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BRAND IDENTITY

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Guidelines


VISUAL GUIDELINES


CONTENTS

Logo Arrangement ................3 primary logo usage...............4 Color Examples.......................5 Color pallet..............................6 Typography..............................7 Logo lockups...........................8 Do’s and Don’ts......................9 Patterns....................................10 Uniforms....................................11

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BRAND PROMISE


Our passion is to help companies and logistic operations accelerate their growth through the deployment of innovative information technology solutions that increase clients’ strategic and operational effectiveness. By blending business experience and expertise with technical know how, we are able to develop and deploy customer specific solutions, enabling them to take advantage of business opportunities and overcome obstacles. OUR GUIDING VALUES • Customer 1st • Discipline • Teamwork • Sense of Urgency • Innovation • Commitment • Accountability • Candor By deploying a combination of proprietary products, custom solutions, and off the shelf products, we are able to ensure that the most appropriate, flexible, and cost effective solutions are put in place. We are committed to investing in the technical capabilities of our people and our products as a means of ensuring our ability to provide significant value to our customers and shareholders alike. We strongly believe that business should always drive technology not vice‐versa. Page 5


PRIMARY LOGO USAGE

C and G technologies Logo is the face of our brand identity. Consistent use of the logo is essential to maintain our identity and is important to gain instant recognition across all marketing channels and media.

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To maintain the integrity of primary logo it is essential to follow the Guidelines below regarding safe area, minimum size and scaling.

SAFE AREA In order to enhance the presentation of the primary logo, it is required to maintain clear area around it. This area is represented by extending the leaf halfway outside the logo

SCALING The logo strokes, the spacing between the shpes and tag line to maintain scaling when scaled up or down.

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To ensure the brand consistency the width of logo should never be reduced any smaller than .75’’ box

.75 inch

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LOGO ARRANGEMENT


Our Logo is an important asset of our organization. It should be used in standard approved way while displayed on any media.

MEASURE MANAGE OPTIMIZE The logo is composed of organic shapes. The composition of space, color and arrangement of individual elements is key to maintain the integrity of our identity Page 9


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APPROVED BACKGROUNDS


The logo should be displayed only with approved background colors. The logo can be displayed with or without border as long as the safe area rules are followed.

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LOGO LOCKUPS


The logo can be displayed in two forms Pictorial Form Emblem Form

C&G Technologies Inc. MEASURE MANAGE OPTIMIZE

Tagline in the logo is always represented in CAPITAL letters and needs tp mainain its form and scale with the overall logo shape

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COLOR PALLET

C and G Technologies has expanded its core color pallet with arage of related tones to add nuance, depth and dimension for more engaging consumer experience. The C and G technologies orange, green and brownserve as anchor points. Additional colors are derived from these three and serve specific purpose in complimenting the brand.

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PRIMARY COLOR PALLET C=0 M=80 Y=97 K=0

C=42 M=70 Y=97 K=49

C=13 M=0 Y=100 K=33 Pantone 391C

SECONDARY COLOR PALLET C=4 M=3 Y=3 K=0

C=8 M=6 Y=7 K=0

C=0 M=0 Y=20 K=4

C=6 M=0 Y=76 K=0

Pantone 614C

Pantone 394C

C=0 M=0 Y=0 K=26

C=0 M=51 Y=96 K=0

C=36 M=57 Y=84 K=23

C= 17 M=98 Y= 93 K= 7

Pantone 421C

C=75 M=68 Y=67 K=90

C=75 M=68 Y=67 K=90

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TYPOGRAPHY

C and G Technologies typography is built around clarity and uniformity. Unifying around communications around single legible typeface makes it easierfor consumer to make a perfect match.

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MYRIAD PRO CONSENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 MYRIAD PRO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 MYRIAD PRO SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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PATTERNS & CONTAINING SHAPES

In order to maintain consistency the patterns use colors from the color pallet for background and approved containing shapes.

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APPROVED PATTERNS

CONTAINING SHAPES

Square with two rounded corners

Rounded Rectangle Rectangle Page 19


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DO’S AND DON’TS


DO’S

DON’TS Pictorial logo

Do not change the aspect ratio of the logo MEASURE MANAGE OPTIMIZE

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Logo can be scaled to meet needs of different applications. Refer to instructions on scaling in Don’t section

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Do not fill parts of logo with unapproved colors MEASURE MANAGE OPTIMIZE

This variation of logo to be used for B&W application needs. This can be used with or without the border

Logo should not be scaled to a size smaller than 1” X 1” MEASURE MANAGE OPTIMIZE

Logo variation with background color

Logo should not be transformed or rotated

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C&G Technologies Inc.

Do not color elements of logo with un approved colors MEASURE MANAGE OPTIMIZE

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APPLICATIONS


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C & G Technologies Inc

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C&G Technologies Coporate Identity Guidelines