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Pacific Prime UL-NLG

Pacific Life Insurance Company

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Flexible Premium Universal Life Insurance


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Pacific Prime UL-NLG Help Protect Your Assets with Life Insurance

In planning for a financially secure future for yourself and your loved ones, have you considered the impact of taxes? Without proper planning, your financial legacy can be eroded by 30%1 or more due to income and estate2 taxes at your death. Life insurance is designed to help. It is the only asset that can offer all three of the following tax benefits: 1) a tax-free3 death benefit for loved ones, 2) tax-deferred growth of the policy’s cash value, and 3) a potential tax-free4 income stream through withdrawals and policy loans. Keep in mind that withdrawals and loans will shorten or negate the no-lapse guarantee of this policy. So discuss the impact of taking withdrawals and loans

from your policy with your insurance professional and choose wisely when considering accessing your policy’s cash value. Flexible and efficient, life insurance can be used to transfer and preserve wealth for generations. See what it can do for you. Help protect your assets with Pacific Prime UL-NLG5, a universal life insurance policy that provides flexible no-lapse guarantees of up to a lifetime.

Simple, Powerful, Permanent Asset Protection

Pacific Prime UL-NLG offers:

Helping You Protect Your Assets

e No-Lapse Guarantee Durations of Up to a Lifetime e Guaranteed Interest Crediting Rates e Flexible Premiums

Pacific Prime UL-NLG may help you if you have the following traits:

Plus… e Tax-Free3 Death Benefit for Loved Ones e Tax-Deferred Growth of Cash Value e Tax-Free4 Access Options for You

e e e e e e

Moderate to high net worth Close-knit family Age 50 or older Have sufficient source of retirement income elsewhere Need for legacy planning or estate tax planning Potential desire for charitable gifting

Investment and Insurance Products: Not a Deposit — Not FDIC Insured — Not Insured by any Federal Government Agency — No Bank Guarantee — May Lose Value


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It Can Be as Easy as 1 - 2 - 3.

Is Pacific Prime UL-NLG right for you? Start by asking yourself just 3 simple questions:

1

Do you want flexible life insurance coverage that can cover your whole family in one convenient policy?

2

Do you want a guarantee that your coverage will stay in place, no matter what happens to your policy’s performance?

3

Do you want extra protection in case you become disabled, terminally ill, or die due to an accident?

Take a closer look at how Pacific Prime UL-NLG can help you address these questions. 1 Marginal income tax bracket. 2 From January 1, 2011 to December 31, 2012, the federal estate tax exemption amount is $5,000,000 (indexed for inflation starting January 1, 2012); the maximum estate tax rate is 35%; and, the rules regarding step-up in basis for property transferred at death are reinstated. Also over the same time period, if the executor of a deceased spouse’s estate so elects, the surviving spouse could later use his or her own unused estate tax exemption, plus the unused exemption of his or her most recent deceased spouse. 3 For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurance death benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRC Section 101(a)(2) (i.e. the “transfer-for-value rule”); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRC Section 101(j). 4 Tax-free income assumes, among other things: (1) withdrawals do not exceed tax basis (generally, premiums paid less prior withdrawals); (2) policy remains in force until death; (3) withdrawals taken during the first 15 policy years do not occur at the time of, or during the two years prior to, any reduction in benefits; and (4) the policy does not become a modified endowment contract. See IRC Sections 7702(f)(7)(B), 7702A. Any policy withdrawals, loans and loan interest will reduce policy values and may reduce benefits. 5 Policy Form #P10P1N.


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Flexible Coverage Options for the Whole Family

Pacific Prime UL-NLG can help provide financial protection for you, your family, your business, and your legacy through a tax-free6 death benefit. You can structure your policy to cover

just you or, through optional policy benefits called riders7, your whole family.

Death Benefit Coverage Basic Coverage on the primary insured (you).

Optional level term insurance on any member of your immediate family. Annual Renewable Term Rider—Additional Insured (Form #R08RTA)7 - Covers any member of the primary insured’s immediate family. Children’s Term Rider (Form #R84-CT)7 - Covers primary insured’s children aged 14 days to 25 years.

6 For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurance death benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRC Section 101(a)(2) (i.e. the “transfer-for-value rule”); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRC Section 101(j). 7 Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance professional to see the rider’s impact on your policy’s values.


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Flexibility for Growing Families What if you get married or have a baby before your 40th birthday? You can buy additional death benefit coverage without requiring further medical underwriting through the Guaranteed Insurability Rider (Form #R93-GI).7 Just contact us within 31 days of a qualifying event. See your policy for age-based coverage limits and other guidelines.


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Guarantee Your Death Benefit for the Duration You Choose

We understand that you have better things to worry about than your life insurance policy. That’s why Pacific Prime ULNLG features a guarantee to help keep your policy in-force even if your policy’s cash value drops to zero. Without this guarantee, as long as your policy has enough cash value to pay monthly policy charges, your policy would stay in force. But if policy charges increased or crediting rates decreased beyond expectations, you may have to pay more in premiums than you planned to keep your policy in place.

To provide the security of guaranteed coverage at predictable premiums, the Flexible Duration No-Lapse Guarantee III Rider (Form #R03FNL)8 guarantees that your policy will stay in force for the duration you choose, no matter how your policy performs.9 Choose your no-lapse guarantee duration and pay your premiums as planned.10 It’s that easy.

The hypothetical chart to the right illustrates that longer no-lapse guarantee periods will require higher premiums.

