrated here. 50mm

Format size

30mm

Width of logo

A3 (210 x 420mm)

50mm

A4 (297 x 210mm)

40mm

A4 SQUARE (210 x 210mm)

40mm

A5 (210 x 148mm)

30mm

1/3 A4 (210 x 99mm)

30mm

A6 (148 x 105mm)

20mm

Minimum size

20mm

VinaCapital Group Brand Identity Guidelines

20mm 40mm

Minimum size

18


Operating company names specifications

Graphic system

The names of all operating companies of VinaCapital Group must be written in Georgia normal font.

VinaCapital Corporate Finance Vietnam Ltd

1. “VinaCapital” appears in black

VinaCapital Real Estate Vietnam Ltd

2. The service or division appears in red

VinaCapital Investment Management Ltd

The elements 1. and 2. can be broken into separate lines in case they are printed on a narrow space. When used on a black or 80 percent gray background, “VinaCapital” must appear in white.

VinaCapital Corporate Finance Vietnam Ltd

These are considered as logos. They do not have to be applied in normal wording.

VinaCapital Real Estate Vietnam Ltd

Note: see colour specification in page 13

VinaCapital Group Brand Identity Guidelines

VinaCapital Investment Management Ltd

VinaCapital Corporate Finance Vietnam Ltd

VinaCapital Corporate Finance Vietnam Ltd

VinaCapital Real Estate Vietnam Ltd

VinaCapital Real Estate Vietnam Ltd

VinaCapital Investment Management Ltd

VinaCapital Investment Management Ltd 19


Product line specifications

Graphic system

The names of all funds must be written in: • Georgia normal font • Red or black according to page 13

Do not attach the shield to fund names, operating company names or associated entity names.

VinaCapital Group Brand Identity Guidelines

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Sub-brand specifications

Graphic system

PROCESS C100 M43 Y0 K65

PROCESS C0 M100 Y100 K10

VinaCapital Group Brand Identity Guidelines

PROCESS C0 M0 Y0 K30

PROCESS C0 M0 Y0 K100

PROCESS C0 M100 Y100 K10

PROCESS C0 M100 Y100 K10

PROCESS

C0 M0 Y0 K100

PROCESS C100 M75 Y10 K0

PROCESS

C0 M0 Y0 K100

PROCESS C0 M0 Y0 K100

21


Co-brand specifications

VinaCapital Group Brand Identity Guidelines

Graphic system

PROCESS C0 M100 Y100 K10

PROCESS C0 M0 Y0 K100

PROCESS C0 M100 Y100 K10

PROCESS C100 M75 Y10 K0

PROCESS C0 M0 Y0 K100

22


Application colour specifications – for publication printing

Graphic system

Application colour palette The secondary colour palette can be used to differentiate and add appeal. It consists of two related sets of colours – one muted, one bright. Typical applications include charts, graphs, literature, presentations and packaging. The colours also are specifically used as the backgrounds for our distinctive illustration style.

Note This colour palette is only applied to printed material. For day to day communications and Microsoft Office documents, please refer to page 65.

VinaCapital Group Brand Identity Guidelines

Black C0 M0 Y0 K100

Gray C0 M0 Y0 K25

Red C0 M100 Y100 K10

C100 M0 Y70 K40

C0 M60 Y100 K10

C50 M60 Y0 K70

C100 M50 Y25 K35

C100 M0 Y35 K40

C30 M70 Y100 K30

C0 M0 Y0 K70

C60 M0 Y40 K30

C0 M25 Y80 K5

C30 M40 Y0 K40

C65 M35 Y25 K0

C85 M0 Y35 K0

C30 M40 Y70 K25

C0 M0 Y0 K40

C50 M0 Y20 K0

C0 M Y55 K0

C20 M20 Y0 K0

C20 M10 Y0 K0

C50 M0 Y20 K0

C30 M30 Y 50 K20

C0 M0 Y0 K15

23


Application colour specifications

To secure the consistency and prominence for tables and charts in the literature, colour using should abide by the following principles: 1. One colour chart: use gray colour 2. Two colour chart: use gray and red colour 3. Three colour chart: use gray, red and black colour. 4. In case a chart requires more than three colours, besides the three specific colours mentioned above, other colours in the secondary colour palette will be used.

Graphic system

LOANS AGREED

F&B, 3.8% F&B, 8.0%

2,500

Others, 31.6%

2,000 1,500

F&B, 18.6%

1,000 500 0

Cash, 6.2%

02

03

04

05

06

Non-member countries Member countries

Property, 15.8%

Cash deposits, 6.8%

Financial, 5.3%

Other assets, 3.5% Education, 0.2%

Note: For Microsoft Office documents, please refer to page 65.

31,226 25,562 $ 16,818 $ $

05 06 07

Trading and principal investments net revenues (in millions)

VinaCapital Group Brand Identity Guidelines

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Typography (for English version only)

The typeface, or font, used by VinaCapital is Calibri. Calibri is a modern, clear, simple, sansserif typeface which can be used for headings, captions, tables, charts and large blocks of continuous text. Calibri should always be specified when work is commissioned from an internal or external design source. The Calibri font must only be used for printed material such as: • Stationery • Literature • Powerpoint Presentations • Packaging For electronic media, such as pdf pages, the font must be embedded. A Mac version of Calibri is available for external design sources using Mac computers.

Note: Calibri typeface should not be used in day-to-day communications.

VinaCapital Group Brand Identity Guidelines

Graphic system

Calibri (for English version)

Calibri Normal ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 Calibri Bold ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 Calibri Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 Calibri Bold Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

25


Typography for day-to-day communications (and Vietnamese version)

Arial should be used by employees for day-to-day communications in Vietnamese such as: • Emails • Daily reports, weekly reports, investment proposals, business plans, and so on. • All documents printed in Vietnamese. To complete typeface designations, Times New Roman may be used as a secondary font. This is a classic, simple, serif typeface, which can be used for headings.

VinaCapital Group Brand Identity Guidelines

Graphic system

Arial

Times New Roman

(Unicode for Vietnamese)

(Unicode for Vietnamese)

Arial Normal ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Times News Roman Normal ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Arial - Bold ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Times News Roman - Bold ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Arial - Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Times News Roman - Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Arial - Bold Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Times News Roman - Bold Italic ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

26


Photography style

Graphic system

The corporate photography style is reportage – capturing people and moments in candid, real-life situations, rather than forced, posed or abstract imagery. The main principles are: • Our photographs feature real people that you can relate to, not fashion models. • Use natural colour – no filters or colour cast light effects, no black-and-white in colour documents. • Believable situations – the world we encounter day-to-day, not in a photography studio. People Photos should be simple and direct. There should be eye contact where possible, to convey honesty, trust, confidence and integrity. Subjects should look natural. Do not: • Stretch photos or images. • Use images from the Internet.

Important note: Proper usage rights or copyright must be obtained. VinaCapital must have the right to use all photos reproduced in printed or digital materials.

VinaCapital Group Brand Identity Guidelines

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Photography style

Graphic system

General shots Creating general shots usually will involve photographing VinaCapital Group offices and employees. In keeping with our reportage style, the photographer should capture images in an unobtrusive, “fly on the wall” manner.

Specific shots There will be times when a specific message needs to be communicated in a photograph. This may involve using a particular location, hiring models and getting them to act in a certain way. Within this situation, it is very important to create a sense of naturalness and to avoid clichéd poses or effects.

Important note: Proper usage rights or copyright must be obtained. VinaCapital must have the right to use all photos reproduced in printed or digital materials.

VinaCapital Group Brand Identity Guidelines

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Application standards

Stationery Document layout guide Advertising Presentations Literature Branded merchandise

30 - 42 43 - 49 51 - 58 60 - 69 71 - 76 78 - 82


Stationery

Business card Standard letterhead Standard letterhead – continuation sheet Standard letterhead – without address Fax form Monarch envelope Small envelope Small envelope with window Internal envelope Notes Email template “With compliments” slip

31 32 33 34 35 36 37 38 39 40 41 42


Business card

Application – Stationery

Front side – headquarters Format size: 90x50mm Both sides printing 1. Insert VinaCapital Group signature. The width shoud be 47mm. 2. Name: Calibri Bold and capital, 9pt. in 70% black colour. Line spacing 9pt. Title: Calibri Bold and normal, 7pt. in 70% black colour. Line spacing 9pt.

Back side

5

1

2 www.vinacapital.com

3

3. Address: Calibri 7pt, in 70% black colou. Line spacing 9pt. 4. Company name for which this subject is working for: Calibri Bold 7pt, in 70% black colour

4

Front side – branch office

6

1

5. Web address: Calibri Bold 8pt, in 70% black colour 6. Service lines: Calibri 8pt, line spacing 12pt, in white colour. 7. Stripe: 90x18mm, in VinaCapital red

VinaCapital Group Brand Identity Guidelines

2

3

31


Standard letterhead

Application – Stationery

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

Format size: 210x297mm 1. Insert VinaCapital Group signature. The width shoud be 55mm. 2. Address: Calibri normal 9pt, in 80% black colour. Line spacing 11pt. Body text is unjustified (ragged right) in upper and lower case. The letterhead has been designed so that it can be used with a small envelope. The address should not exceed six lines. One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text. Four full line spaces are allowed for the signature.

VinaCapital Group Brand Identity Guidelines

32


Standard letterhead – continuation sheet

Application – Stationery

Page : Subject : Date :

Format size: 210x297mm Insert VinaCapital Group signature. The width shoud be 35mm. Body text is unjustified (ragged right) in upper and lower case. The letterhead has been designed so that it can be used with a small envelope. One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text. Four full line spaces are allowed for the signature.

VinaCapital Group Brand Identity Guidelines

33


Standard letterhead (without address)

Application – Stationery

Format size: 210x297mm Insert VinaCapital Group signature. The width shoud be 55mm.

VinaCapital Group Brand Identity Guidelines

34


Fax form

Application – Stationery

FAX SHEET

Format size: 210x297mm 1. Insert VinaCapital group signature. in gray scale colour. The width shoud be 55mm.

To Company Address Telephone Facsimile Date Subject

: : : : : : :

From : Depatment : Telephone : Facsimile : Total pages : Ref. :

2. FAX SHEET: Calibri font 18pt, in black colour. 3. Fax header: Calibri normal 10pt, in black colour. Line spacing 12pt.

