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USONIA Carmen Rivera, Creative Director & Co-Founder I Dalia Pabón- Stiller, President & Co-Founder Seth Travis Perry Hall

INTERVIEW IMAGES

Talk to us about that spark of an idea for Usonia? Where were you (the team) when deciding there was a need? Carmen: It was late 2017, I had left my position at Alexander Wang almost a year before. At the time I was truly taking it easy, letting my curiosity lead the way, trying to find inspiration, and toying with the idea of moving to London to pursue an MFA. Dalia approached me with her idea of starting a womenswear label, one that would fill the gap she felt hadn’t been fulfilled for her. I was immediately on board, a dream come true, and even more so because it came attached to such a great

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partnership. We started brainstorming – versatile, modern, sustainable, timeless, etc. – essentially all themes we already see brands market themselves as. But… We felt differently about it. It was then we realized there had been this unspoken common interest between us, architecture. Dalia as a practicing architectural designer and I as a once aspiring one whose life had always been somewhat influenced and surrounded by architecture. My mother an established residential architect in Puerto Rico, who designed the home I grew up in. And my grandparents who commissioned the design of their residence to Henry Klumb a Taliesin Fellow, and one of Frank Lloyd Wright’s first SPRING/SUMMER 2019

apprentices, to design their residence. A home that I essentially grew up in as well. Things just started clicking, and I remembered. Usonia. I had learned about Usonia a few months before, during one of my “99 Percent Invisible” podcast binges. It was a beautiful concept and period in Frank Lloyd Wright’s illustrious career. The Usonian houses served as his solution for a perfectly balanced home, catered to the homeowner, but considering the landscape, make, and materials. Architecturally, the solution for the perfect American home. We wanted to offer the same in terms of fashion. Quality, honest materials, and timeless design.

Profile for Metropolis Style

Metropolis Report - Number 1  

Model Ash Foo takes on the role of Lois Lane. Ryan Slack and stylist Kerri Scales and co. pay homage to the comic book character by marking...

Metropolis Report - Number 1  

Model Ash Foo takes on the role of Lois Lane. Ryan Slack and stylist Kerri Scales and co. pay homage to the comic book character by marking...