Page 1

Best Practices When Implementing Social Media Marketing for Your Medical Practice

Today just like any other industry, the healthcare sector is also using social media as a healthcare digital marketing platform to engage with potential patients. Following some best practices can ensure the best results. Social media is a virtual platform that allows sharing ideas, opinions, and information with others, and interacting in a constructive manner. With most people joining various social media channels, businesses use it as a digital marketing tool to improve brand awareness and connect with their target audience. Today, just like any other industry, the healthcare sector is also using social media as a healthcare digital marketing platform. Social media marketing in healthcare helps to engage with potential healthcare consumers. According to Deloitte, around 52 percent of patients go online to get information about treatment options, reviews about doctors and other medical information. The number of people who use social media for healthcare purposes is increasing every year and it is expected to rise further in the future. Therefore, it is important for the healthcare industry to be more active on social media platforms to attract potential consumers and improve engagement. Often, medical practices and small healthcare businesses are overwhelmed thinking about social media marketing. Appropriate implementation will surely bring benefits, and any kind of concern can be kept at bay if practitioners utilize reliable healthcare SEO services. Let us look at the important considerations or best practices when venturing into social media marketing.


Identify your customers: Most people have accounts in various social media platforms like Facebook, Twitter, LinkedIn, Snapchat and so on. So it is easier for medical practitioners to reach out to their customers via these. Keep a check on what your competitors are doing and understand their efforts. If you are starting from scratch, make sure to find out a key platform that fits the demographic of your customer base. Begin with a small number: Social media is a platform that helps medical business to derive sales, improve brand awareness and engage with potential patients. If you are a small business it is best to start gradually. Identify what is important to you, prioritize it and focus on your goals. Begin from what you want to achieve first and then gradually spread out depending on the results that you get. Refine your messages: Do not just promote your brand, make sure to listen to what your potential patients have to say. Listen to the problems of your audience and try to solve them. Take your target audience as your inspiration, ask them to share their real life challenges and you can learn from these insights. Make 80 percent of your communication about the potential customer and the rest about yourself. Spend quality time on it: Social media marketing may look like an easy task as many people are already social media users but social media marketing and social media participating are two different things. It is important to check your feeds every day and create quality content and share them. You can hire a professional medical SEO service that can help transform your business via social media marketing. Combine all your efforts: Social media marketing is an extension of conventional marketing techniques. So, integrate your branding work and communicate the same message online. Strengthen all your brand attributes and focus on providing a customized experience to each and every user. Bring changes gradually: The laws of social media marketing keep on changing; the strategies that make sense today may not work tomorrow. It is necessary to take time to evaluate and adapt the strategies one by one to know which one works for your business. And, with social media, you can always improve your efforts. The present generation is highly tech oriented and health conscious too. Therefore, you can expect people to interact more with healthcare providers across social media platforms. Your focus must be on making the best use of this cost-effective and ideal platform to reach out to prospective healthcare customers.


Medical practices as well as other medical businesses can all benefit from healthcare digital marketing via social media avenues. According to the US Food and Drug Administration (FDA), pharmacy companies can also use social media platforms like Facebook, Twitter, and LinkedIn to promote their products. This will help them to get feedback from customers that can be incorporated into their business strategies. Novartis has improved their sales of over-the-counter products by promoting them on social media. Johnson & Johnson has also used social media for crisis management and idea generation. Geographically, North America has the largest market for healthcare social media marketing followed by Europe. Studies show that more than 70% of patients go online to seek information before or after consulting a doctor and the pharma giants use social media for effective communication. If you wish to utilize social media marketing strategies for your medical practice or medical business, a professional medical SEO service can provide the required support.

(631) 494-3324

Best Practices When Implementing Social Media Marketing for Your Medical Practice  

Today just like any other industry, the healthcare sector is also using social media as a healthcare digital marketing platform to engage wi...

Best Practices When Implementing Social Media Marketing for Your Medical Practice  

Today just like any other industry, the healthcare sector is also using social media as a healthcare digital marketing platform to engage wi...

Advertisement