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HYPERION BOOK CH

A Friend for Einstein, the Smallest Stallion Charlie Cantrell, Dr. Rachel Wagner

Summary

Hyperion Book CH 9781423145639 Pub Date (US): 4/19/11 Ship Date: 3/30/11 $16.99/$18.50 Can. Hardback 40 pages Carton Qty: 40 Juvenile Fiction / Animals On Sale: 4/19/2011 8.0in H | 10.0in W | 13.0oz Wt 203mm H | 254mm W | 369g Wt

Catalog Copy: When he came into the world, Einstein weighed less than a cat and was no taller than a cereal box. He was a miniature minature horse. Too small to run with the herd, Einstein had to look outside his world of horses to find the perfect playmate. Featuring full-color photographs of the spirited little stallion and a series of adorable creatures, this inspiring story about finding a true friend will bring joy to nature lovers of all ages. A portion of the authors' proceeds will be donated to the ASPCA's Equine Fund.

Author Bio Author Bio: Charles Cantrell is a freelance writer and photographer who has traveled the globe capturing the beauty and mystique of nature. Mr. Cantrell maintains a wild animal sanctuary on his 105-acre estate in the Lakes Region of New Hampshire. He has enjoyed horses for most of his life and acquired his first miniature horse, Karma, in 2007. When not rescuing animals, enjoying his horses, and t...

Marketing Plans Marketing: Major consumer advertising targeting family publications and sites (print and online) Event kit with birthday party ideas Promotional stickers (featured at events, conventions, and for retailers) Video sizzle featuring Einstein Promotional bookplates IndieBound red box mailing (promotional stickers) Portfolio page on Disneybooks.com Pubilcity: National media coverage Satellite media tour Select appearances First birthday and launch celebration

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HYPERION BOOK CH

The Little Bitty Bakery Leslie Muir, Betsy Lewin

Summary Catalog Copy: “At the Wee Patisserie, The pastry chef was beat—from her powdered sugar nose, to her flour dusted feet." When a pastry chef works straight through her special day with no time to celebrate, some industrious mice decide to cook her up a scrumptious birthday surprise. It's a happy day, indeed, for the baker when she discovers their delicious secret!

Hyperion Book CH 9781423116400 Pub Date (US): 8/30/11 Ship Date: 8/10/11 $16.99/$18.50 Can. Hardback 32 pages Carton Qty: 40 Juvenile Fiction / Humorous Stories On Sale: 8/30/2011 10.0in H | 10.0in W | 22.8oz Wt 254mm H | 254mm W | 646g Wt

Author Bio Author Bio: Leslie Muir is a writer, painter and poet. She is also a very adventuresome amateur chef (although she has never knowingly cooked alongside a mouse). Leslie lives in Atlanta, Georgia with her computer geek husband, two high-spirited sons, and a large German Shepherd who will eat any type of crumble jumble. This is her third book for children. Illustrator Bio: Betsy Lewin is a New York T...

Marketing Plans Marketing: Print advertising in AM New York or Edible Brooklyn Feature in picture book roundup advertising Promotional poster Promote on disneyhyperionbooks.com Pubilcity: Local author and illustrator events Pitch to mommy bloggers & special interest blogs

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HYPERION BOOK CH

The Kane Chronicles, The, Book One: Red Pyramid Rick Riordan

Summary Catalog Copy: Since their mother’s death, Carter and Sadie have become near strangers. While Sadie has lived with her grandparents in London, her brother has traveled the world with their father, the brilliant Egyptologist, Dr. Julius Kane. One night, Dr. Kane brings the siblings together for a “research experiment” at the British Museum, where he hopes to set things right for his family. Instead, he unleashes the Egyptian god Set, who banishes him to oblivion and forces the children to flee for their lives.

Hyperion Book CH 9781423113454 Pub Date (US): 8/16/11 Ship Date: 7/27/11 $8.99/$9.99 Can. Paperback / softback 544 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 8/16/2011 7.6in H | 5.2in W | 10.4oz Wt 193mm H | 132mm W | 295g Wt

Soon, Sadie and Carter discover that the gods of Egypt are waking, and the worst of them--Set–has his sights on the Kanes. To stop him, the siblings embark on a dangerous journey across the globe -- a quest that brings them ever closer to the truth about their family, and their links to a secret order that has existed since the time of the pharaohs.

