www.carpediembeds.com | firstname.lastname@example.org Vårby), Sova Kungens Kurva, SUNDSVALL Mio, SÖDERALA Mio, SÖDERTÄLJE Drömbutiken, TIDAHOLM Möbelköp, TRELLEBORG Mio, TROLLHÄTTAN Mio, UDDEVALLA Mio, Sängjätten, UMEÅ Mio, UPPSALA God Natt Sängkompaniet, Mio, Mio Market, Våla Magasinet, Sova, VARBERG Mio, Sova, VÄRNAMO Mio, VÄSTERVIK Mio, VÄSTERÅS Mio, Sova, VÄXJÖ Mio, YSTAD Mio, ÅMÅL Mio, ÄNGELHOLM Hanssons Möbler, ÖREBRO Mio, ÖSTERSUND Mio, Sovrumsgalleriet i Tandsbyn [DANMARK] CHARLOTTENLUND Schwarz Boligudstyr, HOLSTEBRO Søvn & Comfort, HORSENS SengeStudiet, KØBENHAVN Schwarz Sengeudstyr, ROSKILDE Design Center, RY Bolig & Livsstilgalleri, RØDOVRE Den 7. Himmel [NORGE] BERGEN Inside Design A/S, DRAMMEN Sentrum Led og Muskelklinikk, HAUGESUND Innside Interiør, MJØNDALEN Walther Kristiansen A/S, MOSS M|3 Møbelgalleriet A/S, OSLO Krosby Møbler, Martin Olsen Møbelgalleri, PORSGRUNN Møbler Osebro, SKI Classic Møbler, TRONDHEIM Berge Interiør, TØNSBERG Interiørhuset Sanz [FINLAND] JAKOBSTAD Wilma Interiör [SPANIEN] BARCELONA Mar De Coco, CALAHONDA Carma Beds
ESTONIA USA SPAIN
BARCELONA c/Vía Augusta 40 Phone +34 93 218 90 09 BERGEN Xhibition 1 etg. Småstrandgaten 3-5 Phone +47 55 33 07 77, Klöverhuset 3 etg. Strandgaten 13-15 Phone +47 55 23 44 44 BORÅS Österlånggatan 33 Phone +46 33 10 02 92 CANCÚN Plaza Monarca Av. Xcaret Lote #5 L-4 Manzana 2 Supermanzana 35 Phone +52 99 88 92 04 70 CASTELLÓN c/Enmedio 88 Phone +34 96 422 61 92 CULIACAN Plaza Forum, Blvd. José Diego Valdes Rios #1676 Pte. Esq. c/ Blvd. Enrique Sanchez Alonso Sur Local PA-06 Col. Desarrollo Urbano Tres Ríos Phone +52 66 77 15 06 30 ESKILSTUNA Kungsgatan 20 Phone +46 16 51 00 68, Tuna Park Phone +46 16 12 80 70 ESPOO Sokos Tapiola Phone +358 010 765 55 14 FARSTA Farsta Centrum Phone +46 8 724 13 24 GARZA GARCÌA Plaza Fiesta San Agustín Av. Batallón de San Patricio, No 1000 L-2109 Phone +52 81 83 68 48 33 GUATEMALA CITY 20 calle 25-85 zona 10 Centro Comercial La Pradera 3er Nivel local 329 Phone +502 236 735 54 GÄVLE Gallerian Nian Phone +46 26 10 24 22 GÖTEBORG Drottninggatan 59 Phone +46 31 13 31 14, Åhlens/Nordstan Phone +46 31 333 40 65 HALMSTAD Klammerdammsgatan 16 Phone +46 35 15 78 40 HELSINGBORG Kullagatan 40 Phone +46 42 24 23 26 HELSINKI Keskuskatu 7, WTC-Plaza Phone +358 9 612 434 30, Sokos Helsinki Phone +358 010 765 52 71 JYVÄSKYLÄ Sokos Jyväskylä Kauneus Phone +358 010 765 36 45 KØPENHAVN Fisketorvet Shopping Center Phone +45 33 36 29 20 LAHTI Sokos Lahti Phone +358 10 765 32 62 LINKÖPING Bokhållaregatan 2 Phone +46 13 14 60 60 LULEÅ Galleri Smedjan Phone +46 920 22 91 00 LUND Lilla Fiskargatan 23 Phone +46 46 12 00 21 MADRID c/Goya 19 Phone +34 91 435 85 52, c/Fuencarral 124 Phone +34 91 593 99 54, c/Orense 14 Phone +34 91 555 45 94, c.c. Xanadú Phone +34 91 648 22 72, Centro Comercial Tres Aguas Phone +34 91 488 08 01, c.c. Principe Pio Phone +34 91 547 96 35 MALMÖ Citygallerian Phone +46 40 57 97 00, Galleria Storgatan Phone +46 40 30 32 92, Östra Rönneholmsvägen 5 Phone +46 40 12 41 70 MEXICO CITY Plaza Masaryk Av. Presidente Masaryk No. 275 L-1A Col. Polanco Chapultepec Phone +52 55 52 80 75 24 MIAMI The Shops at Sunset Place. 5701 Sunset Drive South Miami, Florida 33143 Phone +1 305 667-7854 MONTERREY Galerías Monterrey Av. Insurgentes No. 2500 L-721 Planta Baja, Col. Vista Hermosa Phone +52 81 83 47 37 39 MORALEJA C.C. La Moraleja Green Phone +34 91 661 57 36 NACKA Sickla Galleria NORRKÖPING Dominogallerian Phone +46 11 12 55 66 NYKÖPING City Arkaden Phone +46 155 29 42 94 OSLO Bogstadveien 30 Phone +47 22 46 33 00 PORI Sokos Pori Phone +358 02 625 25 34 SINGAPORE 6 Rafﬂes Boulevard #02-341 Marina Square Singapore 039594 Phone +65 63 36 68 28 SKELLEFTEÅ Citykompaniet Phone +46 910 71 01 40 SOLNA Solna Centrum Phone +46 8 411 20 08 STAVANGER Magasinblaa Verksgaten. 2 Phone +47 51 86 05 40 STOCKHOLM Drottninggatan 77 Phone +46 8 411 20 01, Norrlandsgatan 11 Phone +46 8 411 20 05, Fältöversten Phone +46 8 411 20 09, Götgatan 9 Phone +46 8 411 20 06, Åhlens City Phone +46 8 676 64 44 SUNDSVALL Storgatan 25 Phone +46 60 15 00 65 SÖDERTÄLJE Telgehuset Phone +46 8 55 03 60 30 TALLINN Tallinna Kaubamaja Phone +372 6673 100, Pärnu Mnt. 10 Phone +372 6673 100 TAMPERE Sokos Tampere Phone +358 010 765 22 15 TRONDHEIM Trondheim Torg Phone +47 73 50 05 60 TURKU Sokos/Wiklunds Phone +358 010 765 M 77 | 670 00 UPPSALA Sysslomansgatan 6 Phone +46 18 10 32 10 VÄSTERÅS Storagatan 38 27 51 TÄBY Täby Centrum Phone +46 8 758 00 22 UMEÅ Victoriagallerian Phone +46 90 Phone +46 21 38 22 78 VÄXJÖ Kungsgatan 2 Phone +46 470 453 80 ÖRNSKÖLDSVIK Gallerian Storgatan ÖSTERSUND Biblioteksgatan 11 Phone +46 63 51 54 55
What a journey we have started in the world of beauty! When we released the ﬁrst issue of our magazine last spring we never dreamed that so many readers would e-mail, call and write us. What a response! Of course for this issue we have also engaged the best make up artists, stylists, hair dressers and photographers who have worked together to give our readers beautiful pictures to look at, learn from and be inspired by. We also have several exciting interviews with interesting Swedish and international personalities.
Make Up: Fredrik Stambro / Agent Bauer Concept & Headstyling: Peter Andersson / MIKAs Photographer: Oscar Falk / LUNDLUND Model: Maja / MIKAs Products: Eyepencil Czar, Microshadow Tempo, Velvet, Cake Eyeliner White, Mixing Liquid
Starting with this issue we are taking the step from being a magazine in Swedish to one in English. By doing so we hope to reach readers interested in make up in areas far beyond Scandinavia. In the fall Make Up Store will be presenting 3 new looks. First out is “Joulie Rouge”, inspired by female pirates. Oh yes, there were such! With look no. 2 we enter a delicatessan to wander in the world of chocolate. Brown in light and dark shades and irresistible scents. Then it’s time for expert advice from an authority.. Welcome to a world of colors!
