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Commercial Vehicle Summit Date: 24th-25th April, 2014 Venue: Pune, India

Introduction: China is the world’s largest producer of commercial vehicles. Its proportion of total global production comes to 44 per cent. India and Turkey are also among the top five in the world ranking. The overall Commercial Vehicles segment registered growth of 18.20 percent during April-March 2012 and overall vehicle exports registered a growth a growth of 25.44 percent. But it’s a long way to go for Commercial Vehicle manufacturers and there are the quirks of India’s cost-conscious and demanding consumers as major hurdle. While the fundamental drivers of the industry have not changed, key stakeholders will need to re-calibrate their strategies to be in tune with a market that has shifted into a lower gear. A careful assessment of the industry ecosystem comprising an uncertain operating environment, changing preferences of fleet owners and market competitiveness can help Vehicle manufacturers to cope up with uncertainty. Fleet owners varying preferences create challenges for global commercial vehicle companies, which now try to offer fewer categories of vehicles. An engineer in America or Europe will find it really hard to get this combination of design and value right, hence why more development is going to shift into India. Once confined to styling and appearance, the customers now look for aerodynamics, crash safety, and driver ergonomics, especially in the use of the many new onboard electronic devices and entertainment options. Commercial Vehicle design and styling conference will focus on creative aspects of designing, technologies and new dimensions of vehicle engineering. This conference will brings together both on- and off-road professionals, providing solid, profitable interaction with engineers and design executives. This event is a very interactive forum where experts meet and exchange their know-how to set new ideas and standards for future innovations on designing and styling.

Job Titles: • Presidents • Directors • Heads Engineers from: • Material Engineering • Production Engineering • Research & Development • Manufacturing • Automotive Research Engineering

Concept By:

• Vice Presidents • Managers • Supervisors • • • •

Design Engineering Interior Designing /Styling Auto Design Strategic business unit


Day 1 24

th

April, 2014

Session 1 Mega trends and practices influencing and shaping commercial vehicle industry in Indian Sub continent • Understanding the drivers of the change and recent developments in consumer behavior that led a change in auto designing practices • How far Indian Auto designing has come and what is its strength compare to Western giants • Doing a SWOT Analysis of designing industry in India and predicting the future trends Abhay Damle, Director, Central Institute of Road Transport, India

Session 2 Commercial Vehicle Industry – prevailing regulatory scenario in India • Previewing Indian Commercial vehicle industry • Examining regulatory framework within which a design get approved • What are the legislations and environmental regulations applicable in Bharat Stage IV Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India, India

Session 3 Challenges that designers need to address current and future business needs and how to overcome them Implementing methods for Rapid development & cost effective introduction of New Products Strategies to reduce the cost to minimal while introducing advance products and features Methods to improve fuel efficiency and driveline performance at designing stage Gustavo Guerra, Chief Designer, Volvo Group, China

Session 4 Human Machine Interface in Commercial Vehicles – a case study. As vehicle technology becomes more advanced, it will interact with the driver in more ways. The ways that it interacts with the driver needs to be looked at in depth. What a well design Human Machine Interface systems does – it is mere a technology for present control functions and information or beyond it. How many functions does a Human Machine Interface systems control and on how many functions it has its indirect influence. Dr. Jacques Terken Department Industrial Design, Technische Universiteit Eindhoven, The Netherlands

Session 5 Designing robust and rugged vehicles to address target terrains – project management concepts Developing and implementing an efficient project management strategy for design department Primary concerns to be addressed to make sure that the expressed design arrives to production with the least of modifications What activities can be outsourced and measuring pros and cons of outsourcing in project management cycle Ido Baruchin, Chief Designer, Ido Baruchin Design, UK

Session 6 New emerging role of a commercial vehicle designer in emerging markets featuring rapidly changing Fleet owners’ taste and tight competition What Auto groups expect from designers in order to boost CV sales – changing dynamics of job responsibilities Defining involvement from sketch board to market launch to mobile apps – the role of designer as a brand guru Managing ideas, innovation and creative culture making work environment upbeat – the role of designer as HR guru G. Sathiya Seelan Head, Designing, Ashok Leyland Group, India

Session 7 Sustainable Electric Mobility – Rethinking the Commercial vehicle Understanding why electric mobility is important today and what are the misconceptions towards it among designer community Considering key technologies for light weight electric commercial vehicle Key vital considerations designers must give while designing electric vehicle K. Munshi Professor / Emeritus Fellow, Mobility & Vehicle Design, Indian Institute of Technology, Bombay, India

Session 8 Body Building and Design: Preparing a class styling process • Consumer is the king: What should you know about your customers, competition and the market before establishing styling process • Drawing a mental sketch of a creative working studio, environment and structure • Top mistakes that designers often make while establishing styling process Kristofer Hansén Head of Styling and Design, Scania, Sweden

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.