Author Bio Author Bio: Rick Riordan (www.rickriordan.com) is the author of the New York Times #1 best-selling The Heroes of Olympus, Book One: The Lost Hero; the New York Times #1 best-selling The Kane Chronicles, Book One: The Red Pyramid; as well as all five books in the New York Times #1 best-selling Percy Jackson and the Olympians series: The Lightning Thief; The Sea of Monsters; The Titan's Curse; The B...

Marketing Plans Marketing: "Now in paperback!" advertising Dedicated website: thekanechronicles.com Dedicated Facebook page: facebook.com/thekanechronicles Promote on disneyhyperionbooks.com

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HYPERION BOOK CH

Percy Jackson pbk 5-book boxed set Rick Riordan

Summary Catalog Copy: At last the wait is over! All five books in the blockbuster Percy Jackson and the Olympus series, in paperback, have been collected in a box fit for demigods. This value-priced set includes the best-selling The Lightning Thief, The Sea of Monsters,The Titan's Curse, The Battle of the Labyrinth, and The Last Olympians. Whether it is for readers who are experiencing Percy's thrilling adventures with Greek gods and monsters for the first time or for fans who want to devour the saga again, this gift will be prized by young and old.

Author Bio Hyperion Book CH 9781423136804 Pub Date (US): 8/30/11 Ship Date: 8/10/11 $35.00/$39.00 Can. Other point of sale 1824 pages Carton Qty: 5 Juvenile Fiction / Legends, Myths, & Fables On Sale: 8/30/2011 7.6in H | 5.2in W | 10.4oz Wt 193mm H | 132mm W | 295g Wt

Author Bio: Rick Riordan (www.rickriordan.com) is the author of all five books in the #1 New York Times best-selling Percy Jackson and the Olympians series, as well as The Kane Chronicles, Book One: The Red Pyramid. His previous novels for adults include the hugely popular Tres Navarre series, winner of the top three awards in the mystery genre. He lives in San Antonio, Texas, with his wife and t...

Marketing Plans Marketing: Major Percy Jackson holiday advertising campaign Dedicated series website: percyjacksonbooks.com Promote on disneyhyperionbooks.com

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DISNEY PRESS

Language Discovery Cards Summary Catalog Copy: Each beautifully illustrated card features real-life images and words that will expand children's vocabulary, as well as enhance their concept development and word recognition skills. Language Discovery Cards include words in seven different languages, along with phonetic pronunciations to help children gain native and foreign language skills. The high quality laminated cards are durable and store conveniently in a slipcase. Their portability helps make Baby Einstein Language Discovery Cards the perfect on-the-go learning activity for babies and toddlers.

Marketing Plans Marketing: Updated electronic sell sheet showcasing bestselling and upcoming releases Book release announcements made online--BE Twitter and Facebook pages Featured on Disneybooks.com and BE web site

Disney Press 9781423134626 Pub Date (US): 11/23/10 Ship Date: 11/5/10 $9.99/$10.99 Can. Paperback / softback 29 pages Carton Qty: 40 Juvenile Fiction / General On Sale: 11/23/2010 7.3in H | 4.0in W | 12.8oz Wt 185mm H | 102mm W | 363g Wt

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DISNEY PRESS

Nature Discovery Cards Summary

Unlike any other flash card set, Baby Einstein Nature Discovery Cards deliver 29 unique learning experiences that help children discover the elements of nature outside their door-oceans and rain, plants and flowers, moon and sun, and much more. Catalog Copy:

Marketing Plans Marketing: Updated electronic sell sheet showcasing bestselling and upcoming releases Book release announcements made online--BE Twitter and Facebook pages Featured on Disneybooks.com and BE web site

Disney Press 9781423144526 Pub Date (US): 11/23/10 Ship Date: 11/5/10 $9.99/$10.99 Can. Paperback / softback 29 pages Carton Qty: 40 Juvenile Fiction / General On Sale: 11/23/2010 7.3in H | 4.0in W | 12.7oz Wt 185mm H | 102mm W | 360g Wt