8 12 15 22 27 34 37 44 46 48 49 58 61 69 78 80 86 91 96 99 108 111 117 124 126 127 136 138 Editor in chief Art Direction & Design Editoral Direction Contributing writer Contributing Make Up-artists Contributing Photografers Contact Print
Fall 2005 Proﬁle: Amelia Adamo Pirates Products in Focus Aphrodisiac Proﬁle: Mika Liias Me and My Pet The Gallery Proﬁle: Owe Sandström Welcome Singapore Cleopatra Sisters International Make Up Center Mermaids Glamour Proﬁle: Clarence Lee They Live at Night We proudly present Desperate Housewifes Proﬁle: Anna Göransson HAIR Proﬁle: Vendela Kirsebom Thommesen Home Spa As Time Goes By Proﬁle: Merit Bertilsson Be a V.I.P Trash World of Colors In Our Stores Mika Liias Pär Åhlander Linda Bentefour Caroline Engvall Fredrik Stambro / Agent Bauer, Teresa Grundin / MIKAs, Linda Sundqvist / Link Details, Janne Suono, Prin Tungkasamon, Ornapa Krisadee, Naruchat Jettanavilai Kambiz / Söderberg Agentur, Oscar Falk / LUNDLUND, Mikael Schultz / Söderberg Agentur, Åsa Tällgård, Jonas Lundqvist, John Gripenholm, Mårten Levin, Nakarin Phophan, Ek Pongdee email@example.com db graﬁska Sweden
All rights reserved. Reproduction in whole or in part without written permission from Make Up Store Sweden AB is strictly prohibited. M welcomes new contributors but can assume no responsibility for
unsolicited manuscripts or photographs. © 2005 Make Up Store Sweden AB
Make Up: Fredrik Stambro / Agent Bauer Photo: Kambiz / Söderberg Agentur Photo ass: Marko Vesterinen Concept & Head styling: Peter Andersson / MIKAs Models: Jonna W, Jenny V / Stockholmsgruppen, Louise von Celsing / MIKAs
The fall at Make Up Store will be represented by strong woman in a mens world. Consistently dark and sensual eyes combined with expressive lips. Each look has its own speciﬁc and characteristic products. What about Microshadow Choco d´or, Eyepencil Czar or Lipstick Trufﬂe? Many of the products are only available in limited edition. Make sure you get them in time! Enjoy the fall at Make Up Store.
Dusty eyes and dark dominate lips as sharp as her own sword. Long Lash Mascara Black Eyepencil Black Liquid Eyeliner Black Microshadow Pollution, Spirit, Fuschia Eyedust Dream, Chrome Blush Pink Metal Lipstick Black Orchid
Joulie Rouge M|9
Match your nailpolish with the eyeshadow and get a harmonic look.
For thousands of years chocolate has been well knowned and wanted for its healing and sensual properties. There for we have dedicated one of the fall campaigns to chocolate.
Microshadow Kakaw, Choco d Â´or, Xocolatl Eyepencil Dark Chocolate Glitter Eyeliner Choco Lux Bronzing Powder Beam Lipstick TrufďŹ‚e Nailpolish Latte
M | 10
Attitude comes from the inside, but by using our products you can show it on the outside... Applying the eyeshadow under your eyes will make your appearence cocky!
Microshadow Khaki, Olive, Jade, Menthe, Sun Breeze Drama Mascara Black Eyepencil Black Blush Passion Lipstick Bare
M | 11
Sweden’s queen of magazines – her make up bag is getting heavier and heavier. – I’ve become terribly vain and it gets worse as the years go by, says Amelia Adamo.
Text: Caroline Engvall Photo: Peter Jönsson
M | 12
Name: Amelia Adamo Age: 58 Lives: Stockholm Family: Husband Thorbjörn Larsson and four children (two of her own and two bonus kids) as well as grandson Sixten. Profession: CEO for Amelia publishers. Career: Amelia Adamo has helped increase sales for among others the magazine Vecko Revyn and the Sunday supplement to Aftonbladet. She started Amelia in 1995 and Tara in 2001. Amelia has won numerous awards, among others CEO of the year in 1997, Best Female Financial Executive in 1997 and the great journalist award in 2003. Best make up on a Swedish celebrity: Linda Skugge
She is lovely. Colorful. Has charisma that could thin out the ozone layer. Sweden seems a bit happier thanks to the queen of glossy magazines, Amelia Adamo. Even though she spends all hours with her trademark and new ideas, she still has time to take care of herself and the face that has become so well-known on Amelia magazine’s editorial page. – To me beauty is seeing a happy and not too tired Amelia in the mirror. Or looking good at a party or when someone pays me a compliment and says that I don’t look 58. If you want to speak of beauty in a broader sense, a beautiful person is someone who enjoys life, emanates joy of living, energy and warmth. You don’t often see a person who is frighteningly ugly, but you can very often see awfully sour faces. A smile, a twinkle in someone’s eye, hair smelling of shampoo, a fragrant body. Beauty is so much more and it has nothing to do with classic looks. Amelia is good at granting herself spiritual goodies, such as food, work-out, beautiful clothes. She recently asked Swedish star designer Lars Wallin to design an outﬁt for her. – Clothes have never been of great interest to me, I’m not a shopping generation person or a shopoholic, but I’m getting better. Nice clothes that emphasize my personality are never wrong, but I’m not always good at ﬁnding them. Amelia Adamo came to Sweden from Italy as a nine-month old toddler. Her mother was not well off, but all her efforts were aimed at beneﬁting her only daughter. That’s where Amelia got the self-esteem that allowed her to dare to turn weak magazines upside down and shoot them to success. Like Vecko Revyn. The Sunday supplement to Aftonbladet. Ten years ago she started the magazine that is named after her and a number of years later Tara – not many people believed in this magazine. – We focused on a group that was considered to be unproﬁtable, that is women at the age of 50 plus. I’m proud of that in my career, the fact that I dared. Amelia’s magazines aim at inspiring changes, they are like sparkplugs for women in Sweden to get them to think that little extra. Beauty and make up are an important part of this. – Our “tried and tested” column is highly appreciated and if readers think we have made bad choices, our beauty editor Linnea Öst ﬁnds out about it immediately. One of the most popular topics is make-overs, hair, face or body make-overs. While at home in her apartment or out in her cottage garden, Amelia settles for lipstick and facial cream, but for work she makes an effort. – I almost always use eyeshadow, mascara, rouge and foundation cream if I look pale. In the evenings I use the same, but more, plus eyeliner. Having access to a large make up cabinet at work is both wonderful and difﬁcult. – Yes, I can get stressed out by breast creams and three layers of anti-cellulite creams. Is beauty important or not? – Most women want to look appealing. You don’t want to overdo it; I would say that I prefer a discrete look rather than a Latin signal look. Women under 25 and those over 45 are most interested in make up. Before you turn 25 you are looking for your own look, your identity and how to emphasize it in the best possible way. After 45 you have to learn again. Facial changes require new ways to do your make up, a much heavier make up bag and much more time, but more often than not, good results! What is your opinion on the future for guy make up? – It will become more popular when men ﬁnd out what a good foundation and black eyelashes can do for a man... How do you feel about Make Up Store? – Make Up Store and its founder, Mika Liias, have broadened the business to more than just cosmetics. Such entrepreneurs should be applauded and admired. Sweden needs more of them. Establishing himself abroad in such a mature market is truly an achievement!
M | 13
M | 14
Make Up: Fredrik Stambro / Agent Bauer Photo: Oscar Falk / LUNDLUND Concept & Head styling: Peter Andersson / MIKAs Hair ass: Martina Senke / MIKAs Models: Zazkia, Maja, Helene, Siri / MIKAs Sannah J, Caroline M / Stockholmsgruppen Special thanks to Charlottes Antik and Kiwi Furs
Pirates M | 15
During the fall you will ďŹ nd many different brooches in our assortment. All available in limited edition.
Microshadow White, Pollution Eyepencil Black Liquid Eyeliner Black Sensitive Mascara Black Top by Elin Svahn Brooches by Make Up Store
M | 16
Inspiration is what makes people creative. Look through grandmaÂ´s wardrobe, do some shopping at a second hand store and combine everything with a creative make-up. Go high fashion!
Eyepencil Czar Mixing Liquid Cake Eyeliner White Microshadow Tempo, Velvet Brooches by Make Up Store Green fur by Kiwi Furs
M | 17
Max Lashes Black Cake Eyeliner Grey Eyepencil Black Microshadow Pollution, Blonde Brooches: Make Up Store Fur by Kiwi Furs
M | 18
Decorate more than just your blouse with one or plenty of brooches.
Sensitive Mascara Black Colored Mascara Green Microshadow Vanilla, Tempo Eyepencil Duchess Fur by Kiwi Furs Brooches by Make Up Store
M | 19
Microshadow White Eyepencil Black Liquid Eyeliner Black Microshadow Grape Lace dress by Elin Svahn Fur by Kiwi Furs Brooches: Make Up Store
M | 20
Microshadow White, Smog, Midnight Sailor Lippencil Neutral Hair jacket by Sandra Backlund CamĂŠe brooches by Make Up Store
M | 21
PRODUCTS IN FOCUS Photo: M책rten Levin
Body Velvet A mixture of natural oils and silicon makes Body Velvet the perfect body spray. It leaves your skin soft as silk and glowing like velvet in the sunshine, softens and protects your skin at the same time. M | 22
PRODUCTS IN FOCUS
Mixing Liquid A liquid that will transform all your hard Microshadows and Cybershadows to a perfect water-proof eyeliner. Can be used with our Eyedust to make a metallic compact eyeshadow or eyeliner. The possibilities are endless!