Day 2 25

th

April, 2014

Session 9 21st Century tools and technologies of modern design • Shifting trends in computer based design tools and 3D Modeling • Recent patterns of 3D sketching, virtual clay modeling and visualisation with interactive raytracing • How a modern unified industrial design workflow solution lets you imagine, create, share and experience virtual product designs Balaji Rengrajan Senior Faculty, National Institute of Design, India

Session 10 From nailing the sketch to develop a new vehicle – studio management concepts Developing and implementing an efficient project management strategy for design department Primary concerns to be addressed for effective management of Commercial vehicle design studios Modern studio management - looking at the shifting trends Edmund Spitz Manager Styling, Daimler, India

Session 11 Ergonomic and Industrial Design of Road Vehicles • What are the challenges ahead for designers and ergonomists that need to be addressed in an era of modern vehicle design • How Intelligent Transport systems deployed in the cities has its influence on designing patterns • What services are predicted to be among the highest value applications that designer and ergonomist should eye for Nick Hull Course Director, Transport Design, Coventry University, UK

Session 12 Shifting paradigms in technological and aesthetic design of vehicles’ interiors • Learning new materials, processes and technologies that enhance comfort and convenience • How interior can enhance people’s lives inside and outside car and overall experience • How new technologies are helping designers to come up with Fuel Efficient interiors Peter Stevens International Designer, Ex – McLaren, UK

Session 13 Insights into Design process of Commercial Vehicle Design on exteriors • Short description of Mac trucks exterior and interior features • How aerodynamics influences exterior design and how ergonomics influences Exterior design • HMI devices in a commercial vehicle and the importance of ergonomics to have a perfect feedback from the vehicle Matthew R. Cunnigham Consulting Designer, Mac Trucks, USA

Session 14 Non invasive Commercial Vehicle seat sensor technology – the latest and upcoming trend in seating patterns • Non invasive commercial vehicle seat sensor technology for augmenting driver situational awareness How non invasive commercial vehicle’s seats helps to reduce driver distraction/ accident rates • • Overcoming HMI design challenges in integrating personal mobile communication & media devices into the commercial vehicle cabin environment Frazer McKimm Chief Executive Officer, DHS, Ireland

Session 15 Designing advanced light weight commercial vehicles – a novel phenomenon on rise in commercial vehicle designing What are the major differences between a normal vehicle design and light weight vehicle design What are the challenges for designers while introducing Light Weight initiatives and how to overcome them Developing standards and use of materials in designing of Light weight vehicles

Session 16 A case study on Future of commercial vehicles – the future of auto and road ahead. This case study will highlight how automated vehicles equipped with Hitech, Alternative drive systems and Hybrid technologies will fundamentally change designing practices. We will look at the look, feel and function of the inside of commercial vehicles equipped with Internet and computational technologies Brian C. Baker Automotive Design Faculty, College for Creative Studies, Detroit, Michigan, USA

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.


Confirmed Speakers:

Brian C. Baker Automotive Design Faculty, College for Creative Studies Detroit, Michigan, USA

Edmund Spitz Manager Styling, Daimler, India

Dr. Jacques Terken Department Industrial Design, Technische Universiteit Eindhoven, The Netherlands

Matthew R. Cunnigham Consulting Designer, Mac Trucks, USA

Frazer McKimm Chief Executive Officer, DHS, Ireland

Abhay Damle Director, Central Institute of Road Transport, India

Kristofer HansĂŠn Head of Styling and Design, Scania, Sweden

G. Sathiya Seelan Head, Designing, Ashok Leyland Group, India

Prof. Kishore Munshi Industrial Design Centre, Indian Institute of Technology, India

Nick Hull Course Director, Transport Design, Coventry University, UK

Ido Baruchin Chief Designer, Ido Baruchin Design, UK

Gustavo Guerra Chief Designer, Volvo Group, China

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.


Confirmed Speakers:

Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India, India

Peter Stevens International Designer, Ex – McLaren, UK

Balaji Rengrajan Senior Faculty, National Institute of Design, India

Sponsors: Harita provides a complete seating solutions for automotive applications. Harita is the leading manufacturer of seating systems in India. Harita specializes in manufacture & supply of safe, ergonomic and reliable driver seats and bus passenger seats.

Media Partner:

GCD is the only independent online eco-design car magazine! Created to give an open and free space for innovative design ideas and eco initiatives in the automotive world GCD has proven to be popular with a broad spectrum of readers interested in design from around the globe. We take an in-depth and intelligent look at the latest developments in transportation design with a focus on ecology and sustainability. Readers can enjoy the best quality coverage of design, interviews, auto shows, city watch, galleries, trends, shop, resources, and events sections subscription-free.

Event Endorsers:

Pool is the first ever internationally read monthly Design Magazine of India now currently with it’s 45th issue in print. The idea of starting Pool was to nurture creativity, innovation & design thinking. Pool talks about everything to do with design, creativity, art, innovation, technology, talent & trends. It is an inspiration to the designers and creative community, businesses encapsulating the traits of finest designs, ideas & ventures. ! It pertains to all Design domains. The content of Pool is diverse and aimed to inspire the reader. Every issue brings a unique mix of topics like design-entrepreneur interviews, ethical and high street fashion, Social impact product development, features about people who are committed to making a difference and award winning global innovation projects all aimed to inspire. The multifaceted advisory board comprises of some of the world’s foremost thinkers. Thought leaders who have played a transformational role in society and businesses and influencers come together to from an intellectual pool that acts as a sounding board and a dynamic conscience for the publication. The huge potential reader base of Pool comprises of- Independent Creative Professionals, Design Consultancies & professionals, Creative Businesses, Educational Institutes & Industry, Art & Design Student community.

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.


Commercial Vehicle Summit Date: 24th-25th April, 2014 Venue: Pune, India

Event Website: commercialvehicledesignsummit.com

Register Today: To sponsor or exhibit, contact Mohamed at +91-8050002155 or mohd@ikbconcepts.com Concept By: Concept By

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