Issuu on Google+

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


P RO JEC T 50 A STUDIES OF FUTURE TECHNOLOGY AND COMMUNICATION


let the future beign in:

-

1 0

9

8

7

6

5

4

3

2

1

>>


||||||

||||||

| ||| |

|| | | |

>>>>>>>>>>>

This book is dedicated to the future generat This book is dedicated for the people who pushes every boundaries of technology and machines and works hard to build and shape the future of technology and communication.


CONTENT 01 | 02 INTRODUCTION

03 | 14 PA R T 0 1 FUTURE OF C O M M U N I C AT I O N GADGETS

15 | 26 PA R T 0 2 TECHNOLOGY INFUSION

39 | 40 C O N C LU S I O N

27 | 38 PA R T 0 3 TYPOGRAPHY + TECHNOLOGY


41 | 42 CONFERENCE SCHEDULE

43 | 44 C O LO P H O N


INTRODUCTION F U T U R E O F C O M M U N I C AT I O N G A D G E T S

01

INTRODUCTION

WELCOME to the future world of technology, where everything and anything is possible. As humanity grows and develops, so does our gadgets that goes along with us. And as long as humanity is still present, technology will keep developing. Over the years, technology has made it’s way to being a part of us.


INTRODUCTION F U T U R E O F C O M M U N I C AT I O N G A D G E T S

02

We’ve seen the concept cars we would love to drive, now we turn our attention to the technology of the future. Concepts represent the very cutting edge future of technology and product design. Every gadget that defines the tech world now started off as a simple drawing on a piece of paper, so it would be remiss not to keep a watchful eye on concept tech. This promotional book explores a couple of future concepts of technology that we might see in 50 years time. let the future beign in:

-

1 0

9

8

7

6

5

4

3

2

1

>>


PA R T _ 0 1

FUTURE OF COMMUNICATION GADGETS


PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

05

HOME SCREEN

SCREEN_02

SCREEN_01

E WRIST The wrist band is made of a thin sheet of stainless steel that wraps around your wrist like a bracelet, the e-paper is positioned beneath this band to WIDTH: 2” HEIGHT: 4” LENGHT: 8” MATERIAL: 60% AL. 20% HD. 05% FF. 05% FE.

form the time and information display. The watch vibrates to give mes-

C_05

sage, mail and call notifications from your cell phone and these will appear on the screen via Bluetooth wireless technology. With this design, the buttons are positioned at the top of the band. An e-paper design that shows the time in two different ways in one watch; digitally and with lines.


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

there is a growing consensus that money itself – the profit motive – is a major obstacle to future progress, and a new driving force may be required for civilisation to flourish. Debates are raging on what reforms to make in order to adapt societies to this rapidly changing world. People everywhere sense that a great transition is approaching, the likes of which has never been seen before in all of human history.* It is clear that some new global paradigm will appear; but it is still unclear what this will be. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors. The endless consumer culture that was prevalent throughout the first world has all but collapsed, replaced by a societal need to conserve.

PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

06


| | ||| | | | |

PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

07

EMBODIED TO THE ARMS

COMFORTABLE

UNNOTICABLE

|||||||||

||||| |||

|||||||||


PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

08

the UK uses holographic projection and gesture detection with an added virtual layer of information and avatars. Second Sight lets users see the world in a whole new way through touch screens and holographic displays to make the communications experience more interactive.

GELPHONES These adhesive devices work as a

The wrist band is made of a thin sheet of stainless steel that wraps around

connector and sensor with interac-

your wrist like a bracelet, the e-paper is positioned beneath this band to

tion between the two allowing for

form the time and information display. The watch vibrates to give message,

communication and expression of

mail and call notifications from your cell phone and these will appear on

personal style.

the screen via Bluetooth wireless technology. With this design, the buttons are positioned at the top of the band. An e-paper design that shows the time in two different ways in one watch; digitally and with lines. Seoul engineers envision a gel-type phone that adheres to skin, with the display worn around

for communication and expression of personal style.

||||||

| ||| |

work as a connector and sensor with interaction between the two allowing

|| | | |

the eye area and an interface worn on the arm. These adhesive devices

||||||

>>>>>>>>>>>

A design submission from


-

1 0

C_014

9

8

7

6

5

4

3

2

1

>>

WIDTH: 6” HEIGHT: 4” LENGHT: 10” MATERIAL: 40% AL. 10% HD. 25% FF. 25% FE.

