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issue 11, nr 01 2009 sek, nok, dkk, eek 59, € 6, $7 , AUD 10, sgd 15, MXN 75, ISK 690, THB 295, RUB 230


MORE water for natural beauty. Just add sleep.

AVAILABLE EXCLUSIVELY AT APOTEKET.

NATURAL FRUIT, NO ARTIFICIAL INGREDIENTS.


A fresh new start for a brand new season. This spring, Make Up store is reviving the 80s; we bring back the scented nail polishes and aromatized lipglosses. Fruidelicious is a playful look where the beautiful colors and flavors from nature’s finest fruits blend with a playful twist. For this spring and summer the big trend colorwise is going to be a warm tone of orange/red and all other fun fruity colors. After spring, we welcome the sun kissed look, Bronzed. Here, the inspiration is picked from the luxurious San Tropez with a golden and shimmery look that will make you stand out. Make Up Store has a wide range of beautiful bronzing products for you to try out. This spring is all about adding that little extra touch of color, so why not take the opportunity and learn more about it and book an appointment for a free consultation for you and your friends. Let this fun inspirational evening guide you towards a more colorful you! Peter Hammar www.makeupstore.se

PHOTOGRAPHER: Klara G/Birgitta Martin AB MAKE UP ARTIST: Igna Alonso/Agent Bauer MODEL: Ida Kleinau/Kid of Tomorrow

  2   Anastacia   4   Fruidelious 12   Bronzed 20   Mika Liias 22   Squeeze Me 30   Riku Campo 32   Sun Kissed 40   Code Orange 50   Racy Reptiles 58   Andy Lee 60   Faces of Future

70   Waterproof 76   Vicky Andrén 78   Fairy 92   Dina Tshistjakova 94   Darling Dolls 104  How to Apply 110  Glitterati 116  L’artiste 124  Per Holknekt 126  Gallery 134  Store of the Year

Editor in Chief Editor Publisher Art Director Contributing Photographers

Contributing Writers Contributing Make Up Artists

Contact Print

136  144  146  148  156  158  159  160 162  164 

Diamonds are Forever SPA Jouzas Statkevicius Lias Satu Kivelä Become a VIP Products in Focus World of Color Backstage In Our Stores

Peter Hammar Greta Sjöbom Mika Liias Anna Hellgren Marko, Thomas Mead, Mårten Lewin, Therese Aldgård, Carlos Norlén, Ann-Katrin Blomqvist, Philip Laurell, Nadia Pandolfo, Baard Lunde, Nakarin Phopan, Niklas Alm, Jimmy Hansen, Sittipun Chaitherdsiri, Thananon Thanakornkarn, Klara G, Iain Crawford, Rena Jaanhold, Jürgen Joost, Ruth Soh, Lina Eidenberg Greta Sjöbom, Peter Hammar, Maria Luthelius, Elaine Fong, Caroline Florby Janne Suono, Nora Kirkpatrick, Sofia Holmgren, Åsa Östergren, Cecilia Lidén, Ricki Petrini, Surapree Achirakul, Sissel Fylling, Soravudh Chatrakul na Ayudhaya, Ung Rosén, Helene Borg, Chatchai Peangapichart, Surapree Achirakul, Igna Alonso, Charlotte Freeman magazine@makeupstore.se Printall AS printinghouse Special thanks to Special thanks to Tanya for all the help with proof reading. All rights reserved. Reproduction in whole or in part without written permission from Make Up Store Sweden AB is strictly prohibited. M welcomes new contributors but can assume no responsibility for unsolicited manuscripts or photographs. © 2009 Make Up Store AB.

