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PORTFOLIO MARCELA MUNOZ


NAME Marcela Munoz Aguilar BIRTH 31 07 1986 Mexico CONTACT marcelamunoz.di@gmail.com + 971 52 931 6437

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Dubai Marina United Arab Emirates

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SUMMARY OF QUALIFICATIONS

- Eight years of professional experience in Hospitality, Retail and Residential projects and two years in Exhibition Design (event planning and trade fairs stands) - Proven performance at concept design, schematic design and design development. - Excellent spatial planning skills, with knowledge in design detailing and specifications. - Knowledge of a large range of materials, finishes, furniture and fittings. - Experience in project management, construction management and site supervision. - Proficient in the production of complete AutoCAD drawing packages.

EDUCATION

MASTERS DEGREE IN EXHIBITION DESIGN Politecnico di Milano, Milan IT. 2013 - 2014. BACHELOR OF SCIENCE IN INTERIOR DESIGN University of Monterrey, Mexico MX. 2004 - 2008.

PROFESIONAL DEVELOPMENT

LUTRON SPECIFIER COURSE “Application, Design, Specification and Installation of Lighting Controls and Programmable Motorized Systems” Pennsylvania USA. 2012. COURSE OF VISUAL MERCHANDISING Centro - Design, Film and Television School, Mexico City MX. 2011. CERTIFICATE IN ENGLISH LANGUAGE Eurocentres Lee Green, London UK. 2007.

COMPETITIONS AND ACHIVEMENTS

CONEDI - National Contest for Industrial Design Students. Project: Hotel Furniture Design. Monterrey MX, 2008. Third Place. TOGS - Temporary Outdoor Gallery Space. Project: Green Intent. Austin USA, 2009. SPOT ON MINDS - Part of Luce Worldwide Designers Portfolio. London UK - Milan IT, 2013 - Present POLI.design - IDEA (Italian Association of Exhibition Designers) Exhibition. Milan IT. 2015

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PROFESIONAL EXPERIENCE

TINKAH / www.tinkah.com Art Director of Experiential Design Unit / Dubai UAE, Jan. 2015 - Present - In charge of the development and design of new concepts that meet clients requirements. - Supervise projects during production and construction stage, as well as coordinating all aspects of the project. - Responsible of creating project breakdowns for budgeting purposes. Key projects: - Event Design, lead designer. Sole DXB - 2015 and 2016 edition. - Interior Design, creative director. RTA - Innovation room. 2016 - Exhibition Design, creative director. Dubai Watch Week - Ahmed Seddiqi & Sons. 2016 - Product Concept, support design team. Constructed Feast for Ventura Lambrate (Milan Design Week). 2016

EZEQUIEL FARCA / www.ezequielfarca.com Key Account Manager and Interior Designer / Mexico City MX, Jan. 2012 – Nov. 2013 - FF&E; furniture layouts and catalogues, including furniture and material selection, sample boards and fabric swatches. - Daily management and coordination of the design team to ensure deadlines are meet. - Direct communication with clients; to verify project requirements, present design proposals and deliver final project. Key projects: - FF&E, senior designer. Casa Barrancas. 2013 - Interior Design, senior designer. Yoga Lounge. 2013 - FF&E, senior designer. Casa Virreyes. 2012 PAOLA CALZADA ARCHITECTS / www.paolacalzada.com Senior Interior Designer / Mexico City MX, Sep. 2010 – Dec. 2011 - Developed interior design concept for hospitality project. - Created full Vectorworks drawing packages. Key project: - Interior and Furniture Design, senior designer. Hotel 15.28. 2011

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ESRAWE STUDIO / www.esrawe.com Junior Interior Designer / Mexico City MX, Aug. 2009 – Aug. 2010 - Specialized in Retail, Residential and F&B projects. - Created full AutoCAD drawing packages. - Managed team members of the project to ensure that all tasks are carry out in time and performed with high quality standards. - Responsible of solving problems that arise during construction. Key projects: - Interior Design, junior designer. Tv Azteca Foros. 2009 - Interior Design, construction supervision. Tori Tori Restaurant. 2010 - Interior Design, construction supervision. La Fontaine apartment. 2010