-

-

-

-

-

-

-

-

PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

09


MAIN SCREEN

digitally and with lines.

-

-

-

PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

e-paper design that shows the time in two different ways in one watch;

With this design, the buttons are positioned at the top of the band. An

these will appear on the screen via Bluetooth wireless technology.

to give message, mail and call notifications from your cell phone and

this band to form the time and information display. The watch vibrates

around your wrist like a bracelet, the e-paper is positioned beneath

The wrist band is made of a thin sheet of stainless steel that wraps

devices for different needs.

more varied and shape-shifting technologies could enable people to adapt

embedded technology could become more accepted, designs could be

communication could be achieved through universal gestures. Moreover,

sion of our bodies and senses, where information could be exchanged and

experience more interactive In 2033, the “cell phone� could be an exten-

touch screens and holographic displays to make the communications

atars. Second Sight lets users see the world in a whole new way through

and gesture detection with an added virtual layer of information and av-

the future. A design submission from the UK uses holographic projection

es that look beyond what is possible today and imagine the possibilities of

The Consumer Xperience Design (CXD) team created a portfolio of sketch-

la imagined what cell phones might look like in another twenty five years.

Twenty-five years after the creation of the cell phone, designers at Motoro-

-

-

-

10

CXD CONCEPT

SOUND BAR


PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

11

In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

there is a growing consensus that money itself – the profit motive – is a major obstacle to future progress, and a new driving force may be required for civilisation to flourish. Debates are raging on what reforms to make in order to adapt societies to this rapidly changing world. People everywhere sense that a great transition is approaching, the likes of which has never been seen before in all of human history.* It is clear that some new global paradigm will appear; but it is still unclear what this will be.


PA R T _ 0 1 F U T U R E O F C O M M U N I C AT I O N G A D G E T S

12

This has created radical transformations in genetics, nanotechnology, biotechnology and related fields. On the other hand, many of these same technologies have been so disruptive that it has led to a more frightening, unpredictable and chaotic world than ever before. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors. The endless consumer culture that was prevalent throughout the first world has all but collapsed, replaced by a societal need to conserve. Though there are still many wealthy people around, money is concentrated in a shrinking upper class. By 2050, traditional free market capitalism is largely viewed as a broken system. Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall. The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|


SPHERE 10

-

20

-

30

40

50

60

70

80

90


-

9

8

7

6

PA R T _ 0 2

1 0

TECHNOLOGY INFUSION

5

4

3

2

1

>>


let the future beign in:

-

1 0

9

8

7

6

5

4

3

2

1

>>

WIDTH: 2” HEIGHT: 4” LENGHT: 8” MATERIAL: 60% AL. 20% HD. 05% FF. 05% FE.

PA R T _ 0 2 TECHNOLOGY INFUSION

17

TECHNOLOGY + HUMANS Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system. There is a growing consensus that money itself – the profit motive – is a major obstacle to future progress, and a new driving force may be required for civilisation to flourish. Debates are raging on what reforms to make in order to adapt societies to this rapidly changing world. People everywhere sense that a great transition is approaching, the likes of which has never been seen before in all of human history.* It is clear that some new global paradigm will appear; but it is still unclear what this will be. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors. The endless consumer culture that was prevalent throughout the first world has all but collapsed, replaced by a societal need to conserve. Though there are still many wealthy people around, money is concentrated in a shri


PA R T _ 0 2 TECHNOLOGY INFUSION

18

>>>>>>>>>>>

Humanity is now at a crossroads that will determine its future path for centuries to come survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends technology and a host of other factors.

Humanity is at a crossroads. The world of 2050 is a world of contrasts and paradoxes. On the one hand, science and technology have continued to advance in response to emerging crises, challenges and opportunities. Some new global paradigm will appear; but it is still unclear what this will be. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecolo.


PA R T _ 0 2 TECHNOLOGY INFUSION

19

Humanity is at a crossroads. The world of 2050 is a world of contrasts and paradoxes. On the one hand, science and technology have continued to advance in response to emerging crises,challenges and opportunities. This has created radical transformations in genetics, nanotechnology, biotechnology and related fields. On the other hand, many of these same technologies have been so disruptive that it has led to a more frightening, unpredictable and chaotic world than ever before. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecoWIDTH: 6” HEIGHT: 4” LENGHT: 10” MATERIAL: 40% AL. 10% HD. 25% FF. 25% FE.

logical impacts, resource scarcity, demographic trends, technology and a host of other factors. The endless consumer culture that was prevalent throughout the first world has all but collapsed, replaced by a societal need to conserve. Though there are still many wealthy people around, money is concentrated in a shrinking upper class. By 2050, traditional free market capitalism is largely viewed as a broken system. Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands


PA R T _ 0 2 TECHNOLOGY INFUSION

20

||||||

||||||

| ||| |

ecological impacts, resource scarcity

SPHERE MOVEMENT

20

30% AL.