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Anastacia´s three favorites: Lipstick Nude Drama Mascara Black Bronzing Powder Beam M  |  2


– profile artist usa –

Anastacia TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Warner Music

Back after four long years. With a new look and a new sound. Returning to the recording studio was pretty overwhelming and she is still trying to absorb the fact that she has finished her new album. A lot has happened since the last time we saw her and here is her story about music and beauty. What message do you want to convey to your fans with your new album? I didn’t even know what I was going to do with my album when I started writing it. I think most people see this album as “I can’t wait to hear what’s going to happen with this album, now that you’re married and you’ve changed labels“. These things are all a part of your character and you start to realize that you’re growing up and you’re changing who you are. This album is grown up but free-spirited, almost kind of grown up with a little bit of kid in it. I hope that when my fans listen to the album, they really understand what I’ve been doing. Maybe some of the things that I might’ve had to go through and some of the things that I feel. Sometimes, the whole purpose of me being a writer is communicating those things and being able to say it because you think somebody needs to hear it. What have you missed the most about actively promoting your records and touring? It’s interesting, every album is different. Because I’ve been away so long, I guess what I might have missed in the process of doing an album is actually realizing that I can sing. I haven’t sung in a while so I’ve gone from nothing to something, seeing the song. Going from absolutely nothing in a room with two people and you’re listening to the mix of this song and you’re like, “That’s so weird that I wrote that.” It’s kind of surreal because I spent so much time away from it. Because I’ve been away for a while, I’m able to absorb it in a different way now... Writing music, even though it was under a pressured time frame. I signed to Mercury in April so completing and releasing the album in this period felt very fast for me, because I hadn’t written anything prior to signing to this label. It is also a nice challenge and to know that I can do that, not that I plan on doing that again. But it was kind of cute, to see myself fall apart a couple times.

I have no problem going back to work, but it was just nice to be able to feel that, because my work schedule is always one-thing-afteranotherafter-another-after-another... Even when I got ill with cancer, it was,“I got to hurry up and get better so that I can go back to work.” I never really took time off in its proper sense until just recently. I’ve really enjoyed every moment of it, hanging out with my friends and just kicking back and not worrying about worrying. I think it even shows in the album that there is a little bit more of an inner peace in being able to find myself again and that I’ve regrouped with myself. Now I’m coming back to work maybe being the least stressed person in the room. (Laughs) So it’s kind of cool. How would you describe your personal style? I think my personal style is really interesting. It’s like a question that you get asked and you’re like, “Ooh, God, I don’t know.” I’m very comfortable in jeans and a T-shirt. However, what I’m trying to get across is more of the femininity in my personal style. So if I’m going to wear a pair of jeans, most of the time I’ll throw it on with a Chanel jacket. If I’m going to wear leather pants, then it’s going to be a really yummy cashmere sweater with a gorgeous belt around it. It’s a sort of juxtaposition of the soft and the hard together, where before I probably had a more hard-edged look. I’m trying to incorporate a lot more fashion... Being a lot more conscious fashionably. I always used to say I didn’t want to wear too many clothes that ended in a vowel, because I could potentially be broke. I think that the reality is that our business, our music business, is so focused on fashion that if you don’t wear something that ends in a vowel, you’re not noticed. So Cavalli, Versace, Armani, I’m there with you. (Laughs) Clothing and fashion is one thing, but how do you explain your personal style when it comes to hair and makeup? My look is softer and more natural now. Before, I had a much younger look. This suits me better since it reflects who I am. At daytime, I prefer a lighter and brighter look; light foundation, blush, mascara, and a light eyecolor at the lash line. By night, I use warm tones, gold tones around the eyes, a smokey look and lots of body shimmer. M  |  3

Any personal beauty tricks or secrets you want to share? Well, concealer goes a long way when you’re tired. As simple as that. Do you have a personal makeup artist, hairdresser etc? When I’m doing promotion, I am very lucky to be able to travel with a hairdresser and makeup artist. I pretty much decide my look, but I am always open to my team’s opinions and feedback. They are the true artists when it comes to this point of view. How do you stay in such great shape? One thing that I do is try to stay in shape, and I definitely took some time off recently while I was in the “time off” mode and didn’t do anything... And actually got bigger for my wedding day than smaller, which was hilarious. Both me and my husband. Then it came to: we got to do an album cover and we got to do pictures and I got to get back in shape quickly. I find that yoga and running on a treadmill are the two things that I really like a lot. My sister is also a personal trainer and when it comes to attaining a certain look, she’ll get me in the gym and kind of beat me up a little. But really more than not, it’s the food you put in your mouth that has a lot to do with how you look like on the outside. Genetics have a lot to do with certain people, but the “you are what you eat” phrase is very true. When I’m not working a lot, if I continue eating a lot of food, it’ll just incur a bigger pant size. What keeps you sane on the road? Really truthfully, you can’t rely on anybody else but yourself in this business. I have to be really conscious about what’s going on, and when my tank is empty or when my fuse is a little short, when I’m a little tired or hungry or... You really should avoid pushing yourself to limits that don’t make you react particularly correct, and I’ve learned the hard way. I’ve learned because my tank has been empty and this and that has happened that me... You realise that it depends on how you want to live your life and I’d like to live my life with the least amount of regrets. So it’s trying to be present in the things you do and the situations you find yourself into stay sane.