FACTOR: RECURSO / www.factor-recurso.com Associate Designer / Monterrey MX, Jun. 2008 – Jul. 2009 - Key project; Interior design, lead designer. Buke Winestaurant. 2008. - Collaborated in the following competitions: + Shanghai Pavilion, Urban competition. China 2009. + Adaptable Architecture, Gallery on the Thames. London 2008. Third place. + Piura housing complex. Peru 2008. + Miraflores housing and commercial complex. Peru 2008. SKILLS LANGUAGE - Spanish – native - English – fluent - Italian – intermediate PROGRAMS ( advance knowledge ) - AutoCAD - Vectorworks - SketchUp - Maxwell Render Suite - Adobe Photoshop - Adobe Illustrator - Adobe InDesign - MS Office (Word, Excel and Power Point)

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LA FONTAINE

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LA FONTAINE CONSTRUCTION SUPERVISION FURNITURE DESIGN COLLABORATION. Esrawe Studio INTERVENTION. Interior Architecture and Furniture Design CONSTRUCTION AREA. 200 sqm LOCATION. Mexico City MX YEAR. 2010

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he client’s requests were precise, he asked for personal and introspective space which allowed the possibility of constant experiences inside the apartment, in the common and private areas, as well as on the terraces and hallways. The Project is being developed in a mixeduse zone with visual and sound saturation, additionally, our client’s professional activities, which generate a great amount of stress on a daily basis, required the integration of special characteristics into the apartment. Our interior decorating and furnishing pro-

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posal consisted in generating points of continuity and recreation, one of the main concepts involved setting off a relationship with nature while preserving privacy, through contact with terraces and inner gardens, through reading, recreation and working areas, and spaces in which to get together with friends and family, all of this within a 200m2 apartment. The color palette and textures of the materials are sober and neutral, allowing the full expression of the art, decoration, and vegetation. The main materials used are:

Hardwood, which covers most of the apartment’s surface, the doors and structure’s walls have an anthracite gray lacquer finish, marble in the main bathroom, and cantera (quarry) stone in the secondary bathrooms. The furniture has a mix of walnut wood tones with color lacquer. Most of the built-in furniture was custom-designed, as well as a few special pieces for the main area.

01 Front Terrace 02 Kitchen and Dining Area 03 Main Bedroom 04 Main Toilet

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LA FONTAINE

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YOGA LOUNGE

PROJECT MANAGER LEAD DESIGNER EXECUTIVE DRAWINGS CONSTRUCTION SUPERVISION COLLABORATION. Ezequiel Farca INTERVENTION. Interior Architecture and Furniture Design CONSTRUCTION AREA. 100 sqm LOCATION. Mexico City MX YEAR. 2013

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FLOOR PLAN

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a experiencia del Yoga procura el bienestar físico y mental de sus participantes. Para su práctica es cardinal el tener un espacio capaz de de transmitir las sensaciones de tranquilidad y convivencia que le son inherentes desde su origen. El proyecto que concibió Ezequiel Farca para Yoga Lounge logra crear una atmósfera perfecta para sus visitantes, resultando un refugio que bien podría considerarse un oasis en pleno corazón de la Ciudad de México. Utilizando materiales en colores neutros y respetando la estructura existente, se visualizó un concepto de diseño interior “industrial contemporáneo”, en el cual la superficie de madera se conjuga con una iluminación indirecta para generar una sensación de calidez, un ambiente limpio y un espacio acogedor.

total del salón, estimando mayor capacidad de alumnos por clase sin dejar de respetar su comodidad y libertad de movimiento. La exacta colocación de estos elementos sirve para brindar amplitud al espacio y enmarcar un área verde; un remate visual coherente que termina de transformar la atmósfera en un escenario natural, capaz de transmitir a los practicantes la confianza y serenidad del yoga. El acceso al salón está dotado de la misma personalidad, ofreciendo la bienvenida que anticipa la experiencia or venir y prometiendo privacidad para cada una de las áreas.

La distribución del espacio maximiza el área

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YOGA LOUNGE

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01 Yoga Room 02 Reception Desk 03 Entrance Yoga Room 04 Entrance - Facade 05 Toilet

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YOGA LOUNGE

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PINZA MODERNA 01 Render Proposal 02 General View 03 Interior View, delivery window 04 Interior View, delivery window

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CONCEPT DIAGRAM

his pop -up kiosk was inspired by the graphic elements of the brand, an

hexagonal honeycomb pattern was overlaid with the rectangular shape of the space; by doing this overlapping of forms we decided to cut the left front corner of the space to form a welcoming yellow facade that invites the customer to approach to the kiosk and order their food.