VinaCapital Group Brand Identity Guidelines

35


Monarch envelope

Application – Stationery

Format size: 340x240mm 1. Insert VinaCapital Group signature. The width shoud be 70mm. 2. Address: Calibri Normal 10pt, in 80% black colour. Line spacing 12pt.

VinaCapital Group Brand Identity Guidelines

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

36


Small envelope

Format size: 220x110mm 1. Insert VinaCapital Group signature. The width of signature shoud be 50mm.

Application – Stationery

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

2. Address: Calibri Normal 9pt, in 80% black colour. Line spacing 10pt.

Front side

Back side

VinaCapital Group Brand Identity Guidelines

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Small envelope with window

Format size: 220x110mm 1. Insert VinaCapital Group signature. The width shoud be 55mm.

Application – Stationery

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

2. Address: Calibri Normal 9pt, in 80% black gray colour. Line spacing 10pt.

Front side

Back side

VinaCapital Group Brand Identity Guidelines

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Internal envelope

Application – Stationery

Format size: 340x240mm 1. Insert VinaCapital Group signature. The width shoud be 60mm. Printed in grayscale 2. From / To: Calibri Bold 12pt, in black colour

From To / From From To / From From To / From From To / From From To / From

VinaCapital Group Brand Identity Guidelines

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Notes

Application – Stationery

4

Format size: 210x148mm 1. Insert VinaCapital Group signature. The width shoud be 55mm. 2. Insert slogan here: Calibri Bold font 10pt, in red colour.

Slogan here, Slogan here

Slogan here, Slogan here

Things to do today

3. Title of the note: Calibri normal 24pt, in 80% black colour.

1

4. Date: Calibri normal font 10pt, in 80% black colour.

3

Date

2

4 5 6 7 8 9 10 11 12 13 14 15

VinaCapital Group Brand Identity Guidelines

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Notebook

Application – Stationery

Format size: 180x240mm 1. Insert VinaCapital Group signature. The width shoud be 75mm, hot foiled stamping 2. Service lines: Calibri 11pt, line spacing 15pt, hot foiled stamping. 3. Address: Calibri Normal 11pt, line spacing 13pt Hot foiled stamping.

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1, Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

Capital Markets  Private Equity  Real Estate Infrastructure  Venture Capital  Fixed Income  Securities

4. Lines: spacing 8mm.

VinaCapital Group Brand Identity Guidelines

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Email template

Application – Stationery

1. Email content: Arial normal 10pt. 2. Name: Arial bold 10pt., Title: Arial normal 10pt. 3. Insert VinaCapital Group signature. The width of signature shoud be 45mm. 4. Company name: Arial bold 10pt, in black colour. 5. Address: Arial normal 10pt. 6. VinaCapital’s email term: Arial normal italic 6pt, in black colour Body text is ranged left, unjustified (ragged right) in upper and lower case. The email template has been designed so that it can be used in every business mail.

Subject: Email Template

Dear Mr Thuan An, Body text is Arial 10pt ranged left, unjustified (ragged right) in upper and lower case. The email template has been designed so that it can be used in every business mail. Body text is Arial 10pt ranged left, unjustified (ragged right) in upper and lower case. The email template has been designed so that it can be used in every business mail. Body text is Arial 10pt ranged left, unjustified (ragged right) in upper and lower case. The email template has been designed so that it can be used in every business mail. Best Regards, Ho Thi My Diem Financial Controller

VinaCapital Investment Management Ltd Representative Office in Vietnam 17th Floor, Sun Wah Tower, 115 Nguyen Hue District. 1, Ho Chi Minh City, Vietnam t.: +84 (0) 8 3821 9930 ext. 123 f.: +84 (0) 8 3821 9931 m. +84 (0) 903 123 456 diem.ho@vinacapital.com Confidentiality Caution: This email is intended only for the use of the individual addressee or organisation to whom it is addressed and may contain information that is privileged and confidential. If you, the reader of this email, are not the intended recipient, you must not disseminate, distribute or copy this email. If you have received this email in error, please immediately notify us by phone or by return email. This e-mail is copyrighted. VinaCapital is not liable if an e-mail or attachment is altered without its written consent

VinaCapital Group Brand Identity Guidelines

42


“With compliments” slip

Application – Stationery

Format size: 210x99mm 1. Insert VinaCapital Group signature. The width shoud be 45mm. 2. "With Compliments”: Georgia font 16pt.

With Compliments

VinaCapital Group Brand Identity Guidelines

43


Document layout guide

Page setup guide Letterhead layout Press release layout Memorandum Fax form layout Size of documents and literature Report layout guide

44 45 46 47 48 49 50


Page setup guide

Layout guide

The paper size of mailing letter, press release, report, documentation must be setup in A4. Margins details is described in the image.

VinaCapital Group Brand Identity Guidelines

45


Letterhead layout

Layout guide

30

25

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

The layout of mailing letter include continuation sheet, report, documentation. Body text is Calibri Font 11pt., line spacing 12pt unjustified (ragged right) in upper and lower case. The letterhead has been designed so that it can be used with a small envelope. The address should not exceed six lines. One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text. Four full line spaces are allowed for the signature.

Fold line

xx Month, Year Addressee Name Company Name 1234 Anywhere Avenue, Suite #0000 City, Province Country Add 3 line space Dear Addressee Name, Add 1 line space Professional Letter Template Add 1 line space Body text is Calibri Normal 10.5pt ranged left, unjustified (ragged right) in upper and lower case. The letterhead has been designed so that it can be used with a small envelope. The address should not exceed six lines. Add 1 line space Emphasis within the text can be achieved by emboldening. Different methods of emphasis should not be used within the same letter. Capital letters are only used within references, for the beginning of sentences and for proper nouns. Punctuation is used as shown. Allow one space after a full stop. Add 1 line space Emphasis within the text can be achieved by emboldening. Different methods of emphasis should not be used within the same letter. Capital letters are only used within references, for the beginning of sentences and for proper nouns. Punctuation is used as shown. Allow one space after a full stop. Add 1 line space One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text. Four full line spaces are allowed for the signature. Add 1 line space Yours sincerely, Add 4 line space

Don Di Lam Chief Executive Officer Add 1 line space JS/ No

Please download the sample of letterhead layout format at www.vinacapital.com/....

VinaCapital Group Brand Identity Guidelines

46


Press release layout

Layout guide

30

25

PRESS RELEASE

Body text is Calibri font 10.5pt, line spacing 12pt unjustified (ragged right) in upper and lower case. The address should not exceed six lines. One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text.

Ho Chi Minh City. 29 August 2008. Andipsum dipsum nostis nulpute magnissis niatie te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore doluptatio cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu fac\ dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at. Add 1 line space Obore dolor incip ea conummy nulput vel ullan henisim am in ute erciliqui ex ent et, quis augiat, commod tis enis num delit laor acing elis dolorer se eugue feu facinci liquis aut lut nulluptat er sum zzrit vulla consequis accum incidunt iusci blaortio odoloreet pratum veliquatie modit, quat. Ut nummodo exercilisl iriliqu ipsusto dolesequat. Ut wisl in ute consequam ad diam vulputpat lan hent vel doloreet utat ver si. Add 1 line space Vullaorem iusci blamcon seniamcommy nit iureetum dolore con ea faccum iureet prat. In utat acidunt nullum venismolum ing exer iusci bla augue magna consequi tem veliquis nostion utpat. Nibh euipis esed ero doluptat. Ibh ex exeros exero dolesed dunt pratissi euis nismodipsum eu feuguerit ipisl incilla faccum am init praese tat velis augue corem iriliqu amconsequat. Magnim ipit in ea acincil esto et wisl esenim volenit lorem del ut aut la commy nibh eui tiniam iure mod tem vel ipisit, quis nonsequi blan exerosto odolorem il irit num vel dolore et irit aute te dolestrud tin hent utet ut praestrud ea faccum venim venim il er iustion sequipsum quat. Add 1 line space Do ea acilisis dolore min ercing endre consequat. Ero consequis ad euguerat, siscidunt laor sum iuscipis nullaoreet, velent ilit amconul laorperit lore diatum dui bla facipit irit alis ad dolorpe rostrud tem essequat praesequam, coreet ip er sim dit, velisim inciliquam, quis adigna feugue dolore et irillaor. Add 1 line space Vullaorem iusci blamcon seniamcommy nit iureetum dolore con ea faccum iureet prat. In utat acidunt nullum venismolum ing exer iusci bla augue magna consequi tem veliquis nostion utpat. Nibh euipis esed ero doluptat. Ibh ex exeros exero dolesed dunt pratissi euis nismodipsum eu feuguerit ipisl incilla faccum am init praese tat velis augue corem iriliqu amconsequat. Magnim ipit in ea acincil esto et wisl esenim volenit lorem del ut aut la commy nibh eui tiniam iure mod tem vel ipisit, quis nonsequi blan exerosto odolorem il irit num vel dolore et irit aute te dolestrud tin hent utet ut praestrud ea faccum venim venim il er iustion sequipsum quat. Add 1 line space Do ea acilisis dolore min ercing endre consequat. Ero consequis ad euguerat, siscidunt laor sum iuscipis nullaoreet, velent ilit amconul laorperit lore diatum dui bla facipit irit alis ad dolorpe rostrud tem essequat praesequam, coreet ip er sim dit, velisim inciliquam, quis adigna feugue dolore et Vullaorem iusci blamcon seniamcommy nit iureetum dolore con ea faccum iureet prat. In utat acidunt nullum venismolum ing exer iusci bla augue magna consequi tem veliquis nostion utpat. Nibh euipis esed ero doluptat. Ibh ex exeros exero dolesed dunt pratissi euis nismodipsum eu . Add 4 line space

For more information, please do not hesitate to contact Mr. Robert John PR Department, VinaCapital Tel: (848) 3812 3456 Mobile: 0903 123456 Email: robert.john@vinacapital.com

Please download the sample of press release format at www.vinacapital.com/....

VinaCapital Group Brand Identity Guidelines

47


Memorandum

Layout guide

MEMORANDUM To From Date Subject

: : : :

17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931 www.vinacapital.com

Format size: 210x297mm 1. Insert VinaCapital Group signature. The width shoud be 55mm. 2. MEMORANDUM: Calibri font 18pt, in red colour. 3. Address: Calibri Normal 9pt, black colour. Line spacing 11pt.