Fruidelicious includes all the playful colors and fragrances of a full bloom garden in spring. In a creative way, these bright colors are combined with a strong influence from the 80s. This new collection includes fresh and clear colors with fruity sweet aromas.

PHOTOGRAPHER: Thananon Thanakornkarn STYLIST: Isr Upa In MAKEUP: Surapree Achirakul HAIR: Dechachai Kerdphol FASHION ASSISTANT: Nathaphol Nimnuan MODELS: Anna L / Blink Models, Maria M / Apple Models M  |  4


Microshadow Silk Microshadow Holiday Microshadow Scale Microshadow Moss Microshadow After Beach Lipstick Citrus Lipgloss Pot Pax Gloss Lips Pink Gloss Lips Puma Blush Oh So Fresh Nailpolish Emilia Nailpolish Jazmine Nailpolish Vera Nailpolish Marlene

Use Eyepencil Vanilla on the inner rim of the eyelid. The yellow white pen neutralizes the red and makes your eyes look larger. A colored mascara can be used alone on the lower lash line or on the tip of the lashes after applying a black mascara. M  |  5


With the help of Cake Eyeliner, you can create dark and distinct lines in your makeup, like these 30s brows. Or design your own fake tattoos.

The makeup has a fresh and clear color, where orange is especially apparent. Besides the blending of cold and varm nuances, the collection’s products has fragrances and tastes that are reminiscent of the 80s. Choose between nailpolish and lipgloss with fantastic aromas. What is your personal favorite? Juicy orange, Tutti Fruity or sweet peach? M  |  6


The makeup base is thin and natural. Cheeks and cheekbones are enhanced with soft blush in pink, orange and brown. The lips are painted in pink and orange with both lipgloss and lipstick. The eyemakeup is creative. Several colors are mixed on both upper and lower eyelid. Different Eyepencils are also used to make the look totally stunning.

Products on both pages: Microshadow Silk Microshadow Holiday Microshadow Scale Microshadow Moss Microshadow After Beach Lipstick Citrus Lipgloss Pot Pax Gloss Lips Pink Gloss Lips Puma Blush Oh So Fresh Nailpolish Emilia Nailpolish Jazmine Nailpolish Vera Nailpolish Marlene

Creating a doll mouth like this, with a shiney and rather neutral product, will make your lips look fuller. M  |  7


Some products have their own fragrance that take your senses for a walk in the spring sun. Juicy orange, Tutti Fruity and Sweet Peach are only a few of the delicious fragrances you will beable to kiss away.” M  |  8


Microshadow Silk Microshadow Holiday Microshadow Scale Microshadow Moss Microshadow After Beach Lipstick Citrus Lipgloss Pot Pax Gloss Lips Pink Gloss Lips Puma Blush Oh So Fresh Nailpolish Emilia Nailpolish Jazmine Nailpolish Vera Nailpolish Marlene

This classic makeup is characterized by its soft colors. Apply a lighter and shimmery eyeshadow in the inner corner of the eye. It opens the eye and makes it look larger. This trick is especially good for narrow eyes. M  |  9


The fruidelicious woman stands out. She’s got attitude and is filled with energy. Her playfulness shows in the makeup. Nothing stops her from taking control.

Products on both pages: Microshadow Silk Microshadow Holiday Microshadow Scale Microshadow Moss Microshadow After Beach Lipstick Citrus Lipgloss Pot Pax Gloss Lips Pink Gloss Lips Puma Blush Oh So Fresh Nailpolish Emilia Nailpolish Jazmine Nailpolish Vera Nailpolish Marlene

In addition to the pink eyeshadow, accentuate your lashes with a black color. This will create a nice contrast between the hard black and the soft pastel color. M  |  10


This spring, Make Up Store will launch a fruity and fresh fragrance. Tropical fruits harmonize with the nectar from the white Tahitian flower. The perfume opens on accords of Cedarwood and White musk. It gently turns over to Jasmine and finishes with basenotes as Red Currant and Freesia. This fruity light aroma will stay on your skin for hours, leaving you with a fresh seductive scent...