70% MG

|| | | |

There is a growing consensus that money itself – the profit motive – is a major obstacle to future progress, and a new driving force may be required for civilisation to flourish. Debates are raging on what reforms to make in order to adapt societies to this rapidly changing world. People everywhere sense that a great transition is approaching, the likes of which has never been seen before in all of human history.* It is clear that some new global paradigm will appear; but it is still unclear what this will be. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors.


PA R T _ 0 2 TECHNOLOGY INFUSION

21

>>>>>>>>>>> Humanity is now at a crossroads

that will determine its future path for centuries to come survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends technology and a host of other factors.

The world of 2050 is a world of contrasts and paradoxes. On the one hand, science and technology have continued to advance in response to emerging crises, challenges and opportunities. Twenty-five years after the creation of the cell phone, designers at Motoro-

If a user cannot read what you are displaying because the text is too small,

la imagined what cell phones might look like in another twenty five years.

it’s a very big problem. On mobile devices they can zoom in to see the text

The Consumer Xperience Design (CXD) team created a portfolio of sketch-

larger, yes but the fact of the matter is they should never have to. It is a

es that look beyond what is possible today and imagine the possibilities of

true that people use their phones and tablets differently and in different

the future. A design submission from the UK uses holographic projection

environments than desktops and even laptops. To help them read and un-

and gesture detection with an added virtual layer of information and av-

derstand the message you are saying, you should use a size that is bigger

atars. Second Sight lets users see the world in a whole new way through

than on a typical website. It doesn’t hurt to do so, it is not difficult; but, in

touch screens and holographic displays to make the communications

the end, it will bring necessary and well deserved ease for your users.

experience more interactive In 2033, the “cell phone” could be an exten-

Readability is defined as the amount of effort a user has to put in, in order

sion of our bodies and senses, where information could be exchanged and

to read and understand text. This is a very important usability issue that

communication could be achieved through universal gestures. Moreover,

should never be underrated as text is the number one way in which infor-

embedded technology could become more accepted, designs could be

mation is communicated online by a big run.

more varied and shape-shifting technologies could enable people to adapt devices for different needs.

3

2

1 > >

-

-

-

-

-

-

-

4

-

5

C_014


PA R T _ 0 2 TECHNOLOGY INFUSION

22

Social systems are under extraordinary stress today. The younger genera-

there is a growing consensus that money itself – the profit motive – is

tions are increasingly resentful towards the elderly – seeing them as the

a major obstacle to future progress, and a new driving force may be re-

cause of many problems, and a drain on capital as the ratio of workers to

quired for civilisation to flourish. Debates are raging on what reforms to

seniors continues to fall. The rich and poor have continued to grow apart,

make in order to adapt societies to this rapidly changing world. People

now that upward social mobility has become next to impossible. Massive

everywhere sense that a great transition is approaching, the likes of

protests outside corporate HQs and gated communities are a daily reality

which has never been seen before in all of human history. It is clear that

on the news. Global warming has created almost 150 million climate ref-

some new global paradigm will appear; but it is still unclear what this will

ugees: a sixfold increase compared to 2010.* The influx of people to for-

be. In a sense, capitalism remains the dominant economic model, but

eign lands has put a further strain on economies. Resentment towards

is now evolving drastically in response to ecological impacts, resource

migrants has produced an upsurge in nationalism with many isolationist

scarcity, demographic trends, technology and a host of other factors.

parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

The wrist band is made of a thin sheet of stainless steel that wraps around your wrist like a bracelet, the e-paper is positioned beneath this band to form the time and information display. The watch vibrates to give message, mail and call notifications from your cell phone and

What makes typography special is the restrictive nature of the devices’

these will appear on the screen via Bluetooth wireless technology.

screens; they are small and used in brightly lit areas so that it is difficult to

With this design, the buttons are positioned at the top of the band. An

see anything. Therefore, when it comes to typography for mobile devices

e-paper design that shows the time in two different ways in one watch;

you have to be very careful about how you go about it. Most people would

digitally and with lines.

agree that there are three big components that help making mobile typography great: size, contrast and spacing.

