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Tabla 1 El término "strategy" en Public Relations Review NOMBRE(S) H M TITULO DEL ARTICULO AUTOR(ES) Revistas "Public Relations" o "PR" - Búsqueda "Strategy" PUBLIC RELATIONS REVIEW Public relations in contemporary India: Current Vol. 26, Nº 3, 2000 Raveena Singh 0 1 demands and strategy Relationship building as a retention strategy: Vol. 28, Nº 1, 2002 Bruning, Stephen D. 1 0 linking relationship attitudes and satisfaction evaluations to behavioral outcomes Blaney, Joseph R.; Vol. 28, Nº4, 2002 Benoit, William L.; 2 1 Blowout!: Firestone's image restoration campaign Brazeal, LeAnn M. Stormy weather: testing "stealing thunder" as a Arpan, Laura M.; crisis communication strategy to improve Vol. 29, Nº 3, 2003 0 2 Pompper, Donnalyn communication flow between organizations and journalists Len-Rios, María E.; Gary Condit's image repair strategies: determined Vol. 30, Nº 1, 2004 1 1 Benoit, William L. denial and differentiation The communication grid: an introduction of a Vol. 30, Nº 2, 2004 van Ruler, Betteke 0 1 model of four communication strategies Zhang, Juyan; Message strategies of Saudi Arabia's image Vol. 30, Nº 2, 2004 2 0 Benoit, William L. restoration campaign after 9/11 Maynard, Michael; Between global and glocal: content analysis of the Vol. 30, Nº 3, 2004 2 0 Tian, Yan Chinese Web Sites of the 100 top global brands Huang, Yi-Hui; Lin, Crisis communicative strategies in Taiwan: Vol. 31, Nº2, 2005 Ying-Hsuan; Su, 0 3 Category, continuum, and cultural implication Shih-Hsin Vol. 31, Nº2, 2005

Vol. 31, Nº3, 2005

Vol. 31, Nº3, 2005

Falkheimer, Jesper Shin, Jae-Hwa; Cheng, I-Huei; Jin, Yan ; Cameron, Glen T. Arpan, Laura M.; RoskosEwoldsen, David R.

1

0

Formation of a region: Source strategies and media images of the Sweden-Danish Oresund Region

1

2

Going head to head: Content analysis of high profile conflicts as played out in the press

1

1

Stealing thunder: Analysis of the effects of proactive disclosure of crisis information Editing from the edge: De-territorializing public relations scholarship Imperializing spin cycles: A postcolonial look at public relations, greenwashing, and the separation of publics Image restoration: An examination of the response strategies used by Brown and Williamson after allegations of wrongdoing

Vol. 31, Nº4, 2005

Petelin, Roslyn

0

1

Vol. 31, Nº4, 2005

Munshi, Debashish ; Kurian, Priya

1

1

Vol. 32, Nº2, 2006

King, Gail

0

1

Vol. 32, Nº3, 2006

Howell, Gwyneth ; Miller, Rohan

1

1

Spinning out the asbestos agenda: How big business uses public relations in Australia

Vol. 32, Nº3, 2006

Ni, Lan

0

1

Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies

Vol. 32, Nº3, 2006

Pompper, Donnalyn; Adams, Jonathan

1

1

Under the microscope: Gender and mentor-protege relationships

Vol. 32, Nº4, 2006

Trammell, Kaye D.

0

1

Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective


Beyond anti-terrorism: Metaphors as message strategy of post-September-11 US public diplomacy Exploring the embassy sampling strategy for largescale cross-national study in replicating the normative theory of global public relations

Vol. 33, Nº1, 2007

Zhang, Juyan

1

0

Vol. 33, Nº2, 2007

Yun, Seong-Hun

1

0

2

0

Remembering disaster: Since the media do, so must public relations

2

0

How Mosaic-Esterhazy applied a crisis communication strategywhen it suddenly had the world's attention

2

0

Climate change after denial: Global reach, global responsibilities, and public relations

Vol. 33, Nº3, 2007 Vol. 33, Nº3, 2007 Vol. 33, Nº4, 2007

Courtright, Jeffrey L.; Slaughter, Gerald Z. Elliott, Greg; Charlebois, Sylvain Mckie, David; Galloway, Christopher

Sea change: Santa Barbara and the eruption of corporate social responsibility Creating the cult of a saint: Communication strategies in 10th century England Typology and dimensionality of litigation public relations strategies: The Hewlett-Packard board pretexting scandal case Gender violence, fan activism and public relations in sport: The case of "Footy Fans Against Sexual Assault"

Vol. 34, Nº1, 2008

Brown, Robert E.

