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Texas

ry |  A  |  Hill  Count San  Antonio

l Guide  to  G The  Officia

ustin

olf in  Texas

Mike Ratchman - Publisher P: 830-964-2152 Mike@thetexasgolfinsider.com


014 2201 4

Texas Golf  Insider Committed  to Digital  Magazine Driving  Results Te

Get Digitized! Print Publication, Digital Readership = 1.5 Million Digital Edition readers take action regarding a product or Publication Readership service 90% of the time and 76% visit advertisers websites Readership is a composite of print readership, 1,177,000 90% of digital magazine readers read their issue within a

radio listenership, and online audience that is reached via website, digital publications and Website, Monthly Newsletters, 61% of respondents have read at least 2 out of 3 issues of newsletters. their publication - similar to print readers week and 39% read it the same day

& Social Marketing 109,000 71% of digital magazine readers want the ability to read Annual Views magazines online (or online with options to download) Digital magazine readers overwhelmingly prefer

electronic communications (e.g. website, e-mail) when ESPN Radio Listenership contacting advertisers. 76% visit the company 264,000 Annually website and 55% e-mail the company 47% of digital magazine readers spent at least 30 minutes reading each issue with 21% spending more than 45 minutes per issue

Digital Publication

Why the Golf Insider Marketing Solutions? We don't charge for hosting or per page view as other companies do and we offer up front pricing so you know what you will ESPN be getting

producing only the best

Annual Distribution TheTexasGolfInsider.com

Website Visits, Social Marketing, and Newsletter Distribution 109,000

Annual Viewership and Online Website Distribution over 1,177,000

Marketing

Social Networking

Front Cover

Pricing Program Front cover, four page editorial

Print feature Sponsorship of Digital Golf Insider Publicat ionSponsorship: $300 a month or Online $1,000 for entire issue (runs for four months) includes a link from the digital magazine to customers websites. Cover tag line and two

Second Feature

Total Marketing Solution

Radio Our creative production team is dedicated to

Marketing Opportunities

page editorial

feature

Custom Digitalization TGI creates and digitizes fulfilment piece....$125 per page with a one time digital fee of $500.

Inside Front Center Fold Inside BackToday! Cover Contact Mike Ratchman P: 830-964-2152 Back | Cover P.O. Box 310652 | New Braunfels TX 78130 Mike@thetexasgolfinsider.com Online Advertising

Monthly Newsletter

Connect: Mike Ratchman, Publisher Phone: (830) 964-2152 Mike@thetexasgolfinsider.com


2014

Advertising Rates

Golf Courses, Resorts, & Communities

(Includes map listing, directory listing, presence on www.thetexasgolfinsider.com and The Texas Golf Insider Newsletter.)

1X Insertion Rate

3X Insertion Per Issue

Cost per Month

Cover Story (Includes 4 page Editorial & Front Cover) .................... $7,640

N/A

N/A

Feature Story (Includes 2 page Editorial & Front Cover) ................. $5,751

N/A

N/A

Full Page Feature .............................................................................................. $2,036

$509

Half Page Feature .............................................................................................. $1,425

$357

All cover features must be accompanied by a full page golf course feature

Display Ad (Map listing, directory listing, web page & newsletter)

Full Page Ad (Full page ad with one page editorial) ..........................................$3,268

$817

Full Page Ad ..................................................................................................... $2,036

$509

Half Page Ad ..................................................................................................... $1,425

$357

Quarter Page Ad ............................................................................................... $1,050

$263

1/5 Listing .......................................................................................................... $791

$198

Includes Golf Services, Dining, Entertainment, Shopping and Accommodations

Great Golf Communities (Includes Map listing, directory listing, presence on www.thetexasgolfinsider.com and The Texas Golf Insider newsletter)

Full Page Ad (Includes full page edit) ............................................................... $3,268

$817

Half Page Ad (Includes half page edit) ............................................................. $2,036

$509

3 Issues Per Year Spring: February, March, April, May Summer: June, July, August, September Fall/Winter: October, November, December, January All rates are based on annual contracts, for one time insertion ADD 25%, for two-time insertion ADD 10% Annual contracts that prepay for a full year deduct 5%. Checks are due with ad copy. Back Cover Add 40%. Inside Front Cover Add 20% Inside Back Cover Add 15%. Guaranteed Specified Positions Add 15% Center Fold 25%. Late accounts will be assessed a finance charge of 3% a month.

P: 830-964-2152

F: 830-964-2153

P.O. Box 310652 New Braunfels, TX 78130

Mike@thetexasgolfinsider.com


2014

Texas Golf  Insider Digital  Magazine

Click Here Digital Magazine

Get Digitized! Digital Edition readers take action regarding a product or service 90% of the time and 76% visit advertisers websites 90% of digital magazine readers read their issue within a week and 39% read it the same day 61% of respondents have read at least 2 out of 3 issues of their publication - similar to print readers 71% of digital magazine readers want the ability to read magazines online (or online with options to download) Digital magazine readers overwhelmingly prefer electronic communications (e.g. website, e-mail) when contacting advertisers. 76% visit the company website and 55% e-mail the company 47% of digital magazine readers spent at least 30 minutes reading each issue with 21% spending more than 45 minutes per issue

Pricing Program Sponsorship of Digital Golf Insider

Why the Golf Insider Marketing Solutions? We don't charge for hosting or per page view as other companies do and we offer up front pricing so you know what you will be getting Our creative production team is dedicated to producing only the best

Online Sponsorship: $300 a month or $1,000 for entire issue (runs for four months) includes a link from the digital magazine to customers websites.

Custom Digitalization TGI creates and digitizes fulfilment piece....$125 per page with a one time digital fee of $500.

