Marcel Kooter
INTRODUCING CUSTOMER RELATIONSHIP MANAGEMENT FOR BUSINESS
Business
INTRODUCING CUSTOMER RELATIONSHIP Management for Business Customer relationship management, or CRM, refers to the ways in which a company interacts with both current and potential customers. Companies use data analysis to identify customer preferences, shopping habits and other information to be able to better manage those interactions to generate positive outcomes.
Driving Sales The goal of a CRM strategy is to drive sales. This happens through creating a positive experience for the customer, which helps bring in repeat business. It also utilises data collected to learn how to best cater for the needs of the customer and identify sales trends for targeted marketing.
Communication Channels In the modern world there are numerous communication channels that businesses can use to get to know their customers. These include face-to-face meetings, social media, email, telephone, live chat, websites and marketing materials. These channels can each be used in different ways to generate a wealth of information regarding the key customer demographic that can then be analysed to provide insights into what the customer wants.
There are many benefits for a business in implementing a quality CRM strategy and utilising CRM software for data collection and analysis.
Marcel Kooter
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