Cold and warm tones were mixed to produce this creative makeup. Brown, red, pink and purple. This is a simple trick to make your makeup look more festive. For a harmonious look, only use cold or warm colors.

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Bronzed is the golden trend of this spring and summer. This sparkling makeup is filled with exclusive products that leave your skin with an irresistible glowing shimmer. “The bronzed woman is powerful and conspicuous with a divine charisma. Rays of sunlight reflect on her body as she walks along the beach of the Mediterranean sea.” The facial makeup shines sensually in the colors of bronze, copper, gold and a shade of green on the eyelid. Eyepencil Black is used under the eye and softened with gold, copper and bronze. Extend the line under the eye towards the cheekbone to make the eye look bigger. Pale pink, orange, apricot and beige are the main colors for the lips.

Lipstick Glimmer Gloss Lips Posh Cybershadow Prestige Luminous Bronzer Microshadow Rusty Microshadow Pascal Microshadow Passion For Fashion Microshadow Viva Microshadow A Girls Best Friend Microshadow Money Talks

PHOTOGRAPHER: Thananon Thanakornkarn STYLIST: Sirivong Sukasemsin MAKEUP: Surapree Achirakul HAIR: O’lek by Thoontham Chancholsamut FASHION ASSISTANT: Nathaphol Nimnuan MODELS: Vanessa N / Chic Models, Zsanett / Blink Models M  |  12


Dab some Lipstick Glimmer to create large seductive eyes.

Luminous Bronzer One new product we really want to highlight is the Luminous Bronzer. Where the brush and the makeup base is combined in a two-in-one package. With just one click on the end of the handle, a small amount of the creamy product fills the brush and makes it ready for use on the face and body. It leaves your skin with a lustrous tanned look. M  |  13


The sun is a 4,6 billion-year-old star. Without the sun, life would not survive on earth. The sun’s surface temperature lingers around 6000 degrees Celsius and the core has an extreme temperature of 14 million degrees Celsius. The sun is thought to live for another 5 billion years, when it will swell to a red giant; only to shrink to a white dwarf (collapsing to the size of a planet). Copper is an element with Cuprum as its Latin name. Cuprum means the metal from Cyprus, referring to the large deposits of the metal found on the island. Copper has a reddish tone and a clear luster. It is also good conductor of heat. After silver, copper is the best electrical conductor and is easily recycled.

Lipstick Glimmer Gloss Lips Posh Cybershadow Prestige Luminous Bronzer Microshadow Rusty Microshadow Pascal Microshadow Passion For Fashion Microshadow Viva Microshadow A Girls Best Friend Microshadow Money Talks Nailpolish Emilia Nailpolish Stig M  |  14


Satin fabric is composed of woven silk, radon or cotton. Its shiny surface is created when cold fabric is pressed against hot irons. Satin has been used in undergarments since the 1810s; mainly in corsets. In today’s society, the material is often used in bed linen and curtains.

Apply the golden Eyedust on the cheekbone in combination with your sunpowder. When the colors blend together without any visible transition, the sun tan and shimmery result will look natural. M  |  15


Products on both pages: Lipstick Glimmer Gloss Lips Posh Cybershadow Prestige Luminous Bronzer Microshadow Rusty Microshadow Pascal Microshadow Passion For Fashion Microshadow Viva Microshadow A Girls Best Friend Microshadow Money Talks

The main ingredient of chocolate is the cacao bean, which comes from the fruit Theobroma Cacao, the cacao tree. Other ingredients include cacao mass, cacao butter and sugar. Chocolate is often found in confectionary, pastries and different types of drinks. The constituent can also be used in cooking. Because of its bitter taste, dark chocolate is more popular with older generations.

If you want beautifully painted and accentuated lips for a smokey look, choose warm colors that resemble each other. This way, you avoid creating a heavy look that consists of dark lips, dark eyes and strong rouge. M  |  16


Apply some Glitter eyeliner on the lower eyelid for a luscious evening makeup.