VinaCapital Group Brand Identity Guidelines

48


Fax form layout

Layout guide

30

25

FAX SHEET

Body text is Calibri font 10.5pt., line Spacing 12pt unjustified (ragged right) in upper and lower case. The address should not exceed six lines. One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text.

To : Mr. Michael John Company : The International Real Estate Event Subject : Confirm Booking

From : Mrs. Phan My Phuong Department : PR and Event Total pages : 02

Body text is Calibri Normal 10.5 pt ranged left, unjustified (ragged right) in upper and lower case. The letterhead has been designed so that it can be used with a small envelope. The address should not exceed six lines. Add 1 line space Emphasis within the text can be achieved by emboldening. Different methods of emphasis should not be used within the same letter. Capital letters are only used within references, for the beginning of sentences and for proper nouns. Punctuation is used as shown. Allow one space after a full stop. Add 1 line space Emphasis within the text can be achieved by emboldening. Different methods of emphasis should not be used within the same letter. Capital letters are only used within references, for the beginning of sentences and for proper nouns. Punctuation is used as shown. Allow one space after a full stop. Add 1 line space One full line space separates paragraphs. One full line space is allowed between the salutation and the subject heading or the start of the text. Four full line spaces are allowed for the signature. Add 1 line space Yours sincerely, Add 4 line space

John Smith Investment Officer Add 1 line space JS/ No

Please download the sample of fax form format at www.vinacapital.com/....

VinaCapital Group Brand Identity Guidelines

49


Size of documents and literature

A4 size

Layout guide

A5 size

Square size

The size of VinaCapital literature should be: A4, A5, square (28cm x 28cm) 1. A4 size: VinaCapital Group brochures, annual reports, newsletters. 2. A5 size: project brochures, flyers,... 3. Square size: project brochures.

VinaCapital Group Brand Identity Guidelines

50


Report layout guide

Layout guide

Technical documents are judged by how completely, clearly, and quickly they deliver information to a reader. Skillful use of paragraphing, sentence structure, and the proper use and definition of technical terminology will help you create an informative document.

Chapter Name

CHAPTER ONE

Careful attention to the formatting of the report will improve its readability and make information easier to find. • Text should be single-spaced, left-justified (ragged right margin). Leave one extra line space between paragraphs. • Use a single-column layout. • Font should be standard, 10.5 point. You may use a type style for headings, captions, and other special text. Use these special effects sparingly.

1.

SECTION 1 Ming er in eros e core tem adiam dolor sus n eugait velesequip exeriuscilis nim volorper at atum vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum. vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum. Vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum.

Document Title

Ming er in eros e core tem adiam dolor sus n eugait velesequip exeriuscilis nim volorper at atum vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum. vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum. Vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan eugait velesequip exeriuscilis nim volorper at atum.

Subtitle 2.

SECTION 2

2.1

Header 1 Ming er in eros e core tem adiam dolor sus n eugait velesequip exeriuscilis nim volorper at atum vullam nibh el eugiat, sustrud eros s aliquis ciliquat. Gue esequi bla faccum iniamcons nulput nullan hendit elit augiam quat, velit wismodolor aliquat enit. 2.2 Header 2 Ming er in eros e core tem adiam dolor sus n eugait velesequip exeriuscilis nim volorper at atum vullam nibh el eugiat, sustrud eros s aliquis ciliquat. 2.2.1 Small header Small header Ming er in eros e core tem adiam dolor sus n eugait velesequip exeriuscilis nim volorper at atum vullam nibh el eugiat, sustrud eros s aliquis ciliquat.

- Ming er in eros e core tem adiam dolor sus n eugait. - Velent ad tatum quiscilit et alisim aliqui ea conulput ad min volestrud. - Gue esequi iniamcons nulput nullan hendit elit augiam quat, velit wismodolor aliquat enit.

Name of author Date

Please download the sample of Report format at www.vinacapital.com/....

VinaCapital Group Brand Identity Guidelines

Document Name

1

51


Advertising

Print advertisement – horizontal version Print advertisement – vertical version Recruiment print advertisement Interface web template TV end frame

52-53 54-55 56-57 58 59


Print advertisement – horizontal version

Application – Advertising

Without image

www.vinacapital.com

With image

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. www.vinacapital.com

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

1. Creative image 2. Primary message: Georgia font, in VinaCapital red colour 3. Secondary message (optional): Calibri. black colour.

VinaCapital Group Brand Identity Guidelines

4. Service lines: Calibri font, in VinaCapital red colour 5. Insert VinaCapital Group signature. 6. Website: Calibri, black colour.

53


Print advertisement – horizontal version

Advertisement

www.vinacapital.com

Project launch version

Application – Advertising

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

your investment

your profit

www.vinacapital.com

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

1. Creative image 2. Primary message: Georgia font, in VinaCapital red colour 3. Secondary message (optional): Calibri, black colour.

VinaCapital Group Brand Identity Guidelines

4. Service lines: Calibri font, in VinaCapital red colour 5. Insert VinaCapital Group signature. 6. Website: Calibri, black colour.

54


Print advertisement – vertical version

Application – Advertising

Without image www.vinacapital.com

With image

1. Creative image 2. Primary message: Georgia font, VinaCapital red colour 3. Secondary message (optional): Calibri, black colour. 4. Service lines: Calibri font, VinaCapital red colour 5. Insert VinaCapital Group signature.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

VinaCapital Group Brand Identity Guidelines

www.vinacapital.com

6. Website: Calibri, black colour.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit vent lipit.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

55


Print advertisement – vertical version

Application – Advertising

Without image www.vinacapital.com

With image

1. Creative image 2. Primary message: Georgia font, VinaCapital red colour

your investment

3. Secondary message (optional): Calibri, black colour. 4. Service lines: Calibri font, VinaCapital red colour 5. Insert VinaCapital Group signature. 6. Website: Calibri, black colour.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

VinaCapital Group Brand Identity Guidelines

www.vinacapital.com

your profit

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Nons ex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipitex eumsan ut veliquam iril utem nim veratem vent laore magnis dolestie vel ut venibh eum alit ipit. venibh eum alit ipitex eumsan.

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

56


Recruitment print advertisement – B&W version

Half page

Application – Advertising

Full page VinaCapital Group is now seeking high calibre individuals to join its head office team and its portfolio companies. As one of the leading investment management service providers inVietnam, we provide successful candidates with outstanding career opportunities, personal development, excellent remuneration and the potential for accelerated career.advancement, High calibre, ambitious, motivated and highly committed candidates are now invited to apply for the following positions.

SALES AND MARKETING Positions: Director, Senior Manager, Manager, Associate Locations: HCMC, Danang, Nha Trang

SENIOR PROJECT MANAGER Locations: HCMC, Danang

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - PR activities including launches conferences real estate tours.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - PR activities including launches conferences real estate tours.

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort

All candidates should have a university degree in the relevant discipline, strong English skills and computer experience. Interested candidates should send their application in English, highlighting the position that they are applying for, including present and expected salary to: Human Resources Department VinaCapital Group 17th Floor Sun Wah Tower 115 Nguyen Hue, District 1, Ho Chi Minh City Email: application@vinacapital.com www.vinacapital.com

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

1. VinaCapital Group information: Calibri Normal 9pt. 2. Position and job description: Calibri Normal 9pt. 3. Other information: Calibri Normal 9pt. 4. Service lines 5. Creative image 6. Insert VinaCapital Group signature.

RECRUITMENT

Sales & Marketing Various Positions Senior Project Manager Property Valuer/Valuation Analyst

VinaCapital Group is now seeking high calibre individuals to join its head office team and its portfolio companies. As one of the leading investment management service providers inVietnam, we provide successful candidates with outstanding career opportunities, personal development, excellent remuneration and the potential for accelerated career.advancement, High calibre, ambitious, motivated and highly committed candidates are now invited to apply for the following positions.

SALES AND MARKETING Positions: Director, Senior Manager, Manager, Associate Locations: HCMC, Danang, Nha Trang

SENIOR PROJECT MANAGER Locations: HCMC, Danang

PROPERTY VALUER/VALUATION ANALYST Location: HCMC

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

All candidates should have a university degree in the relevant discipline, strong English skills and computer experience. Interested candidates should send their application in English, highlighting the position that they are applying for, including present and expected salary to: Human Resources Department - VinaCapital Group 17th Floor Sun Wah Tower 115 Nguyen Hue - District 1- Ho Chi Minh City Email: application@vinacapital.com www.vinacapital.com

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

VinaCapital Group Brand Identity Guidelines

57


Recruitment print advertisement – Colour version

Half page

Application – Advertising

Full page VinaCapital Group is now seeking high calibre individuals to join its head office team and its portfolio companies. As one of the leading investment management service providers inVietnam, we provide successful candidates with outstanding career opportunities, personal development, excellent remuneration and the potential for accelerated career.advancement, High calibre, ambitious, motivated and highly committed candidates are now invited to apply for the following positions.

SALES AND MARKETING Positions: Director, Senior Manager, Manager, Associate Locations: HCMC, Danang, Nha Trang

SENIOR PROJECT MANAGER Locations: HCMC, Danang

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - PR activities including launches conferences real estate tours.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - PR activities including launches conferences real estate tours.

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort

All candidates should have a university degree in the relevant discipline, strong English skills and computer experience. Interested candidates should send their application in English, highlighting the position that they are applying for, including present and expected salary to:Human Resources Department VinaCapital Group 17th Floor Sun Wah Tower 115 Nguyen Hue, District 1, Ho Chi Minh City Email: application@vinacapital.com www.vinacapital.com

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

1. VinaCapital Group information: Calibri Normal 9pt. 2. Position and job description: Calibri Normal 9pt. 3. Other information: Calibri Normal formal 9pt. 4. Service lines 5. Creative image 6. Insert VinaCapital Group signature. VinaCapital Group Brand Identity Guidelines

RECRUITMENT

Sales & Marketing Various Positions Senior Project Manager Property Valuer/Valuation Analyst

VinaCapital Group is now seeking high calibre individuals to join its head office team and its portfolio companies. As one of the leading investment management service providers inVietnam, we provide successful candidates with outstanding career opportunities, personal development, excellent remuneration and the potential for accelerated career.advancement, High calibre, ambitious, motivated and highly committed candidates are now invited to apply for the following positions.