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Phineas & Ferb Across the 2nd Dimension Movie Storybook (CANCELED) Summary Catalog Copy: This movie storybook will retell the Phineas and Ferb Disney Channel Original Movie: Across the 2nd Dimension, and includes thrilling full-color film stills from the movie! 9781423150930 $6.99 Carton Qty: 0 On Sale: 6/28/2011

Intro Copy To Series: When Phineas and Ferb accidentally help the evil Dr. Doofenshmirtz complete his latest creation that will finally take control of the Tri-State Area, they get zapped into a new dimension, where they meet their alternate selves! In this new dimension, Dr. Doofenshmirtz is the leader of the Tri-State Area, and even worse—summer vacation doesn't exist! Will Phineas and Ferb figure out a way to get back to Danville, or will they be stuck in this alternate reality forever?

Marketing Plans Marketing: Tie in to all DCOM marketing by Disney Channel Promote with Radio Disney (on air prizing and shout outs) Cross promote with WDSHE (DVDs) and DIS (games) Consumer advertising Major promotion at all Comic Cons and BEA 2011 Featured on upcoming franchise site and disneybooks.com Franchise Information: FRANCHISE •

#1 animated program for Kids 6-14

80% of Kids 6-11 watched an episod...

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DISNEY PRESS

Mickey Mouse Clubhouse: Mickey's Space Adventure Susan Amerikaner

Summary Catalog Copy: Join Mickey and the gang as they blast off into space to search for a mysterious treasure. Little do they know, but the “out-of-this-world” treasure is also being hunted down by sneaky Space Pirate Pete! Based on special airing on the Disney Channel in Fall 2011. Disney Press 9781423150725 Pub Date (US): 8/23/11 Ship Date: 8/3/11 $3.99/$4.50 Can. Paperback / softback 32 pages Carton Qty: 48 Juvenile Fiction / General On Sale: 8/23/2011 8.0in H | 8.0in W | 10.4oz Wt 203mm H | 203mm W | 295g Wt

In this rollicking adventure, Toodles meets Space Pirate Pete’s helper, Quoodles (a female version of Toodles) and the two mechanical helpers not only become friends, they help Mickey and Space Pirate Pete work together as friends!

Marketing Plans Marketing: Tie into Channel's marketing intiatives (events, tours, and online) Promote on MMCH facebook page and on disneybooks.com Franchise Information: ● #1 Preschool Series on Disney Channel and Top-rated animated preschool series with Kids 2-5 during Q1 2010 ● Mickey Mouse and Minnie Mouse rank as the #1 and #2 most popular cartoon characters respectively among Moms of Kids 2-5 ● #1 Preschool Franchise...

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MARVEL PRESS

Thor Junior Novel Elizabeth Rudnick

Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marketing: Consumer advertising (online and print) Cross promote with other lines of business Tie into studio promotions and events Marvel Press 9781423143116 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $5.99/$6.50 Can. Paperback / softback

Franchise Information: THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and III) as Thor’s love interest, Jane Foster. The cast also includes Oscar and Emmy Award Wi...

144 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011 7.6in H | 5.3in W | 4.0oz Wt 193mm H | 135mm W | 113g Wt

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MARVEL PRESS

Thor Movie Storybook Elizabeth Rudnick

Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marketing: Consumer advertising (online and print) Cross promote with other lines of business Tie into studio promotions and events Marvel Press 9781423143123 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $6.99/$7.99 Can. Paperback / softback 64 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011

Franchise Information: THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and III) as Thor’s love interest, Jane Foster. The cast also includes Oscar and Emmy Award W...

10.0in H | 8.0in W | 7.7oz Wt 254mm H | 203mm W | 218g Wt

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MARVEL PRESS

Attack on Asgard Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marketing: Consumer advertising (print and online) Tie into studio promotions and events Cross promote with other lines of business

Marvel Press 9781423146360 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $3.99/$4.50 Can. Paperback / softback

Franchise Information: Thor will hit theaters on May 6th, 2011, capitalizing on the long Memorial Day Weekend! THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and I...