Annual Distribution TheTexasGolfInsider.com Website Visits, Social Marketing, and Newsletter Distribution 109,000

Annual Viewership and Online Distribution over 1,177,000

Contact Mike Ratchman Today! P: 830-964-2152 | P.O. Box 310652 | New Braunfels TX 78130 Mike@thetexasgolfinsider.com


Texas

Golf Insider

Mechanical Requirements

Ad Specifications Specifications Ad Full Page (no bleed) 4.875” x 7.75”

Quarter Page Vertical

Horizontal

Full Page Trim Size - Single page ................................................5.375" x 8 .25" Full Page Ad (no bleed) ..............................................4 .875" x 7 .75" Full Page Ad (with bleed) ...............................................5 .625" x 8 .5" Please Note: Bleeds must allow .125” bleed on all four sides. Keep live area 0.375” inside trim size.

Double Page Trim Size - 2-Page Spread ............................................10 .75" x 8 .25" 2-Page Ad Spread (no bleed) ................10 .25" x 7 .75" ( .25" gutter) 2-Page Ad Spread (with bleed)* ......................11 x 8 .5" ( .25" gutter)

Half Page

Horizontal

Half Page Vertical

Please Note: Centerspread specs need to be altered to 9.75” x 7.625” due to shingling. Please allow for a 0.25” Gutter *All bleeds must keep a live area of 0.375” in from all edges.

Fractional Pages 1/2 Page - Horizontal ....................................................4 .875" x 3 .75" 1/4 Page - Horizontal ....................................................4 .875" x 1 .875" 1/4 Page - Vertical .......................................................2 .375" x 3 .75"

Other Sizes Coupon ...........................................................................2 .25" x 2 .25" Travel Directory .............................................................2 .375" x 3 .25" Business Reply Cards ...................................................5 .375" x 4.00"

Computer ComputerRequirements Requirements Film: The Texas Golf Insider does not accept film. Proof: Provide a color laser proof for each ad. The Texas Golf Insider will not be responsible for any ad that does not provide a color proof. Quark, Quark.eps, Photoshop, Illustrator.eps, or Freehand.eps formatted documents accepted (please include and original file with .EPS files in case a correction is requested. Convert all fonts to paths whenever possible.) Because of the post-scripting process, Pagemaker and Pagermaker.eps files cannot be accepted. If using Quark extensions, please include all extensions. Fonts: Supply all fonts inside a “font” folder. “True-Types” are not acceptable and will be substituted with a similar font when necessary. Colors: All color in files must be CMYK values and set for process separation. Art/Logos: Include all graphics in .EPS or .TIF format a 300 dpi resolution. Supply all places art. Photo Scans: Photos should be scanned and placed in position on page cropped to finish dimensions at no more than 300 dpi. Save color photos in CMKY mode and black & white photos in grayscale in .TIF format. All photo file names should end with .TIF or .EPS. Save silhouettes in .EPS file format. Please note: Completed ad (including accompanying art & scans) should not exceed 50MB. PDFs: PDFs should be saved with hi-res, CMYK images using the Print Optimized job option in Distiller. Remember that PDFs cannot be manipulated by The Texas Golf Insider. If they are not up to standard a new file must be submitted.

Advertising Production Services Advertising Production Services Production Service Charges

Advertising production services are available at no additional cost; however, any additional costs incurred for advertising layout, typesetting, camera work, color separation and composite film production costs will be charged to the client based on standard industry rates.

Business Reply Cards Production services are available at no cost. Cards are two color - one PMS color of clients choice plus black

11-02


2014 An avid golfer with disposable income

An affluent, educated and well-traveled consumer

Reader

Golf Insider, most picked up guide to golf in Texas

Survey Cards, Audited by Media Brains - Survey Respondents: 88% Male vs. 12% Female - Average Age: 51-60 - Average Rounds Annually: 64

Average Income 26% Less than $50,000 46% $50,000-$100,000 28% Greater than $100,000 8% No response

Average Net Worth 22% Less than $100,000 33% $100,000-$500,000 22% $500,000-$1 Million 23% Greater than $1 Million 13% No response

Real Estate Owner 90% Primary Home Owner 31% Second Home Owner 26% Time Share Owner 46% Plan to Purchase Soon 6% No response

Members of Country Clubs 39% Private 61% Semi-Private 49% Presently Non-Member 40% Would Like to Join

When They Book Vacations 25% Less than 1 Month In Advance 45% 1-3 Months in Advance 30% 3 or More Months in Advance

How They Book Tee Times 83% Call The Course 12% Internet 2% Travel Agency 8% Golf Packages 4% No Response

How Much They Spend Annually on Golf Vacations 39% Less than $2,000 42% $2,000-$5,000 1% Greater than $5,000 4% No Response

How They Book Vacations 92% Make Own Arrangements 8% Use Travel Agents 5% No Response

How They Travel to Vacations 70% Car 30% Airplane 1% No Response

How Many Times They Rent Cars on Vacations 90% 1-5 Times 8% 6-10 Times 2% More than 10 21% No Response

Using Internet to Book or Preview Vacations 87% 82% 69% 56%

Car Rentals Flights Hotels Accommodations

Purchasing Equipment While on Vacation 28% Never 58% Occasionally 6% Frequently 3% No Response

Purchasing Clothing While on Vacation 4% Never 62% Occasionally 29% Frequently 3% No Response

Purchase Accessories While on Vacation 7% Never 69% Occasionally 18% Frequently 3% No Response

Dine Outside Hotel/Resort 3% Seldom 26% Occasionally 71% Frequently 4% No Response

2014 media kit  

Texas Golf Insider Magazin The Official Guide to Golf in Texas

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