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R&G

LEATHER COMPANY


R&G LEATHER COMPANY

Table of Contents 4..........................................................Company Profile 5..........................................................Mission Statement/Vision 6..........................................................Social Responsibility 7...........................................................Contact R&G 8.-11..................................................... Industry Research 12.-13...................................................Market Trends 14. - 17.................................................Competitors 18.-19.................................................. Perceptual Map 20.-21.................................................. Costumer Profile 22........................................................Mood/Inspiration Board 2


R&G LEATHER COMPANY

Table of Contents 23.........................................................Concept Board 24.-31...................................................Location Information 32.-35..................................................Product Line 36.-37..................................................Sourcing 38.-41..................................................Finances 42.-45..................................................Advertising 46.-47..................................................Promotion 48.-51..................................................Branding 52.-53..................................................Documents

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R&G LEATHER COMPANY

Company Profile

Created in Savannah in 2012, three fashionable ladies dreamed of sharing their love and passion for

custom-made leather handbags with the world.

Inspired by giving back to the community and helping local farmers and ranchers, R&G Leather Company

became reality and proudly uses 95% Made in the U.S.A. each season. Skilled designers make every customized handbag in house, you can watch your bag be made from start to finish!

The mission of R&G Leather Co. is to provide stylish, yet classic handbags that can be customized to

satisfy the wants and needs of busy women all over the U.S.A.

Need a last minute bag? Stop in for our chic readymade handbags, we’ve got a style for every occasion.

R&G Leather Company recycles and reuses while giving back through the “Scraps for Cash” line - scraps from other pieces are made into small accessories and benefits local charities each month. COME BACK AND SEE US!   The girls from R&G, Malorie, Chelsea, & Zita

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R&G LEATHER COMPANY

Mission At R&G Leather Company we vow to encompass skilled craftsmanship and knowledge of the industry while incorporating fashionable high-end leather goods at supreme quality. We pride ourselves on our unique outlook on the future of the leather industry, as well as what our company can contribute to the benefit of the planet. Our Leather Line will remain 100% in-house made, and 100% United States products.

Vision

The R&G Leather Company brands itself on our vision of quality

products, customer loyalty, craftsmanship, and innovative design, all while adhering to our traditional roots.

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R&G LEATHER COMPANY

Social Responsibility

To create a well-rounded image, R&G Leather Company has decided to add a

philanthropic aspect to our business structure. We have chosen to reuse our byproducts to recreate items that will be sold in-store to benefit local charities. Each month, the charities we donate to will be altered due to current events and social happenings. This project will be called “scraps for cash� and 75% of the profit made from the scrap leather will be advertised and donated to the charity of the month.

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R&G LEATHER COMPANY

Contact R&G BY EMAIL: rgleathersco@gmail.com BY TELEPHONE: 704-778-8670 BY WEBSITE: rgleatherco.wix.com/randg BY MAIL: 346 1/2 Price Street Savannah, GA 31401

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Industry Research

Western Wear Industry

The origin of Western wear dates back to the 19th century

American West when men and women spent their daily lives on open ranges, wagons, and along cattle drives, adhering to a functional, yet comfortable style that would suit those basic needs. These attributes found in fundamental Western apparel would lay foundations for the style that would carry on well into the 1900s and inspires fashion we know and love. Ranchers, cowboys, Native Americans, and country musicians were some of the original characters to wear this style of clothing, but today, many designers have translated these elements of style to looks on the runway. Most recently, collections by Isabel Marant, Opening Ceremony, and D&G are just a few who have reenergized the Western wear industry. Western wear has remained a staple that represents comfort, tradition, and authenticity in American culture.

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R&G LEATHER COMPANY


Industry Research

R&G LEATHER COMPANY

Leather Industry

Taking advantage of the skins of animals for clothing and necessi-

ties is one of the oldest activities in the history of human civilization. Ancient Egyptians and Greeks alike utilized the characteristics of leather for countless purposes. Traditional processes of how leathers were manufactured vary among groups of people around the world. Over time, these methods have gradually become more refined an efficient, allowing skins to continue to be apart of daily life, even in the modern era. Maintaining quality and craftsmanship through tradition has made leather one of the most valuable and irreplaceable materials on the planet. Until the late 19th century, over 200 years since primitive practices, very few changes were made regarding the process of producing leather. The Industrial Revolution increased efficiency in the manufacturing of leather through advanced machinery and knowledge. Today, traditional practices are still used along with innovative synthetic agents to aid in the process of tanning.