SALES AND MARKETING Positions: Director, Senior Manager, Manager, Associate Locations: HCMC, Danang, Nha Trang

SENIOR PROJECT MANAGER Locations: HCMC, Danang

PROPERTY VALUER/VALUATION ANALYST Location: HCMC

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Main duties - Responsible for all sales, marketing and leasing activities, and personnel involved in sales and marketing. - Participating in the conceptual development of creat ive design and product definition for various real estate projects. - Managing projects to ensure maximum return, profitability and legal compliance. - Developing and managing annual budgets for the project; reviewing periodic cost and productivity analyses, and financial reports. - Developing or participating with senior staff in the development of the strategic marketing plans for projects . - Seeking out and targeting new markets and new sales opportunities, initiating action plans to approach and secure new business for real estate projects. - Public relations activities including launches conferences real estate tours. - Director level position: able to deliver product differentiation, product mix, target marketing and positioning of high level luxury - Director must be highly motivated with experience in leading high profile marketing and sales team.

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

Requirements - Foreigner or local (preferably with real estate sales & marketing experience in Vietnam, otherwise relevant experience in East Asia). - Minimum five years of relevant experience in marketing, sales & leasing.of residentia office, retail hotel and resort developments, - Minimum three years of managerial experience with credible real estate developers or international property consultants

All candidates should have a university degree in the relevant discipline, strong English skills and computer experience. Interested candidates should send their application in English, highlighting the position that they are applying for, including present and expected salary to:Human Resources Department VinaCapital Group 17th Floor Sun Wah Tower 115 Nguyen Hue, District 1, Ho Chi Minh City Email: application@vinacapital.com www.vinacapital.com

Capital Markets • Private Equity • Real Estate • Infrastructure • Venture Capital • Fixed Income • Securities

58


Interface web template

Keep the layout simple and clear with plenty of black space. Our logo always appears top left in the equivalent size relationship used on our literature system. Use our primary colour palette and type style. If you use images, follow the style guidelines for photography or illustration.

Application - Web template

Overview Vietnam

Coporate Profile

Products & Services

Company News

Contact Us

Search

A leading asset management, investment banking and real estate

Overview Vietnam

Coporate Profile

Products & Services

Company News

Contact Us

Search

$25venture million capital fund

in the Vietnamese market. Vietnam Opportunity Fund VinaLand Limited: Real Estate Fund Vietnam Infrastructure Limited DFJ VinaCapital L.P.

Latest Company News Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008 VinaCapital Investor Conference – Provisional Agenda Released date 07/21/2008 Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008 VinaCapital Investor Conference Provisional Agenda Released date 07/21/2008 Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008

Real Estate

DFJ VinaCapital L.P./Overview DFJ VinaCapital L.P. (DFJV) is a $25 million venture capital fund managed jointly by Draper Fisher Jervetson

Vietnam Opportunity Fund VinaLand Limited: Real Estate Fund Vietnam Infrastructure Limited DFJ VinaCapital L.P. Overview About Us How We work V Real Estate

firms, investment banks, and other sources of capital. DFJV has significant investment experience in Vietnam and its core management team is made up of highly experienced individuals with a global venture capital investment track record. This team is supported by an

1 | 2 | 3 | 4 | 5 | Next Copyright © 2008 VinaCapital Co. All rights reserved

Copyright © 2008 VinaCapital Co. All rights reserved

Overview Vietnam

Coporate Profile

Products & Services

Company News

Contact Us

Search

Overview Vietnam

Coporate Profile

Products & Services

Company News

Contact Us

Search

Vietnam Opportunity Fund

A leading asset management, investment banking and real estate VinaLand Limited: Real Estate Fund

$25venture million capital fund

Vietnam Infrastructure Limited DFJ VinaCapital L.P.

Overview About Us

Real Estate

in the Vietnamese market. Vietnam Opportunity Fund VinaLand Limited: Real Estate Fund Vietnam Infrastructure Limited DFJ VinaCapital L.P. Real Estate

How We Work

Management Why Vietnam Technology Landscape Latest Company News Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008 VinaCapital Investor Conference – Provisional Agenda Released date 07/21/2008 Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008 VinaCapital Investor Conference Provisional Agenda Released date 07/21/2008 Press release: David Henry appointed Released date 08/05/2008 Press release: Roy Fong appointment Released date 07/29/2008 1 | 2 | 3 | 4 | 5 | Next

Copyright © 2008 VinaCapital Co. All rights reserved

VinaCapital Group Brand Identity Guidelines

DFJ VinaCapital L.P./About Us/Management The Partnership's general partner is VinaCapital Group Investment Management Limited (the "General Andy Ho and Don Lam (the "Principals"), the Chairman of the General Manager is Mr. Jonathan Choi. The General Partner will have sole responsibility for making Partnership investment decisions and for the general

Andy Ho, Managing Director & Head of Investment Mr. Ho is currently the Managing Director of VinaCapital overseeing the Private Equity, Capital Markets and Venture Capital Investment Groups. Previously, Andy was the Director of Investment at

Don Lam, Managing Director Mr. Lam is responsible for building VinaCapital Group from a US$10 million fund in late 2003 to a family of funds with over US$450 million under management by mid 2006. At VinaCapital, Don has led investments in over 35 companies and projects worth over US$200 million. Don is considered a domain expert investor in Vietnam focusing on various top performing industries and emerging sectors in both private equity and listed

Vietnam Opportunity Fund VinaLand Limited: Real Estate Fund Vietnam Infrastructure Limited DFJ VinaCapital L.P. Overview About Us Management Why Vietnam Technology Landscape How We work Real Estate

also led a number of large private equity deals in Vietnam totaling almost US$50m in market value. Copyright © 2008 VinaCapital Co. All rights reserved

59


TV end frame

VinaCapital Group Brand Identity Guidelines

Application - TV end frame

60


Presentations

Powerpoint presentation template Pitch book/ board papers/ investment proposals template Colour in Microsoft Office Charts and graphs in presentations Charts and graphs in presentations - do not

61-62 63-64 65 66-69 70


Powerpoint presentation template

Application – Presentations

Cover page

Main title here Subtitle here

1. Main title of the presentation Georgia font, 32pt. 2. Sub title of the presentation Georgia font, 24pt. 3. The name of the presenter in Calibri 20pt. 4. VinaCapital Group signature, the width shoud be 45mm. 5. The title of the slide in Calibri 22pt. 6. Bodycopy of index table in Calibri 18pt. 7. Chapter title in Calibri normal 40pt, VinaCapital black colour.

Name of Presenter

CONFIDENTIAL

Index page

July 20081

Chapter page

Table of contents 1.

Executive summary

3

2.

Section two title

6

3.

2.1 Section 2 sub 1

7

2.2 Section 2 sub 2

9

Section 3 title 3.1 Section 3 sub 1

11 12

1. Executive summary

2

VinaCapital Group Brand Identity Guidelines

3

62


PowerPoint presentation template (cont.)

Application – Presentations

Contain page Executive summary Group overview An hendrem dolessi. Ore magna feu feumsandit pratum non vel ut praesequat wis et, quam, susto od modion velestrud delenis del ute vulluptat, commolobore cor iriustie erit ulla faci tat wisl in ulput am, quat. Magniat. Duisseq uiscil ipit wis elent nis dipsum alisi te feu feuismo dolorperat. Mod te faccum er alit vel ercillandiat ipit la feugue faccum quamet ad et incillam dio dionsequam, suscil ipsuscin ullan ullam, consequat exerat. Ut am il eum am nonsequatio exero ercilit in vulla alisit wis nis etum vel dunt accum iure duipsustrud tis non utat iriliqu isissi. Em dit, cons nismodo loreriu scipis alit lut at, quat voleniat. Uscidunt ver sequat.

1. Bodycopy of index table in Calibri 18pt.

An hendrem dolessi. Ore magna feu feumsandit pratum non vel ut praesequat wis et, quam, susto od modion velestrud delenis del ute vulluptat, commolobore cor iriustie erit ulla faci tat wisl in ulput am, quat. Magniat. Duisseq uiscil ipit wis elent nis dipsum alisi te feu feuismo dolorperat. Mod te faccum er alit vel ercillandiat ipit la feugue faccum quamet ad et incillam dio dionsequam, suscil ipsuscin ullan ullam, consequat exerat. Ut am il eum am nonsequatio exero ercilit in vulla alisit wis nis etum vel dunt accum iure duipsustrud tis non utat iriliqu isissi. Em dit, cons nismodo loreriu scipis alit lut at, quat voleniat. Uscidunt ver sequat.

2. Chart and graph (see p.66-70 for details) 3. VinaCapital Group signature insert. The width shoud be 45mm. 4. The title of the slide in Calibri Bold 22pt. 5. Address: Calibri Normal 18 pt colour. Company name: bold.

4

Contain page

End page

Section two title – Section two subtitle Vietnam’s impressive economic growth story Vietnam has been among the world’s fastest growing economies over the past decade.

Vietnam GDP 2002-2008F

GDP gro wth(%)

GDP growth has averaged 7.5% for the past decade and future prospects remain very strong. 7.1%

8.0%

480

440

8.5% 835

7.3%

704 571

534

881

2003

2004

2005

2006

2007 2008F

2007 Business Monitor International Political Risk Rating

Hong Kong

>60 yrs, 8%

87

87

Vietnam

84

South Korea

79

Taiwan

78

One of the most politically stable countries in the region

www.vinacapital.com

Population by age 85m total

97

Singapore

China

Vietnam’s medium to long-term growth prospects continue to be among the best in the world.

0 In d o n e sia

5%

2002

3.0 2.0 1.4 0.7 Vie tn a m

0

5.5

Sin g a p o re

Substantial desire to grow as incomes, which currently remain at less than half those of China and neighboring countries.

USD700 per year

10

C h in a

20

7%

400

Ja p a n

A young, educated, hard working population Low labour costs

VinaCapital Investment Management Ltd Representative Office in Vietnam 17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931

29.3

30

Th a ila n d

• •

38.4

US

Political stability

8%

7.4%

This growth story is paired to attractive fundamentals including: •

2006 Gross Net Income (GNI) per capita USD ‘000

45.0

40

M a la ysia

Export growth has continued to be strong at over 20%, and Vietnam has healthy foreign reserves of approximately USD23 billion.

