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for immediate release

Barcelona, 1 February 2014


24 intense hours to reinvent the motorcycle urban riding experience Weekend, Feb. 22-23, 2014, in Barcelona, Spain


• A 24-hour Hackathon where teams will reinvent the motorcycle urban experience • A unique event where developers, designers and users get together to cocreate cutting edge, innovative Urban Apps for Motorcycles • BMW will open, for the first time, its Vehicle Data System to the ride hackers • Barcelona City Council will give access to its OpenData Urban Datasets • The best Apps will be awarded with cash prizes, BMW equipment and finisher awards • The deadline for submission of applications and registration is February 17, at 5 p.m.

Details Hack the Ride is a free, two-day long Hackathon that brings together creative and inquisitive minds to develop new mobile apps that will improve the motorcycle urban riding experience. On February 22-23, at the Mobile World Centre, in Barcelona, more than 150 ride hackers will gather for a non-stop 24-hour marathon. Developers, designers and motorcycle users, all will be together at the same place for a fun and intense session of co-creation, hacking and collaboration. The goal of Hack The Ride is to attract creative people (anyone interested in the intersection of motorcycle riding, cities, coding, and design, is welcome) to build cutting edge, innovative mobile applications for urban motorcycle riding. Besides the fun and excitement to be part of this unique event, cool prizes will be awarded to the developers of the best apps. There will be cash prizes, BMW equipment and finisher prizes for all the hackers. At the end of the event, the participants – individuals or teams – will present publicly their urban motorcycle app to BMW Motorrad and a selected jury of app and motorcycle experts. Thanks to our partners, participants will have the opportunity to access important information while developing their apps. BMW will open its Vehicle Data System and so, hackers will be able to access operational data from BMW motorbikes, including the new BMW electrical scooter, C Evolution. On the other hand, and because this a hackathon focus on urban riding, Barcelona City Council will contribute to this event by facilitating access to its Open Datasets. The deadline for submission of applications and registration is February 17, at 5 p.m. (UTC/GMT +1, Barcelona Time). This Hackathon is an event powered by BMW Motorrad, the motorcycle brand of the German company BMW, and organized by La Mandarina de Newton.

INFORMATION The latest information on the Hack the Ride Hackathon is available at its web site at, on its Facebook Page at /HackTheRide and on its Twitter channel at @hacktheride. For Registration:

CONTACT You can contact us at

[ends] BMW Motorrad With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation. BMW Motorrad builds fascinating, dynamically performing motorcycles. Whether for travelling to the end of the world or to a training session on the racetrack, whether an exclusive luxury touring bike or cool urban bike – motorcyclists will find just what they're looking for at BMW Motorrad.

La Mandarina de Newton La Mandarina de Newton is a company focused on creating innovative cultures in different settings, from education to business. We design and facilitate collective processes of intelligence, and creativity. We co-design the transformation processes of groups and organizations, educational contents, artistic and scientific collaborations, and cultural environments and processes. Our approach is based on the combination of disciplines and methodologies and our goal is to promote learning, creativity, critical thinking and the innovative culture that results from their interplay.

Hack The Ride - Press Release (Feb 2014)  
Hack The Ride - Press Release (Feb 2014)