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Industry Research

American Industry

According to the Gale Group in 2011, the overall economic standing of leather

goods industry, valued at $482 million, is “tied to the status of the domestic leather production industry.� The industry employs over 6,000 workers across the country. California, New York, and Texas are the top U.S. state manufacturers. Due to the handiwork and knowledge that is required by individuals in the leather industry, workers require high wages. Foreign producers, usually located in developing countries, uphold wage rates far below wages in the U.S.; a trend expected to continue for at least another decade. Top foreign manufacturers include Italy, China, and India. Although the United States does not fall far behind, many small producers could not survive the competitive challenge introduced by foreign imports. The General Agreement of Tariffs and Trade (GATT) and the North American Free Trade Agreement (NAFTA) have significantly cut down cost of trade between Mexico and the U.S. making importing leather goods more affordable.

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R&G LEATHER COMPANY


Industry Research

R&G LEATHER COMPANY

Women’s Handbags and Purses

During the 1980s, consumers began to think more and more aesthetically. Pur-

chases of handbags and accessories nearly doubled with an annual growth rate of 7 percent, subsequently leading designer brands’ sales soared. According to the Gale Group’s analysis of the American Women’s Handbag and Purse industry, nearly 66% of domestic handbags shipped in the U.S. in 2005 were made of leather. R&G Leather Company sees this gap in the market as an opportunity to encourage domestic production, hoping to create enthusiasm within the domestic leather industry. Leather buying habits shifted to necessities of form, function, and quality, rather than designer name obsessions. Savvy shoppers are now turning to high-quality items priced at the $200-$300 price point (Gale Group states).

Seeing this major shift in the market for handbags, shoppers are looking for a

more durable bag that goes with many out fits and has a long life span. Today shoppers are willing pay for this special handbag if it meets the needs no matter the cost. This need for durable hand bags is shown in the market share of women’s handbags accounting 47.4% of the fashion inudstry.

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Market Trends

Market Research

Within the recent street style, western-inspired looks and leather handbags

are on the arm of nearly every fashionista, creating a trickle across sensation of this western inspired look. According to data collected by WGSN, perforated, woven, fur, studs, and embossment details are some of the current and forecasted trends within the accessories industry, making knowledge of craftsmanship a must for designers and manufacturers. Magnetic closures are also a forecasted trend to create the most seamless bag possible. Materials such as cork, leather, patent leather, and animal skins are also projected to make impacts on designers. Silhouettes on trend include clutches, backpacks, hobos, satchels, and oversized tote bags. Distressed leather is also on point with this season’s trends. In the Las Vegas trade shows shows, the idea of merging heritage and craftsmanship with modern design was a hot button. The Native American western-inspired print trend “shows no sign of slowing down” according to WGSN.

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R&G LEATHER COMPANY


Market Trends

R&G LEATHER COMPANY

Technology

The newest technology includes innovations to the multipurpose machine

known as a “drum,� which was updated by incorporating a microprocessor, making it possible to enhance chemical treatments to hides and skins. In the early 2000s, enhancements in the tanning process made it possible to change low-quality skins to use them in high-quality garments (Global Industry Overview pg8). Advanced shaving machines provide a higher degree of accuracy and greater control over the appearance of the leather itself. These are just a few of the innovations discovered to increase production and efficiency in the leather industry.

Popular Styles Clutch Back pack Hobo Satchels Oversized tote bags

Sales Trends

Material Trends

Consistent Sales for leather handbags. Western wear a staple item in

Magnetic closures Bras buckles Cork Patient leather Leather Animal skins Tanning and dying process

fashion designs.

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Competitors

R&G LEATHER COMPANY

Lucky Brand Lucky offers a slightly less trendy variety of leather made handbags. Lucky’s aesthetic is very similar to R&G, especially within the customizable line. Although Lucky is a substantial competitor, they are not as strong as the Frye brand.

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FOUNDED:

1990, Los Angeles

OWNERS:

The Fifth & Pacific Companies, Inc.