-

-

-

1 0

9

-

-

8

7

-

6


different ways in one watch; digitally and with lines.

With this design, the buttons are positioned at the top of the band. An e-paper design that shows the time in two

and call notifications from your cell phone and these will appear on the screen via Bluetooth wireless technology.

positioned beneath this band to form the time and information display. The watch vibrates to give message, mail

The wrist band is made of a thin sheet of stainless steel that wraps around your wrist like a bracelet, the e-paper is

the two allowing for communication and expression of personal style.

adhesive devices work as a connector and sensor with interaction between

display worn around the eye area and an interface worn on the arm. These

Seoul engineers envision a gel-type phone that adheres to skin, with the

NEW AGE OF COMMUNICATION

PA R T _ 0 2 TECHNOLOGY INFUSION

25


PA R T _ 0 2 TECHNOLOGY INFUSION

26

to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense capitalism remains the dominant economic model but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors.

>>>>>>>>>>>

Humanity is now at a crossroads that will determine its future path for centuries


PA R T _ 0 3

TYPOGRAPHY + TECHNOLOGY


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

29

-

TYPOGRAPHY ON DEVICES

-

If a user cannot read what you are displaying because the text is too small, it’s a very big problem. On mobile

-

devices they can zoom in to see the text larger, yes but the fact of the matter is they should never have to. It is a

-

.true that people use their phones and tablets differently and in different environments than desktops and even

-

laptops. To help them read and understand the message you are saying, you should use a size that is bigger than on a typical website. It doesn’t hurt to do so, it is not difficult; but, in the end, it will bring necessary and well de-

-

served ease for your users. Readability is defined as the amount of effort a user has to put in, in order to read and

-

understand text. This is a very important usability issue that should never be underrated as text is the number

-

one way in which information is communicated online by a big run. What makes typography special is the restrictive nature of the devices’ screens; they are small and used in brightly lit areas so that it is difficult to see anything. Therefore, when it comes to typography for mobile devices you

-

have to be very careful about how you go about it. Most people would agree that there are three big components

-

that help making mobile typography great: size, contrast and spacing.

-


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

30

CXD

-

1 0

9

8

7

6

5

4

3

2

1

>>

The last thing that you should always keep in mind is that spacing the letters, words and lines of text from one another is also a crucial part in establishing solid readability of your text. No matter how big the letters are, it is still difficult to read them when they are squished together. Therefore, let them break by giving them ample space to be read easily. When it comes to whole paragraphs and box of text, provide margins and padding that clearly separate them from each other and the remainder of the page. It is very tedious to read text form where the page begins to where it ends, literally. It also may look awkward visually and mess up your design too.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>


SIZING -

-

-

-

-

-

-

-

-

-

-

-

-

-

-

up your design too.

read text form where the page begins to where it ends, literally. It also may look awkward visually and mess

and padding that clearly separate them from each other and the remainder of the page. It is very tedious to

0

them ample space to be read easily. When it comes to whole paragraphs and box of text, provide margins

are, it is still difficult to read them when they are squished together.Therefore, let them break by giving

one another is also a crucial part in establishing solid readability of your text. No matter how big the letters

10

The last thing that you should always keep in mind is that spacing the letters, words and lines of text from

essary and well deserved ease for your users.

is bigger than on a typical website. It doesn’t hurt to do so, it is not difficult; but, in the end, it will bring nec-

and even laptops. To help them read and understand the message you are saying, you should use a size that

is a true that people use their phones and tablets differently and in different environments than desktops

devices they can zoom in to see the text larger, yes but the fact of the matter is they should never have to. It

If a user cannot read what you are displaying because the text is too small, it’s a very big problem. On mobile

PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

31

0 40 0 60 0 80

SPHERE MOVEMENT 20 30% AL.

CUBIC MOVEMENT 70 90% AL.

0

70% MG

10% MG


WIDTH: 6” HEIGHT: 4” LENGHT: 10”

white background. Make a it a bit darker and your mobile dilemma is solved.

is why you should always use good contrast to help the user see better. Avoid using light gray coloured text on

have a much brighter screen because of other factors then a person sitting in a room, looking at a monitor. This

for a mobile device keep in mind that the visibility on a screen is much crappier. People are out in the sun and

es. Just don’t do anything for a mobile device you shouldn’t on a desktop one. However when you are designing

Just like a blue text on a red background is a no-no on a typical website’s design, it too is a no-no on mobile devic-

WIDTH: 6” HEIGHT: 4” LENGHT: 10” MATERIAL: 40% AL. 10% HD. 25% FF. 25% FE.

