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The Korean‐American Association of the Washington Metropolitan Area 7004‐L Little River Turnpike, Annandale, VA 22003 Tel: 703‐354‐3900 •Fax: 703‐354‐3901 • Email: info@koreanassociation.org

May, 2012 Dear Friends, Last fall, a hundred thousand people from throughout the region came together in Fairfax, VA for a weekend to celebrate the dynamic and harmonious relationship of the American and Korean cultures. The KORUS Festival wowed audiences, won over culinary explorers, and delighted onlookers with a spectacle of what it means to live in our rich, diverse, and interconnected world at the beautiful Fairfax Corner venue. On September 14, 2012 the Korean American Association of Washington Metropolitan Area with the support the Korean Embassy will hold its 10th annual three day event which promises to surpass all expectations. It will be held at Bull Run Park in Manassas, VA and once again will embody a kind of community cooperation not confined to just Koreans Americans but broaden to encompass a showcase of entertainment, food and culture from the around the globe. This year’s larger venue will accommodate a higher turnout, wider attractions, and more meaningful cultural exchange than ever. That’s why we need your help. Without the financial support and commitment from our friends in local municipal, business, and community organizations, this year’s event can’t happen. Sponsorship shows the public your organization’s commitment to the community and reminds everyone that you are part of what makes this celebration exciting and successful. Please consider generously helping us put together the tenth annual KORUS Festival. KORUS Festival Organizing Committee The KORUS Festival has been endorsed by the governments of the Commonwealth of Virginia and the State of Maryland, the governments of the counties of Fairfax and Montgomery, the KORUS House in Washington, D.C., and the Korean Information Service of the Embassy of Republic of Korea


-Fact SheetThe Annual KORUS Festival is held every fall in Northern Virginia, bringing together thousands of fans of Korean culture, music, food, entertainment, language, and more! Here are some facts and background about the 10th Annual KORUS Festival to be held this coming October: When: September 14 ~ September 16, 2012 Where: Bull Run Park Organizers: KAAW - Korean-American Association of the Washington Metropolitan Area KORUS House, the Culture & Information Center of the Embassy of the Republic of Korea

Entrance Fee: Free!

What’s there: ♦ Free live music and cultural performances! Famous Korean singers and local artists will fill the stage with fun, vitality and excitement ♦ Over 120 booths and vendors! Local ethnic restaurants offering the best of authentic and fusion style Korean food. Local shops offering various unique items, and various service industries. ♦ Many free giveaways! Background: The first festival was held in 2003 at a park in Northern Virginia. Over the next several years, the size of the event grew larger and larger, making it a popular local annual festival for the community. The 2011 festival in Fairfax Corner, VA had an estimated total of 70,000 attendees over the 3 day period. Past performers include:

● ● ● ● ● ● ● ●

Bboys - hip hop dance group JUMP! (Martial arts comedy show) DJ Koo (Koo Jun Yeap) - Korean singer Kaba Modern - musical group Shin Young Hee - Korean singer Gamblerz Crew - hip hop dance group Traditional Korean dancers Nan Ta

Past Vendor Participants include: • H-Mart • Local Korean Restaurants serving Bulgogi, Kalbi, Ddokbokki, Soon-dae and Korean rice wine • Korean gift and clothing shops • Local banks, insurance, telephone services and more! PR The event had a Facebook page for the past few years, and is expanding in 2011 with an event website, and more use of social media including Twitter and Facebook. The local media (Korea Times, Korea Daily, WK TV, Radio1310) consistently covers the event process. Contact us Website in English : http://koreancelebration.com/ Website in Korean and other lauguages : http://koreanassociation.org/korus Email:

info@koreanassociation.org

Address:

Korean-American Association of the Washington Metropolitan Area 7004 Little River Turnpike, # L Annandale, VA 22203

Phone:

703-354-3900


Sponsorship Levels Platinum ● ● ● ● ● ● ●

Opportunity to speak onstage One sponsorship booth in a Prime Location, large enough for a special activity Prime spot full-page (7”w x 9.75” h) color ad in program booklet Recognition of Appreciation Plaque Prime banner display area (client will provide banner) Company or organization logo in event posters Company recognition in newspapers, TV, and radio through event ads

Gold ● ● ● ● ●

$3,000

One sponsorship booth Half-page (7”Wx9.75”H) color ad in program booklet Company recognition in Korean newspapers, TV, and radio through event ads

Pamphlet Advertisement - only ●

$5,000

One sponsorship booth Full-page (7”Wx9.75”H) color ad in program booklet Company or organization logo in event posters Company recognition in newspapers, TV, and radio through event ads

Bronze ● ● ●

$10,000

One sponsorship booth Full-page (7”Wx9.75”H) color ad in program booklet Prime banner display area (client will provide banner) Company or organization logo in event posters Company recognition in newspapers, TV, and radio through event ads

Silver ● ● ● ●

$20,000

$500 - $2,000

Full page color advertisement in program pamphlet

Sponsorship Benefits ● ● ●

Exposure of your business to new and broader audience Positive publicity and image of your business Will create new leads The ad must be in PDF, high resolution, full size 8.5”x11”, half-size 8.5”x5.5”. MUST be emailed by July 3 1, 2012 info@koreanassociation.org Tel. 703-354-3900


KORUS Sponsorship Letter 2012