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EIRETAMA


Mameluca Studio was founded in 2011 by the designers Ale Clark (Brazilian) and Nuno FS (Portuguese). The couple develops objects combining concept and functionality to artistic and social references. The studio main proposal is to challenge the audience to reflect through the five senses having the design as the starting point. The name is so well humorous as the creations and the roots of their creators: It means the mixing of races of European Caucasian and Brazilian Indian. In 2014, the studio searched for references in Brazilian Indian communities in order to bring the visual culture of these civilizations into the national contemporary design. This proposal aims to enrich the knowledge of History of Brazil around the world. “By learning and contemplating the Indian tattoos we have noticed the geometric drawings in civilizations that had no contact to the outside world until recently.�

The Indian body paint holds several meanings including the aesthetical (vanity), sociological (a manner to distinguish the hierarchical and social division of tribes), and religious. Body paint is taught since early childhood. Among some tribes, paint is used just for the preparation of wars. In Brazil, there are around 200 Indian ethnic groups. However, many of them have lost their cultural identity upon the arrival of the white men.

Indian culture is transmitted by the ancestors’ inherited memory in addition to the significance of their existence. Unveiling different forms of paintings and the significance for several Brazilian Indian cultures was of paramount importance for the creative process of this project.


Through its beauty and well-defined aesthetics, body paintings are used not only to identify the different clans, but are also of great importance for magical - religious social meanings. Its application is exclusively performed by women. In some ethnic groups, the body graphics culture is used in the first ritual which occurs during birth, with their first body painting, then used during the ritual of puberty and later in spiritual rituals.

Some ethnic groups are distinguished by the colored paintings used in ceremonies of various types and others by detailed black lines, as is the case of the MebengokrĂŠ ethnic. Some other groups also use the monochromatic body painting in men when they go hunting. Black is also used by women in mourning. The conclusion obtained during the development of the concept, was a result from the poetical manifestations of drawings embedded in geometric symbols such as triangles and squares.


We have researched the body painting used in Brazilian Indian ethnic groups and noticed a huge influence of triangle patterns forming other several geometric shapes. “We designed an object based on triangular shape which, by multiplication, resulted in a hexagonal structure. These structures are named Eiretama”. The name is in Tupi language which is one of the main languages/root of Brazilian Indians civilizations. Eiretama means “beehive”.


Besides its literal meaning, the name Eiretama, was selected because of its geometric composition produced from the hexagons, thereby producing unlimited patterns. Either way the Indian paintings were analyzed, Eiretama turn into longitudinal or transversal patterns. Eiretama have enabled us to create a series of objects with a wide range of functions such as chairs, benches, shelves, trash cans, flower vases, tables to name a few.


Eiretama en  

Eiretama Series english version

Eiretama en  

Eiretama Series english version

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