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marcella kartika manifesto

2015 2017 selected works


marcella kartika

graphic designe and an energet i l l u s t r a t o r. surabaya, 25th January 1995 marcella.kartika@gmail.com +62 857 1693 7777


er tic

resume

education

organization experiences 2017

2013-2017

Adiwarna, final project exhibition

Visual Communication Design

Creative, promotion, design

Petra Christian University

department

GPA - Cum Laude 3.65

2014

2010-2013

Arts and culture week

Petra 1 Senior High School

Publication and documentation department

achievements 2016 Ajinomoto Award Asia Students Package Design Competition, Tokyo, Japan 2016 1st place Intergrated Marketing Communication of Muscle Fit Brand

skills

2014 Leadership training Publication, decoration, and documentation department 2012 Senior high yearbook committee Photography department

work experiences 2015-present Freelance graphic designer and illustrator

Adobe Illustrator, Adobe

2016

Photoshop, Adobe Premier,

Internship program at Sciencewerk

Adobe InDesign

Design, Surabaya

Indonesian, English, Korean


plum candy world of wingko

sweet tale

packaging design


freelance works 2016 works


redesign packaging

plum candy

In the old days, plum candies had their glory times when they were considered as one of the legendary sweet treats. However, their popularity has decreased considerably and since then replaced by new kinds of candies. Golden Crystal has a vision of creating a fresh image of plum candies through their new packaging. With the goal of attracting children and teenagers, the packaging is designed using vibrant colorways, accompanied by an iconic character which will improve the likeability of catching the consumer’s attention.

redesign packaging


redesign packaging 2016 works


student project

2016 works

world of wingko

Wingko Loe Lan Ing is one of the well-known wingko brands originated from Lamongan. The production process of wingko goes way back in history, in which wingko was known as the food of the fishermen. With a bit of modern twist, the history of wingko is illustrated as a local heritage.


Ajinomoto Award

10

Packaging

Sweet Tale was produced with the sole purpose of reminiscing Indonesian’s folklores that are starting to fade away. Sweet Tale specifically tells the story of Timun Mas “Golden Cucumber”. S w e e t Ta l e

2016 works


ASPaC Awards 2016

Ajinomoto Award

The packaging engages the consumers to read the tale of Timun Mas which is written on the inner part of the secondary packaging.

S w e e t Ta l e

2016 works


Packaging

Ajinomoto Award


ASPaC Awards 2016

S w e e t Ta l e

Co n s u m e r s w i l l b e i n t r i g u e d to explore the fate of Timun Mas by guessing the content of the timun mas.

Packaging


ASPaC Awards 2016 S w e e t Ta l e

This packaging has been awarded the Ajinomoto Award in Asia Student Package Design Competition which was held in Tokyo, Japan.


logo folio balada 90-an

norxel

branding


logofolio

logofolio

freelance works


freelance works

logofolio

logofolio


student project

2015 works

branding identity

balada 90-an

festival nostalgic warm family.

Balada 90-an was an event which was held to celebrate the 722nd establishment day of City of Surabaya. The event was held with the intentions of introducing the 90’s culture to students. The celebration took place in Ria Kenjeran Beach and was filled with bazaar and various competitions. The logo of Balada 90-an was adapted from the shapes of the sun, a guitar, and festival attributes.


student project

2015 works

The color blue was chosen to signify Surabaya as the city of ports in Indonesia. The warmth and spirit of City of Surabaya is represented by the color orange.

branding identity


2f r0e1e7l a n c e woorrkkss w

professional reliable simple

corporate identity

NO


freelance works

2017 works

Norxel is a technology company dealing with paper money and coins. It is headquartered in Taiwan and has a branch in Japan and Jakarta, Indonesia.