MERCHANDISE ASSORTMENT:

Women’s and men’s denim, casual sportswear, accessories and jewelry

PRICE POINT:

$129 - $299

TARGET COSTUMER:

18 to 30 Year Old Female

COMPETITORS:

Diesel, Guess, True Religion


Competitors

R&G LEATHER COMPANY

Frye

Frye is a competitor of the R&G Leather Co. due to their attention to detail

and craftsmanship in leather. They offer a wide variety of styles in durable, quality hand bags at competitive prices, and therefore, would be attractive to the R&G customer.

FOUNDED:

1863, Marlbaro

OWNERS:

The Frye Company

MERCHANDISE ASSORTMENT:

Shoes and bags

PRICE POINT:

$178 - $578

TARGET COSTUMER:

Wide Age Range

COMPETITORS:

Laredo, Ariat, Carhartt

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Competitors

R&G LEATHER COMPANY

Urban Outfitters

Urban Outfitters constantly produces products reflecting current

trends and popular styles. Urban Outfitters offers a variety of products in a wide range of prices, styles, and materials, making their brand a great place to look for handbags. Most likely, Urban Outfitters functions as an alternative brand for our younger customer.

FOUNDED:

1970, Philadelphia

OWNERS:

URBN Inc.

MERCHANDISE ASSORTMENT:

Women’s and men’s fashion apparel, footwear, accessories, apartment wares, and gifts

PRICE POINT:

$12- $475

TARGET COSTUMER:

18 to 28 Year Old Female

COMPETITORS:

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The Gap, Bebe, H&M and Guess


Competitors

R&G LEATHER COMPANY

Aldo

Aldo is a strong competitor to R&G because of their attention

to accessories. This brand sells leather shoes, handbags, and jewelry. Aldo also offers lower prices in their bags that are directly competitive to the ready-made line at R&G. Our younger customer would also most likely shop at Aldo.

FOUNDED:

1978, Montreal

OWNERS:

The Aldo Group

MERCHANDISE ASSORTMENT:

Shoes, handbags, and other accessories

PRICE POINT:

$25- $150

TARGET COSTUMER:

20 to 40 Year Old Female

COMPETITORS:

Nine West, Steve Madden

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Perceptual Map

R&G LEATHER COMPANY

Main Line TRENDY

R&G LEATHER

FRYE

INEXPENSIVE

EXPENSIVE

LUCKY BRAND

BASIC 18


Perceptual Map

R&G LEATHER COMPANY

Difussion Line TRENDY

URBAN OUTFITTERS ALDO

R&G LEATHER

INEXPENSIVE

EXPENSIVE

BASIC 19


Customer Profile

R&G LEATHER COMPANY

Custom Made Line Age: 35-45 Late generation x Lives in suburb of large city Rocking the Ages Money contentious Earns $75,000 Values experience when shopping, and researches before purchase Prefers customized products VALS - Inovatorv

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Customer Profile

R&G LEATHER COMPANY

Ready Made Line Age 25-35 Generation Y Early career Media savvy Socially aware, eco-contentious Culturally exposed, but grounded in tradition Views American roots as “home� Aware of marketing, thus peruses individuality and trendiness Looks for products that are available and convenient VALS - Inovator

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Mood/Inspiration Board

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R&G LEATHER COMPANY


Concept Board

R&G LEATHER COMPANY

R&G Leather inc.

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Location Profile

R&G LEATHER COMPANY

Los Angeles, California

Store Location

The Arts District

Population, 2011

3,819,702

Population, 2010

3,792,621

Female %

50.2%

Household income $49,138 Retail sales 24

$36,672,803


Location Profile

R&G LEATHER COMPANY

Lauryn Age: Occupation: Marital Status: Education: Household Income: Life Plans:

29 Graphic Designer Married Bachelor's degree $80,000 Recently married, Her own firm, 10 year plan

Shopping Hab its:

$200 to $500 The Artistic District Quality, design

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Location Profile

R&G LEATHER COMPANY

Austin, Texas

Store Location

The Renaissance Market

Population, 2011

820,611

Population, 2010

790,390

Female %

49.4%

Household income $50,520 Retail sales 26

$13,493,511


Location Profile

R&G LEATHER COMPANY

Anna Age: Occupation: Marital Status: Education:

26 Journalist Single Bachelor's degree In Grad school

Household income: Life Plans:

$60,000 The Rolling Stones Free spirit Permanent job

Shopping Habits:

$100 to $350 Anthropologie and Frye

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Location Profile

R&G LEATHER COMPANY

Nashville, Tennessee

Store Location

Five Points

Population, 2011

609,644

Population, 2010

601,222

Female %

50.5%

Household income $43,314 Retail sales 28

$10,272,149


Location Profile

R&G LEATHER COMPANY

Tammy Age: Occupation: Marital Status: Education: Household income: Life Plans:

40 Event Planner Married Bachelor's degree $92,000 Husband, country singer Plans music events, Bonnaroo Music Festival

Shopping Habits:

$200 to $700 Favors crafty things Design comes first

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Location Profile

R&G LEATHER COMPANY

Brick and Mortar

Austin, Texas Flagship Store

Downtown Congress Commons 323 Congress St. Austin TX 78701 800 sq ft ($4000) creative loft/ utilities included

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R&G LEATHER COMPANY

Location Profile

Nashville,Tennessee

Los Angeles, California

Five Points Collaborative

Arts District: Bay Street Arts 2038 Bay Street LA, CA 90021 artistic lofts Zita will be living in 2 of the 4 rooms (split rent $1200, R&G will pay $600) interior parking/storage room/utilities included

1108 Woodland Street Nashville TN 37206 320 sq ft ($800) business incubator/ utilities included

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Product Line

R&G LEATHER COMPANY

Custom

The feature that sets the R&G Leather Co apart from its competitors is the aspect

that all leather products are made in-house and right in front of the customers’ eyes. The leather products offered at R&G Leather Co will be 95% United States made. This means that from every stitch to the fasteners, the product will be from and made in the United States. Each R&G store will have a design studio in back where the customers can see our expert leather designers creating the specialty products ranging in price from $200-400. This unique service will include choice of:

Leather color/type Color of thread Type of trimmings Monogram Embossment

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Product Line

R&G LEATHER COMPANY

Ready Made

In understanding that our consumer will not always have the opportunity or re-

sources to customize their own leather bags, we at the R&G Leather Co have decided to offer a diffusion line of products catering to the more impulsive side of our consumer. This line will have a significantly less expensive price point to meet the younger and more conservative customers needs. Our expert design team will decide which of the most fashion forward silhouettes will be appropriate to offer in a synthetic material which still holds quality to our brand. These products will range in price from $40-75.

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Product Line

Philatropy

Due to the expected popularity of our handcrafted, American-made leather

goods, we expect to have a lot of left over leather. Out of the saved leather scraps, our intelligent designers will create smaller products such as belts, bracelets, jewelry, wallets, coin purses, key chains, etc. These products will be showcased in our store to draw attention to our philanthropy work called “Scraps for Cash”. For each product that is created and sold for our “Scraps for Cash” 75% of the purchase will be donated to the charity of the month. Each month R&G will choose one charity to donate our “Scraps for Cash” profit to. For example, October will be donated to Breast Cancer awareness, November to Operation Christmas, and so on. Products price will range from $15-30.

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R&G LEATHER COMPANY


Product Line

R&G LEATHER COMPANY 346 1/2 Price Street Savannah, GA 31401 P 704-778-8670 rgleathersco@gmail.com

Custom

STYLE#1-2050

NAME: Martin

PRICE: $170

MATERIAL: 100% Cowhie Aniline

STYLE#1-2054

NAME: Silvia

PRICE: $450

MATERIAL: 100% Cowhie Aniline

STYLE#1-2056

NAME: Signiture

PRICE: $200

MATERIAL: 100% Cowhie Aniline

STYLE#2-3065

NAME: Tulpe

PRICE: $50

MATERIAL: 100% Polyurethane

STYLE#2-3069

NAME: Narcise

PRICE: $35

MATERIAL: 100% Vinyl

NAME: Maigs

PRICE: $25

MATERIAL: Miscellaneous

Ready Made

Scraps for Cash

STYLE#3-4023

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Sourcing

R&G LEATHER COMPANY

Custom Made

Since one line of our products contains 95% U.S. made items, we have referenced

Boston Hides and Furs as our wholesaler and supplier. We have chosen this company because they offer a wide range of leather products and services such as tanning and vegetable dyes. This supplier also offers a variety of specialty leathers and sheepskins as well; therefore, this is a great source to add a unique touch to the look and feel of our handbags. The cost of the hides from Boston Hides and Furs range from $89-150 per hide. For our smaller embellishments, including trimmings and findings that will be added to our accessories, we have chosen to source from Tandy Leather Factory which is located in each state we have store locations in. Their large variety of trimmings helps R&G expand our design possibilities. These items will be used in our customized leather bags (Leather Craft and Leather Craft Supplies). The prices from this wholesaler are extremely affordable with zippers costing $.99, buckles at $2.00, and rings at $1.00.