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Rust is composed of different types of iron oxides that are brittle and rich in water. The rusty colors carry both red and brown nuances. Corrosion starts with a light red brown rust that is easily scraped off. A harder and darker brown rust is produced in the absence of scraping, compromising the durability of the object.

Lipstick Glimmer Gloss Lips Posh Cybershadow Prestige Luminous Bronzer Microshadow Rusty Microshadow Pascal Microshadow Passion For Fashion Microshadow Viva Microshadow A Girls Best Friend Microshadow Money Talks

Mix your foundation with High Tech Lighter Asteroid for a lustrous result. M  |  18


If your eyebrows have the same or slightly lighter shade than your hair, focus will be placed on the sumptuous smokey makeup colors.

The shimmer of the inner lining of oyster shells can be attributed to the nacre content (also known as mother-of-pearl). The lining is composed of thin coats of calcium carbonate crystals. Its shimmery quality makes nacre highly valued as decorative details in jewelry. Larger pearl oysters are found in Australia or Malaysia. M  |  19


Mika´s three favorites: Quick Fix It is a silicon formula that instantly removes all fine lines and wrinkles. It hydrates, smoothes and treats while giving you a radiant looking skin.

– profile CEO –

The Eye Creme The eye creme hydrates and protects the delicate skin around the eyes, while softening the look of fine lines. Anti Fire Anti Fire moisturizes and cools after shaving or for an irritated skin, it nurtures and sooths the skin. This product is perfect for both men and women.

orted e supp ho hav , stylists ´Sira w rs e O h p to ks togra ial than of p h o A spec e team d. ided th Thailan in ts and gu is rt a akeup and m

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– profile CEO –

Mika Liias TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Nakharin Phophan

Mika is an enthusiastic entrepreneur who started the Swedish cosmetic label, Make Up Store, in 1996. He was recently voted by the Finance journal, Market, as the eighth most powerful person in the Swedish retail industry. Despite an unstable world economy, Make Up Store continues to break new ground. The latest store opening took place in Dubai and Make Up Store will soon be represented in The United Arab Emirates. Next in line are Costa Rica and Poland. Despite sombre times, people still try to find ways to make themselves feel better. This can be seen in today’s sales figures but also when looking at consumption habits in the past”, says Mika. “In World War II, many items were rationed. But in the US, lipstick was seen as a necessary and important product, because it helped boost morale in women working for the war effort. This may seem like a strange example, but lipstick was important to these women. The product made them feel pretty, which made life seem a bit easier. We see the same pattern today. Women splurge in beauty products and makeup despite the recession. I would also like to point out that Make Up Store has no standpoint regarding nuclear issues. We are politically, religiously and socioculturally neutral. This is a given if you wish to succeed”, Mika explains, “Of course we take a standpoint regarding certain issues. Animal testing is an example of an issue that touches me deeply.” “As a child, I used to work with animals. I receive daily requests from customers regarding animal testing. Already, in the fourth issue of M Magazine in 2006, we wrote a piece on this topic. The article can still be read on our website, www.makeupstore.se. The core of the article and our establishment is that Make Up Store’s final products are not tested on animals. Instead, we use natural products and raw material in our range that are environmentand consumer-friendly”, Mika continues, “In addition to other ingredients, our lipsticks contain avocado oil and vitamin E instead of chemical ingredients.” “Our customers are well-informed and aware. They know what they want. In turn, we share our knowledge”, says Mika. “Knowledge, information and awareness permeates

