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#stapo24 Zurich City Police has "tweeted" every incident it dealt with over a 24-hour period.

Figures 24 hours 2.12. – 3.12.2011

06:30h

18:30h

06:30h

0h

12h

24h

1 Operations Centre

6 tweeting police officers

250 police operations

400 tweets

55% operations 45% replies

Police tweets Major operations

@StadtpolizeiZH: Confrontation on Langstrasse. Man struck by two persons. Several patrols on scene. Two men arrested. #stapo24

Smaller operations

@StadtpolizeiZH: Man with leaf blower disturbing the midday peace on the Züriberg. District police officer sorting the matter out. #stapo24

Insights

@StadtpolizeiZH: The police call an arrest report "a red one". Why? Because they used to be typed on red paper. #stapo24

Info

@StadtpolizeiZH: Nice to know: round the world 100 times! The Zurich City Police cover some 4 million kilometres a year. #stapo24

Replies 40%

60%

0.1%

40% positive

60% neutral

@Hofnaerrin: Great job and mega thrilling! Thanks for all you do. Not just on the keyboard but also in real life!?

@Kourry_Kurmann: When do I have to pay the costs of an operation? Is it always the person who reports first who gets the bill?

< 0,1% negative @kohlenklau: Am I the only one who wonders whether a PR stunt like #stapo24 really is one of the duties of the @StadtpolizeiZH?

Gaining momentum Limmat 6 in action

@StadtpolizeiZH: The "Limmat 6" patrol has picked up a dead crow from the Schaffhauserstrasse. #stapo24

6

Followers' responses

@stefanbuesser: Best chat-up line this evening: Hey cutie, I'm the guy from Limmat 6... @StadtpolizeiZH #stapo24

6

Community initiative - Twitter Account - FB Fanpage - Hashtag

@limmat6: Hello, too, to our friends at @blickch. We've got exclusive photos and stories for you. Just sayin': "crow". #stapo24

6

Followers 7000 6000

6000 5000 4000 3000

2800

2000 1000

800 200

1. Nov.

10. Nov.

20. Nov. 30. Nov.

10. Dec.

20. Dec.

30. Dec.

10. Jan.

20. Jan.

1. Feb

2-3 Dec #stapo24

Resonance TV

4 TV reports (local/national) (German/French)

Radio

15 radio reports (local/national)

Print media

Online media

20 reports 30 online media in print media reports (German/French) (Germany/Austria/ Switzerland)

Blogs

10 blogposts

Twitter

1000 replies

© HWZ / STAPO Grafk: www.hubertus-design.ch


#stapo24 - Zurich City Police tweeted 24-hours