PROJECT MANAGER LEAD DESIGNER

The kiosk was designed with the intention of creating an Italian summer feel and the open shape celebrates the showman ship making pizzas.

COLLABORATION. Tinkah INTERVENTION. Exhibition Design CONSTRUCTION AREA. 24 sqm LOCATION. Dubai UAE YEAR. 2015

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PINZA MODERNA

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FLOOR PLAN

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CONSTRUCTION

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PINZA MODERNA

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MOSCHINO

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01 Shoe Display 02 Entrance 03 Window Display 04 Cashier and Clothes Display FLOOR PLAN

DESIGNER PROJECT FOR IDEA Master’s – The Architecture of Exhibition TEAM. Dario Apreda and Marcela Munoz CONSTRUCTION AREA. 270 sqm LOCATION. Milan IT YEAR. 2014 PORTFOLIO

MOSCHINO

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SECTIONS

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MOSCHINO

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TORI TORI

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TORI TORI CONSTRUCTION SUPERVISION COLLABORATION. Esrawe Studio INTERVENTION. Interior Architecture CONSTRUCTION AREA. 630 sqm LOCATION. Mexico City MX YEAR. 2011

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he client’s requirements were oriented towards a Japanese interpretation, it was not literal, he wanted the place to have its own personal expression, contemporary and cosmopolitan, by enhancing its spatial existing conditions through different experiences, the new range of open spaces, its terraces, its sake bar and its own exclusive temple oriented to the highly demanding sushi lovers. Maintaining a very intimate and subtle feel towards the first encounter with the exterior, once you enter you’ll find yourself in a terrace, where eating and drinking are embraced by natural vegetation. The building’s

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organic façade and landscape were carefully designed to become an extension of the restaurant creating a strong relationship between the inside and the outside.

The facade’s pattern responds to the inside openings, filtering light, shadows, and views that will constantly invade the interior spaces. An atmosphere enriched by the spectrum of subtle changes.

The interior receives and follows the exterior with subtle contrasts. Each room has its own nature and shows a clear relationship with its function. The furniture was inspired and made for Tori Tori and developed with a direct orientation through each space. During more than eight months a complete collection of chairs and tables where created, for both exterior and interior use.

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TORI TORI

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01 Facade - Entrance 02 Bar 03 Tea Room 04 Sushi Bar

FLOOR PLANS

CONSTRUCTION

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TORI TORI

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BUKE WINESTAURANT

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a concepción espacial de este proyecto busca exponer al vino a un ambiente dentro del cual pueda destacar sus características para intentar crear una cultura de apreciación alrededor de esta bebida, privándole de ser un tema esotérico e inaccesible, e intensificando su aura artística y sentido de culto. El proyecto entonces se elabora en base a un solo objeto. Este volumen, de carácter lineal, flotado dentro de un manto negro, contendrá todo el programa de servicio en su interior, y desarrollará el resto del programa de comedor en su exterior. Se anexaran al área existente dos terrazas, buscando aprovechar al máximo las circulaciones y panorámicas visuales del usuario; ampliando la interacción entre consumidor y observador. Aprovechando la poca incidencia solar proporcionada por muros anchos, se complementara este pasivo con un sistema de shutters que bloqueen el calentamiento directo del sol, complementando la atmósfera íntima y evitando la distracción de los sentidos y percepciones del cliente.

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La intención es pasar casi desapercibido aumentando el efecto de percepción sobre el verdadero proyecto: la fusión del vino y la cocina (winestaurant).