G G G G G

PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

32


|| | | |

|| | |

|| | |

||||

PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

33

Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall. The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

34

E M B O D I E D

T O

T H E

A R M S

C O M F O R T A B L E U N N O T I C A B L E

COMBINATION Humanity is at a crossroads. The world of 2050 is a world of contrasts and paradoxes. On the one hand,science and technolgy have continued to advance in response to emerging crises, challenges and opportunities. Some new global paradigm will appear; but it is still unclear what this will be. Humanity is now at a crossroads that will determine its future path for centuries to come survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic. There is a growing consensus that money itself – the profit motive – is a major obstacle to future progress, and a new driving force may be required for civilisation to flourish. Debates are raging on what reforms to make in order to adapt societies to this rapidly changing world. People everywhere sense that a great transition is approaching, the likes of which has never been seen before in all of human history.* It is clear that some new global paradigm will appear; but it is still unclear what this will be. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors. The endless consumer culture that was prevalent throughout the first world has all but collapsed, replaced by a societal need to conserve. Though there are still many wealthy people around, money is concentrated in a shri


WIDTH: 6” HEIGHT: 4” LENGHT: 10” MATERIAL: 40% AL. 10% HD. 25% FF. 25% FE.

PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

35

-

If a user cannot read what you are displaying because the text is too small,

-

it’s a very big problem. On mobile devices they can zoom in to see the text

-

larger, yes but the fact of the matter is they should never have to. It is a true that people use their phones and tablets differently and in different

-

than on a typical website. It doesn’t hurt to do so, it is not difficult; but,

-

>>>>>>>>>>>

derstand the message you are saying, you should use a size that is bigger

-

.

environments than desktops and even laptops. To help them read and un-

-

Humanity is at a crossroads.

in the end, it will bring necessary and well deserved ease for your users. Readability is defined as the amount of effort a user has to put in, in order to read and understand text. This is a very important usability issue that

The world of 2050 is a world of

should never be underrated as text is the number one way in which infor-

contrasts and paradoxes.

mation is communicated online by a big run

On the one hand, science and technology have continued o advance in response to emerging

What makes typography special is the restrictive nature of the devices’

crises,challenges and

screens; they are small and used in brightly lit areas so that it is difficult to

opportunities. This has created

see anything. Therefore, when it comes to typography for mobile devices

radical transformations in genetics, nanotechnology,

you have to be very careful about how you go about it. Most people would

biotechnology and

agree that there are three big components that help making mobile typog-

related fields. On the other hand, many of these same technologies have been so disruptive that it has led to a more frightening, unpredictable and chaotic world than ever before. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse.

raphy great: size, contrast and spacing.


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

36

The last thing that you should always keep in mind is that spacing the

Though there are still many wealthy people around, money is concentrat-

letters, words and lines of text from one another is also a crucial part in

ed in a shrinking upper class. By 2050, traditional free market capitalism is

establishing solid readability of your text. No matter how big the letters

largely viewed as a broken system. Social systems are under extraordinary

are, it is still difficult to read them when they are squished together. There-

stress today. The younger generations are increasingly resentful towards

fore, let them break by giving them ample space to be read easily. When

the elderly – seeing them as the cause of many problems, and a drain on

it comes to whole paragraphs and box of text, provide margins and pad-

capital as the ratio of workers to seniors continues to fall.** The rich and

ding that clearly separate them from each other and the remainder of the

poor have continued to grow apart, now that upward social mobility has

page. It is very tedious to read text form where the page begins to where it

become next to impossible. Massive protests outside corporate HQs and

ends, literally. It also may look awkward visually and mess up your design

gated communities are a daily reality on the news. Global warming has

too. This has created radical transformations in genetics, nanotechnology,

created almost 150 million climate refugees: a sixfold increase compared

biotechnology and related fields. On the other hand, many of these same

to 2010. The influx of people to foreign lands has put a further strain on

technologies have been so disruptive that it has led to a more frightening,

economies.

unpredictable and chaotic world than ever before. Humanity is now at a crossroads that will determine its future path for centuries to come – survival or destruction, prosperity or collapse. Some of the most cherished political, economic and social structures have been turned on their heads. In a sense, capitalism remains the dominant economic model, but is now evolving drastically in response to ecological impacts, resource scarcity, demographic trends, technology and a host of other factors. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