the entire Make Up Store business, from an idea to the finished product. To care for our environment, our heritage and to spread our knowledge is important.” “So quality and knowledge are guiding stars in my company. This can be noticed in many ways. Many people, for example, believe that the typical Make Up Store client is a woman in her 30s, but that is not the entire truth. With regards to how the company was built, we have the opportunity to work meticulously towards our consumers. We do not target a specific group or stereotype. The purpose of our marketing is to inspire and teach. Something that we have been very successful in doing. We’ve already been awarded for this aspect of the company. A marketing research was conducted by Sweden’s largest magazine within advertizing, Resumé, and a company called Brilliant Brands. The research showed that Make Up Store was the hottest label in the younger consumer group, because we share our knowledge on makeup and understand their needs in the stores. Mika emphasizes that Make Up Store is a brand for all ages, right now we have come up with a fantastic new product for aging skin. Quick Fix is a silicon emulsion primer that instantly removes all signs of aging. It works as a pre-makeup face primer that hydrates, smoothes and treats the skin while enhancing the look and wear of makeup. It contains an exclusive peptide complex that is clinically proven to improve the appearance of fine lines and wrinkles. The Quick Fix formula is enriched with a light-diffusing action to help create ultra soft, smooth and radiant looking skin. Clove, sandalwood and sage complex with antioxidant and calming properties. Besides launching new and unique products we present new and exciting campaigns. This spring we can see, strong influences from the 80s with a twist. Some of our new lip-glosses have been enriched with tasty flavors and the nail polishes have a fruity smell. Orange is the number one color on this springs palette. All warm tones of orange/red with or without shimmer. Big is also all other fruity fun tones. Make Up Stores fruity campaign has fittingly been named Fruideliscious and closer to the summer we shift focus towards metallic gold and bronze, this M  |  21

summer campaign is named Bronzed and will make you compete with the sun in brilliance. To constantly work with a cutting edge approach and meet the wishes of our clients, we have also developed group courses. Nobody is born with the knowledge of how to apply make up. It is a knowledge and sense that grow through practise. At Make Up Store, you can attend cosmetic courses on your own or together with your friends. One of our professional makeup artists will go through skincare and explain how to apply day and evening makeup. After the group course you get to choose products for the same amount as the course fee. Afterwards, you will create an optional makeup look in consultation with the makeup artist. After the course, you can select products from our store for the same value as you had payed for the course. In addition to the group course, Mondays in the spring and summer are dedicated to inspiring our customers and their use of makeup. We call these evenings Inspiration Evenings. Participation is free and you can enjoy a 20% discount on all purchases. Perfect if you want to learn about unique cosmetic methods and to try something new. For more information, visit our website, www.makeupstore.se. As a member of our club, you can also participate in exclusive online competitions and send personal questions to a makeup artist. “Everyday, we work to become better”, says Mika, “Our homepage is constantly evaluated and developed. Many of our customers want to purchase our products online, but we haven’t developed that service yet. When we sell our products, we also provide knowledge on how to use them most effectively, through personal service. At this moment, this type of service cannot be offered through the internet.” On the other hand, Make Up Store has created a webshop for its little sister, KAOS. KAOS is a modern urban concept that offers everything for the fashion savvy. That is why KAOS sells elaborately crafted handbags and shoes. Only a few exclusive pieces of each product are manufactured and sold, making the KAOS concept unique. If you want to be the first with the latest, you cannot miss www.kaos-stockholm.se.


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Microshadow Smog, Ghetto, Vanilla Glosslips Orma, Pink Blush Lush Long Lash Black

PHOTOGRAPHER: Thomas Mead MAKEUP: Nora Kirkpatrick HAIR: Daniel Huynh

Use matt eyeshadows for a natural result. The accentuated crease line brings depth and makes your eye look larger. Make Up Store’s product range includes a superb brush for creating a soft crease line, Globe Blending Brush #116. Use this pony hair brush to create a beautiful crease line. Keep your eye open and look in front of you in the mirror. Place the brush at the end of the lash line. Continue towards the nose in soft circular motions to create a crescent shape above your eyelid. Depending on your choice of color, you can create a softer or more intense look. Wash with water and any of Make Up Store’s Makeup Removers after every use to let it dry on a towel over night. Disinfect and wash the brush with Make Up Store’s Brush Cleanser. M  |  23


Crystal Lips Virgin is a completely nude and long lasting lipgloss. Apply it over a colored gloss to bring freshness and luster to your lips. The spring collection, Fruidelicious, includes Glosslips Puma with its apricot golden tone and a wonderful taste of orange. M  |  24


Microshadow Muffin, Money Talks, Rusty, Pascal

Glosslips Puma Blush Fresh Tri Brow Nailpolish Vera M  |  25


Fill your brows with the product, Tri Brow. It consists of three different shades of grey. Dip Anglebrush #110 once in each of the three colors. Then, tap excess color from the brush before using it to fill your eyebrows. If your brows still look too dark, tone them down with a clean makeup sponge.