LEAD DESIGNER EXECUTIVE DRAWINGS CONSTRUCTION SUPERVISION COLLABORATION. Factor : Recurso INTERVENTION. Interior Architecture CONSTRUCTION AREA. 220 sqm LOCATION. Monterrey MX YEAR. 2008

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BUKE WINESTAURANT

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01 Entrance 02 South Terrace 03 Bar and Dining area 04 Dining Area 05 Sketch 06 Facade and West Terrace

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BUKE WINESTAURANT

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CONSTRUCTION

FLOOR PLAN

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SECTIONS

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BUKE WINESTAURANT

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CORONA SPORTS BAR

01 3D View 02 Store Design Proposal 03 3D View

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LEAD DESIGNER EXECUTIVE DRAWINGS FREELANCE PROJECT INTERVENTION. Exhibition Design CONSTRUCTION AREA. 20 sqm LOCATION. Los Cabos MX (Los Cabos International Airport) YEAR. 2013

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CONSTRUCTION PLAN

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CORONA SPORTS BAR

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NEWSSTAND TRIENNALE DI MILANO 01

DESIGNER PROJECT FOR IDEA Master’s – The Architecture of Exhibition TEAM. Silvia Liuzzo and Marcela Munoz CONSTRUCTION AREA. 28 sqm LOCATION. Milan IT YEAR. 2014 04

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01 General 3D view 02 Front, Top and Back View 03 Interior 3D view 04 Beanch Diagram Development PORTFOLIO

NEWSSTAND

a Triennale è uno dei maggiori centri di produzione culturale e punto di riferi-

mento nel mondo artistico ed architettonico. Nel progetto la Fondazione non è stata considerata solamente come museo e luogo espositivo, si è posta, infatti, l’attenzione su gli altri spazi presenti in questo luogo, come il Design Cafè, il Teatro dell Arte e il Giardino. Questi sono importanti luoghi di incontro, di convivialità, e di scambio culturale, non legati necessariamente al mondo dell’Arte. Sono questi i concetti che abbiamo trasferito all’edicola T- Friends in Stazione Centrale . P 20


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PORTFOLIO

SOLE DXB

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SOLE DXB 2015 01 Sneaker Swap 02 Talks (Conference Room) 03 Basket Ball Court 04 Baqala Concept Store and Circulation Tunnel

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LEAD DESIGNER CONSTRUCTION SUPERVISION THESIS PROJECT FOR IDEA Master’s – The Architecture of Exhibition COLLABORATION. Tinkah INTERVENTION. Experiencial and Exhibition Design CONSTRUCTION AREA. 7500 sqm LOCATION. Dubai UAE YEAR. 2015

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SOLE DXB

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his year's space concept has taken inspiration from the world's largest urban cultures cities, New York, London, Toronto. Introducing the commonly found element of construction scaffolding as the main feature, juxtaposed against containers to create masses & alleyways. Intended to be like a city block ready to be explored with community pockets spread through out the venue making a dynamic platform to Sole DXBs program of fashion, music, sport & workshops.

ANCHOR BRAND O2

ANCHOR BRAND O4

SNEAKER SWAP

STAGE LOUNGE

ANCHOR BRAND O3

ANCHOR BRAND O1

ENTRANCE & exit FOOD & beverages

support area 2,600 m2 ANCHOR BRAND O5

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TOILETS

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FB 03

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FB 01

BAR

LAYOUT DEVELOPMENT

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7,500 M2

5 X 5 METERS GRID

2.5 X 2.5 METERS SUB -GRID

SELECTED GRID

5SOLE CITY MAP

ZONING

SOLE DXB

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EARLY RETIREMENT

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01 Art Gallery 02 Clothes Display 03 Shoe Display

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EARLY RETIREMENT

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RTA

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RTA INNOVATION ROOM

01 Entrance View 02 Brainstorming Area 03General View 04 TV Room

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LEAD DESIGNER EXECUTIVE DRAWINGS COLLABORATION. Tinkah INTERVENTION. Interior Architecture and FF&E CONSTRUCTION AREA. 150 sqm LOCATION. Dubai UAE YEAR. 2016

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RTA

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BARRANCAS

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BARRANCAS HOUSE 01 Facade 02 Pool and Main Bedroom 03 Kids Bedroom 04 Living and Dining Area

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LEAD DESIGNER PRODUCTION SUPERVISION 03

COLLABORATION. Ezequiel Farca INTERVENTION. FF&E and Furniture Design CONSTRUCTION AREA. 720 sqm LOCATION. Mexico City MX YEAR. 2014

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PORTFOLIO

BARRANCAS

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Marcela Munoz - CV and Portfolio_2017  
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