-

1 0

9

8

7

6

5

4

3

2

1

>>


10

-

20

|| | | |

|||||| -

| ||| |

||||||

\\\\\\\\\\\\\\\\\\

30

40

50

60

70

80

90


\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

39

CONCLUSION Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system. The wrist band is made of a thin sheet of stainless steel that wraps around your wrist like a bracelet, the e-paper is positioned beneath this band to form the time and information display. The watch vibrates to give message, mail and call notifications from your cell phone and these will appear on the screen via Bluetooth wireless technology. With this design, the buttons are positioned at the top of the band. An e-paper design that shows the time in two different ways in one watch; digitally and with lines.

\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \


PA R T _ 0 3 TECHNOLOGY + TYPOGRAPHY

40

If a user cannot read what you are displaying because the text is too small, it’s a very big problem. On mobile devices they can zoom in to see the text larger, yes but the fact of the matter is they should never have to. It is a true that people use their phones and tablets differently and in different environments than desktops and even laptops. To help them read and understand the message you are saying, you should use a size that is bigger than on a typical website. It doesn’t hurt to do so, it is not difficult; but, in the end, it will bring necessary and well deserved ease for your users. Readability is defined as the amount of effort a user has to put in, in order to read and understand text. This is a very important usability issue that should never be underrated as text is the number one way in which information is communicated online by a big run Though there are still many wealthy people around, money is concentrated in a shrinking upper class. By 2050, traditional free market capitalism is largely viewed as a broken system. Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010. The influx of people to foreign lands has put a further strain on economies. Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall. The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010.* The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

\ \ \ \ \ \ \


CONFERENCE SCHEDULE

41

MARCH 23RD 9:00 – 11:00 REGISTRATION AND ORIENTATION Please bring in your tickets and a form of Identification card.

11:00 – 13:00

13:00 – 15:00

STEPHAN LAKE ENGINEERING + DESIGN HALL 03

LUCHEON PARTY AND NETWORKING SESSION MAIN HALL

GREG CHRISTIE FUTURE OF UX UI HALL 06

MARCH 23RD

1

WORKSHOP WITH THE RENFREW GROUP PREDICT HALL 09

LU TH

MARCH 23RD 9:00 – 11:00 ELON MUSK CHANGING TECHNOLOGY HALL 03

-

WORKSHOP WITH THE RENFREW GROUP PREDICT HALL 09

11:00 – 13:00

-

9:00 – 11:00

DAY_03

DAY_02

DAY_01

SCHEDULE

1

M M H


42

-

1 0

9

8

7

6

15:00 – 18:00

18:00 – 21:00

AARON GRANT ENGINEERING + DESIGN PART II HALL 03

DINNER THIRD FLOOR

5

4

3

2

1

>>

CONFERENCE SCHEDULE

let the future beign in:

Please bring ID Cards

13:00 – 15:00

UNCH HIRD FLOOR

15:00 – 18:00

18:00 – 21:00

JONATHAN IVE INTERFACE + TYPOGRAPHY HALL O4

WORKSHOP TYPOGRAPHY + TECHNOLOGY HALL 07 Food and snacks will be provided

-

-

FORMAL WEAR ONLY

-

-

-

-

DINNER PARTY

-

18:00 – 21:00

WORK SHOP DESIGN TODAY FOR TOMORROW HALL 07

-

15:00 – 18:00

LUNCH THIRD FLOOR

-

13:00 – 15:00

MATTHEW BAILEY MACHINES AND MORE HALL 03

-

11:00 – 13:00


COLOPHON

43

COLOPHON Type Faces used United Sans Ext Ruda Programs used Adobe InDesign CS6 Adobe Illustrator CS6 let the future beign in:

Adobe Photoshop CS6 Paper 16”x19” Brilliant Supreme Printer

-

Epson 1400

1 0

Binder ImprintCP

9 8 7 6 5 4

DESIGNED AND PRODUCED BY

3

MARIA EVANGELINA

2

FOR TYPOGRAPHY 4, SRPING SEMESTER 2014

1

NOT FOR PRODUCTION

-

-

>>


44

-

1 0

9

8

7

6

5

4

3

2

1

>>

COLOPHON

let the future beign in:

| ||| |

|| | | |

||||||

-

-

-

-

-

-

-

-

-

-

||||||


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Finalbookfortype final