1

0

Vol. 34, Nº1, 2008

Watson, Tom

1

0

Vol. 34, Nº1, 2008

Jin, Yan; Kelsay, Christopher J.

1

1

Vol. 34, Nº2, 2008

Dimitrov, Roumen

1

0

2

1

Player transgressions and the management of the sport sponsor relationship

1

1

Unique crisis response strategies in sports public relations: Rugby league and the case for diversion

2

0

This is not a race, this is a farce: Formula One and the Indianapolis Motor Speedway tire crisis

0

2

1

1

2

0

0

1

0

1

4

1

European Communication Monitor Current developments, issues and tendencies of the professional practice of public relations in Europe

1

1

The estimation of a corporate crisis communication

Vol. 34, Nº2, 2008 Vol. 34, Nº2, 2008 Vol. 34, Nº2, 2008 Vol. 34, Nº2, 2008 Vol. 34, Nº3, 2008 Vol. 34, Nº3, 2008 Vol. 34, Nº3, 2008 Vol. 34, Nº4, 2008

Vol. 35, Nº1, 2009

Vol. 35, Nº2, 2009

Wilson, Bradley; Stavros, Constantino; Westber g, Kate Bruce, Toni; Tini, Tahlia Pfahl, Michael E.; Bates, Benjamin R. Summers, Jane; Morgan, Melissa Johnson Coombs, W. Timothy; Holladay, Sherry J. Abdullah, Zulhamri; Threadgol d, Terry McNaughton, Melanie Joy Shin, Jae-Hwa Moreno, Angeles; Zerfass, Ansgar; Tench, Ralph; Vercic, Dejan; Verhoeven, Piet Hwang, Sungwook; Cameron , Glen T.

Vol. 35, Nº3, 2009

Pan, Po-Lin; Xu, Jie

1

1

Vol. 35, Nº3, 2009

Girona, Ramon; Xifra, Jordi

2

0

More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication Towards the professionalisation of public relations in Malaysia: Perception management and strategy development Guerrilla communication, visual consumption, and consumer public relations Contingency, conflict, crisis: Strategy selection of religious public relations professionals

Online strategic communication: A cross-cultural analysis of US and Chinese corporate websites The Office of Facts and Figures: Archibald MacLeish and the "strategy of truth"


Vol. 35, Nº3, 2009

de Vreese, Claes H.; Elenbaas, Matthijs

2

0

Vol. 35, Nº3, 2009

Jin, Yan

0

1

0

4

Using evidence-based research to redirect a conversation: Newspapers' coverage of strategies to address college binge drinking

0

2

Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009 Through the looking glass: A decade of Red Cross crisis response and situational crisis communication theory

Vol. 35, Nº3, 2009

Vol. 35, Nº4, 2009

Campo, Shelly; Askelson, Natoshia M.; Mastin, Teresa; Slonske, Mary Kim, Sora; Avery, Elizabeth Johnson; Lariscy, Ruthann W.

Vol. 36, Nº1, 2010

Sisco, Hilary Fussell; Collins, Erik L.; Zoch, Lynn M.

1

2

Vol. 36, Nº1, 2010

Jin, Yan; Park, SunA.; Len-Rios, Maria E.

0

3

Vol. 36, Nº2, 2010

Lee, Ki-Hoon; Shin, Dongyoung

1

1

Vol. 36, Nº3, 2010 Vol. 36, Nº3, 2010

Vol. 36, Nº3, 2010

Taylor, Maureen; Kent, 1 Michael L. Kim, Sora; Park, JaeHee; Wertz, Emma 1 K. Claeys, AnSofie; Cauberghe, 1 Verolien;Vyncke, Patrick

1 2

2

Vol. 36, Nº3, 2010

Girona, Ramon; Xifra, Jordi

2

0

Vol. 37, Nº1, 2011

Wigley, Shelley

0

1

Vol. 37, Nº1, 2011

Vol. 37, Nº1, 2011

Millner, Alyssa G.; Veil, Shari 1 R.; Sellnow, Timothy L. Gomez, Lina M.; Chalmeta, 1 Ricardo

Spin doctors in the spotlight: Effects of strategic press and publicity coverage on perceptions of political PR The effects of public's cognitive appraisal of emotions in crises on crisis coping and strategy assessment

