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I D E N T I T Y BY A N D R A C L I TA N


The roots of our culture are the fundament of our IDentity

We are proud of our roots and culture, the great heritage of our ancestors, their stories and courage. The beauty of simplicity. We take these values and make them ours by reviving traditional craftsmanship, taking elements from national costumes and using modern techniques to tailor them into unique garments. Placing into the present traditional crafts creates a demonstration of culture and a story of the person behind it. IDentity by MA RA MI focuses on craftsmanship and slow fashion. The local crafts are at the forefront and form the basis of limited edition designs rendered through modern techniques and sustainable fabrics. IDentity contributes to preserving traditional techniques and influences from Romanian culture. MA RA MI was created by designer Andra Clitan in her desire to make a fusion between Romanian traditional art and costumes with different cultures from all over the world. We believe that, beyond their functionalities, clothes should be statement pieces. They should tell a story and strengthen an individual’s identity, giving significance of perpetuating traditional clothing, as testaments to history. Collaborations between designers and craftsman have opened up new dialogues across borders, developing communities which have successfully been taught to be more selfsufficient and independent, maintaining their identities while telling their stories to the world. Fashion and Crafts: Perpetual dialogue IDentity speaks about who we are in relationship to the world, traditions, culture to which we belong, is a vivid expression of the world, a story of design, craftsmanship and tradition interpreted in a modern manner. The collection was carried out under the project “Fashion and Crafts: Perpetual Dialogue”, a project initiated by MA RA MI to highlight the necessity of perpetuating crafts and promotion of traditional values in line with the trends of contemporary fashion and interdisciplinary collaboration in fashion design between craftsmen and designers. Andra Clitan, MA RA MI’s designer, has collaborated with three young professionals from fashion related areas to outline a genuine capsule collection, starting from traditional items made by craftsmen.


IDentity / look nr.1

Suit / Wool Felt / Hand-made with love in Negresti- Oas


STAY TRUE TO YOUR ROOTS! HAND-MADE FELT FROM NEGREȘTI-OAȘ


IDentity / look nr.2

Hat & bag / H andweav ed wo o l fro m Maramu res


CRAFTS UP! HANDWEAVED WOOL HAT AND BAG.


IDentity / look nr.3

Silk shirt / Crochet lace details / Handmade with love in Maramures


FIND ELEGANCE IN DETAILS!


IDentity / look nr.4

Dress / Crochet lace / H andmade with love in Maramu res


DIFFERENT MATERIALS, DIFFERENT EXPRESSIONS OF BEAUTY.


IDentity / look nr.5

Coat / Wool fabric / Traditional Loom Handweaved in Maramures


THE GEOMETRY OF CHOICES. OVERSIZED WOOLEN COAT.


IDentity / look nr.6

Jumper / Merinos spun wool / braided with love in Maramu res


YOU DON’T NEED A PAIR OF PANTS TO RUN THE WORLD, BUT A GREAT PAIR WILL ALWAYS HELP.


IDentity / look nr.7

Dress / Ceramic details / Handmade & painted in Maramu res


THE MISTERY OF TOMORROW. SLOW FASHION ALL THE WAY!


IDentity / look nr.8

Dress / Glass beads embroidery / Digital printed vertical strap


THE ROMANCE BETWEEN OLD AND NEW!


IDentity / look nr.9

DRESS / EMBROID ERY FROM GLASS BEADS / DESIGNER SPECIAL H ANDMAD E


Black elegance plus a dash of daring.


IDentity / look nr.10

Dress / Crochet lace / H andmade with love in Maramu res


ALWAYS QUIT CERTAINTY FOR HOPE IN A BLACK LACE DRESS.


IDentity / look nr.11

Jumper / Merin os spun wool / Kn otted with love in Maramu res


THE COURAGE OF BEING SOFT, BY BEING STRONG.


BRANDING & VISUAL CONCEPT

www.12amtoday.com

Free distributed catalog Printed within the cultural project Fashion and Crafts: Perpetual Dialogue, financed by the Romanian Ministry of Culture, through CultIN program. November 2016 Fashion Designer: Andra Clițan Accessories: Bianca Georgescu Artistic and photo concept: Andreea-Doria Costin Model: Mădălina Coropcă MUA: Roxana Luca Hair: Georgiana Coman (GETT’s Salons) Texts: Silvia Ursu, Sorina Ardelean


www.ma-ra-mi.com contact@ ma-ra-mi.com

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Cultural project financed by the Romanian Ministry of Culture – 2016

IDentity collection  

We are proud of our roots and culture, the great heritage of our ancestors, their stories and courage. The beauty of simplicity. We take the...

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