Crystal Lips Virgin Glosslips Pink M  |  26


First, sweep Microshadow Champagne across the entire eyelid. Afterwards, apply Microshadow Sunrise from the lash-line and outwards, blending it with Champagne. Then, apply the eyepencil along the upper and lower lash-line. Soften the color with Anglebrush #110. Apply the eyeshadow Pascal over the softened eyepencil color with Globe Blending Brush #116. Also sweep the eyeshadow Pascal with the same brush over the crease line.

Microshadow Sunrise, Pascal, Champagne Eyepencil Sparkling Smaragd Drama Mascara Black Potgloss Pax Blush Lush M  |  27


Eyedust Cocktail Eyepencil Vanilla, Green Card Glosslips Pink

Apply Eyepencil Green Card in the lash roots and extend the color to the eyelid with Anglebrush #110. Then apply Cybershadow Lime on the entire eyelid and below the eye with Blending Brush #108. This brush is composed of goat hair and used to mix Microshadows, Eyedust and Cybershadows on the eyelid. The size of the brush makes it perfect for the application of color the upper eyelid and larger regions. M  |  28


Make Up Store’s eyeshadows are perfect as rouges. The rouges, in turn, can be used as eyeshadows. In this makeup, Eyeshadows Rusty, Viva and the rouge Oh So Fresh were blended together on the eyelid with the brush #108. Start with the darkest eyeshadow Viva in the outer corner of the eye and continue inwards. Then, switch to the lighter eyeshadow Rusty. Apply the rouge in the middle of the eyelid. For a harmonious makeup, use the same rouge on the apple of the cheeks.

Microshadow Viva, Rusty Blush Oh so fresh Lipgloss Puma Nailpolish Emilia M  |  29


Riku’s three favorites: Liquid Sport Foundations All Lipsticks All Make Up Store Brushes M  |  30


– profile makeup artist usa –

Riku Campo TEXT BY: Peter Hammar PHOTOGRAPHY BY: Nadia Pandolfo

Makeup artist Riku Campo works and resides in West Hollywood California, USA. His clients include celebrities like Lauren Hutton, Cindy Crawford, Elaine Irwin-Mellencamp, Felicity Hoffman and Anne Hathaway. When he does not work for campaigns such as that of Guess, Apple, Kris Van Asche, Mila Schon and BCBG, he is fully occupied with magazines like Vogue, Elle and Harperís Bazaar. Meet Riku Campo, the makeup artist to the real stars in the Hollywood hills. I work with celebrities here in Los Angeles and most of them are very low key very normal, wearing a pair of jeans, a white t-shirt and flip-flops. In New York it is more serious But to name someone – one of the most fashionable ones – I would say Shannen Doherty who has the most amazing shoe collection in the entire world! She always shows up with the most amazing boots or handbag. It is hard to describe myself, but I love astrology and I am a Sagittarius, rising Aries and moon in Aries. So triple fire Full of fire! Meaning that I live my life with passion. If you do it, do it well, or don’t do it at all. I’ve been interested in fashion and beauty since the day I was born. Honestly. I played with my sister’s Barbie dolls and cut their hair and did makeovers with color pencils on their faces. I figure skated for many years and designed my own outfits I really wanted to be a fashion designer when I was 16 years old, but makeup won me over at the end... I started my career at a makeup school in Helsinki in 1988 called FACE ART. It was the only school at that time and the education was all about that heavy 80’s makeup look. Already back then, I believed in more natural makeup. I realized very soon that there are no fashion magazines in Finland. The whole industry is so small and it had nothing to offer to me. I had to take a risk and move. So, I did. My career really took off when I got signed to Celestine Agency in Hollywood. My advice for those who want to work in this industry is to make sure that you want to be in this business.

