THE PEABODY ADVOCATE – Friday, May 18, 2018
40 YEARS | FROM PAGE 3 employees of those companies to purchase jewelry from him at a discounted price. He also offers a generous jewelry buyback program. “We give more than any other place in the area,” said Paul. Paul said he has avoided becoming just another retailer, as he meets with most customers by appoint-
COUNCIL | FROM PAGE 1 said the process would likely take “eight to 10” months to complete and would cost “$30,000-$40,000.” McGoldrick also said the legislature will require that any proposed charter change be put on the ballot. The council voted unanimously to ask Mayor Edward Bettencourt to incorporate the cost of the charter revisions into the city’s budget for fiscal year 2019. According to its website, the Collins Center was established by the legislature 10 years ago and is located at the University of Massachusetts at Boston. Since then, the Collins Center has provided services to 150 municipalities and 24 school districts.
ment. “It’s like a personal service, it’s not retail,” he said. “When somebody comes in, they deal with me and me only.” Paul said a few of his top-selling items are white gold, rose gold and halo jewelry. In addition, Paul said he never sends jewelry out to be repaired. “We make everything in-house,” he said, adding that items are repaired the same day they get dropped off.
Coolidge Avenue Water Treatment Plant During the council’s Finance Committee meeting, Finance Department Director Michael Gingras said he expects the city will receive a $7 million insurance reimbursement for the fire that destroyed the Coolidge Avenue Water Treatment Plant. Thus far, the city has received $2.3 million from the insurance company. “As we rebuild the plant, we’re submitting costs to them and they’re reimbursing us,” said Gingras. He said the estimated reconstruction cost is projected to be between “$5 million and $6 million.” The additional $1 million would pay back the money that was paid out to the Massachusetts Water Resources Authority for one year of water service.
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Paul said he has always put a tremendous emphasis on customer service over the years. “For me, it’s about the customer, that’s how I built my business,” he said, adding that he will do whatever is necessary to please a customer even if it costs him money. Paul recalled a time when he received a call at 8 p.m. on a Sunday from a pregnant customer who could not get her ring off as her fin-
gers had become swollen. In response, Paul told her to meet him at the store that night, and he was able to carefully cut the ring off. “That’s what I’ve built: trust and confidence,” he said. “Everybody who comes in here literally becomes my friend.” Paul also spoke about the importance of being honest with his clientele. “I tell you what the stores don’t tell you, that’s how I’ve been in business so long,” he said.
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Paul said the industry has changed in that people get into the business for the paycheck, not because they genuinely love jewelry. Although online sales have also taken a toll on jewelry stores, Paul said pictures of diamonds do not convey the intricacies of the product and are, therefore, misleading to consumers. “To buy a diamond online – you’re fooling yourself, you’re hurting yourself,” he said.
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