8 Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance professional to see the rider’s impact on your policy’s values. 9 The no-lapse guarantee is based on the net no-lapse guarantee value being greater than zero. The net no-lapse guarantee value is a policy calculation that mirrors the growth of your policy’s cash value, but grows at a different interest rate and is reduced by different charges than your policy’s cash value. It cannot be accessed through withdrawals or policy loans and is merely a calculation to determine whether your no-lapse guarantee is in effect. 10 If the policy is being maintained solely by the no-lapse guarantee, you will be foregoing the advantage of building cash value. A policy will enter a grace period if both the cash value and no-lapse guarantee value (net of loans) reach zero and if no further (or insufficient) premium payments are made. To keep the policy from entering the grace period and eventually lapsing, an additional amount, representing the lesser of uncollected monthly deductions with interest, or the amount required to bring the net no-lapse guarantee value to a positive value, must be paid.


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You Choose Your No-Lapse Guarantee Duration

Lifetime Examples of No-Lapse Guarantee Durations

To Age 110 To Age 105 To Age 100 To Age 96 low

Premiums

high


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Life is full of uncertainties. You can plan for success in the event of an emergency by having a backup plan. Pacific Prime UL-NLG offers optional riders11 that can provide benefits in the event of disability, terminal illness, or death due to an accident.


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Optional Rainy Day Protection

e Accelerated Living Benefit Rider (Form #R06ALB)12 — If the primary insured is diagnosed as terminally ill (12 months or fewer to live), a portion of the tax-free death benefit will be available for the policyowner to use for any reason. e Accidental Death Benefit Rider (Form #R84-AD) — Provides an additional death benefit to the policy’s beneficiaries if the primary insured dies due to an accident.

e Waiver of Charges (Form #R84-WC) — Helps keep coverage in place by waiving all policy charges if the primary insured is diagnosed with a total disability prior to age 60. Benefit takes effect after a three-month qualifying period. e Owner Waiver of Charges (Form #R84-OWC) — Waives policy charges if the policyowner (who is not the primary insured) becomes totally disabled before age 60.

11 Riders will likely incur additional charges and are subject to state availability, restrictions and limitations. When considering a rider, request a policy illustration from your insurance professional to see the rider’s impact on your policy’s values. 12 The benefits of the Accelerated Living Benefit Rider are subject to state requirements, may be subject to taxation, and may impact Medicaid benefits. Some states may require a diagnosis of terminally ill with 24 months or fewer to live. Please consult your legal advisor for more information.


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Product Guarantees & Charges

Flexible Duration No-Lapse Guarantee Provided through the Flexible Duration No-Lapse Guarantee III Rider (Form #R03FNL), your policy’s no-lapse guarantee will be in effect for the duration of your choosing as long as the policy’s net no-lapse guarantee value is greater than zero. The net no-lapse guarantee value grows at a different interest rate and is reduced by different charges than your policy’s cash value. You may take withdrawals and loans from your policy’s cash value, but doing so may reduce or negate your no-lapse guarantee. If you plan on taking withdrawals or loans from your policy, you should request illustrations from your insurance professional to understand the potential impact. Interest Rate Guarantee Your policy’s cash value will grow at a current rate that Pacific Life guarantees for the first policy year. The current rate may change periodically, but is guaranteed to never be less than 3.00%. Additionally, in policy year 21 and afterward, Pacific Life currently credits an additional 0.60% to the current crediting rate, though this is not a policy guarantee.

Policy charges will reduce the policy’s cash value. Please refer to your policy for more detailed information. e Premium Load — This charge is assessed on each premium payment we receive from you. Maximum of 6.95%. (Current premium load: 5.95%.) e Administrative Charge — $7.50/month through insured’s age 120. e Coverage Charge — Monthly charge for first 10 policy years on a current basis, through age 120 on a guaranteed basis, for administration and maintenance of the policy. Rate varies based on issue age, gender, risk class, and Death Benefit Option. e Cost of Insurance Charge (COI) — A rate per $1,000 multiplied by the Net Amount at Risk (difference between your policy’s death benefit and its cash value). This charge is deducted monthly through age 120. e Surrender Charge — An amount deducted from the cash value if the policy is surrendered within the first 10 policy years. e No-Lapse Guarantee Charge — An amount deducted monthly from the cash value and based on the policy’s cash value and Net Amount at Risk.


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The Power to Help You Succeed Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life also counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of April 2010 is compiled by Pacific Life using the 2010 FORTUNE 500速 list.


This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S. federal, state or local tax penalties. This material is written to support the promotion or marketing of the transaction(s) or matter(s) addressed by this material. Pacific Life Insurance Company, its distributors and their respective representatives do not provide tax, accounting or legal advice. Any taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor.

Pacific Life Insurance Company Newport Beach, CA (800) 800-7681 • www.PacificLife.com Pacific Life Insurance Company is licensed to issue individual life insurance and annuity products in all states except New York. Product availability and features may vary by state. Product and rider guarantees are backed by the financial strength and claims-paying ability of Pacific Life Insurance Company. Non-guaranteed elements are not guaranteed by definition. As such, Pacific Life Insurance Company reserves the right to change or modify any non-guaranteed element. This right to change non-guaranteed elements is not limited to a specific time or reason. Pacific Life’s individual life insurance products are marketed exclusively through independent third-party producers, which may include bank-affiliated entities. Some independent third-party producers, which may include bank affiliated entities, may limit availability of some optional riders based on their client’s age and other factors. Your insurance professional can help you determine which optional riders are available and appropriate for you.

Insurance Professional’s Name

State Insurance License Number 10-3401A PP-2A

(or affix your business card) 15-30168-01 2/11


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