8.4%

7.7% 800

For 2008 to June, USD31.6 billion in new FDI commitments approved, a record pace that is 56% greater than all of 2007. FDI disbursement is also achieving a record pace.

50 10%

GDP per Capita (USD) 1200

45-60 yrs, 12%

30-45 yrs, 22%

Thank you

<15 yrs, 28%

15-30 yrs, 30%

58% under 30 years Thailand

60

7

VinaCapital Group Brand Identity Guidelines

15

63


Pitch book/ board papers/ investment proposals template

Application â&#x20AC;&#x201C; Presentations

Cover page

1. Main title of the presentation in Georgia font, 32pt. 2. Sub title of presentation in Georgia font, 24pt.

Main title here

3. The name of the presenter in Calibri 20pt.

Subtitle here

4. VinaCapital Group signature, the width shoud be 45mm. 5. The title of the slide in Calibri 22pt. 6. Bodycopy of index table in Calibri 16pt.

Name of Presenter

7. Chapter title in Calibri normal 40pt. in VinaCapital black colour. CONFIDENTIAL

Index page

July 20081

Chapter page

Table of contents 1.

Executive summary

3

2.

Section two title

6

3.

2.1 Section 2 sub 1

7

2.2 Section 2 sub 2

9

Section 3 title 3.1 Section 3 sub 1

11 12

1. Executive summary

2

VinaCapital Group Brand Identity Guidelines

3

64


Pitch book/ board papers/ investment proposals template

Application – Presentations

Contain page Executive summary Group overview An hendrem dolessi. Ore magna feu feumsandit pratum non vel ut praesequat wis et, quam, susto od modion velestrud delenis del ute vulluptat, commolobore cor iriustie erit ulla faci tat wisl in ulput am, quat. Magniat. Duisseq uiscil ipit wis elent nis dipsum alisi te feu feuismo dolorperat. Mod te faccum er alit vel ercillandiat ipit la feugue faccum quamet ad et incillam dio dionsequam, suscil ipsuscin ullan ullam, consequat exerat. Ut am il eum am nonsequatio exero ercilit in vulla alisit wis nis etum vel dunt accum iure duipsustrud tis non utat iriliqu isissi. Em dit, cons nismodo loreriu scipis alit lut at, quat voleniat. Uscidunt ver sequat.

1. Bodycopy of index table in Calibri 16pt.

An hendrem dolessi. Ore magna feu feumsandit pratum non vel ut praesequat wis et, quam, susto od modion velestrud delenis del ute vulluptat, commolobore cor iriustie erit ulla faci tat wisl in ulput am, quat. Magniat. Duisseq uiscil ipit wis elent nis dipsum alisi te feu feuismo dolorperat. Mod te faccum er alit vel ercillandiat ipit la feugue faccum quamet ad et incillam dio dionsequam, suscil ipsuscin ullan ullam, consequat exerat. Ut am il eum am nonsequatio exero ercilit in vulla alisit wis nis etum vel dunt accum iure duipsustrud tis non utat iriliqu isissi. Em dit, cons nismodo loreriu scipis alit lut at, quat voleniat. Uscidunt ver sequat.

2. Chart and graph (see p.66-70 for details) 3. VinaCapital Group signature, the width shoud be 45mm. 4. The title of the slide in Calibri Bold 22pt. 5. Address: Calibri Normal 18 pt colour. Company name: bold.

4

Contain page

End page

Section two title – Section two subtitle Vietnam’s impressive economic growth story Vietnam has been among the world’s fastest growing economies over the past decade.

Vietnam GDP 2002-2008F

GDP gro wth(%)

GDP growth has averaged 7.5% for the past decade and future prospects remain very strong. 7.1%

8.0%

480

440

8.5% 835

7.3%

704 571

534

881

2003

2004

2005

2006

2007 2008F

2007 Business Monitor International Political Risk Rating

Hong Kong

>60 yrs, 8%

87

87

Vietnam

84

South Korea

79

Taiwan

78

One of the most politically stable countries in the region

www.vinacapital.com

Population by age 85m total

97

Singapore

China

Vietnam’s medium to long-term growth prospects continue to be among the best in the world.

0 In d o n e sia

5%

2002

3.0 2.0 1.4 0.7 Vie tn a m

0

5.5

Sin g a p o re

Substantial desire to grow as incomes, which currently remain at less than half those of China and neighboring countries.

USD700 per year

10

C h in a

20

7%

400

Ja p a n

A young, educated, hard working population Low labour costs

VinaCapital Investment Management Ltd Representative Office in Vietnam 17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931

29.3

30

Th a ila n d

• •

38.4

US

Political stability

8%

7.4%

This growth story is paired to attractive fundamentals including: •

2006 Gross Net Income (GNI) per capita USD ‘000

45.0

40

M a la ysia

Export growth has continued to be strong at over 20%, and Vietnam has healthy foreign reserves of approximately USD23 billion.

8.4%

7.7% 800

For 2008 to June, USD31.6 billion in new FDI commitments approved, a record pace that is 56% greater than all of 2007. FDI disbursement is also achieving a record pace.

50 10%

GDP per Capita (USD) 1200

45-60 yrs, 12%

30-45 yrs, 22%

Thank you

<15 yrs, 28%

15-30 yrs, 30%

58% under 30 years Thailand

60

7

VinaCapital Group Brand Identity Guidelines

15

65


Colour in Microsoft Office

Application â&#x20AC;&#x201C; Presentations

To secure the consistency and prominence for tables and charts in PP presentation, colour using should abide by the following principles: 1. Give priority to the specific colours of VinaCapital in charts that require three colours for description, following this order: Red, Gray, Black. Two bar charts are maximum allowed to put in one slide. 2. In case a chart requires more than three colours, besides the three specific colours mentioned above, other colours in Excel and PowerPoint colour table will be used but within the colour limit in the adjacent table.

VinaCapital Group Brand Identity Guidelines

66


Charts and graphs in presentations

Application â&#x20AC;&#x201C; Presentations

2007 Business Monitor International Political Risk Rating 97

Singapore

87

Hong Kong

87

One of the most politically stable countries in the region

Vietnam

Bar Charts

One colour bar chart

2. Give priority to the specific colours of VinaCapital in charts that require three colours for description, following this order: black, red, gray. 3. In case a diagram requires more than three colours, besides the three specific colours mentioned above, other colours will be used as guided in page 23.

China

79

South Korea

Only use bar charts in forms presented beside, do not use 3D forms of bar charts. Use Gray, Red and Black as decisive colours. 1. Two bar charts are maximum allowed to put in one slide.

84

78

50

Taiwan

2006 Gross Net Income (GNI) per capita USD â&#x20AC;&#x2DC;000

60 Thailand

45.0 38.4

40

Vietnam GDP 2002-2008F

29.3

30

10 %

G D P per C apita (US D )

20

G D P gro wth(%)

12 0 0

USD700 per year 10

Vietnam

Indonesia

China

Thailand

Malaysia

Singapore

Japan

VinaCapital Group Brand Identity Guidelines

3.0 2.0 1.4 0.7

7.1% 440

835

7.3% 480

704 534

881

8%

7.4%

571

7%

400

US

0

8.5% 8.0%

7.7% 800

5.5

8.4%

0

5%

2002

2003

2004

2005

2006

2007

2008F

67


Charts and graphs in presentations

Application â&#x20AC;&#x201C; Presentations

Two colour bar chart

Three colour bar chart

Bar charts Only use bar charts in forms presented beside, do not use 3D forms of bar charts. Use gray, red and black as decisive colours. 1. Give priority to the specific colours of VinaCapital in charts that require three colours for description, following this order: black, red, gray. 2. In case a diagram requires more than three colours, besides the three specific colours mentioned above, other colours will be used as guided in page 23.

90

90

80

80

70

70

60

60

50

50

40

40

30

30

20

20

10

10 0

0 1st Qtr

2nd Qtr

3rd Qtr

90 80 70 60 50 40 30 20 10 0 1st Qtr

VinaCapital Group Brand Identity Guidelines

2nd Qtr

3rd Qtr

4th Qtr

68


80

80

70

70

60

60

Charts and graphs in presentations 50

50

40

40

30

30

20

20

10

10

Application â&#x20AC;&#x201C; Presentations

0

0 1st Qtr

2nd Qtr

3rd Qtr

One colour line chart Line charts Only use line charts in forms presented beside, do not use 3D forms of line charts. Use red, gray and black as decisive colours. 1. Give priority to the specific colours of VinaCapital in charts that require three colours for description, following this order: black, red, gray. 2. In case a diagram requires more than three colours, besides the three specific colours mentioned above, other colours will be used as guided in page 23.

90 80 70 60 50 40 30 20 10 0 1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Two colour line chart

Three colour line chart

90

90

80

80

70

70

60

60

50

50

40

40

30

30

20

20

10

10

0

0 1st Qtr

VinaCapital Group Brand Identity Guidelines

2nd Qtr

3rd Qtr

4th Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

69


Charts and graphs in presentations

Application â&#x20AC;&#x201C; Presentations

Pie & bar charts Only use pie charts in forms presented beside, do not use 3D forms of Pie charts. Use gray, red and black as decisive colours. 1. Give priority to the specific colours of VinaCapital in charts that require three colours for description, following this order: black, red, gray. 2. In case a diagram requires more than three colours, besides the three specific colours mentioned above, other colours will be used as guided in page 23.

Population by age 85m total

VOF Portfolio (at 31 May 2008) 100%

3.92% Other sectors

>60 yrs, 8% 80% 2.05% Telecom 7.81% Energy

45-60 yrs, 12%

<15 yrs, 28%

60%

40%

29.93% Cash and cash equivalent

30-45 yrs, 22% 15-30 yrs, 30%

20% 30.18% Approved to be disbursed

58% under 30 years

0%

VinaCapital Group Brand Identity Guidelines

70


Charts and graphs in presentations - Do not

Application â&#x20AC;&#x201C; Presentations

Do not Do not use any charts in 3D forms.

VinaCapital Group Brand Identity Guidelines

71


Literature

Grids Brochures Layout template (flyers, reports)

72-74 75-76 77


Grids

Application – Literature

Cover page A well considered grid will not constrain a layout but will allow for variation, flexibility and pace. The grid can form the basis of many different types of communications (brochures, posters, annual reports, etc). They aid legibility and ensure that layouts can sucessfully incorporate visual elements such as captions, photographs, illustrations, tables and diagrams. The example (left) shows text and images fitting into a three column layout, based on an underlying six column grid. The six column grid allows for additional flexibility within the layout, for captions etc. It is important to keep adequate space in the margins and the gutters. It is also important to use an optimum number of columns for the size you are designing to. For example, six columns of text on an A5 portrait document will be too narrow.