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Sourcing

R&G LEATHER COMPANY

Ready Made

Since our ready made line is priced at an inexpensive price point compared to our

customized leather line, R&G has decided to manufacture our goods in Mexico. By doing so, our designers will have more time to spend on our in-house customized orders; therefore, increasing the quality and craftsmanship within each product. This decision was based on the availability and easy access to shipping goods to and from our stores to Mexico. NAFTA makes sourcing our handbags across the border much easier than trying to track them from Asia. Lead times, shipping times, and the arrival of our products can be predicted at a much easier rate due to the close proximity of our stores and Mexico. Since our stores are located in Los Angeles, Austin, and Nashville, sourcing to Mexico seemed the most logical. The manufacturer we have started to build a relationship with is Botas Caborca, a company that sources many leather products such as shoes, boxes, and handbags (Caborca Boots). Depending on the size and materials of the bags, they will charge $10-20 per bag.

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Finances

R&G LEATHER COMPANY

Unite Breakdown STYLE #

NAME

Monthly %

JAN

Planed Sales

$

92,020

$ 33,462

$

3%

25,096

APR

MAY

$ 58,558

7%

JUN

JUL

AUG

SEP

OCT

$ 41,827

$ 125,482

$ 58,558

$ 33,462

$ 41,827

$ 66,924

$ 117,116

$ 142,213

5%

15%

CUSTOM MADE

7%

4%

5%

8%

NOV

14%

DEC

17%

TOTAL $

100%

836,546

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

Quantities

70

26

19

45

32

96

45

26

32

51

90

109

640

Signiture

50

18

14

32

23

68

32

18

23

37

64

78

456

234

134

167

268 574

1004

1219

569

3346

234 1063

134 607

167 759

268 1215

468 2125

569 2581

3346 15182

Silvia

Style #1-2056

MAR

4%

Martin

Style #1-2050 Style #1-2054

FEB

11%

25

9

7

16

11

33

16

9

11

18

31

38

223

READY MADE Tuple

Style #2-3065 Style #2-3069

Narcise

Style #3-4023

Maigs

368

134

789

100

287

234

215

167

502

359

502

1076

502

287

359

468

7170

SCRAPS FOR CASH TOTAL

368 1670

134 607

100 455

234 1063

167 759

502 2277

Sales STYLE#

NAME

Wholesale

Wholesale

Cost

Cost

Margin

MU%

CUSTOM MADE Per Unit

Martin Silvia Signiture

Style #1-2050 Style #1-2054 Style #1-2056

$ $ $

Total

170 450 275

$ $ $

108,751 100,386 125,482

Per Unit

Total

Per Unit

$ $ $

50.00 95.32 86.52

$ $ $

31,986 21,264 39,479

$ $ $

120.00 354.68 188.48

70.59 78.82 68.54

$ $

9.50 8.75

$ $

31,789 62,741

$ $

40.50 26.25

81.00 75.00

3.00 253.09

$ $

10,039 197,298

$ $

22.00 751.91

88.00

READY MADE Tulpe Narcise

Style #2-3065 Style #2-3069

$ $

50 35

$ $

167,309 250,964

SCRAPS FOR CASH Style #3-4023

38

TOTAL

Maigs

$ $

25 1,005

$ $

83,655 836,547

$ $


R&G LEATHER COMPANY

Finances After thorough target market research, R&G Leather Co. concluded that June,

October, Novemeber, and December will be the highest selling months of the year. Graduation in June is a big event that will increase sales, in the customized line especially. Consumers will find placing orders will be easiest in May, recommended by R&G, but they will pay in June. The months leading up to the holiday season will also spark sales, both in the customized and readymade lines. Months like March and February will bring the slowest sales due to after-holidays saving, therefore, we will run promotions and take advantage of this time by planning and designing new looks.