M | 23
PRODUCTS IN FOCUS
Tools Make Up Store has a variety of tools that help you create your make up. Choose among a wide range of brushes, puffs, spatulas, sponges and tweezers.
M | 24
PRODUCTS IN FOCUS
Colored Mascara The ďŹ nishing touch for your make up available in four colors: blue, turquoise, pink and green. They are water-proof and can be removed using our Eye Remover Gel or Dual Eye & Face Make Up Remover.
M | 25
PRODUCTS IN FOCUS
Wonder Powder A mineral-based loose powder with no unnecessary additives. Exists in three shades that are suitable for most skin colors. Gives your skin a ďŹ ne lustre and is applied with a powder brush for best result. Suitable M even | 26 for sensitive skin types. When mixing Wonder Powder with Skin Serum you will have the perfect base for your make up.
[A H P R O D I S I AC ] Make Up: Fredrik Stambro / Agent Bauer Photo: Kjell Peterson / Agent Bauer Pastry chefs: Magnus Johansson, Tony Olsson and Bjรถrn Svensson Model: Kajsa M / Stockholmsgruppen
M | 27
Studio Foundation Espresso Liquid Eyeliner Black Eyepencil Black Microshadow Chocolate, Smog Lipstick TrufďŹ‚e Melted Chocolate
M | 28
Nailpolish Lian Lipstick TrufďŹ‚e Melted Chocolate
M | 29
Eyepencil Black Lipstick Bare Microshadow Xocolatl, Brownie
For a dewy look use Wonder Powder, a pure mineral powder with unique healing beneďŹ ts that makes wonder on your skin!
M | 30
Microshadow Kakaw, Ghetto Drama Mascara Black Eyepencil Vanilla Crystal Lips Virgin Chocolate curls
M | 31
Studio Foundation Coffee Microshadow Choco dÂ´or, Smog, Ghetto Bronzing Powder Beam, Lipstick Breathless Milk
M | 32
When you want a powder that wont clog the pores use the talcum free Wonder Powder !
M | 33
Inspiration. That’s one of the most important words to the founder of Make Up Store. – Staﬀ that is inspired inspires our customers, says Mika Liias.
Text: Caroline Engvall Photo: Nat Prakobsuntisuk
M | 34
Mika Liias will never forget the girl who dreamed of starting her own make-up store. She had visited all the Make Up Store boutiques in Scandinavia, something I still haven’t done, says founder, CEO laughingly. He’s getting there, though. Make Up Store has 75 boutiques world-wide and ribbons are constantly being cut to sites of make-up successes in new places. Singapore and Australia are next up for the opportunity to purchase Swedish make-up products, after which boutiques will be opened in a new location every week until the end of November. – I believe that besides its products, Make Up Store’s success depends on warmth and a family atmosphere among our staff. Everyone, from the very top, to our warehouse personnel, is committed to their job and it shows. It feels great to be part of such a team! Here in Sweden we often forget how good we are at quality, honesty and our organization skills. We should give ourselves more credit. Mika Liias is one of Sweden’s most successful businessmen, perhaps because he lives and breathes his Make Up Store, he is Make Up Store. Maybe because he is fully aware of every single phase in the production chain, because he never forgets about his co-workers. On this particular day he is a bit drowsy and jet-lagged after a 10-day trip to Thailand, where chosen Make Up Store staff members enjoyed visits to spas, elephant rides and exquisite dinners on the beach. – This is our way of showing our appreciation. I love meetings with co-workers whom I do not meet very often, it gives me the opportunity to talk to them, to inspire them. Now there’s the word that is very important to Mika Liias. He is an inspiration to others through his tempo, his scrutiny and his commitment. Staff members are encouraged at lectures given by well-known make-up artists. He knows how important that is, since he started his career at the cash register. – I know that day to day work can be dreary, but inspired personnel will inspire others. Customers receive unique tips from our personnel, all of whom are estheticians. We see that our customers are thrilled afterwards, like the one time a lady bought 10 mascaras because “they’re fantastic” or when a mother and daughter came in and both of them left the store with piles of tips for both generations. – The praise we get from our customers feels great, makes us feel that we have succeeded. But we’re never completely ﬁnished working on our concept, we never lay back. You’re only as good as your latest make-up. Perhaps Mika Liias’ ﬁghting spirit is what constantly pushes his company towards the top. He learned to face adversities in school when his occupational counselor disparaged his professional dreams as “a girl’s job”. Well now he has shown her and the rest of the world. He’s picked up a lot of good things that form his style of leadership. – I‘ve had some really bad bosses in my life and I wouldn’t want anyone to have to experience that. I hate hierarchy. Everyone is valuable and it’s important to feel needed. I don’t like yes-sayers around me either, it’s important to get some opposition otherwise we’ll be sitting here ten years from now doing the same things as today. Make Up Store is winning numerous awards all over the world. They have plaques from the Swedish magazine Amelia, the Swedish Cosmopolitan and the Mexican Elle. Where will Make Up Store be in ten years? – We’ll have stores in even more countries. I’ve had offers to sell Make Up Store but I’ve turned them down. That would be like selling my soul. That’s the fun part about my job, I can create something new every day, I don’t leave anything untouched.
Name: Mika Liias Age: 36 Lives: Stockholm Family: Single Profession: Make Up Store’s founder and CEO. Dream profession as a child: Interior decorator. Gets his ideas: “When I’m travelling. Anything I see can give me ideas and I memorize everything. I’m very grateful for my photographic memory.” Make Up Store’s best products - Mika Liias’ own prize podium: Cover all mix. Lipsticks. “They have been slightly neglected because of lipgloss. Our lipsticks are mild and protective, since they contain avocado oil.” Make Up Store’s mascara.
M | 35
Lip Gloss Trio. Limited edition available in your store. The box contains Star Lips Monte Carlo, Gloss Lips Azur/Zoom, Scent Lips Yim Yam and an exclusive scarf at a very resonable price.
M | 36
Make Up: Teresa Grundin / MIKAs Photo: Åsa Tällgård / www.tallgard.se Photo ass: Kalle Bergquist & Malcom Tällgård Model: Callie Mahoney / MIKAs Thanks to Skansen Akvariet
M | 37
Eyedust Gold Microshadow Ghetto, Sunrise, Sun Breeze Liquid Eyeliner Black Max Lashes Black Tri Brow Glosslips Yoga Blush Passion
M | 38
Microshadow Lemon Cybershadow Ra Sensitive Mascara Black Lipstick Wamp Lippencil Jazz
Achieve outstanding results with eyes that stand out when changing the shape and the shade of your eyebrows!
M | 39
Gloss Lips Diva Microshadow Rich Bitch Brown Brow Color No 1 Blend and Fix Brow Set Fix Tinted
Eyebrows can totally change your appearance!
M | 40
Mixing Liquid Eyedust Amazon, Bamboo, Curry Tri brow Long Lash Black Scent Lips Mix-Max Blush Lust
For a more natural look ďŹ ll in your eye brows with the Tri Brow shadow rather than a pencil.
M | 41
Glosslips Yoga Eyepencil Snow, Heaven, Black, Sparkling Beach For a long lasting and intense eyeliner use Make Up Stores Cake Eyeliners. The options are endless, blend the Mixing Liquid with any eyeshadow and create your own colors.
M | 42
Cybershadow Ra Microshadow Sunrise, East Scent Lips Rif-Raf Tri Brow Brow Set Fix Clear
For keeping your eyebrows in place use the Brow Set Fix!
M | 43
BROW SET FIX Colored or transparent. Keeps bushy eyebrows in place.
Photo: MĂĽrten Levin
COMPACT POWDER Available in eleven different shades to perfectly match your skin tone. Provides a velvet like texture to your skin without being obvious.
GLOSS LIPS Lipgloss in 14 different shades, with or without shimmer. Contains vitamin E to protect your lips and keep them soft.
H20 TIME Like a moisture bomb for your skin. Apply in the morning and in the evening. Suitable for normal to sensitive skin types.
FRAGRENCED CANDLES Our fragrant candles come in a variety of colors and scents. Let the moment and your mood choose a fragrance to ďŹ ll your room.
CUTICLE OIL Cuticle Oil based on almond oil, which is easily absorbed and is moisturizing. Apricot oil protects and softens cuticles and skin around your nails.
M | 44
NAILBUFF Use our Nailbuff to ﬁle and/or polish your nails.
SCENT LIPS The Scent Lips are available in 5, fragranced and tinted colours. The formula gives a glossy shine without a sticky feeling.
