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branding view book a clearer vision

westerville c h r i s t i a n c h u rc h


the vision westerville christian church is a vibrant, growing community. we are progressive and modern, creating through God’s inspiration this proposal is not just an outward representation, but an inward inspiration of the hope, freedom, and love that is offered by and through westerville christian church. As vessels of christ, the outward representation of who we are desires to strike inward chords of all walks and spheres of life.

westerville C HRIS T IA N C HUR CH


contents

the brand

04

the mission

06

the vision

08

the values

09

the outreach

10


westerville c h r i s t i a n c h u rc h

westerville westerville

4 | identity


The Text A lowercase, slab-serif font called Museo is both modern and easily readable. The typeface is emotively neutral, allowing the viewer to read the text and draw from the message rather than the font.

The Hex WCC maintains 6 core values. With 6 sides, the Hexagon lends itself to direct representation of these values. The hexagon is also a gender and age neutral shape, transcending all audience genres. The modern shape lends itself well to the atmosphere of WCC

The Emphasis While “Christian Church” is the smallest text in the brand, it is also the most emphasized. Utilizing the “Z” pattern that eyes follow in reading, placing “Christian Church” is the last element read, but the first remembered.


love god + love people MAKE DISCIPLES

6 | our mission


The external mission statement. This mission communicates across lines to both the churched and unchurched. The simple call to action impacts but does not overwhelm.

+ make

disciples

love god, love people

the internal mission statement. By omitting this from the external statement, you are broadening the scope of outreach. By including it internally, you are deepening the call to Jesus’ cause.

7


changing lives through Jesus Christ, one person at a time. what we see We see a church whose heartfelt praise and worship sounds so loudly that it reaches for heaven and changes the earth. We see a church whose members are devoted to Jesus and His cause by living their God-given purpose. We see a church whose generosity shocks those it touches, and that it speaks of the firstGiver. A church whose hands and feet are tangible extensions of the Body of Christ. We see a church empowered by prayer - prayer to a living God who is able and will answer. We see a church ignited by the Holy Spirit and thirsting for its guidance.


The Bible is our final authority

We give because God gave first

core values We are members of the Body of Christ serving our community

God answers the prayers of His people

We are set apart for God’s purposes

We are guided by the Holy Spirit


youth women at ille westerv

what we’re about Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis. Catermaiorum se cotiam peri, con Itatrum. M. Lius. Simihinatum, sedienam in dum pulis con teropultis prox serunc rena it; C. C. Gra in revid dere, nondum imis eroximium inteme horum,Tum pratilic telia notam aut fin dierecrem ademurnirtea nox nostrum confex me audeatum hebat ex nonstorum is erehem mora L. Firit? At aurnimus. Ut viviste terfectum prem se nonscie natuit; ere, Catam ocris.

connect e name@site.com t 614.555.1234

jr high the crossing sun / 9a / arena sr high the verge sun / 9a / arena

the crossing Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis.

the verge Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis.

men

at ille westerv

at ille westerv

when+where

what we’re about Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis. Catermaiorum se cotiam peri, con Itatrum. M. Lius. Simihinatum, sedienam in dum pulis con teropultis prox serunc rena it; C. C. Gra in revid dere, nondum imis eroximium inteme horum,Tum pratilic telia notam aut fin dierecrem ademurnirtea nox nostrum confex me audeatum hebat ex nonstorum is erehem mora L. Firit? At aurnimus. Ut viviste terfectum prem se nonscie natuit; ere, Catam ocris.

connect e name@site.com t 614.555.1234

womens groups and classes rotate on a quarterly schedule. use the contact info for more information on courses, dates and times

annual events Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis.

“...inspirational quote or motivational quip goes in this location. intended to reflect the ministry on a universal level...”

when+where

what we’re about Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis. Catermaiorum se cotiam peri, con Itatrum. M. Lius. Simihinatum, sedienam in dum pulis con teropultis prox serunc rena it; C. C. Gra in revid dere, nondum imis eroximium inteme horum,Tum pratilic telia notam aut fin dierecrem ademurnirtea nox nostrum confex me audeatum hebat ex nonstorum is erehem mora L. Firit? At aurnimus. Ut viviste terfectum prem se nonscie natuit; ere, Catam ocris.

connect e name@site.com t 614.555.1234

mens groups and classes rotate on a quarterly schedule. use the contact info for more information on courses, dates and times

annual events Pertiam alatrum omnempl. Ublis, que iamdi, utero mantem, nunum hos, nos bonve, clum quam eris, num ia rei furibem nirissigit vis conius Castistrum menit, que escierei sentis? Octam, mis; nis.

“...inspirational quote or motivational quip goes in this location. intended to reflect the ministry on a universal level...”

Our Brand

in action


the versatility of the hex shape and concept allows this to be a common thread in all areas of ministry. Through manipulation of the shape, all ages and spheres of life can be targeted

main 1 men youth

main 2

rooted in a contemporary, bright green, the color scheme then branches to different shades in the same tonal family. This offers distinction between ministries as well as opens a versatility in developing color recognition

women kids

11


a clearer vision. westerville c h r i s t i a n c h u rc h

471 e college ave westerville, oh 43082 westerville-christian.org 614.891.6842


Viewbook 2012 | WCC