VinaCapital Group Brand Identity Guidelines

Inside page No.01 - 08 August 2008

Raessequam, corp erci ex et lobore et, sissit veliqua mconullup tatlla omandam.

Vietnam is one of the world’s fastest growing economies dolor irillan ut landit lam zzriuscidunt wisim duiscipit nullut lor iuscip ea feuiscin velenibh ercidunt ero dit

ent doloreetum nonse mincilit aut. Em ipsumsan ea accum vent nullamcons delessequat wis non vulla feum dio odolendre vullam zzriurem iusto dolum ea acillamcore corem accum alit lorperaesto commolor summy nisi.

alit erostrud eugait eu feumsandre hendre faci eumsan utat, sum ip zzrilit prat ut iusci blan ex euissi bla commy nosto dit in hent ing exer ipit ametuerat non ulla faccum nostrud dolorpero dignim zzrit num nos do eugiat. It volessim nos nos at aliquis molore elestrud ecte tat. Per ad etummy nos nos am ad tat aliquam ate digna feugait lor sis aliquat, vel dolor se doloborer alismol oborero odipis nullandiam, commy etummy nim in hendiam zzrit ut luptat accum velisi. ulputat. Ulluptat. Ut ullan henibh eum ilis niam ipis nulla feugiat, verit lumsandreet ver siscilis at volenibh ex

Our Achievements

Our overarching objective is to create and realize values for our investors and clients.

Both a pioneer and veteran, our team has been helping foreign and local companies succeed in the Vietnam market since 1994

Delisim velit, vent volutat, cor inibh ex ex enim dionsecte dolorper illuptat. Ut lorperos enibh ectetummy nonsequat ad enim vel eum verilis autat. Eliquam, qui blan vullutpat. Sandre cons eugait ad dolore min ullaore tat. Ugait ipsuscil ilit vel ex er incip enim velesto odolore min henim nis aliquat. Duisis at augait, cor augait ut amet lamconulla con henim ipisisit nonum zzrit dolutet ut dolor sum velit ut luptat volore mod tatuerit, consenim

by Shane Nguyen

Tion hendre moluptat venim aut ipit lore dunt adiam adit lut nullut essi.

Our Strategy

iure vent velisi. Faci blan ulputpat ad dip euguero corperos dolorer am et lum velenit num nim dignim augue volor irit aut augiam exer am zzrit adip erit eugiamcor susto dolor si lor ipit utpate mincin hent velent amcoreet

VinaCapital’s overarching objective is to create and realize value for our investors and clients. Since its founding in 2003, the firm has followed the same basic principles: Support our portfolio companies and clients, provide superior returns to our investors, and set the gold standard for professionalism and integrity.

VinaCapital Group is a leading asset management, corporate finance and real estate consulting firm with unrivalled experience in the Vietnamese market. VinaCapital’s management has been helping companies succeed in Vietnam since 1994, and our managing directors bring over 30 years of combined local $1.4 billion

verit, con ecte ming essed magna am zzriure do consed tat. Ut vendrem dip eugait lumsan ulputatummy nonsed

The company’s growth from managing of a single, $10 million fund in 2003, into a full-featured investment house managing three funds worth $1.4 billion and offering a complete range of corporate finance and real estate advisory services.

dolor alis adip er sit auguerat aliscing eu feugue feum alit irit utat. Gait, secte faccum dolorper sustrud ming et do commolor sum zzrit nulputat. Put wis duismol essit, cons do od ent voloboreet, quisism olutat et lutpat. quamet, venit la commodigna facin dolorer sisi. Dolobore magnim vendigna ad ming it ullummy num aute ectem nulla conullaorem dolore ex eliquissi ea.

experience to the firm. We leverage this experience and our relationships with global investors to provide the highest quality investment products, strategic financing, real estate development and consultation, and corporate finance advisory services across all major industries in Vietnam.

VinaCapital manages the US$800 million (NAV) Vietnam Opportunity Fund (VOF), Vietnam’s best-performing fund in 2004, and $595 million VinaLand $10 million

Fund. Both VOF and VinaLand are currently listed on the London Stock Exchange under trading symbols VOF.L and VNL.

6

73


Grids — A4

Application – Literature

Single page The examples on this page illustrate the guiding principles for creating grids for our communications. These grids allow the fl exibility necessary to create accessible and engaging materials, allowing appropriate space for headlines, body copy, images, charts, captions, etc. Shown right are grid examples for A3 portrait, A3 landscape, A4 portrait and A4 landscape pages. They all create fl exible layouts, using the grid to help create clear hierachy between headings, standfirsts, text and captions.

VinaCapital Group Brand Identity Guidelines

Facing page

“VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

VinaCapital is perfectly placed to benefit from the growth of  Vietnam’s real estate

by Minh Khoa, Nguyen

VinaCapital is perfectly placed to benefitfromthe growthofVietnam’s real estate

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate.

by MinhKhoa,Nguyen

Unt praessi. Tatet, quatis ate dignis dipsustrud eugue diat. Liquatin ullupta tincill aorting euis niat. Tat diam enibh eu facillandion velis eugait ese dolortie ea faccummod do ex eugiame tumsan eu faccums andions equam, volor si te dit utem velessi. Sequamcon velit ea faciliquat, sumsandre ecte delit ectet veliquisis aliquatummy numsan ectet autpat, quisci blandrem ad euisim volesti onsequat, vulluptat. Duisl dolor adipsum doloreriure digna feuis esto odoluptat, consed eu faccummy nos ero odiam vullandiam iriusto euisi blaor autet nosto delis augait num ing eumsandreet praestio eugue faci euisl inis nullupt atueraese faccum dolortisit, quis erilisi. Lore ming eugue faccumm olesequam vercidu ismolessent iure min et et, velis nullutat, suscipismod doleniscipit er in vel duissed tat, sequissent auguerat am eugait am vel ulla ad dunt niam iusto odigna facil ut alismolorem veriuscipsum nos at la facidunt augue feugait, quam zzriuscip eumsandre feu feugiamet nosting eum nulla feugait loreetum alis ese veliquate faccum nulla adit la ad tat. Tie consequi blaore dolore facinim ea autat et ipiscin henim diat la feummy nit ulput vulla facing eumsan ex eu feuisim vel del ullutpatisl eum vel elessisl iril ut ad tet, velit atio consequat, sequisc inisit eugait la alissenit praestie te velenit

ing eniamet, quamet lum nit wis eugait adigna feum num ilit dit, qui eraessequip ex er sit wissequis nos nulla feum delestie enismod tat, si ea conum exer autet lore molor suscinis doloreros nostrud eugait aci ero exerostrud tat, cor iure molobor at, cons estrud tet acing ea ate dolestrud tat, vent lutat, quat. Wis dit acilisi. Ipit utat. Pis am, consent amcorero dit la adit aliqui eu facinci liquat. Oboreetue exeros am, sum nim augiam, sim dio od tatum vel ut ecte min verit, sis nibh enisci blam augiat. Ut vero dolorem velit elenim dunt praesent luptat, veliqui te conse velesed magna consendre modolorem et lam alisim ex er sis dipit aliscip ercil do eniam ipit ing endit lutpat venim in eu feuguercilit aci ero conum.

Volese corting eu feugiamet, quisl do euisi te do del et adiam zzrit amcommod esed enim ipit ad dolore commy nullaorerci tat ad mincillan ea facinci psuscid uissi. Lorpero con utpat ex eleniscil euiscilla cons dolutpat dolorem aliquam commodo con hendre vulput lum zzriliquisim irit wismodipit dolore min velit venim zzrilit wissis do od tismod magna augait utat luptat loreet lobor sustrud elit nosto dip er iril dolorer in venim velit, con ullute mincidunt ing ea commy nis eum quip enim in velestio consequat nonulluptat eu feugait vendre dignim vel iliscil iquatem ea con el ing ea commodit, core tissim quamcons aut vullam am dio euis nonsectet, quip ea feugue del ex etue min henis et num quat

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

Unt praessi. Tatet, quatis ate dignis dipsustrud eugue diat. Liquatin ullupta tincill aorting euis niat. Tat diam enibh eu facillandion velis eugait ese dolortie ea faccummod do ex eugiame tumsan eu faccums andions equam, volor si te dit utem velessi. Sequamcon velit ea faciliquat, sumsandre ecte delit ectet veliquisis aliquatummy numsan ectet autpat, quisci blandrem ad euisim volesti onsequat, vulluptat. Duisl dolor adipsum doloreriure digna feuis esto odoluptat, consed eu faccummy nos ero odiam vullandiam iriusto euisi blaor autet nosto delis augait num ing eumsandreet praestio eugue faci euisl inis nullupt atueraese faccum dolortisit, quis erilisi. Lore ming eugue faccumm olesequam vercidu ismolessent iure min et et, velis nullutat, suscipismod doleniscipit er in vel duissed tat, sequissent auguerat am eugait am vel ulla ad dunt niam iusto odigna facil ut alismolorem veriuscipsum nos at la facidunt augue feugait, quam zzriuscip eumsandre feu feugiamet nosting eum nulla feugait loreetum alis ese veliquate faccum nulla adit la ad tat. Tie consequi blaore dolore facinim ea autat et ipiscin henim diat la feummy nit ulput vulla ullutpatisl eum vel elessisl iril ut ad tet, velit atio consequat, sequisc inisit eugait la alissenit praestie te velenit

ing eniamet, quamet lum nit wis eugait adigna feum num ilit dit, qui eraessequip ex er sit wissequis nos nulla feum delestie enismod tat, si ea conum exer autet lore molor suscinis doloreros nostrud eugait aci ero exerostrud tat, cor iure molobor at, cons estrud tet acing ea ate dolestrud tat, vent lutat, quat. Wis dit acilisi. Ipit utat. Pis am, consent amcorero dit la adit aliqui eu facinci liquat. Oboreetue exeros am, sum nim augiam, sim dio od tatum vel ut ecte min verit, sis nibh enisci blam augiat. Ut vero dolorem velit elenim dunt praesent luptat, veliqui te conse velesed magna consendre modolorem et lam alisim ex er sis dipit aliscip ercil henis adit amcon hendre tem zzriure eu feuguercilit aci ero conum.

