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Yacht
Week
2011


Tuesday, December 14, 2010


Reach
to
the
top Strong
social
media
campaign Overall
reach:
40.000
people Radio
&
TV
advertising:
 Radio
‐
all
3
locations:

118.000 Fashion
TV
Europe:
138
million
households:
400.000 Press
coverage: (20x1/2
of
a
page
in
a
lifestyle
magazine):
1.000.000
impacts Direct
impact
 Total
Yacht
week
event
Estimated
Participants:
9000
people,
spreading
the
word

Total
impacts:
1,566,000
People

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


“Every
day
exceptional,
every
night
something
magical” • • •

Been
a
yearly
event
since
2006

• • • • • •

Possibility
to
rent
skipper

Minimum
age
is
20
years
old Rent
Yachts
for
avg.
10
people,
for
1
week
(saturday
‐
Saturday)

(includes
 accommodation)

10
event
weeks
in
summer,
30
boats
each,
10
people
in
average
each
boat 
3
locations
parallel total
of
9000
participants
 Activities
such
as:
Regattas,
pool
parties,
live
concerts Extension:
BVI
(december
and
spring
break
only)

Greece

Ibiza

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010

Croatia


Thumbs
up • • •

Be
part
of
their
yacht
week
experience
and
therefore
part
of
a
holiday
they
will
never
forget. You
interact
with
an
aspirational
target
through
various
night
events,
these
adolescents:


➡ ➡

Get
to
know
your
brand Can
purchase
your
brand

Increase
Brand
Awareness
+
Key
differentiation
for
competitors
due
to
mix
with
sports
+
holiday

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


Sailers •

Age:
20‐30

Occupation:
Students
‐
Early
Professionals

Friends
who
study,
play
sports
or
work
together

Trend
oriented

Colourful
garments

Music:
Commercial
House


Active,
Casual,
Carefree,
life
loving
people

Brands
Men:
Tommy
Hilfiger,
Ralph
Lauren,
Etro,
La
Martina

Brands
Women:
Tommy
Hilfiger,
Replay,
Miss60,
Diesel,
H&M,
ASOS

Tuesday, December 14, 2010


Key
markets: BeNeLux Germany Scandinavia Bulgaria

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


Our
journey
to
the
target

Communication
to
attract
people
to
the
Yacht
week

★Press
conference
to
introduce
the
sponsorship
for
Europe Taking
place
on
a
a
Yacht
Tour
between
the
Greece
islands
(Santorini,
Kos,
Korfu) The
lifestyle
journalists
of
the
European
Headquarters
from
the
following
magazines
will
be
invited:
 Cosmopolitan,
Glamour,
Grazia,
Elle,
inTouch,
GQ,
Esquire,
Playboy,
Euroman,
Hello, ★Social
Media
expert
covering
all
major
social
media
channels 
(Twitter,
Facebook,
Youtube,
Stumble
Upon,
Digg,
Spotify
with
videos
and
posts ★Announce
the
events
on
local
Radio
stations
and
scout
models
through
the
advertising ★TV,
Fashion
TV
a
selective
target
is
focussed
on

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


We
love
to
entertain Communication
during
the
Yacht
week

★
Skippers
wear
part
of
the
collection ★4
events
a
week
(120
events)

‐
2
x
Fashion
show ‐
4
x
Pop‐up
Store ‐
4
x
Contest ‐
Staff
at
club
(minimum
25+
people,
depending
on
location)

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


Pop
it
up ★
Two
fashion
shows
a
week
(60
total)
 ★
Models
will
be
casted
by
an
event
organised
the
day
of
to
the
fashion
show.
 ★Pop‐up
Stores
selling
the
Collection
on
Saturday‐Monday‐Wednesday‐Friday

Tuesday, December 14, 2010


Step
by
Step 2010 November

December

2011 January

Sign
the
contract Announce
 the
 cooperation
 online

February

March

May


Communication

Production Press
conference

Design
a
collection

June YachtWeek

Radio TV

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010

April



Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010

Play

The
aim
is
to
create
a
colourful,
irreverent
collection
for
adolescents.
 Cool
and
rebellious,
combining
vintage
ideas
and
colourful
design,
which
are
reinvented
 with
a
playful,
sexy
vibe
for
an
individualistic
approach
to
your
summer
outfit. Tuesday, December 14, 2010


Let’s
do
this • • • • • • • •

Press
conference:
60.000
Euro

Total
Cost
of
event
and
communication
661.000
Euro
:
1.566.000

 impacts


Radio
Advertising:

45.000
Euro Fashion
TV:

48.000
Euro Social
Media
Agency:
10.000
Euro Advertising
Costs:
163.000
Euro Cost
of
the
pop
up
store:
36.000
euros Cost
of
the
fashion
shows:
30.000
Euro Cost
of
on
site
events:
66.000
Euro

★ =
0.42
Euro/
impact ‐

Vilebrequin
=
230.000
Euro:
1.566.000
impacts


★ =
0.15
Euro/
Impact

Barbara
van
Stigt
&
Marc
Baier
‐
Sponsorship
‐
10‐11‐2010 Tuesday, December 14, 2010


Sponsorship Proposal