Strategic communication of hope and anger: A case of Duke University's conflict management with multiple publics Consumers' responses to CSR activities: The linkage between increased awareness and purchase intention Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics Expectation gaps between stakeholders and webbased corporate public relations efforts: Focusing on Fortune 500 corporate web sites Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control From the "strategy of truth" to the "weapon of truth": The Government Information Manual for the Motion Picture Industry, 1942 Telling your own bad news: Eliot Spitzer and a test of the stealing thunder strategy

2

Proxy communication in crisis response

1

Corporate responsibility in U.S. corporate websites: A pilot study

Vol. 37, Nº2, 2011

An, Seon-Kyoung

0

1

Reducing anger and blame: The role of the morality news frame and crisis response strategy

Vol. 37, Nº3, 2011

Muralidharan, Sidharth; Dillistone, Kristie; Shin, JaeHwa

1

2

The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum

Vol. 37, Nº4, 2011

Varma, Tulika M.

0

1

Crisis communication in higher education: The use of "negotiation" as a strategy to manage crisis

Vol. 38, Nº1, 2012

Xifra, Jordi; Girona, Ramon

2

0

Frank Capra's Why We Fight and film documentary discourse in public relations

Vol. 38, Nº1, 2012

Claeys, AnSofie; Cauberghe, Verolien)

0

2

Crisis response and crisis timing strategies, two sides of the same coin


Vol. 38, Nº1, 2012

Schultz, Friederike; Kleinnije nhuis, Jan; Oegema, Dirk;Utz, Sonja; van Atteveldt, Wouter

3

2

Vol. 38, Nº1, 2012

Kiambi, Dane

1

0

Vol. 38, Nº2, 2012

Dimitriu, Roumen

1

0

0

2

1

1

Vol. 38, Nº2, 2012 Vol. 38, Nº2, 2012

Louhiala-Salminen, Leena; Kankaanranta , Anne de Bussy, Nigel M.; Suprawan, Lokweetpun

Vol. 38, Nº3, 2012

Choi, Jinbong

1

0

Vol. 38, Nº3, 2012

Verhoeven, Joost W. M.; Van Hoof, Joris J.; Ter Keurs, Han; Van Vuuren, Mark

4

0

Vol. 38, Nº4, 2012

James, Melanie

0

1

Vol. 38, Nº4, 2012

Smith, Brian G.

1

0

Vol. 38, Nº5, 2012

Zhang, Di

1

0

Vol. 38, Nº5, 2012

Chen, Ni

1

0

Vol. 38, Nº5, 2012

Lyu, Joanne Chen

0

1

Vol. 38, Nº5, 2012

Smith, Brian G.

1

0

1

1

0

3

1

1

Vol. 38, Nº5, 2012 Vol. 39, Nº1, 2013 Vol. 39, Nº3, 2013

Hardy, Eva E.; Waters, Richard D. Utz, Sonja; Schultz, Friederike; Glocka, Sandra Brown, Natalie A.; Billings, Andrew C.

Strategic framing in the BP crisis: A semantic network analysis of associative frames

Ethnic appeal: A self-defense tool for Kenyan politicians Winning the story war: Strategic communication and the conflict in Afghanistan Language as an issue in international internal communication: English or local language? If English, what English? Most valuable stakeholders: The impact of employee orientation on corporate financial performance A content analysis of BP's press releases dealing with crisis Effects of apologies and crisis responsibility on corporate and spokesperson reputation Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice Communication integration: An analysis of context and conditions A relational perspective on media relations strategies: The Chinese government's news conferences from 2001 to 2009 Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games A comparative study of crisis communication strategies between Mainland China and Taiwan: The melamine-tainted milk powder crisis in the Chinese context Public relations identity and the stakeholderorganization relationship: A revised theoretical position for public relations scholarship Identifying the norms of professional practice: Reviewing PRSA's Silver Anvil award-winning campaigns Crisis Communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster Sports fans as crisis communicators on social media websites Countering accusations with inoculation: The moderating role of consumer-company identification Predictors of organizations' crisis communication approaches: Full versus limited disclosure

Vol. 39, Nº3, 2013

Einwiller, Sabine A.; Johar, Gita V.

0

2

Vol. 39, Nº3, 2013

Kim, Sora;Wertz, Emma K.

0

2

Vol. 39, Nº4, 2013

LaMarre, Heather L.; Suzuki-Lambrecht, 1 Yoshikazu

1

Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns'

Vol. 39, Nº4, 2013

Tsetsura, Katerina

1

Challenges in framing women's rights as human rights at the domestic level: A case study of NGOs in the post-Soviet countries

0


Vol. 39, Nº5, 2013 Vol. 39, Nº5, 2013

Girona, Ramon; Xifra, Jordi Ngai, Cindy S. B.; Ng, Patrick P. K.