32 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011 9.0in H | 6.0in W | 2.6oz Wt 229mm H | 152mm W | 74g Wt

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MARVEL PRESS

Thor's Revenge Elizabeth Rudnick

Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marketing: Consumer advertising with Marvel (online and print) Cross promote with other lines of business Tie into studio promotions and events

Marvel Press 9781423143130 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $3.99/$4.50 Can. Paperback / softback 32 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011 9.0in H | 6.0in W | 2.6oz Wt 229mm H | 152mm W | 74g Wt

Franchise Information: THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and III) as Thor’s love interest, Jane Foster. The cast also includes Oscar and Emmy Award Winner Anthony Hopkins (Beowulf, The Silence of the Lamb, Hannibal) as Thor’s father Odin, Stellan Skarsgard (from Angels and Demons) as Professor Andrews, and will be directed by Kenneth Branagh (Valkyrie, Harry Potter and the Chamber of Secrets). A MARVEL CLASSIC: Thor’s successful debut in the early Marvel comics in 1962 earned the Norse God his own comic series. The Mighty Thor will not only attract devoted readers of Marvel comics but also young boys who love action, adventure, and fun! This Marvel favorite already has appeared on animated television series, clothings, trading cards, video games, and now his very own full-length film! Displays Clipstrips: 38-Copy Movie Tie-In Floor Display ISBN: 9781423148005 $183.62 Includes: 10 copies of The Mighty Avenger, 6 copies each of Journey Through Asgard, Thor's Revenge, Heroes and Villains, and Attack on Asgard, and 4 copies of Thor Movie Storybook 24-Copy Movie Tie-In Floor Display ISBN: 9781423148012 $111.76 Includes: 8 copies of The Mighty Avenger and 4 copies each of Journey Through Asgard, Thor's Revenge, Heroes and Villains, and Attack on Asgard

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MARVEL PRESS

From Asgard to Earth Elizabeth Rudnick

Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marvel Press 9781423143109 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $3.99/$4.50 Can. Paperback / softback 24 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011

Marketing: Consumer advertising (online and print) Cross promote with other lines of business Tie into studio promotions and events Franchise Information: THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and III) as Thor’s love interest, Jane Foster. The cast also includes Oscar and Emmy Award W...

8.0in H | 8.0in W | 2.6oz Wt 203mm H | 203mm W | 74g Wt

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MARVEL PRESS

Heroes & Villains Summary Catalog Copy: A wide range of characters takes part in this cosmic tale, including Thor’s steadfast allies the Warriors Three: Volstagg, Hogun, and Fandral; as well as Thor’s treacherous brother, Loki, their noble father, Odin, and the warrior maiden Sif.

Marketing Plans Marvel Press 9781423146353 Pub Date (US): 4/05/11 Ship Date: 3/16/11 $3.99/$4.50 Can. Paperback / softback 24 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/5/2011

Marketing: Consumer advertising (online and print) Cross promote with other lines of business Tie into studio promotions and events Franchise Information: THUNDROUS CAST: Starring Chris Hemsworth (Star Trek) as the Thunder God, Thor, and the stunning Natalie Portman (V for Vendetta, Star Wars: Episode I, II and III) as Thor’s love interest, Jane Foster. The cast also includes Oscar and Emmy Award W...

8.0in H | 8.0in W | 2.4oz Wt 203mm H | 203mm W | 68g Wt

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MARVEL PRESS

The Avengers: Earth's Mightiest Heroes!: Iron Man is Born Summary Catalog Copy: When the evil organization known as HYDRA attacks the United Nations, billionaire inventor Tony Stark must transform into the invincible Iron Man and save the world's leaders! But little does he know that HYDRA's robots have been outfitted with weapons based on his own technology! Intro Copy To Series: Marvel Press 9781423142720 Pub Date (US): 4/12/11 Ship Date: 3/23/11 $4.99/$5.50 Can. Paperback / softback 24 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/12/2011 8.0in H | 8.0in W | 2.8oz Wt 203mm H | 203mm W | 79g Wt