EXOTIC BODY BUFF Cleanses your body and removes dead skin cells and other deep impurities.
MAKE UP REMOVER WIPES Effectively cleanse your face from make up. Perfect when travelling!
TWEEZER The Tweezers are available with slant or straight tip. Both with a perfect grip for an easy, non-pain and even result.
COCKTAIL This little bag covered with metallic sequins will make you a success in the cocktail lounge.
LIP MIX WHEEL A protective 3-step wheel for your lips. Cleanse your lips with the white product, scrub with the green menthol scrub and ﬁnish off with the pink balm.
M | 45
ABBA. Zarah Leander. Björn Skifs. Owe Sandström has designed clothes for the greatest and is a world star himself, according to his fans. He himself is humble in life. – My driving force is to spread joy and knowledge, he says.
Text: Caroline Engvall Photo: Johan Almblad
M | 46
Name: Owe Sandström Age: 61 Lives: Stockholm Family: Currently single. Profession: Designs clothes and is teacher at Spånga high school and administrator for the animal care center there. Designer career: Has designed costumes for Cullberg ballet ensemble and for Riksteatern, Berns, Wallmans Salonger and artists such as ABBA, Björn Skifs, Annalisa Ericson and Zarah Leander. Currently also designs mascots, director and designer at Stockholm Horse Show, as well as organizing various events. This summer Owe has worked on the costumes for Lasse Berghagen’s summer tour. Best make up on a Swedish celebrity: “Lena Philipsson and Alcazar. Lena is gorgeous and Alcazar stands for something totally new in the world of make up. I like that.” Owe’s favorite products from Make Up Store: Hydrating Body Gel, Sensitive Cleanser.
We only keep what we love. We only love what we understand. We only understand what we have learned. That’s Owe Sandström’s mantra. He has taken it from the Brittish anthropologist Jane Goodall and he tries to live according to it every day. – I want to share my knowledge. I might start my own designer school in the future, we’ll have to wait and see. I want to give others the chance I once got. Wait! Look at the picture to the left. Who do you see? The man who hosted the Sunday Open program “How do animals do it” 150 times? The world renowned designer who created the ABBA image? Or perhaps the ﬂamenco dancer from Uppsala? Owe Sandström is a man of many talents. His golden brown skin matches the brick walls of his three story apartment from the end of the former century. Every room is full of souvenirs from journeys to all parts of the world. Masks from Bali. Coasters from Singapore. Murals from Rotterdam. Each of them has its own history. Owe Sandström has one of his own. He is full-time teacher at Spånga high school and administrator for the animal care center there. He is also director and show designer for Stockholm International Horse Show, mascot designer, ﬂorist, organizer of events – and clothes designer for some of Sweden’s greatest artists. Let’s rewind to 1949, when Owe was a toddler at home in Sundsvall. Little Sandström paraded around in ponchos of his own design, cut in crepe paper and he wanted to be a priest “because they wore such ﬁne clothes”. This interest became serious when Owe met his ﬁancée Kerstin and moved to Uppsala. Both of them were dancers – Owe’s specialty was the ﬂamenco – and after he graduated, one amateur designer job led to the next, his ﬁrst being for the Phåntratt ballet in Uppsala. – I had never designed clothes before, but I thought “If other people can do it, so can I!”. This cheeky motto has accompanied Owe Sandström during his whole career, especially when designer challenges started to pour in from higher places. Such as the Cullberg ballet, for which Owe would be making costumes for 15 years. Or the Song Festival, where Mr. Sandström made his debut with a pair of crazy outﬁts for the group Malta – who won in 1973. Or from Berns, where he worked with celebrities such as Björn Skifs and Eva Rydberg. One night a gentleman came back stage and sighed resignedly. “My wife is sitting out there demanding to meet you”, said the husband to Owe. – When I went out I saw Zarah Leander sitting there and she said “It’s time you and I got to know each other better”. The Primadonna’s ﬁrst sentence became the truth and it was the start of a laughing, tear-ﬁlled and festive seven-year long friendship. – I’m probably most proud of my silver white creation for Zarah’s last LP-jacket, where she is wearing a boa and a gown embroidered with gems. It has been copied in many places. Then when a girl named Annefrid and her group Festfolket walked in through the door, Owe Sandström’s life changed forever. ABBA’s outﬁts were innovative, vulgar and beautiful. Whenever anyone said “Why?” Owe Sandström would say “Why not?”. – Björn and Benny wanted to think as a team, even though I had the freedom of creating the basic idea for the outﬁts. Benny would always say “Just think of creating an outﬁt that I can play in” while Björn wanted to show off his well-trained body in tight shirts. As designer by appointment to one of the most signiﬁcant pop groups in the world, a hysteria started that goes on even today. The BBC ﬂew a whole tv team over to make a documentary about ABBA’s designer. Fans chase him all the way to the teacher’s room at Spånga high school or queue for hours to see his work. – Of course it’s fantastic. I often think of a saying from up north where I come from that means more or less: “Don’t let things go too far.” I don’t ever want to. You should be humble in life. During the long ABBA-journey Owe met one of his best friends. In Thailand, amidst the fragrance of grilled chicken drumsticks and a waterfall of beautiful fabrics Owe Sandström was there when Make Up Store’s founder Mika Liias fell for the wonderful world of cosmetics. – He was overjoyed when he found a pair of false eye lashes with sequins on them. I have been privileged to watch Mika and Make Up Store and I consider him to be an extremely considerate leader with a unique personnel policy. He is very good at coming up with concepts, such as involving artists and designers. It’s amazing that the whole world can now buy Swedish cosmetics. What is beauty to you? Owe is silent. He takes his time to think. – Youthful beauty, but also age. I can see beauty in an elderly ﬁsherman in Indonesia. A twisted tree root. A drop of morning dew. The hand of a child on an old woman’s. I love products created naturally. We only keep what we love. We only love what we understand. We only understand what we have learned. Now there’s a useful lesson in life from Sandström.
M | 47
Monica Ruﬁna, Indah Papan, Clarisza Jaury and Linda Irawaty. The quartet that quite recently opened up their own Make Up Store in Singapore. The ﬁrst one in Asia. You can ﬁnd the store at Marina Square mall. Franchising is a demanding job that requires your attention 24 hours a day. In return it offers you freedom, self employment and an opportunity to live out your dreams and carry out your creativity as you please. As a franchising taker it´s your responsibility to follow the set concept. You can ﬁnd Make Up Store boutiqes all around the world and every single store looks the same, sells the same products and gives the same good service. The customer must know what to expect when entering a store. Perhaps YOU have a future running your own Make Up Store? If you are interested you can check out our website: www.makeupstore.se, or send an e-mail to firstname.lastname@example.org
M | 48
Make Up: Fredrik Stambro / Agent Bauer Photo: Mikael Schultz / Söderberg Agentur Styling: Soﬁa Eriksson / Agent Bauer Model: Jenny V / Stockholmsgruppen
M | 49
The function of foundation is to even out both skin tone and texture to create a clean palette to work on. To ďŹ nd the right shade of your foundation, always try out the color on the jaw line!
Studio Foundation Espresso Compact Powder Cafe au Lait Eyedust 24 Carat Cybershadow Buzzer Liquid Eyeliner Black Eyepencil Black Max Lashes Black
M | 51
Powder creates long lasting result and works as the bridge between foundation and the colors that will be going on top. Powder ďŹ xes the foundation and works as the perfect base for the rest of the colors!
Liquid Foundation Beige Microshadow Velvet, Ritch Bitch Brown, Pollution Eyepencil Black Gloss Lips Zuco Drama Mascara Black
M | 52
You can make your own lipgloss color by mixing your favorite loose eyeshadow with Crystal Lip Virgin.
Studio Foundation Espresso Eyepencil Black Long Lash Black Eyedust 24 Carat Crystal Lips Virgin
M | 53
Blend Eyedust 24 Carat with Mixing Liquid for a golden foundation to play with.
Studio Foundation Espresso Eyedust 24 Carat Mixing Liquid Eyepencil Black Long Lash Black
M | 54
Spread your lashes just like a fan when applying your mascara.
Liquid Foundation Beige Liquid Eyeliner Black Mascara Black Blush Sand Glitter Gold Mixing Liquid
M | 55
M | 56
To get the color to the very root of your lashes use zigzag movements when applying your mascara!
Eyepencil Black Drama Mascara Black Mixing Liquid Eyedust Bronze, 24 Carat Glitter Gold Cybershadow Buzzer
M | 57
M | 58
Text: Caroline Engvall Photo: Johan Almblad
International Make Up Center Make Up Store’s founder, Mika Liias, started the school in 1990. “Sweden was an underdeveloped country for make up artists at the time. We were ﬁrst.” Schools can now be found in Stockholm, Göteborg, Malmö, Finland and Estonia. The International Make Up Center offers 10-week long courses to future make up-artists. They cover all the basics, color and light classes, day and evening make up, as well as make up for advertisements. The 20-week long course also has classes in character make up, for example theatre, movie and make-over make up.