2

2

1

1

Vol. 40, Nº1, 2014

Trapp, N. Leila

0

1

Vol. 40, Nº1, 2014

Holdener, Mark; Kauffman, James

2

0

Vol. 40, Nº1, 2014

Wang, Xiaoyu; Wang, Zhiliang

1

1

Vol. 40, Nº1, 2014

Jahng, Mi Rosie; Hong, Seoyeon; Park, Eun Hae

0

3

Vol. 40, Nº1, 2014

Compton, Josh

1

0

Vol. 40, Nº2, 2014

Rensburg, Ronel; Botha, Elsamari

0

2

Vol. 40, Nº2, 2014

Meintjes, Corne; Grobler, A. F

0

2

Vol. 40, Nº2, 2014

Steyn, Benita; Niemann, Lynne

0

2

0

2

2

0

1

0

Vol. 40, Nº3, 2014 Vol. 40, Nº3, 2014 Vol .40, Nº3, 2014

White, Candace; Radic, Danijela van der Meer, Toni; Verhoeven, Joost van der Meer, Toni G. L. A.

Inside Nazi Germany and PR war films in America Transforming into the new era: public relations industry in Hong Kong and China Stakeholder involvement in CSR strategy-making? Clues from sixteen Danish companies Getting out of the doghouse: The image repair strategies of Michael Vick The effect of product-harm crisis situations on firms' spokesperson strategies: Evidence from China's emerging market economy How radical is radical?: Understanding the role of activists' communication strategies on the formation of public attitude and evaluation Arby's image repair tactics as a public relations strategy Is Integrated Reporting the silver bullet of financial communication? A stakeholder perspective from South Africa Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management? Strategic role of public relations in enterprise strategy, governance and sustainability A normative framework Comparative public diplomacy: Message strategies of countries in transition Emotional crisis communication Organizational crisis-denial strategy: The effect of denial on public framing Maintaining organization-public relationships on tourism Websites through relationship management strategies

Vol. 40, Nº5, 2014

Zhu, Lei; Han, Gang (Kevin)

1

1

Vol. 40, Nº5, 2014

Del Mar GalvezRodriguez, Maria; Caba-Perez, Carmen; 1 Lopez-Godoy, Manuel

2

Vol. 41, Nº1, 2015

Myers, Cayce

1

0

Vol. 41, Nº1, 2015

Bowen, Shannon A.; Zheng, Yue

0

2

Vol. 41, Nº1, 2015

Claeys, An-Sofie; Cauberghe, Verolien

0

2

The role of a favorable pre-crisis reputation in protecting organizations during crises

3

0

Competing frames and tone in corporate communication versus media coverage during a crisis

0

3

Online activists vs. Kraft foods: A case of social media hijacking

0

2

0

1

Vol. 41, Nº1, 2015 Vol. 41, Nº1, 2015 Vol. 41, Nº1, 2015 Vol. 41, Nº2, 2015

Nijkrake, Jos; Gosselt, Jordy F.; Gutteling, Jan M Veil, Shari R.; Reno, Jenna; Freihaut, Rebecca Ozdora-Aksak, Emel; AtakanDuman, Sirin van Ruler, Betteke

Facebook: A new communication strategy for nonprofit organisations In Colombia Public relations confidentiality: An analysis of PR practitioner-client privilege in high profile litigation Auto recall crisis, framing, and ethical response: Toyota's missteps

The online presence of Turkish banks: Communicating the softer side of corporate identity Agile public relations planning: The Reflective Communication Scrum


Vol. 41, Nยบ2, 2015

Einwiller, Sabine A.; Steilen, Sarah

0

Frame, Alex; 2 Brachotte, Gilles H vs. M TOTAL 94 AUTORES TOTAL "STRATEGY"

Vol. 41, Nยบ2, 2015

2

Handling complaints on social network sites - An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

0

Le tweet strategique: Use of Twitter as a PR tool by French politicians

109 203

Fuente: Elaboraciรณn propia

Tabla 1: El término "strategy" en Public Relations Review  

Tabla correspondiente al artículo académico "Estrategia y Relaciones Públicas: un estudio bibliométrico comparativo"

Tabla 1: El término "strategy" en Public Relations Review  

Tabla correspondiente al artículo académico "Estrategia y Relaciones Públicas: un estudio bibliométrico comparativo"

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