Volese corting eu feugiamet, quisl do euisi te do del et adiam zzrit amcommod esed enim ipit ad dolore commy nullaorerci tat ad mincillan ea facinci psuscid uissi. Lorpero con utpat ex eleniscil euiscilla cons dolutpat dolorem aliquam commodo con hendre vulput lum zzriliquisim irit wismodipit dolore min velit venim zzrilit wissis do od tismod magna augait utat luptat loreet lobor sustrud elit nosto dip er iril dolorer in venim velit, con ullute mincidunt ing ea commy nis eum quip enim in velestio consequat nonulluptat eu feugait vendre dignim vel iliscil iquatem ea con el ing ea commodit, core tissim quamcons aut vullam am dio euis nonsectet, quip ea feugue del ex etue min henis et num quat

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

VinaCapitalmanagesthreefunds which.arelistedontheAIM MarketStockExchange: • TheUS$l.1billionVietnam OpportunityFund(VOF.L). • The$650millionVinaLand Fund(VNL.L). • Andtherecentlylaunched$400 millionVietnamInfrastructure Limited(VNI.L). • TheUS$l.1billionVietnam OpportunityFund(VOF.L). • The$650millionVinaLand Fund(VNL.L). • Andtherecentlylaunched$400 millionVietnamInfrastructure Limited(VNI.L).

Idui blamet am dunt venis esed tin utpat dit lorem nibh estrud mincilit, ver si eum quatet ero cons alisse digna faci blamcommy nos non hent illa faccum dolobor sit iriurem ent inci bla feumsandre ming et, sum ip essit prat velenis cilisci blandrem dolor aliscilis del exerci tetueros estrud tio commy num el dolent adit, quismod el dit illamcon ullumsandiam velisim estrud mincing eu feum doloboreet acin ut ing eugiam iureros exer irilit, sequatummy nulput ing eros niam nullutpat. Dui bla faciduis et, si. Dui tat. Molore modipsum alis am, vel doloboreet alit nulla commy nullaor eetuer ad er sis duiscidunt ipit ea conullamcon eumsan veraesequat. Pute feummy nos ad tin hendignibh ex ex eu feuguer susto dolortin henit illa augue etue magna consequam, vulluptat utpat luptat aut landio doleniam dolute consecte facillamet at. Guero odolorem vent adit iure essequat. In ut niscilit velit veliquissim dolesed magnissent autem vel iuscidunt nostrud tie dolore faci endipsumsan er se mod er si bla feuis nulputat. Ud do do consequipit aliqui blandit aliquipisl essi tat acilis dolortie veliquam nis dolortin ut vullan utpat wis alis nim quipismod do do consenibh euipsus ciduism odipit, commy nonsequis dolutat. Feum nos adigniamet et augait ex et irit lummod do doloreet wis am do odiatum zzriuscidunt atem do dit ad eraesed tet praesecte ex er iure tatie velisim iliquametuer am, sequis adipsuscilit

la augiamet pration ullute verat vel ulla feugait ut adip ex el dit incipisl dolobortio odionsequis dolesenibh eugiam quatumsan erat ad dolore modit eu facipit, quis num iliquat dolorerat iure eugiamet nullaore exer sit volor aliquis nullum dolobor perostrud tat. Ut ad tat, core mod modoloborem quat. Conse con ex exer sit iril ute dunt dit, consequi tat ipsum zzrilisl utatin vullam, vendit inim ip ea feuisci tatummy nonsequi bla aut lam, dolorem augue dolorerostie commy corper am, quatum dip eros nummy nit utpat wis acipsustie dolenim dolobor blamcommy nulla utem quis dolortisim venis dolut ad diam inim nullam adit la eraestrud tem alit vullan hendre feum diamet la am nisl iriurem nonulputat, qui tie dit ex ex eraesed el irit wissecte dolorem augue nostrud dit dolut ad dolobor alisse feugait

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

74


Grids — A5 single and facing page

Single page As a basic rule, when designing for smaller formats such A5, a grid should be used with two columns to assure an appropriate line length and an accessible and considered layout. Shown left are grid examples for A5 portrait A5 landscape. All create flexible layouts, using the grid to help create clear hierarchy between headings, standfirsts, text and captions.

VinaCapital Group Brand Identity Guidelines

Application – Literature

Facing page

“VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate

VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate Unt praessi. Tatet, quatis ate dignis dipsustrud eugue diat. Liquatin ullupta tincill aorting euis niat. Tat diam enibh eu facillandion velis eugait ese dolortie ea faccummod do ex eugiame tumsan eu faccums andions equam, volor si te dit utem velessi. Sequamcon velit ea faciliquat, sumsandre ecte delit ectet veliquisis adipsum doloreriure digna feuis esto odoluptat, consed eu faccummy nos ero odiam vullandiam iriusto euisi blaor autet nosto delis augait num ing eumsandreet praestio eugue faci euisl inis nullupt atueraese faccum dolortisit, quis erilisi. Loam iusto odigna facil ut alismolorem veriuscipsum nos at la facidunt augue feugait, quam zzriuscip eumsandre feu feugiamet nosting eum nulla feugait loreetum alis ese veliquate faccum nulla adit la ad tat. Tie consequi blaore diat la feummy nit ulput vulla facing eumsan ex eu feuisim vel del ullutpatisl eum vel elessisl iril ut ad tet, velit atio consequat, sequisc inisit eugait la alissenit praestie te velenit .

VinaCapital manages three funds which.are listed on the AIM Market Stock Exchange: • The US$l.1 billion Vietnam Opportunity Fund (VOF.L). • The $650 million VinaLand Fund (VNL.L).

Facip ectet, sit ulla faccumsan henibh ea facin verillaorper sit, conullaore mod tis eugue doloborper incilit del ullaore faccum ipsum zzriure feu feu feu facinit wisl il dolore ting erit ipsusci et, consed doluptat do etumsan endignisl dolortionsed dunt ero eugait, consequat, sed ercip eu feuip eummy nonsequam, sed tetum dolorti onulla faccummy nissed er sum et volenisim iriureet ad molore et, consenim exer in volut autpat. To er sit augait vulput dolorem dolore erat adigna feuguercip esto ea feum zzrit, sustrud delenit num velenit prate do eros enim in enit erit nostrud tem velisim zzriure ming erat.

Del ullum vullam veleniscip eugait la augiam ip ex exer sum dolore facilluptat niam quat. Im nonsequi bla feuguerit, commolor sendio corper il dolore magnisi sciduipit, quisit aut alis ex ent alisi tat, velenibh el ut autpat. Ut vel dolorerci bla adit, core vendiam vel ut acin esequis dunt ametue vulla core minciliqui tet ad euipsum ipit augait ad eugiam, quipit lummy nonsed tat. Ut wisit, con volore dolobore tie minisim zzriust ismodol estrud doloborem ing ectetue feum incidunt lortie tet lore delese min utate etummodiam, se modigna faccummy nos augait nostrud er ilisiscil in ex eros auguer sectet, veliqui sciduismodit dit nostisim dolore vel utpatet ad molore molutpate dolenia mconulput augue magnim nosto odio etueril utpat dolutatuerat lorper sismodolent dolore consecte ming essequi scinim ilit lore tate commolum aliquis molore ming essim vent nonsequat. Dui tis nulla faccum init aci tio delit dolendre facilis dunt dolorem vel eui tet ex eros nullaor si tat, quamconsed tat. Atuerat. Del eugait nostrud magna commod dio euis at acidunt vullaorper iusto dolesenim ilit praesequatue vel eum augiatet volorem dunt nim irit

“VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

“VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.” VinaCapital manages three funds which.are listed on the AIM Market Stock Exchange: • The US$l.1 billion Vietnam Opportunity Fund (VOF.L). • The $650 million VinaLand Fund (VNL.L).

VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate Gait nosto dolortinis accum velit ate feugiatin voloborem doluptat. Digna feum iusci blam, verat augue min ulla feuguerit lum digna aut nulla facidunt nonullam doloborpero el iusto ex et nulla faccum etuerat acinci eugait lorercipis nonse commolore tat. Duip eraesenim ad del do consent nostionse commolor sustie euisit venibh ese dipisse quisim ver sed modio ercin ent la at ut ipit nullam acil ute modo ea feuis non ullaortio odip ero conse mod dolobore facil irit lum adio consequisi tat venis nulpute eu faci blam iurem ectetum sandignim am atetum qui etue

consequ ipsusto esendreet nit iustrud elit nibh eummy nulla autpatie dunt lute min ercidunt am, quam quatum nisl delis num dolore feuis erat. Wisim ea ad modolor adip eugait, cons dolobor sed dolore magna feum nim quam, core core del estions endreet, vel duis nit diam nulla feu faccum am zzriusc iduismodit luptat wisis aliquisi. Eliqui er ipit, con hent lum digna autpat, qui ex eniam, velissit ut iriusting exerilis nulla feu feu facilla commodo loreetu msandipissi. Velesto odolore min henibh er suscilis augait prat lutatinit, si.

75


Brochures

Application – Brochures

Front Cover

www.vinacapital.com

Back Cover

www.vinacapital.com

VinaLand Limited Your link to Vietnam’s emerging real estate market

VinaCapital Investment Management Ltd Representative Office in Vietnam 17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931

VinaCapital Group Brand Identity Guidelines

VinaLand Limite Your link to Vietnam’s emerging real estate mark

VinaCapital Investment Management Ltd Representative Office in Vietnam 17th Floor, Sun Wah Tower 115 Nguyen Hue, District 1 Ho Chi Minh City, Vietnam t. +84 (0) 8 3821 9930 f. +84 (0) 8 3821 9931

76


Brochures

Application – Brochures

Inside page

Inside page Future Plans

Our Strategy

Our Achievements

Our overarching objective is to create and realize values for our investors and clients.

Both a pioneer and veteran, our team has been helping foreign and local companies succeed in the Vietnam market since 1994

VinaCapital’s overarching objective is to create and realize value for our investors and clients. Since its founding in 2003, the firm has followed the same basic principles: Support our portfolio companies and clients, provide superior returns to our investors, and set the gold standard for professionalism and integrity.

