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About me “Distracted audiences, limited budgets, restricted time-slots, constricted spaces, diluted cyberspace, conflicted clients, fixed deadlines, unparalleled imagination, convoluted briefs, debated executions... I love advertising; everyday brings with it new challenges and new wisdom.”


JOSEPH JOHN Address Nechipadam, 7th Avenue, Asoka Rd, Kaloor, Cochin -17. Date of Birth 9th June ‘85 Mobile +91 9687611775 Email Blog

I am a copywriter. I’m constantly on the lookout for opportunities to improve my skills. At the same time, I’d love to work in an organisation where my creative initiative, ideas and talents coupled with genuine enthusiasm would allow me to progress.

CAREER TRAINING January 2010, Ongoing: PGCP CCC, Mudra Inst. of Communications, Ahmedabad. Advertising hovers in limbo between being a science and an art. At MICA we study the science and practise the art. June 2006 – May 2009 : B.Sc Visual Communication [Completed, 71%] Loyola College, Chennai. Visual Communication, Loyola teaches you all the ABC’s of the media industry and for the remaining XYZ’s you learn on the job at Internships. My specialization was copywriting. I’ve taken part in several awareness creation campaigns in creative capacity for the department. June 2002 – February 2006: B.Tech [Discontinued] Rajagiri School of Engineering and Technology, Cochin. When I fell short of engineering standards, I made the switch. I’ve never regretted making that decision. My pursuit and fascination of writing, and a career that invites change in every breath of it’s being, led me to advertising. A field where my passions find promise.

EDUCATION 2000- 2002: Rajagiri Public School, Kalamassery. 79% (Science Group, Biology) for CBSE Board Examination. 1990 - 2000: Rajagiri Public School, Kalamassery. 89% for CBSE 10th Board Examination. Lawrence School, Lovedale; Choice School, Cochin; Sree Narayan Guru Public School, Kollam.

“Sometimes you gotta create what you want to be a part of.”

EXPERIENCE March ‘09 - December ‘09: Concept Communications, Chennai. As their Copywriter, I’m entrusted with handling copy and concepts for their major accounts. The work is challenging yet stimulating; it has helped me understand copywriting better. Towards the last 3 months, I was fortunate enought to work as their ACD, though I realised I had miles to go before I could handle the post much better.


COPYWRITER Languages English [Excellent] Malayalam [Native] Hindi [Basic] French [Basic] Software Experience DIGITAL IMAGING

Adobe Illustrator Adobe Photoshop Adobe Indesign


Microsoft Office


Windows, Mac, Linux

Studio Experience Drawing Painting Sculpture Photography Reference Furnished upon request

December ‘08 – February ‘09: McCann-Erickson, Chennai. By the time I started working with McCann, I was no longer new to the field of copywriting. Between the tedious constraints of the brand manual, the constantly changing views of the client and my own conflicting views of what an ad should be, I drew many a blanks. Thanks to McCann and the wonderful people there, I learnt a lot... On and off the subject! May ‘08 – June ‘08: Dentsu Communications, Chennai. I was given a chance to put my copywriting skills to test. Like most people in their younger days, I thought I could walk before I could crawl. I was humbled, and learnt from my falls. My lessons were learnt and not taught, and I thank Dentsu for their guidance. Their wisdom and insights into the workings of a creative department have helped me better understand my chosen field of expertise. May ‘07 – June ‘07: Stark Communications, Cochin. It was my first experience working in an Ad Agency. I got to work in many departments (Client Servicing, Designing & Copywriting). It helped me gain a basic overview of the working in an Ad Agency.


Been a member of an AIESEC (International youth organisation) and was put in charge of promotion and advertising for events. Been on the editorial team several times at the academic level for the School and College magazines. Various accolades received on many an occasion for competitions like Debate, Just a Minute, Mock Interview, Poster Designing, Cartooning and the likes.


I am passionate about writing. I maintain a Blog. It helps me improve and occasionally experiment with different styles of writing. I love photography. Landscapes, buildings and people are my thing. People watching... A little like bird watching, but with people. Reading is another favourite pass time; matter may vary from books (fiction, references, self help), magazines, internet, journals, newspaper etc… It keeps me in-tune and in-touch. As much as I love writing, my resume ends here...

Joseph John. Address: Nechipadam, 7th Avenue, Asoka Road, Kaloor, Cochin – 682017. Mob. No: +91 9687611775 Email: Blog:

Joseph's Portfolio 2010  

A portfolio compilations of my learnings on and in the advertising industry...

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