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SEO-Website Design Ottawa Toronto If terms like “SEO” and “conversion rate” throw you off, take heart: It’s easy to get on track. You can get started right this second by reading through the following tips and refer to http://www.intuit.com/websites/ecommerce-how-to/ to learn more about how to sell online. Keep it Simple Drawing visitors to your site is just the first step in the online sales process. After all, they can just as easily click themselves away from your website. That’s a lot less likely to happen when your site has a clean, stylish design. In keeping with the theme of simplicity, you shouldn’t ask too much of your visitors. If they have to jump through a bunch of hoops just to get to the shopping cart, you are doing it wrong. The simpler and less cluttered your site is, the more likely someone is to stay and explore; the easier you make that visit, the more likely they are to become customers. Entice Visitors to Click The language that you use in your site’s copy has a profound effect on how visitors react. Within seconds of landing on your page, visitors need to be enticed into clicking their mouse buttons. Those clicks represent legitimate interest that can be used to gauge the success or failure of your site’s design. You can encourage clicks by using terms like “sign up now,” “learn more here” and “send a comment.” Those words are action-oriented and will spur visitors to click the associated link; from there, it’s much easier to turn them into customers. There are many other ways to improve conversions on your site. Play around with its color scheme to see how color affects its conversion rate – you’re sure to be surprised by what you discover. Heat maps can also give you a feel for how various design changes affect the way in which people interact with your site. Include Calls to Action Calls to action are absolutely crucial when it comes to generating online sales. Visitors want to be told what to do – they don’t want to be left in the dark. If your site leaves them scratching their heads, they won’t understand the point. In that case, they will leave without buying anything. Once again, the terminology that you use will have a strong impact on prompting action. Phrases like “buy now” and “add to cart” provide clear instructions. You need to pique a visitor’s interest and get them to close the deal as quickly as possible. The content on your site should always be rounded out by clear calls to action. After explaining a product or service, include something like “click here to place your order now” or “learn more about this service here.” Links within the calls to action will lead people to the next step in the process, which should be simple and streamlined. Maintain Relevancy Good SEO relies heavily on relevance. The search engines aren’t going to rank your site too


well if it doesn’t use relevant keywords. If the backlinks that connect to your site aren’t relevant, your ranking will suffer, too. At all times, keep the importance of staying relevant in the back of your head. SEO-Website Design Ottawa Toronto, SEO-Website Design Ottawa Toronto, SEO-Website Design Ottawa Toronto


SEO-Website Design Ottawa Toronto