MAP KEY 1
WELCOME CENTER
ESPN OVERVIEW: BREADTH + SCALE
WWL IN SPORTS
2
DC2 / LOBBY NOOK
THIS IS SPORTS CENTER: INTERACTIVE
SPORTSCENTER / EXCLUSIVE BRANDS
3
DC2 / LOBBY SOFFIT
BOTTOM LINE: CURRENT SPORTS INFO
EXCLUSIVE BRANDS
4
DCS / STAIRCASE VISTA
ON AIR VIDEO WALL
GLOBAL BRANDS
5
DC2 / LOBBY ELEVATOR
LIVE PRODUCTION
TECH + INNOVATION
6
DC1 / CONTROL ROOM
7
DC1 > BUILDING 1 CONNECTOR
GREATEST MOMENTS IN SPORTS
GREATEST MOMENTS
8
BUILDING 1 / BREAK AREA
XGAMES AREA
EXCLUSIVE BRANDS
9
BUILDING 1 / STUDIO AB
HISTORY OF THE STUDIO
ESPN HISTORY
10
BUILDING 2 / FL 1 / ESPN RADIO
11
DC1 / FL 1 / HAIR + MAKEUP
CELEBRITY MOMENTS
WWL IN SPORTS
12
DC1 / FL 1 / GREEN ROOM
CELEBRITY MOMENTS
WWL IN SPORTS
13
DC1 / STUDIOS
14
DC2 / FL 2 / CORRIDOR
ESPN CATCHPHRASES
CELEBRITY TALENT / GLOBAL BRANDS
15
DC2 / FL 2 / SCOREBOARD
PROGRAMMING
EXCLUSIVE BRANDS
16
DC2 / FL 2 / ELEVATOR
ESPN TECHNOLOGY + INNOVATION
TECH + INNOVATION
17
DC2 / FL 2 / HALLWAY
CELEBRITY MOMENTS
WWL IN SPORTS
18
DC2 / STUDIOS
19
DC2 / FL 2 / LARGE VISTA
FAN HALL OF FAME
FANS / FANATICS
20
ESPN STORE - RELOCATION ESPN JIMMY V, CORPORATE VOLUNTEERISM
COMMUNITY
EMPLOYEE LONGEVITY AND RECOGNITION
ASSOCIATE RECOGNITION
OPTIONAL FUTURE STOPS
B8 / EMPLOYEE CAFE
ESPN FOCUS
SOCIAL CHANGE PLATFORM BUSINESS PRIORITIES
ESPN GREEN / SUSTAINABILITY
COMMUNITY
CAMPUS COMMONS
SPORTS STATISTICS THROUGH GRAPHICS
STATISTICS, WWL
CAMPUS COMMONS
BANNER PROGRAM FOR EVENTS
CAMPUS SQUARE
SPORTS MEMORABILIA - ROTATING EXHIBIT
INSPIRATION
27 | CAMPUS BRANDING STRATEGY | ESPN
EXCLUSIVE BRANDS / GLOBAL REACH WWL - BIGGEST SPORTS FAN