Marketing Plans Marketing: Cross promote with Disney XD and other LOBs of Marvel Consumer advertising for series (Marvel Comics) Launch announcements in press of new book series Franchise Information: THE SUPERPOWER OF MARVEL! When Disney acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library with 8,000 characters featured in a variety of media over 70 years and businesses, including licensing, movie production and publishing, with millions of fans stretching across the globe. A MARVEL CLASSIC: Created by comic book legends Stan Lee and Jack Kirby, the Avengers are a team assembled from the most powerful characters in the Marvel Universe. They have appeared in thousands of comic books, spinoff series, miniseries and annuals. Part of the Marvel Universe since 1963, Earth’s Mightiest Heroes have earned a spot in millions of comic fans’ hearts, young and old, and show no signs of slowing down! In fact, in 2012, the heroes will get their very own liveaction feature film, Marvel Studios' The Avengers, further emphasizing the fans’ unfulfilled, growing appetite for the beloved team of Super Heroes! A NEW SERIES ON DISNEY XD! The Avengers: Earth’s Mightiest Heroes! is now on Disney XD with an action-packed lineup of episodes that touches upon the main characters of the team leading up to the highly anticipated episode where the Avengers Assemble! BOOKS FOR BOYS AND COMIC FANS: With recent films such as the Incredible Hulk, Iron Man 1 & 2, and the highly anticipated Thor and Captain America: The First Avenger, young boys will look forward to reading more about their favorite Marvel heroes and the rest of The Avengers. Also, parents who grew up reading the original comic books would definitely want to share their passion for The Avengers with the younger fans! COLLECTIBLE TRADING CARDS: What is the Hulk's real name? How tall can Ant-Man shrink to? How old is Captain America? What is the name of Thor's hammer? Each 8 x 8 will come with an exclusive Avengers trading card, depicting a Super Hero from the team, with fun facts on the back!

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MARVEL PRESS

The Avengers: Earth's Mightiest Heroes! #1: Thor The Mighty Summary Catalog Copy: As Asgard’s greatest warrior, Thor has vowed to protect all ‘mere mortals’ of Earth with his legendary hammer Mjolnir. But when he chooses Earth over his home of Asgard, how will his father, Odin, feel? To make matters worse, Thor must face his jealous brother, the trickster, Loki, who thinks he is the rightful heir to the throne! Marvel Press 9781423142959 Pub Date (US): 4/12/11 Ship Date: 3/23/11 $4.99/$5.50 Can. Paperback / softback 24 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 4/12/2011 8.0in H | 8.0in W | 2.7oz Wt 203mm H | 203mm W | 77g Wt

Intro Copy To Series: A NEW SERIES ON DISNEY XD! The Avengers: Earth’s Mightiest Heroes! is on DXD bringing an action-packed lineup of episodes that touches upon the main characters of the team leading up to the highly anticipated episode where the Avengers Assemble!

Marketing Plans Marketing: Cross promote with Disney XD and other LOBs of Marvel Consumer advertising for series (Marvel Comics) Launch announcements in press of new book series Franchise Information: THE SUPERPOWER OF MARVEL! When Disney acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library wi...

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

Captain America: The First Avenger (Film) Junior Novel Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination.

Marketing Plans Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites Marvel Press 9781423143062 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $5.99/$6.50 Can. Paperback / softback

Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Sebastian Stan (Rachel Getting Married, Black Swan, Gossip Girl) as James “Bucky” Barnes; Hayley Atwell (Cass...

144 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 7.6in H | 5.3in W | 10.4oz Wt 193mm H | 135mm W | 295g Wt

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MARVEL PRESS

Captain America: The First Avenger (Film) Movie Storybook Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination

Marketing Plans Marvel Press 9781423143079 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $6.99/$7.99 Can. Paperback / softback 64 pages Carton Qty: 10 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011

Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Sebastian Stan (Rachel Getting Married, Black Swan, Gossip Girl) as James “Bucky” Barnes; Hayley Atwell (Cass...

10.0in H | 8.0in W | 10.4oz Wt 254mm H | 203mm W | 295g Wt

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MARVEL PRESS

Operation: Super-Soldier Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination.

