8— Women In Business • Wednesday, August 28, 2019
Mommy Money With Mary Kay By TERESA HAMMOND
It all began with the desire to earn a little “mommy money” for Charlotte Metcalfe. The stay at home mother of three shared it was a simple desire to earn a thousand dollars a month which gently took her down the path to Mary Kay Cosmetics. “I had been a stay at home mom for 20 years. At the time they were all teenagers,” Metcalfe said of her turning point six years ago. “I just got to this point where I wanted to do something, but I didn’t want to give up the freedom that I had.” With a background in marketing, as well as a career which had been put aside when she became a mother, Metcalfe shared she hoped to find a job which would still al-
low her flexibility with her children’s active schedules. “I never saw myself doing something like Mary Kay, but I was approached about it,” she shared, noting her $1,000 a month goal, while small, was still enough to help cover small things for her children. “I got some more information about it and suddenly I realized I loved their value system.” Starting as a consultant, Metcalfe built her business a bit differently than the traditional way of hosting parties to increase her clientele. She preferred meeting with friends and prospects one on one to discuss their needs and wants. While it may be an unconventional approach to the company’s current business model, it proved right for
her. Last year, the Mary Kay consultant was promoted to a position as a Sales Director. She currently has 50 women that report to her directly. “I was supposed to really try and book parties, I didn’t do that,” she confided. “I just started calling my friends up one on one. I did a lot of one on one appointments. That’s not really the Mary Kay way, but my whole success has been based on one on one appointments. That’s just my personality.” As she did this she also came to realize she was regaining something she had lost as a stay at home mom, her identity and self-confidence. “I was all about building my customer base and just servicing people,” she
said. “Helping them save time and money. Now I’m just trying to duplicate myself basically.” Metcalf shared she had no idea when first joining how much the company worked on positive recognition for achievement. In the first year, her thousand dollar goal was easily met. She is currently the only sales director in Oakdale. “I was really surprised by learning to set goals and then the fun in achieving them,” Metcalfe added of settling into the Mary Kay business. “I was pleasantly surprised by how Mary Kay is so heavy on recognition.” She also appreciates the care with which the products are created. “There’s something for everybody, which is one mary kay Page 9
Mary Kay Sales Director Charlotte Metcalfe popping out from her goal car at a recent conference for the successful cosmetic company. Photo Contributed
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The women of The Oakdale Leader, The Escalon Times and The Riverbank News work together to not only produce the three weekly newspapers, from advertising to circulation, legal notices to classifieds, and news to sports, but also contribute to other publications including the popular 209 Magazine. Shown, front row from left, Meghan Hilliker, Melody Wann, Marg Jackson, Teresa Hammond. Back row from left, Michelle Kendig, Autumn Neal, Virginia Still, Marissa Cabral, Lorraine Bernaldes. Missing from photo is Corey Rogers. Photo By Dennis D. Cruz