ORXEL

norxel


2017 works

NORXEL name card design

Norxel provides a solution to increase the efficiency of money management to many parties, which are the government, banks, and businesses.


freelance works

2017 works

Norxel's corporate pattern is inspired by the "X" element on Norxel logo. This "X" element is the basic element on all corporate design.

norxel


brochure design

NORXEL

2017 works


2017 works

freelance works

Brochure design for NX-3000, Norxel's money counter. Stylishly designed with simple lines and corporate color of red and blue.

norxel


watercolor & commission work

fashion illustration

untitled

bang ecak

illustration


watercolor Illustration

2016 works


digital Illustrations

2016 works

A special wedding anniversary gift came into an illustration. Made with digital coloring technique.


Digital Illustration

2016-2017 works


digital Illustrations


누군가의 관심이 메마른 대지사이 한 송이의 꽃이 만개한다 광활한 적색 빛의 토양 아래에 어디 마실 물이 있더냐 어디 편히 뿌리내릴 공간이 있더냐

무제

2017 works

그러나 너는 아무말 않고 깊고 어두운 대지속으로 들어가누나

언젠가 시간이 지나 죽고 살기를 반복하며 그렇게 혼자 갈라진 틈으로 생기를 불어넣는구나


self initiated project

A project collaboration to capture a sorrow into an illustrated poster.

무제

untitled

among those dry ground that have not been touched by caring hands a fl o w e r b l o o m s underneath the vast red colored soil is there any water to drink is there any space for roots to grow you said nothing seeping through the deep and dark ground, times does not stop, creati n g a n i n fi n i t e l o o p o f b o r n and dying between that splitted crack alone you give life for them


character design

bang ecak

yes?

becak, lady?

b u t c o f f e e fi r s t

i’m hungry

hmmmmmmm

*poker face*

money, money.. bang ecak

An emoticon set which was submitted to Line Sticker Contest in 2015. This emoticon set gives the users a glimpse of the daily life of a becak driver. Bang Ecak is illustrated with a bucket hat, a pair of flip-flops, a small towel around his neck, and a t-shirt obtained from a political campaign. These details were added with a purpose of illustrating the common depiction of a becak driver.

T_T

*confused*


Babe i’m bored

Where do u wanna go? i’ll pick u up

u sure? i can drop by ur place u don’t need to!

But after i finish my LoL first ;)


arek kampung

kisah kecilku

ican

print media design


arek kampung


internship project

Arek Kampung is a series of final projects for an internship at Sciencewerk Design Studio in Surabaya.

Arek Kampung tells a story, a very simple story how people could live and work in modesty among the chaotic metropolitan life. Arek Kampung project aims to create an awareness and identity for five unique Kampungs / Villages that still exist within a modern Surabaya City, those are includes: Kampung Tas, Kampung Kerupuk, Kampung Sepatu, Kampung Kue, and Kampung Tempe. The project deliverables include a memento box contains Story Telling Art Book, Postcards, Greeting Cards, Patch, and Pins that beautifully illustrated to share the spirit of Arek Kampung, each with its own uniqueness.


kampung kue

This series tells a story about how a joint of venture women in Kampung Kue make variety of traditional cakes such as kue lapis, dadar gulung and kue lumpur arek kampung


kampung tempe

arek kampung


kampung tempe

internship project

arek kampung

illustrating the making process of tempe.


print media design

Kisah Kecilku “My Little Story� is a 4-week education program aimed to improve the writing skills of children at the age of 8 to 10 years old.

undergraduate fi n a l p r o j e c t


2017 works

print media design

Children will write their stories on Kisah Kecilku with lift-a-flap interactives, which will give little surprises for each story. Kisah Kecilku is an interactive diary which can be utilized between parents and their children. Each set of Kisah Kecilku includes a guide book, a gift card, and a diary.

kisah kecilku


undergraduate fi n a l p r o j e c t


kisah kecilku


poster design

freelance works

ICAN is a non-profit organization which provides support, resources, and opportunities for Vietnamese American families. ICAN is based in San Francisco, California. These poster series were utilized as a media to promote a fundraising event.


2017 works

poster design

fun activities clean garden party

International Children Assistance Network


International Children Assistance Network


poster design

50 freelance works


marcella.kartika@gmail.com +62 857 1693 7777

Marcella Kartika Design Portfolio 2017  
Marcella Kartika Design Portfolio 2017  
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