Marketing Plans

Marvel Press 9781423146339 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $3.99/$4.50 Can. Paperback / softback 32 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 9.0in H | 6.0in W | 10.4oz Wt 229mm H | 152mm W | 295g Wt

Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Sebastian Stan (Rachel Getting Married, Black Swan, Gossip Girl) as James “Bucky” Barnes; Hayley Atwell (Cassandra’s Dream, Brideshead Revisited) as Peggy Carter; Oscar Winner Tommy Lee Jones(Men in Black 1 and 2, Batman Forever) as Col. Chester Phillips; Hugo Weaving (V for Vendetta, The Matrix trilogy, Lord of the Rings) as Red Skull; Oscar-nominated Stanley Tucci (The Lovely Bones) as Dr. Erskine; Oscar Nominated Samuel L. Jackson (Iron Man, Star Wars, The Incredibles); and will be directed by Oscar winner Joe Johnston(The Rocketeer, Jurassic Park III, Raiders of the Lost Ark) and produced by Kevin Feige (Iron Man, The Incredible Hulk, X-Men, Spider-Man, Fantastic Four). A MARVEL CLASSIC: Captain America represents the model of perfection, from his physical physique, endurance, speed to even his intelligence. The super-soldier is clearly an American favorite Super Hero with his patriotic uniform and never-ending battle for liberty. GROWING FAN BASE: In addition to the upcoming live-action feature film, Captain America: The First Avenger, Captain America will also appear as part of the dynamic team of Marvel’s best Super Heroes in the Marvel Studios' film, The Avengers. BOOKS FOR BOYS: Jam packed with action, cruel villains and war, Captain America’s story has everything a boy would want to read about. Plus, Captain America is a great role model for young boys with his flawless integrity and dedication to justice and liberty. Displays Clipstrips: 38-Copy Movie Tie-In Floor Display ISBN: 9781423147985 $183.62 Includes: 6 copies each of America's Secret Weapon, The Great Escape, Operation: Super Soldier, The Hydra Files, 4 copies of Captain America: The First Avenger (Film) Movie Storybook, and 10 copies of Captain America: The First Avenger (Film) Junior Novel 24-Copy Movie Tie-In Floor Display ISBN: 9781423147978 $111.76 Includes: 4 copies each of America's Secret Weapon, The Great Escape, Operation: Super Soldier, The Hydra Files, and 8 copies of Captain America: The First Avenger (Film) Junior Novel

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MARVEL PRESS

The Great Escape Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination.

Marketing Plans Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites

Marvel Press 9781423143147 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $3.99/$4.50 Can. Paperback / softback

Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Sebastian Stan (Rachel Getting Married, Black Swan, Gossip Girl) as James “Bucky” Barnes; Hayley Atwell (Cass...

32 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 9.0in H | 6.0in W | 10.4oz Wt 229mm H | 152mm W | 295g Wt

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MARVEL PRESS

America's Secret Weapon Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination.

Marketing Plans Marvel Press 9781423143055 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $3.99/$4.50 Can. Paperback / softback 24 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011

Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Oscar Winner Tommy Lee Jones (Men in Black 1 and 2, Batman Forever) as Col. Chester Phillips; Hugo Weaving (V ...

8.0in H | 8.0in W | 10.4oz Wt 203mm H | 203mm W | 295g Wt

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MARVEL PRESS

The Hydra Files Summary Catalog Copy: Steve Rogers answers the call of duty by volunteering for an experimental serum program that transforms him into the Super-Soldier known as Captain America. Aided by his comrade-in-arms Bucky and armed with his trusty shield, Captain America fights to protect the world from the ruthless Red Skull’s attempts at domination.

Marketing Plans Marvel Press 9781423146346 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $3.99/$4.50 Can. Paperback / softback 24 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011

Marketing: Tie into Marvel Studio's marketing efforts Consumer print advertising in Marvel comics Online advertising on Marvel.com, Cartoon Network, and other comic-focused web sites Franchise Information: STAR-SPANGLED CAST: Starring Chris Evans (Fantastic Four 1 and 2) as Captain America; Sebastian Stan (Rachel Getting Married, Black Swan, Gossip Girl) as James “Bucky” Barnes; Hayley Atwell (Cass...

