Issuu on Google+

Marcelino Marchan Instructor: Frank Ezenekwe Business Office Administration Marketing- Mod 140 U/EI College- Gardena, CA 2/15/2017

Cultural, social, individual, and psychological factors affect all steps

1) Need recognition

2) Information search

4) Purchase

5) Post purchase behavior

3) Evaluation of alternatives


The consumer buying decision making process page 90