Marilyn Monroe’s low voice ﬂows from the loudspeakers, interrupted from time to time by laughter or someone saying “You look gorgeous!”. It’s a morning course at Make Up Store’s own International Make Up Center in Stockholm, and the 14 pupils are fully concentrated on their work in front of the mirrors framed with ﬂuorescent lighting. Powder brushes whip over faces and the innumerable jars of cosmetics are all but used up after ﬁve weeks. These pupils, who are half-way through their training, are about to become certiﬁed make up artists at one of Europe’s leading make up schools. All thanks to the enthusiasts at Make Up Store. Founder Mika Liias started his project in 1990, brought in Olle Johansson as head teacher a year later – and since then the International Make Up Center has trained such make up artist stars as Magdalena Erixon, Fredrik Stambro, Teresa Grundin and many more. This year is the school’s 15th anniversary and the fall courses were fully booked already four months before they started. The extensive schedule contains such classes as make up from the ‘20s to the ‘90s, skin care, color and light, wedding make up, drag queen make up. – Our pupils get to bring guys to class for the drag queen make up, with wigs and everything. This always means a lot of laughter, says former principal Marina Sjöberg. Our pupils also get a case full of cosmetics worth 15 000 kronor. – It’s like Christmas when our pupils get the case during roll call on their ﬁrst day at school. Then they have to carry that heavy case to school every day but it’s a good way of learning what a make up artist’s life is really like. What makes the International Make Up Center so unique? – Stockholm is full of make up schools, but ours was ﬁrst. The school has developed enormously since it was the ﬁrst one in Sweden, and our pupils all get jobs afterwards, says Marina Sjöberg. Head teacher Olle Johansson agrees. – And we will keep on getting better. I have been teaching since 1987 and I know how to convey my knowledge as a pedagogue. There are many good make up artists but how many of them can actually teach? To Olle entirety is important. If he is teaching a class in ‘20s make up, then he will have Louis Armstrong on the stereo. If it’s an 80’s class, Madonna and Michael Jackson will be rocking away. – It’s important because a lot of our young people have no history. Music gives make up a context. And it shows that Olle is something of a guru to his pupils. He
dabs a little here, commends someone there. The walls are covered with thank you notes from former pupils. – Olle’s hands are magical. What might take several hours for us, he does within a matter of minutes, says Tina Jery, while painting her colleague Anna-Karin Liljedahl’s lips a shiny raspberry red. Anna-Karin agrees. – Yes, the teachers here are great. Olle is really fun. Anna-Karin Liljedahl came all the way to Stockholm from Ronneby for the ten-week course at The International Make Up Center, which brings her one step closer to her dream of becoming a make up artist. She checked out several schools on the Internet and chose Make Up Store’s school because it seemed to be the most reliable one. – Now I know that is correct. I couldn’t have chosen a better school. The teachers are good, we leave the school as professionals and the school helps us ﬁnd jobs. – I am looking forward to the classes that will teach us how to do make up for fashion shows. Anna-Sara Källström is sitting next to her and she is being taken care of by Lili Aghaei, who already has her make up done. They ﬁnd it hard to choose when we ask them what was most fun at the school. – That’s difﬁcult, we do so many fun things every day. Everything is new to us, but I think that the decade make ups were interesting. We learn not only about the make up for the period, but also a little history about it, says Anna-Sara. She won the chance to go to the school in a competition held by the magazine Hennes (Hers), thereby studying to become what she is most interested in becoming. Both she and Lili want to be freelancers as make up artists – but the more they learn, the more they realize what a difﬁcult profession it is. – During the ﬁrst few days at school I refused to do my own make up. I realized how little I knew and I thought, “My goodness, what have I been doing up to now?”. Now I know that make up is more than getting your eyeliner straight. I love doing make up on others. In a few weeks she and her colleagues will become certiﬁed make up artists. Her evaluation of the school will be one more in the pile of praises such as “This has been the best time of my life!” . – I feel much more secure now. I know this is the kind of work I want to do, says Lili Aghaei, with her thick eyeliner and red ‘50s lips. I’m sure even Marilyn Monroe would have been satisﬁed at The International make up center.
M | 59
Perhaps a profession for you? International Make Up Center is currently the leading make up school in Scandinavia and is celebrating its 15th anniversary. You can attend in Stockholm, Gothenburg, Malmö, Finland and Estonia, quite soon in Norway as well. All our schools are located in central areas of these cities. Our aim is to give our students as broad a make up training as possible and the curriculum is based on the demands from the employment market in Sweden and abroad. It is continuously updated with what’s new in technology, trends and products and students are given the opportunity to practice while at school. Working as a make up artist provides several opportunities: you can work in fashion, photo, ﬁlm, theatre or cosmetics sales. At our school you will meet teachers who are professionals with years of experience, ready to give you a solid base to stand on. You will also obtain a broad variety of make up products that are included in the fee. International Make Up Center has a network of former students and the school has become a natural meeting place over the years, a place to which they can always return to ﬁnd advice and tips for their work. This ensures a feeling of security in a profession where you often work independently. Several of our students have successful careers both in Sweden and abroad and many have been mentioned, nominated and awarded in competitions.
M | 60 STOCKHOLM Drottninggatan 77 Phone +46 8 411 22 16 GOTHENBURG Långedragsvägen 71 Phone +46 31 774 48 10 MALMO Östra Rönneholmsvägen 5 Phone +46 40 12 41 70 HELSINKI Iso Roobertinkatu 1 Phone +358 968 590 990 TALLIN Pärnu Mnt. 10 Phone +372 6673 100 www.internationalmakeupcenter.se
Make Up: Ornapa Krisadee, Naruchat Jettanavilai Photo: Ek Pongdee Hair: Khanawut Ruangrot Styling: OÂ´Sira Fashion Co-ordinator: Sakrapee Suriyos Models: Luk-Tal, Chrisha / Model Story Mia, Rosana / Mode, Ana Maria / Chic, Olympia / Apple
M | 61
Eyepencil Forest Luminizer Gold Microshadow Eclipse, Lemon Glitter Luna, Energy, Rainbow, Gold Eyedust Gold Glow, Grass Cybershadow Neon Lipstick Viva
M | 62
Take good care of your eyes; make it a habit to treat yourself to a new mascara every three months!
Eyepencil Baltic, Sparkling Beach Lippencil Russian Microshadow Explore, White, Orange, East Eyedust Crystal Cybershadow Extreme Lipstick Evoke
M | 63
Microshadow Deep Blue, Pink Metal Eyedust Splash Cybershadow Extreme Blush Lust Star Lips Marbella Lipgloss Art
M | 64
To prevent your lashes from breaking; always use Treatment Mascara, underneath your regular mascara and as a conditioning treatment every night!
M | 65
Microshadow Cheerleader, Pink Metal, East Blush Complex Lipgloss Art Eyedust Splash
M | 66
Liquid Eyeliner Black Microshadow Explore, White, Orange, Cheerleader, Cookie Eyedust Mercury Glitter Rainbow Star Lips Marbella
M | 67
We know a secret, do you?
M | 68
Make Up: Teresa Grundin / MIKAs Photo: Kambiz / Sรถderberg Agentur Models: Vicky / Stockholmsgruppen, Caroline / MIKAs
got her make-up artist education at International Make Up Center, and for the last six years she has been working professionally both in Sweden and abroad. South Africa one day, Miami the next. Editorials for Swedish, Italian, British Elle, Russian Vogue etc. One of her favorite make-up commission were when she once got the opportunity to work with super model, Kate Moss.
M | 69
M | 70
Mixing Liquid Lipstick Genius Max Lashes Black Eyedust 24 Carat, Cool, Amazon
M | 71
M | 72
Use concealer outside the contours of your lips to create a pout!
Lipstick Plumb Crystral Lips Virgin Microshadow Rich Bitch Brown, Velvet
M | 73
Prevent your lipgloss from bleeding and showing off the ﬁne lines – always use a lipliner!
Crystal Lips Virgin Lipgloss Rex Lippencil Jazz
M | 74
Lipgloss Tosca Lipstick Pout Lippencil Russian
M | 75
For kissable lips use Scent lips, choose his favourite taste ...
M | 76
Crystal Lips Virgin Lipgloss Rex Lippencil Jazz
M | 77
He is Singapore’s most famous make up artist. – Make Up Store’s products are every make up artist’s dream, he says.