8.0in H | 8.0in W | 10.4oz Wt 203mm H | 203mm W | 295g Wt

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Avengers: Earth's Mightiest Heroes! #2: Meet Captain America Summary Catalog Copy:

Marvel Press 9781423142966 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $4.99/$5.50 Can. Paperback / softback 24 pages Carton Qty: 48 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 8.0in H | 8.0in W | 10.4oz Wt 203mm H | 203mm W | 295g Wt

News from the front! As the HYDRA war machine extends its reach over the world, one by one, countries fall to its great power, but one man stands in the way! Witness the story of Steve Rogers, the man who would become Captain America. Although too frail for combat, his fighting spirit would not give up. He volunteered to be a part of a secret military experiment and was transformed into the world’s first super soldier! Now he fights alongside the allies as a symbol of freedom, and liberty for the entire world. Join Captain America as he leads the charge against HYDRA and one of its dreaded leaders, Red Skull!

Marketing Plans Marketing: Cross promote with Disney XD and other LOBs of Marvel Consumer advertising for series (Marvel Comics) Launch announcements in press of new book series Franchise Information: THE SUPERPOWER OF MARVEL! When Disney acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library of...

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Avengers: Earth's Mightiest Heroes!: Hulk Versus the World Summary Catalog Copy: All Bruce Banner wants is to be left alone. But ever since he was blasted with gamma radiation and transformed into the Incredible Hulk, the military has been hunting him. To them, the Hulk is dangerous. He is a living weapon that has to be contained. Now on the run, Bruce must find a way to control his anger, and control the beast within! Marvel Press 9781423145585 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $4.99/$5.50 Can. Paperback / softback

Marketing Plans

24 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011

Franchise Information:

8.0in H | 8.0in W | 10.4oz Wt 203mm H | 203mm W | 295g Wt

Marketing: Cross promote with Disney XD and other LOBs of Marvel Consumer advertising for series (Marvel Comics) Launch announcements in press of new book series

THE SUPERPOWER OF MARVEL! When Disney acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous� brand to stand behind. Marvel's assets include a library wi...

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Amazing Spider-Man A Marvel Origin Story

Summary Catalog Copy: With great power comes great responsibility . . . When high school student Peter Parker is bitten by a radioactive spider, he is given sensational abilities that allow him to crawl up walls, just like a spider! But when tragedy strikes Peter’s Uncle Ben, Peter vows to use those abilities for the good of all mankind as the Amazing Spider-Man!

Marketing Plans

Marvel Press 9781423143178 Pub Date (US): 5/31/11 Ship Date: 5/11/11 $8.99/$9.99 Can. Hardback 48 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 5/31/2011 10.9in H | 8.0in W | 22.8oz Wt 277mm H | 203mm W | 646g Wt

Marketing: Consumer advertising with Marvel (online and print) Promotion at all comic coventions and BEA 2011 Franchise Information: A MARVELOUS AQUISITION- When TWDC acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library of 8,000 characters featured in a variety of media over 70 years and businesses, including licensing, movie production and publishing, with millions of fans stretching across the globe.

EXPANDING A BRAND: Disney Publishing Worldwide is taking advantage of this unique opportunity of acquiring an enormous wealth of characters and franchises from Marvel by strategically building a critical mass of materials that will provide pools and publications comparable in number and quantity to our existing archive of Disney-branded content.

MARVEL IS HERE TO STAY! Marvel is an American company that publishes comic books and related media. Marvel's modern incarnation dates from 1961, with the launching of Fantastic Four and other Super Hero titles. Marvel has since become the largest American comic-book publisher, surpassing its longtime competitor DC Comics.