VinaCapital Group is a leading asset management, corporate finance and real estate consulting firm with unrivalled experience in the Vietnamese market. VinaCapital’s management has been helping companies succeed in Vietnam since 1994, and our managing directors bring over 30 years of combined local

unprecedented change. With an annual growth rate of over 7% (the second fastest in the world), an increasingly progressive government, a hardworking and educated WTO accession, the case for investment in Vietnam has never been stronger. VinaCapital is prepared to take on the Vietnam, especially in real estate areas

change. With an annual growth rate of over 7% (the second fastest in the world), an increasingly progressive government, a hardworking and educated workforce, WTO accession, the case for investment in Vietnam has never been stronger. VinaCapital is prepared to take

VinaCapital manages the US$800 million (NAV) Vietnam Opportunity Fund (VOF), Vietnam’s best-performing fund in 2004, and $595 million VinaLand Fund. Both

VinaCapital Group Brand Identity Guidelines

WTO accession, the case for investment in Vietnam has never been stronger. VinaCapital is prepared to take

Vietnam is undergoing

The company’s growth from managing of a single, $10 million fund in 2003, into a full-featured investment house managing three funds worth $1.4 billion and offering a complete range of corporate finance and real estate advisory services.

6

change. With an annual growth rate of over 7% (the second fastest in the world), an increasingly progressive government, a hardworking and educated workforce,

foreign investmenareas

experience to the firm. We leverage this experience and our relationships with global investors to provide the highest quality investment products, strategic financing, real estate development and consultation, and corporate finance advisory services across all major industries in Vietnam.

$1.4 billion

$10 million

Vietnam is undergoing

VOF and VinaLand are currently listed on the London Stock Exchange under trading symbols VOF.L and VNL.

foreign investments iareas

14

77


Layout template (flyers, reports)

Application – Brochures

Facing page

Single page

VinaCapital is perfectly placed to benefitfromthe growthofVietnam’s real estate

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate.

by MinhKhoa,Nguyen

Unt praessi. Tatet, quatis ate dignis dipsustrud eugue diat. Liquatin ullupta tincill aorting euis niat. Tat diam enibh eu facillandion velis eugait ese dolortie ea faccummod do ex eugiame tumsan eu faccums andions equam, volor si te dit utem velessi. Sequamcon velit ea faciliquat, sumsandre ecte delit ectet veliquisis aliquatummy numsan ectet autpat, quisci blandrem ad euisim volesti onsequat, vulluptat. Duisl dolor adipsum doloreriure digna feuis esto odoluptat, consed eu faccummy nos ero odiam vullandiam iriusto euisi blaor autet nosto delis augait num ing eumsandreet praestio eugue faci euisl inis nullupt atueraese faccum dolortisit, quis erilisi. Lore ming eugue faccumm olesequam vercidu ismolessent iure min et et, velis nullutat, suscipismod doleniscipit er in vel duissed tat, sequissent auguerat am eugait am vel ulla ad dunt niam iusto odigna facil ut alismolorem veriuscipsum nos at la facidunt augue feugait, quam zzriuscip eumsandre feu feugiamet nosting eum nulla feugait loreetum alis ese veliquate faccum nulla adit la ad tat. Tie consequi blaore dolore facinim ea autat et ipiscin henim diat la feummy nit ulput vulla facing eumsan ex eu feuisim vel del ullutpatisl eum vel elessisl iril ut ad tet, velit atio consequat, sequisc inisit eugait la alissenit praestie te velenit ing eniamet, quamet lum nit wis

eugait adigna feum num ilit dit, qui eraessequip ex er sit wissequis nos nulla feum delestie enismod tat, si ea conum exer autet lore molor suscinis doloreros nostrud eugait aci ero exerostrud tat, cor iure molobor at, cons estrud tet acing ea ate dolestrud tat, vent lutat, quat. Wis dit acilisi. Ipit utat. Pis am, consent amcorero dit la adit aliqui eu facinci liquat. Oboreetue exeros am, sum nim augiam, sim dio od tatum vel ut ecte min verit, sis nibh enisci blam augiat. Ut vero dolorem velit elenim dunt praesent luptat, veliqui te conse velesed magna consendre modolorem et lam alisim ex er sis dipit aliscip ercil do eniam ipit ing endit lutpat venim in henis adit amcon hendre tem zzriure eu feuguercilit aci ero conum.

Volese corting eu feugiamet, quisl do euisi te do del et adiam zzrit amcommod esed enim ipit ad dolore commy nullaorerci tat ad mincillan ea facinci psuscid uissi. Lorpero con utpat ex eleniscil euiscilla cons dolutpat dolorem aliquam commodo con hendre vulput lum zzriliquisim irit wismodipit dolore min velit venim zzrilit wissis do od tismod magna augait utat luptat loreet lobor sustrud elit nosto dip er iril dolorer in venim velit, con ullute mincidunt ing ea commy nis eum quip enim in velestio consequat nonulluptat eu feugait vendre dignim vel iliscil iquatem ea con el ing ea commodit, core tissim quamcons aut vullam am dio euis nonsectet, quip ea feugue del ex etue min henis et num quat

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

VinaCapital Group Brand Identity Guidelines

VinaCapitalmanagesthreefunds which.arelistedontheAIM MarketStockExchange: • TheUS$l.1billionVietnam OpportunityFund(VOF.L). • The$650millionVinaLand Fund(VNL.L). • Andtherecentlylaunched$400 millionVietnamInfrastructure Limited(VNI.L). • TheUS$l.1billionVietnam OpportunityFund(VOF.L). • The$650millionVinaLand Fund(VNL.L). • Andtherecentlylaunched$400 millionVietnamInfrastructure Limited(VNI.L).

Idui blamet am dunt venis esed tin utpat dit lorem nibh estrud mincilit, ver si eum quatet ero cons alisse digna faci blamcommy nos non hent illa faccum dolobor sit iriurem ent inci bla feumsandre ming et, sum ip essit prat velenis cilisci blandrem dolor aliscilis del exerci tetueros estrud tio commy num el dolent adit, quismod el dit illamcon ullumsandiam velisim estrud mincing eu feum doloboreet acin ut ing eugiam iureros exer irilit, sequatummy nulput ing eros niam nullutpat. Dui bla faciduis et, si. Dui tat. Molore modipsum alis am, vel doloboreet alit nulla commy nullaor eetuer ad er sis duiscidunt ipit ea conullamcon eumsan veraesequat. Pute feummy nos ad tin hendignibh ex ex eu feuguer susto dolortin henit illa augue etue magna consequam, vulluptat utpat luptat aut landio doleniam dolute consecte facillamet at. Guero odolorem vent adit iure essequat. In ut niscilit velit veliquissim dolesed magnissent autem vel iuscidunt nostrud tie dolore faci endipsumsan er se mod er si bla feuis nulputat. Ud do do consequipit aliqui blandit aliquipisl essi tat acilis dolortie veliquam nis dolortin ut vullan utpat wis alis nim quipismod do do consenibh euipsus ciduism odipit, commy nonsequis dolutat. Feum nos adigniamet et augait ex et irit lummod do doloreet wis am do odiatum zzriuscidunt atem do dit ad eraesed tet praesecte ex er iure tatie velisim iliquametuer am, sequis adipsuscilit la augiamet pration ullute verat vel

ulla feugait ut adip ex el dit incipisl dolobortio odionsequis dolesenibh eugiam quatumsan erat ad dolore modit eu facipit, quis num iliquat dolorerat iure eugiamet nullaore exer sit volor aliquis nullum dolobor perostrud tat. Ut ad tat, core mod modoloborem quat. Conse con ex exer sit iril ute dunt dit, consequi tat ipsum zzrilisl utatin vullam, vendit inim ip ea feuisci tatummy nonsequi bla aut lam, dolorem augue dolorerostie commy corper am, quatum dip eros nummy nit utpat wis acipsustie dolenim dolobor blamcommy nulla utem quis dolortisim venis dolut ad diam inim nullam adit la eraestrud tem alit vullan hendre feum diamet la am nisl iriurem nonulputat, qui tie dit ex ex eraesed el irit wissecte dolorem augue dolorerostie commy nonsequam volor senim inibh esto diam, summy nostrud dit dolut ad dolobor alisse feugait

“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

“VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

VinaCapital is perfectly placed to benefit from the growth of  Vietnam’s real estate

by Minh Khoa, Nguyen

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“VinaCapital is perfectly placed to benefit from the growth of Vietnam’s real estate. VinaCapital has the most extensive portfolio of real estate projects in Vietnam, with an expert team of local and foreign specialists who deliver successful projects, sourcing the best located sites and developing them into the most high-quality and profitable office, retail, and residential spaces in the nation.”

78


Branded merchandise

Pins Hats T-Shirts Raincoat Umbrellas

79 80 81 82 83


Pins

Application â&#x20AC;&#x201C; Branded merchandise

This is used by any staff working for VinaCapital as an identity sign. This is worn daily during work time and during celebrations, conferences, and events. This is attached to the left side of your chest, for example on a suit collar.

VinaCapital Group Brand Identity Guidelines

80


Hats

Application â&#x20AC;&#x201C; Branded merchandise

These graphics describe different locations of VinaCapital logo on hat. The design and colour can be changed but the logoâ&#x20AC;&#x2122;s location can not.

VinaCapital Group Brand Identity Guidelines

81


T-shirts

Application â&#x20AC;&#x201C; Branded merchandise

These graphics describe location of VinaCapital logo on T-shirt and Golf-shirt. The design and colour can be changed but the logoâ&#x20AC;&#x2122;s location can not.

T-shirt

VinaCapital Group Brand Identity Guidelines

Golf shirt

82


Raincoats

Application â&#x20AC;&#x201C; Branded merchandise

These graphics describe location of VinaCapital logo on raincoat. The design and colour can be changed but the logoâ&#x20AC;&#x2122;s location can not.

VinaCapital Group Brand Identity Guidelines

83


Umbrellas

Application â&#x20AC;&#x201C; Branded merchandise

These graphics describe location of VinaCapital logo on umbrella. The design and colour can be changed but the logoâ&#x20AC;&#x2122;s location can not.

VinaCapital Group Brand Identity Guidelines

84


Office Signage

Programme overview

VinaCapital Group Brand Identity Guidelines

86

VinaCapital  

Vina Guideline