Text: Caroline Engvall
M | 78
He has won prestigious fashion awards. Tours all over the world as personal make up artist to world stars. Clarence Lee is a busy man, to say the least. He spends endless hours on ﬂights all over the world, make up products in his carry on bag, always ready for a job. – That’s probably the only disadvantage of my job, the crazy hours I work, says Clarence Lee when Make Up Store magazine gets a hold of him between trips. – I love what I do and I’m grateful that I can have my hobby as my profession and support myself. I’ve also had the opportunity to meet great stars and help them with their make up and I also love to travel. My job has taken me to many fantastic places all over the world. But Clarence Lee never dreamed of becoming a make up artist full time. Interpreter. Steward. Artist. That’s what he wanted to be! – However, to become an interpreter I would have had to study languages for many years, so that didn’t work out. I’ve been fascinated by make up since I was little. I could watch women for hours to study their make up and – in my mind – think of how I could make them look even more beautiful. Clarence practiced on his classmates during school performances. And then he got his chance. Clarence went to a casting with a model friend and the stylist there decided to give young Clarence Lee a chance. – I got my chance at being a make up artist before I graduated from high school and after that it was a natural step to continue in the business. I’m still very interested in foreign languages, though. What makes you Singapore’s best make up artist? – Well, I’d like to say that I am one of the best make up artists in Singapore. I don’t think anyone is “best” but I do know I’m a lot of people’s favorite. But to answer your question, I think it’s because I’ve been in the business for so many years. I’ve worked with many famous people and I’ve won numerous awards. What is beauty to you? – Beauty is very individual. I believe every person has a unique beauty. Tell us about some of the highlights in your career. – It was fantastic to win the “make up artist of the year” award in 2001, since it was the ﬁrst Singapore Fashion Awards. I also remember being at the ﬁlm festival in Cannes – this year was my third time with the famous Chinese actress Ziyi Zhang, whose make up I did. I have also been to Los Angeles with her and that was amazing. For Clarence Lee there is no such thing as a normal day at work. Sometimes he does make up for a wedding, sometimes at a fashion shoot. – I look in the model’s portfolio to see what style suits her best. Both when I’m working with models and brides to be I want these women to feel that they are the most beautiful woman in the world on that day. What do you think about Make Up Store? – Frankly speaking, their packages don’t exactly give you that wow-feeling at ﬁrst sight, but that becomes secondary once you understand what a broad variety of products they have. What do you think of the new trend in men’s make up? – I deﬁnitely think men can wear make up, just as long as they don’t overdo it. Men can use some help with their appearance, just as women do. Why not allow yourself a bit of a tan if you’re pale, or ﬁx your eyebrows if they are a shade too light? What is the hottest item on the Singapore make up scene just now? – Lipgloss always works. It’s easy to carry everywhere and you don’t need to know very much about it before you start using it. Do you see yourself working as a make up artist all your life? – Yes, deﬁnitely, or at least as long as I can. As long as there is a demand for my work and my hands and eyes don’t let me down. I love what I do and I don’t get tired of it, even when I’m working every day. I think it’s amazing to see a woman change - and her happy face when she sees the results of my work.
M | 79
Name: Clarence Lee Age: 32 Lives: Singapore Profession: Singapore’s most famous make up artist. Best make up on a celebrity: “I like the way Julian Moore accentuates her porcelain-like skin using careful make up, but Monica Bellucci, Natalie Portman and Ashley Judd are also good. And then of course actress Ziyi Zhang, because I’m the one who does her make up, haha.” Clarence Lee’s three favorite products from Make Up Store: Star Lips. “I love their shimmer and how they make lips look larger”, Wonder Powder (Kalahari). “The little shimmer pigment makes skin glow naturally,” Skin Serum. “It makes the skin wonderfully soft and thins out foundation for a fantastic ﬁnish.”
Make Up: Janne Suono Photo: Jonas Lundqvist Models: Soﬁa, Mona / Paparazzi
is the leading creative make-up artist and hair stylist in Finland working nationally as well as around the world creating looks for beauty and fashion editorials for such magazines as Elle, Marie Claire, GQ and Cosmopolitan. Earlier this year he did the makeup for Make Up Store´s spring and summer campaigns. For this job, “They Live at Night”, he was inspired by ancient myths and mystical creatures for this make-up editorial and would have perhaps chosen another approach if he knew how much free ﬂowing glitter would be all over his life still weeks after this photoshoot.
M | 80
Prevent the glitter from going everywhere; before attaching the glitter apply the High Tech Lighter! Glitter Universe, Luna, Galaxy Drama Mascara Black Eyepencil Black
M | 81
Glitter Saturn, Astro Drama Mascara Black Eyepencil Black Liquid Eyeliner Black Microshadow Pollution
M | 82
Fix the loose sparkles with our Body Velvet for an extra glow.
Glitter Super Eyepencil Black Liquid Eyeliner Black Microshadow Sultan, Dark brown, Pollution Mascara Black
M | 83
Go from no make up to suddenly made up in a 10 second ďŹ‚ash - using the Glitter Eyeliner!
Glitter Starry Glitter Eyeliner Mysterium Eyepencil Black Liquid Eyeliner Black Microshadow Pollution Drama Mascara Black
M | 84
Sprinkle loose glitter on painted nails before they dry, then ďŹ x the glitter with the clear coat on top!
Glitter Starry, Astro Nailpolish Top Coat
M | 85
We proudly present: Photo: MĂĽrten Levin
Loose Powder is used to ďŹ x your foundation. Apply with a powder puff for best results.
M | 86
The avocado oil in our lipsticks makes them mild and protective. We have a variety of 75 different shades and qualities.
M | 87
Use just a little glitter to create the right evening make up. Sprinkle it carefully over your eyes or your hair. Mix it with lipgloss or make it a permanent eyeliner with our Mixing Liquid.
M | 88
Eyedust is a loose pigment that shines, giving a metallic effect. Apply as it is or over the eyeshadow.
Eyedust is a loose pigment that shines, giving a metallic effect. Apply as it is or over the eyeshadow.
M | 89
More than 80 different shades of nail polish ensure that you will ďŹ nd the right one for every occasion.
M | 90
Nails: Marie Houston Photo: M책rten Levin Models: Jasmina, Yodit
M | 91
Nailpolish Dynasti Glitter Starry Nailpolish Speed Dry Strazz Universal
M | 92
Nailpolish Denim Nailpolish Top Coat Sparkling Powder Frosted Silver Strazz Diamond
M | 93
Nailpolish Metro Glitter Super Nailpolish Top Coat Strazz Universal
M | 94
Nailpolish Skin Nailpolish White Nailpolish Top Coat
M | 95
Anna never cheats with the base for her make up. – Skin care is the base for everything, says Make Up Store’s own make up artist and skin care expert.
Text: Caroline Engvall Foto: Johan Photo: JohanAlmblad Almblad
M | 96
Name: Anna Göransson Age: 25 Lives: Stockholm Family: Mother, father and brother in Jönköping. I live with my boyfriend Kifah and my beloved dog Tiger. Profession: Make up-artist and skin care expert. Career: Started doing make up at 16 and soon got a job through a photography agency in her hometown of Jönköping. Moved to Stockholm at 19 and has among others taken the make up training at Scenum. Make up-artist and skin care expert at Make Up Store for the past ﬁve years. Does freelance work as beauty editor and stylist. Anna’s three favorite products from Make Up Store: Wonder powder, a fantastic mineral powder with real mother of pearl. Moisture mask, a moisturizing mask that I can’t live without. Skin serum. Addictive. Leaves your skin feeling like silk.
For make up-artist Anna Göransson cosmetics are like beautiful tapestries – and being a true craftswoman she knows that the base is absolutely most important. – Beauty starts and ends with careful skin care. If your skin, the base for all cosmetics, is not taken care of, then your make up will never be perfect. A lot of people are not aware of how important that base is, but that’s improving. Anna Göransson knows. Even though she just blew out 25 candles on her birthday cake she has been in the business for 10 years. She started to be interested in the amazing things that could be done with an appearance using cosmetics and a good skin base at the age of 16. She practiced on her friends. Today she gives courses both to personnel and to customers in Make Up Store boutiques and willingly reveals her insider tips. – One of the most important tips is to go slow. If you have no experience in skin care you should not bother with complicated things that you will never use. Start with basic skin care, cleansing, skin tonic and a moisturizer, and develop on that later. As skin care expert for Make Up Store she wants to emphasize its abundance of skin care products. – A lot of people think of Make Up Store as only cosmetics, but we are very proud of our skin care department, which has become an amazing complement to our make up. It feels good knowing that Make Up Store offers high quality skin care products of a different kind with great variety. Apart from the basic products we also have a number of fun things. Anna’s favorite in the Make Up Store cosmetic bag is their Skin serum, a good base for make up to stay on all day, or their Exfoliating cleansing powder, a powder peeling that can be mixed as required. – Once you start using them, you can’t do without them, says Anna jokingly. How do you take care of your own skin? – I’m very fussy. It can be hard sometimes in the evening when I just want to get to bed, but I never cheat in my skin care and I would never skip sun protection. The sun is really hard on your skin. Why is make up so important and so much fun? – It’s become a part of our wardrobe. Just like clothes, make up helps you express your feelings and who you are. Make up and skin care products also function to conceal or expose – and they are our everyday luxury. Everybody wants to look good, even on a weekday. Anna Göransson’s career in the business has sky-rocketed, and she’s worked hard. – My family and my friends are proud of me. Of course from time to time I bump into old acquaintances who do not consider this to be a real job but they have a right to their own opinion. I am so glad that I can work at what is my greatest interest. She has been with Make Up Store for ﬁve years and she loves it there. – Make Up Store is a creative company that has grown incredibly and I have grown with it. I have a lot to be grateful to Make Up Store for. I love their concept and their products and I feel great with the people I work with. I am anxious to spread my knowledge to our customers. Some of our products are so special that they demand that the customers take instructions home with them. I think that makes Make Up Store a ﬁrst class company. And she has a lot going for her, traveling all over the country to inspire and train boutique personnel, giving evening courses. – Guys think it’s great fun. What makes evenings for guys so much fun is that they are very open to suggestions, since everything is new and exciting. They are amazed at what a pair of tweezers, or concealer and skin care can do. What do you think the trend for guys will be in the future? – I think things will happen very fast. Previously guys were embarrassed to go out and buy products for themselves, that’s changed. We see more and more products especially for men. What makes Make Up Store’s assortment so special is that our products and the way they are packed are not only for women, as is often the case. They are for everyone.