EVERGREEN INITIATIVE: Disney Publishing will launch the Marvel Evergreen initiative with the classic origin storybooks based on the original Marvel comics stories of the respected characters. ORIGINAL ARTWORK THROUGHOUT! Each origin storybook will have original full-color art throughout, depicting the origin of each Super Hero. A MARVEL CLASSIC: Spider-Man’s first appearance in 1962 introduced us to average teenager Peter Parker who, after being bitten by a radioactive spider, became the spectacular Spider-Man. Since then, Spider-Man has not only attracted devoted readers of Marvel comics, but action and adventure fans alike. The friendly neighborhood Spider-Man has since shown off his webslinging abilities on animated television series, clothing lines, trading cards, video games, and multiple hit feature films! Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Uncanny X-Men A Marvel Origin Story

Summary Catalog Copy: Sworn to protect a world that fears them . . . Professor Charles Xavier has always been different. Charles is a mutant, and possesses miraculous powers of mind control. But Charles has a dream for humans and mutants to live together in peace. And so he has formed the XMen—an extraordinary band of men and women including Cyclops, Wolverine, and Storm—to fulfill his dream and rid the world of violence against man…or mutant.

Marketing Plans Marvel Press 9781423142997 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $8.99/$9.99 Can. Hardback

Marketing: Consumer advertising with Marvel (online and print) Promotion at all comic coventions and BEA 2011 Franchise Information: A MARVELOUS AQUISITION- When TWDC acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library of 8,000 characters featured in a variety of media over 7...

48 pages Carton Qty: 24 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 10.9in H | 8.0in W | 22.8oz Wt 277mm H | 203mm W | 646g Wt

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Courageous Captain America A Marvel Origin Story

Summary Catalog Copy: Determined to fight for liberty and justice for all . . . All Steve Rogers ever wanted to do was to serve his country, but he was always too unhealthy. Then one lucky day Steve’s dream came true: he was chosen to take part in Operation: Rebirth, a secret experiment that transformed Steve from frail and sickly into a powerful super soldier. Now, with his trusty shield at his side, Steve Rogers fights for liberty and justice for all as Captain America!

Marvel Press 9781423144649 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $8.99/$9.99 Can. Hardback 48 pages Carton Qty: 10 Juvenile Fiction / Action & Adventure On Sale: 6/21/2011 10.9in H | 8.0in W | 22.8oz Wt 277mm H | 203mm W | 646g Wt

Marketing Plans Marketing: Consumer advertising with Marvel (online and print) Promotion at all comic coventions and BEA 2011 Franchise Information: A MARVELOUS AQUISITION- When TWDC acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous” brand to stand behind. Marvel's assets include a library of 8,000 characters featured in a variety of media over 7...

Disney Book Group Summer 2011 Add-on Titles - April 2011

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MARVEL PRESS

The Mighty Thor A Marvel Origin Story Rich Thomas Marvel Press 9781423144656 Pub Date (US): 6/21/11 Ship Date: 6/1/11 $8.99/$9.99 Can. Hardback 48 pages Carton Qty: 40 Juvenile Fiction / Comics & Graphic Novels On Sale: 6/21/2011 10.9in H | 8.0in W | 22.8oz Wt 277mm H | 203mm W | 646g Wt

Summary Catalog Copy: What would it be like for a myth to walk among men? Thor, Prince of the mystical world of Asgard, is set to become King. But Thor is arrogant and impulsive. So to teach his son a lesson, Odin Allfather banishes Thor to Earth, where the God of Thunder will be forced to learn humility and compassion. Only there, among men, will Thor learn to be truly mighty!

Author Bio Author Bio: Elizabeth Rudnick is a debut novelist who is also an editor. She lives in Connecticut with her dog, Jack Dyson. You can follow her on Twitter at lizrudnick.

Marketing Plans Marketing: Consumer advertising with Marvel (online and print) Promotion at all comic coventions and BEA 2011 Franchise Information: A MARVELOUS AQUISITION- When TWDC acquired Marvel Entertainment in the beginning of 2010, they knew the powerhouse of Super Heroes would be a “marvelous� brand to stand behind. Marvel's assets include a library of 8,000 characters featured in a variety of media over 7...

Disney Book Group Summer 2011 Add-on Titles - April 2011

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Disney Summer 2011 Add-ons Catalogue  

Disney Summer 2011 Add-ons Catalogue

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