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So what options are there for advertising if not with Google AdWords? MSN/Yahoo - recently MSN and Yahoo merged their ad offerings and you can buy ads on their networks via the Microsoft adCenter. Colin set up a simple campaign on the adCenter and was pleased to see his ads coming through on Yahoo Answers and other places. The great thing here is that you can set the ad up so that the header is defaulted to use the keyword that is searched for. So if you are looking for say "best puppy training system" and an ad shows with a headline of the same wording then it is going to grab your attention more than a headline which you have written to be generic. The downside is that these ads are text only. DirectCPV is a cost per view ad network. Basically you enter the keywords or URLs you are targeting and when anyone searches for those keywords then they will your page pop up and they will see you page with the search results shown underneath. If you choose your keywords effectively then this should mean that your website or affiliate site is displayed to buying hungry users only. To receive the ad a user must have previously downloaded the software which displays the ads. Adbrite offers a service which is similar to Google AdWords in that you can set text and banner ads which you can tailor to specific demographics and even to specific websites that are publishing Adbrite ads. They also offer CPV ads on their network which can be bought from $0.001 per view which is excellent value. The CPV ads on this network work with the code input onto the website code so can be shown to all users as opposed to the DirectCPV option. Nevertheless both are good options.
There are many more ways to promote your site if AdWords is not open to you but sadly we do not have the time to go through them all here. You can find additional methods for finding targeted traffic at the Internet Marketing Workshop so visit us now. Go on visist Internet Marketing Workshop now.
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