M | 97
Cover All Mix Kit. The product to use when you have something to hide. Available in limited edition in our stores world wide. Contains the admired Cover All Mix, a convertable synthetic brush for application and a perfect bag.
M | 98
Make Up: Fredrik Stambro / Agent Bauer Photo: Kambiz / Sรถderberg Agentur Hair: Peter Andersson / MIKAs Models: Ambra, Camilla, Elsa / MIKAs, Ania / Stockholmsgruppen
M | 99
HAIR MASK A soothing treatment with an intensive conditioning effect. Surrounds the dry and damaged hair and makes it feeling healthier, stronger with elasticity and shine. Use weekly or as needed on clean, towel-blotted hair. Work thoroughly into the hair and leave it for 10 minutes before rinse off.
Body Velvet Luminizer Silver Crystal Lips Virgin Drama Mascara Black Eyepencil Black Lipstick Corallo
M | 100
a r b m
M | 101
M | 102
HAIR SPRAY Make Up Store hairspray provides your hairstyle with extra strong hold all day long. Spray evenly on your hair after having styled as desired. The hair spray provides your hair with volume and strength. Contains conditoning ingredients like salvia leaf extracts to stimulate the growth.
a i n A Body Velvet Tri Brow Color Microshadow Moonstone, White, Pollution Drama Mascara Black Liquid Eyeliner Black Lipstick Mysterious
M | 103
HAIR SHAMPOO Make Up Store mild shampoo for daily, gentle washing with conditioning beneďŹ ts. Removes styling products and assures a moisture balance for perfect shine. Leaves your hair with a clean, healthy and fresh feeling. Safe for color treatedand permed hair.
Body Velvet Microshadow Velvet, Vanilla, Blonde Drama Mascara Black Eyepencil Light Brown Lipstick Pink
M | 104
M | 105
a l l i m a
Body Velvet Luminizer Gold Microshadow Regent, White Liquid Eyeliner Black Drama Mascara Black Eyepencil SnowďŹ‚ake Blush Sand Lipstick Tosca
HAIR CONDITIONER Repairs and replenishes damaged hair. The active ingredients protects the hair from within. Use daily after Make Up Store hair shampoo. Massage thoroughly and leave on for 1 minute.
M | 106
M | 107
a s l E
Vendela Kirsebom Thommesen
She is blonde, beautiful and blue eyed. With a sharp sense for business and beauty. Meet Vendela, the super model that has been on the top for 25 years.
Text: Caroline Engvall Photo: Andreas von Gegerfelt (The picture previous published in the ďŹ nnish magazine Gloria)
M | 108
Name: Vendela Kirsebom Thommesen Age: 38 Lives: Oslo Family: Husband Olaf Thommesen, two daughters age ﬁve and seven. Profession: Super model. Career: Vendela was discovered already at the age of 13, by the legendary model mother Eileen Ford. At the age of 18 she moved to Italy to start modelling fulltime and shortly after that she signed a contract with Elisabeth Arden. Since then she has been working with brands like Diesel Jeans, Revlon and Victoria’s Secret. Vendela has also had her pictures taken for covers to well established magazines. Besides she was playing against Arnold Schwarzenegger in the movie “Batman & Robin”. Vendelas favorite product from Make Up Store: “I love Make Up Store’s mascara! It is one of the best ones I have ever tried!”
She has circled a round the world several rounds. She is mega blonde, has frosty blue eyes and a body so well shaped that it would make any craft teacher jealous. Obviously she has worked with all The Great Ones and these days both TV and Magazines around the world are ﬁghting for her. A hectically life for a supermodel but this very day the seagulls are yelling in the background and you can hear the sound of the waves slowly hitting the waterside. Her two daughters are watching breakfast-TV and Vendela Kirsebom Thommesen celebrates a new day with a steaming hot espresso.
– I have got some time off in our house in the south of Norway. We have an old ﬁsherman’s house just by the sea. It is so beautiful, Vendela is giggling, though she has only just woken up. She is busy these days travelling around the world doing campaigns for Sonia Rykiel as well as Marks & Spenser. One day in Germany next day in the States. – I still ﬁnd it very amusing standing in front of the camera. I love the model industry and it is a huge part of my life. I have worked with this since I was a teenager though today I have a totally different career. After giving birth I do not work with high fashion, as such, anymore but I am very happy with the clients that I work with today. As if this was not enough, the other day Vendela also signed a contract with a Norwegian jewellery chain and will be the front face for their diamonds. What is it in your career that you are mostly proud of? – That I have had the opportunity to work for this long and with so many different projects. I feel proud of that I have lasted for this long in an industry this tough. I ﬁnd it cool to be able to show that you can be a mother of two Kids and still do beautiful pictures. Tell us about your greatest modelling memory? – Oh, I have so many but I especially remember my ﬁrst cover. The shoot was for a Swedish Magazine “Vecko Revyn” and when I saw the covers everywhere in town I found it surreal that it was really ME hanging there. Another memory is from when I had pictures taken for “Sports Illustrated”. The Model Agency Ford did not believe that I was suitable for sexy shoots, so when the swimwear magazine contacted me it felt like a victory. I wrote a letter about this to Eileen Ford and they did actually put up the Magazine covers in the ofﬁce afterwards. When where you the best ever made up? – Everyone says the times when Laura Mercier has made me up, I do not believe there is anyone that can do make up the way she does. She has a background as an artist and the face really looks like a portrait when she has ﬁnished. She has got the ability making you looking really beautiful. I worked a lot with her when doing shoots for Elisabeth Arden. How do you look after you skin yourself? – I am taking good care of my skin and I go for facials often. I usually go to a lady in Stockholm and every time I have an appointment I book my next one. My skin is very sensitive so I am carefully choosing good products. But I do not believe that beauty is that important, not as important as media persists. The most important thing is that you feel happy within yourself. Of course beauty is fun but there must be a limit. TV-programs like ”The Swan” (am American program where all the attendees must go through surgery) is not okay. How do you make yourself up for private use? – Rather little but the older I get the more I realise that I like to make the effort with some mascara, lipgloss and concealer. What I ﬁnd amusing with make-up is that you can make such a difference to your look even when only using a very small amount, I especially like eyepencils with glitter and glittery body product and it is amazing how just an eye pencil can make your eyes so intense. But obviously, since I got my kids I do not have much spare time for make-up. What do your daughters say about mummy being in different magazines? – I have brought them with me when I have done jobs since they where little babies. Of course they think it is fun but sometimes they say “why do you look so funny” or “why do you have your hair like that”, when I come home after doing a job. They think it is fun with make-up but they do not want to be models themselves. What do you think about Make Up Store? – It is a very good brand with amazingly good products. I think Make Up Store shall have a lot of credit for always picking up the latest fashion trends. You always ﬁnd what ever there is that you need in their stores. I would love to have a similar business one day. Maybe it will be reality very soon. The Norwegian supermodel has a good network with different skincare brands. That is if she does not become a TV presenter, or writes a book, of course. Vendela is ready for another 25 years in the industry that she loves the most.
M | 109
SHOPPING HÄLSA MODE SKÖNHET INTERVJUER LIVSÖDEN RESOR MAT INREDNING TESTER NÖJE
DE A T A FULLMer per år numm era på
m mer Prenu zakvinna.co la www.p
M | 110
HOME SPA Forget about the time and hectic environments. Give yourself a relaxing Spa experience in the comfort of your own home. Apply a facial-mask, lay down in a hot bath and just do nothing for a while. The Make Up Store assortment of skincare and bodycare products offer you plenty of possibilies to create your own home spa. Make it easy for yourself and choose our Spa-kit! Alone or together with someone you care for.