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Finances

R&G LEATHER COMPANY

Five-Year Plan

R&G is going to open the flagship store at 323 Congress Street in Austin,

Texas 78701. At this time all three owners Chelsea Leigh, Zita Freidenfelde and Maloie Earles will begin to start building a networking system. After a through search for knowledgeable leather craftsmen, we will set up shop and begin designing our first handbags. After we have our first stock of materials for our customized line, and our first shipment of our ready-made bags are in store we will open shop. Our grand opening party will be held on April 25 2013. After two strong years of business, we will have secured our second team of knowledgeable designers and sales associates for our second location. Our second location is 2038 Bay Street Los Angeles, California 90021. We will be ready to have our grand opening August 23, 2015. At this time Zita Freidenfelde will be manager in charge of this location.

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Finances

R&G LEATHER COMPANY

After two more years of successful business, R&G will open its third and final

location at 1108 Woodland St Nashville, Tennessee 37206. At this time the other two locations will have a strong customer base that is brining in strong revenue. Malorie Earles will be in charge of this location. The leather craftsmen and the sales staff and product selections will all be ready for our grand opening of this location by October 1, 2017.

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Advertising

Marketing

R&G will begin marketing in the Austin Area by joining the

Lone Star Leather Crafters newsletter. By doing so, R&G will be able to participate in local events that support the leather industry in the United States. R&G will also pair up with Texas’ popular blogger, Jane Aldridge, from Sea of Shoes. Jane has been featured in many fashion magazines such as Elle and has collaborated to design shoes for Urban Outfitters. In having such a young influential blogger collaborate with R&G, we hope to be featured on her blog and perhaps, in the future, collaborate to design a handbag together. R&G also plans to reach out to Austin Fusion, a website that brings together local art, fashion, music, & film. By being a feature of the site, we at R&G feel we will reach our ultimate target market and start to build a strong consumer base.

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R&G LEATHER COMPANY


Advertising

R&G LEATHER COMPANY

For our LA location we plan to pair with famous blogger Meagan,

from ‘… love Meagan’. Having a feature on her blog will help us reach a wide variety of women who will shop at our store. Her blog is one of the top five blogs in L.A., therefore, she has enough web traffic to hopefully help us gain a great collaborative partnership. The second avenue for marketing in the L.A.area would be the Los Angeles Fashion Magazine. This website would bring the right attention to our brand and let women in our target market know who R&G is and how we have a the perfect product for them. In Nashville we plan to pair up with blogger Laruen from Blooming Leopold. In collaborating with Lauren to make the women of Nashville aware of R&G leather Co., we will bring a higher traffic into our store, and create support for our brand.

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Advertising

R&G LEATHER COMPANY

Bloggers

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Austin

Los Angles

Nashville

Jane

Megan

Laruen


Advertising

R&G LEATHER COMPANY

Ad Production

R&G Leather Co. chose to film the promotional

video and advertisements on Skidaway Island in Savannah, Georgia. The shoot took place in a garden surrounded by the local ranch, Besthesda Farms, a small cattle farms filled with goats and chickens. Filming at sunrise for the fall shoot captured R&G’s aesthetic and portrayed the brand’s message effectively.

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Promotion

Business Card

46

R&G LEATHER COMPANY


Promotion

R&G LEATHER COMPANY

Launch Party

R&G’s launch party will reflect the aesthetic of each store

location. The grand opening launch party for our flagship store, located in Austin, Texas, will have a rustic feel our new customers will be sure to enjoy. R&G will provide guests with tasty drinks and tex-mex style food to celebrate the culture of Austin. Raffles and giveaways will be presented at the end of the night. The store owners and in-house designers will be socializing and making new connections with customers, forming strong relationships from the start. The ticket to get in? Wear leather!

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Branding

Packaging

R&G LEATHER COMPANY

Labels/Hang Tags

Logo

48


Branding

R&G LEATHER COMPANY

Custom Made

Ready Made

Care Label

49


Documents

Techpack

50

R&G LEATHER COMPANY


R&G LEATHER COMPANY

Documents

Cost Sheet

51


Bibliography

52

R&G LEATHER COMPANY


R&G LEATHER COMPANY

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R&G LEATHER COMPANY

Malorie Earles, Zita Freidenfelde, Chelsea Leigh Private Lable Product Development Professor Grace Canepa R&G Leather Company Fall 2012

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R&G Leather Co  

Prodcut Development Book

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