Make Up: Prin Tungkasamon Photo: Nakarin Phophan Hair: Jaturont Gatebunlue Creative Director: OÂ´Sira Fashion Co-ordinator: Sakrapee Suriyos Models: Daniel / Red, Markus / Model Story, Jefferson, Osny / Mode
M | 111
Like a plunge into cool water this non-perfumed mask moisturizes the thirsty skin. Enriched with Apricot oil, Aloe Vera and Seaweed extracts to treat and nourish the skin. Could be rinsed off M | 112 after applying or left over night to moisturize.
vitamine C Aqua Mask
The Aqua mask is a moisture kick! A stimulating and moisturizing restoring mask with a mixture of Aloe Vera, Glycerin and Grapefruit extracts which works astringent and ďŹ rming. Suitable for combined skin type. M | 113
seaweed Apricot oil, Aloe Vera and Seaweed extract enriched with essential oils creates a gentle, deep-cleansing mud mask. The mask can be applied all over the face, down the neck and chest to get clog-free pores. Suits normal to combined skin types. M | 114
Peel Off Mask
Apply this mask like a clear ﬁlm all over the face – leave the area around the eyes free. Let the mask dry and gently pull it off in one part – the dead skin cells and dirt will go off with the mask. Your skin will feel as new-born and soft like silk. M | 115
Chocolate Kit. When you purchase three products from the Chocolate Collection you will receive an exclusive apron as a gift. Available in limited edition only.
M | 116
a s time goes by
“Less is more” is Linda’s motto when it comes to make up. She got her make up training in Los Angeles in 1996 and started with special effects. But her interest in fashion steered her career in that direction. After almost 10 years in the profession Linda has worked with several fashion magazines both in Sweden and abroad. She has also set color to advertising campaigns for H&M, JC, IKEA, NOKIA, NIKE.
Make Up: Linda Sundqvist / Link Details Photo: John Gripenholm Photo ass: Sven-Anton, Paulina Hair: Andre Cueto-Saavedra / MIKAs Model: Karin Bodin / MIKAs
M | 117
M | 118
Eyedust 24 Carat, Lounge Microshadow Old Gold, Bronze, Cookie Eyedust Amazon Mixing Liquid Eyepencil Forest Liquid Blush Paint Rose Colored Mascara Green, Blue Crystal Lips Virgin High Tech Lighter Asteroid
M | 119
Who is naturally blushing in brown? For a fresh and natural look choose a blusher with red pigmentation!
s M | 120
Matte Foundation Milk Blush Chic Microshadow Satin, Diva, Penny Lane, Glam, Cookie Cybershadow Meteor Eyedust Empire Lipgloss V.I.P, Ego Eazy Cover Blue Drama Mascara Black Dual Foundation Stockholm
If the blusher comes to close to the eye it may give the illusion of a bag underneath the eye, therefore apply your blusher two ﬁngers from the eye!
Matte Foundation Milk Luminizer Silver Scent Lips Lip-Lap Cover All Blue Drama Mascara Black Dual Foundation Stockholm Liquid Eyeliner Black Cybershadow Meteor Microshadow White, Mufﬁn, Smog, Pollution, Satin
M | 121
M | 122
Matte Foundation Milk Luminizer Gold Eyedust 24 Carat Microshadow Satin,Aquarius, Cookie, Eclipse Cybershadow Meteor Liquid Eyeliner Black Blush Peach Drama Mascara Black Lipstick Pout Lipgloss Oui
To bring the cheek bones out apply the blusher on the very apple of the cheek!
Matte Foundation Milk Eyedust 24 Carat, Crystal Liquid Eyeliner Black Eyepencil Sparkling Beach Blush Chic Drama Mascara Black Colored Mascara Blue Microshadow Aquarius, Satin, Cookie, East, White
M | 123
She is the forklift driver who became a make up artist.
M | 124
Name: Merit Bertilsson Born: 1974 Lives: Eskilstuna, Sweden Family: Boyfriend Profession: Make up-artist and owner of two Make Up Store boutiques in Eskilstuna. Awarded twice for ”The Best Make Up Store in Sweden”. Merit´s three favorite products from Make Up Store: Cover all Mix, All our eye shadows, The new tweezers. Her prizes are proudly displayed in the front window of her Eskilstuna city shop. When Merit Bertilsson was awarded ”Best Make Up Store shop in Sweden” for the second time she says she was shocked, but extremely happy. She found out during the yearly Make Up Store kick off last spring. – I could not believe we won again. I took my staff out to a dinner to celebrate, and we had a great evening. My staff are putting in a lot of effort to make our shop the best in Sweden, says Merit Bertilsson. The competition is hard. The small country of Sweden has 35 Make Up Store shops, all run by skillful make up-passionates. – I don´t know what makes us different from everybody else, but we´re working very hard on improving customer care and getting new members, and we were also the ﬁrst store to have special evenings for men. That idea came up at home, when Merit and her boyfriend were talking about make up. – ”Why don´t you do the same thing you do for women with men?” he said, and now our ”male evenings” are extremely appreciated. We have 15 to 20 guys participating at every one of those evenings, and they are using more and more products. Cleansing products, moisturizers and our new ”Anti Fire” are very popular and the best-seller “Cover All Mix” is also a sought-after article among men. The guys always return to the store! What are you most proud of in your career? – That our customers seem to be satisﬁed with us. I am also proud that I have found such good staff to my stores. They are fantastic! What do you think of Make Up Store as a concept? – I love the products, they are the best. I support everything Make Up Store do, and the CEO Mika Liias has done an amazing job. He is really inspiring. I would love to own some more Make Up Store shops one day. I have dreamt about working in this business since I was 13 years old, and had to work as a forklift driver in the industry for a couple of years to make some money to fulﬁll my dream, and I hope I can continue working like this for a long time still. Are you going for a hat trick and an award next year? – Haha, I sure do hope so. We´ll do our best. It is our motto, and we try to achieve it every day.
Text: Caroline Engvall Photo: Fotograf niclas, Eskilstuna
M | 125
CLUB EVENING, COWGIRL-EVENT, DROTTNINGGATAN, APRIL 27 2005
be a V.I.P To become a club member of the Make Up Store club you must ďŹ ll out an application form at one of our stores. Upon doing this you will receive a gift from us and a discount card which serves as your membership card. This card, which is valid for a one-year period and renewable, allows you a 10 % discount every time you shop at one of the Make Up Store boutiques. Club evenings are continuously and exclusively arranged for our members. There you will have the opportunity to have make up done and receive tips about the shades you should use for best results. Best of all, during our club evenings you also get a 20 % discount on the assortment of Make Up Store products. These events take place about six times a year and available for customers 18 years of age or older. Contact your nearest store to sign up for a club evening at least two day ahead to make sure your name will be attended on the V.I.P-list. Welcome to the club!
Theme for the club evenings fall 2005 September 27
M | 126
The Creme Exclusive presentation of the new Creme.
Crystal Holiday Take the opportunity to settle the X-mas issues in time.
Make Up: Fredrik Stambro / Agent Bauer Photo: Kambiz / Sรถderberg Agentur Models: Maria G, Ambra / MIKAs
M | 127
M | 128
Studio Foundation Ultra Microshadow Pollution, White, Spirit Long Lash Black Mixing Liquid
M | 129
Liquid Foundation Sand Microshadow Ghetto, Aquarius Long Lash Dark Brown Lipstick Bare
M | 130
M | 131
being afraid of trying new colors and ways to apply them.
Studio Foundation Tan Cake Eyeliner White Mixing Liquid Treatment Mascara
M | 132
M | 133
M | 134
Liquid Eyeliner Black Drama Mascara Black Lipstick Pink
M | 135
WEDDING COLLECTION BY LARS WALLIN Tallinn May -05
ICE CREME TIME EVENT June -05
Fredrik, Claudio & Mikael.
Mika Liias & Lars Wallin sharing a bride...
Ulrika is instructing a bridal make up on Simona.
Linda Bentefour & Lars Wallin on the pink carpet. Helen, Stig & Magda with pink cocktails.
STORE OPENING Miami April -05
THAILAND April -05 Winners of the Make Up Store awards.
Emilia, Therese, Henrik, Stig & Gunilla by the pool bar. Olle, Golf & Mika.
M | 136
M, ISSUE No1, RELEASE PARTY March -05
Gladys del Pilar & Sven von Essen. The hostess for the evening.
Maja Gullstrand reading about Tea Eye Gel.
Mika Kjellberg & Anton Nilsson.
Hans Shimoda & Catarina Hurtig
Sophie Uppvik with girlfriend Susanne Spermeder.
Michaela de la Cour and Eva Staffas.
STORE OPENING Culiacan, Mexico June -05
M | 137
A priest is blessing the store.
In Our Stores Products
High Tech Lighter
Cover All Mix
All prices are correct at time of going to press but subject to change.
M | 138
M Magazine #2