It is much harder now than 20 years ago when I started. Back then, there weren’t as many artists. You have to set up goals: do you want to work in the fashion, TV , film or theatre? Or maybe at the department store as a demonstration artist? You must comprehend skincare as much as makeup. They go hand in hand. Always be curious and learn more. Start assisting big artists so you take a step into the real business and establish connections. Always be on time. NEVER late. Make sure your brushes and kit are super clean. Be polite to everyone. In the end, 50% depends on your talent and 50% on your personality. No primadonna attitude Makeup artists work behind the camera crew and just apply lipstick. We don’t change the world. Right now, I am penning my first beauty/ makeup book for the US market. I got a dream job and a dream publisher, Simon & Schuster one of the biggest in the business. I am super happy and very, very excited. The book will be published in spring of 2010 in New York. As a little hint, I can tell you right now that the trend will become more and more natural with organic ingredients in both skincare and makeup. Foundations will resemble skincare products. Tinted moisturizers with SPF 15-30 and UVA and UVB protectors are becoming increasingly popular. Women really want to spend less time on makeup: 3-10 minutes a day and they want to look natural and feel beautiful. As a tip for stressful fashion shows and photo shoots, make sure you know what you are doing. Concentrate on one thing at one time only. Never lose your patience. The most professional artists are always calm and can deal with anything without losing their minds or getting confused. If you only have 10 minutes, make sure you get the best results in those minutes. A sure success is concealer, tinted moisturizer, powder the T-zone and the lips, curl the lashes, black mascara, blush, lipgloss or lipstick and: GO! M  |  31

Keep it simple. Make sure that all colors are from the same color family; cool tone or warm tone. Don’t wear bronzers and metallic makeup in the winter daytime makeup. Don’t select the palest pastel pink lipstick if you’re already very fair-skinned, especially in the winter... You will look like a ghost. Remember to exfoliate your lips in the winter to wash off all the dead cells from the surface of your lips. Do not over-tweeze your brows. Hopefully, this book is the first of many more to come. I love working with these amazing talented people in LA and NYC. They give me inspiration to continue for another 30 years! As for my own personal favorite styles, I love the most natural looks and all the retro looks. Art deco of the 1930s is my favourite. The whole 70s thing is cool too. I love the lipstick color choices from that era and the hairstyles were amazing! I always loved Grace Kelly. Her elegance and chic beauty, in real life, she was quite a wild woman. Then all the silent movie stars, especially Pola Negri and Gloria Swanson. Carole Lombart was a classy star from the 30s and 40s. I love Barbara Stanwyck and Joan Crawford. The whole golden era of Hollywood is my favorite (from the 20s to the 40s). The Italian singer ALICE has been a big influence for me. Her lyrics and music have really opened my eyes, especially in my early years as an artist. I also love art; Cubism being my favorite. And Finnish artist Helene Schjerbeck’s artwork is simply beautiful. I love modern Scandinavian design. I miss that here in Los Angeles. I also love Lauren Hutton’s very bohemian chic style. No makeup and she still looks fierce for a 65 year-old! Katie Holmes always looks chic nowadays. And I love Mary Kate Olson. Charlize Theron is a glam babe from head to toe. This profession is what I love to do still holds true after 20 years. Keep moving and dreaming. Without dreams, life would not be worth living.


PHOTOGRAPHER: Jimmy Hansen / Fotografagenturen Birgitta Martin ASSISTENT: Henrik Zachrisson STYLIST: Andrea Juhlin HAIR & MAKEUP: Helene Borg / Agentur Bauer MODELS: Andrea L, Johan S / Mika´s STUDIO: Mjuklyx M  |  32


Sport Foundation is a foundation for the practical one. The light formula suits both men and women who prefer a thin base. The product is comprized of a foundation and the best tool for a perfect base. A gentle touch fills the synthetic brush and the product is ready for application. Sport Foundation is completely oil-free. Its formula is velvet smooth, moisturizing and mattifying. The skin gets an even tone without looking dry and unnatural. Use the Fingersponge to even out the base around the nose and eyes. Fixate your base with loose powder or any of our mineral powders.

Body Velvet Sportfoundation Frappeccino Microshadow Sunrise Sensitive Mascara Brown Wonderblush Sphinx Lipstick Bare Nailpolish Åsa M  |  33


When creating smokey makeup and applying Eyepencil Black in the inner rim of the eye, also use the pencil on the upper lid. Afterwards, apply Microshadow with Angle Brush #110 to fixate the eyeshadow and pencil.

To be or not to be... tanned. That is the question in today’s society. Golden skin hasn’t always been popular. In the old days, fair skin was seen as a sign of elegance and wealth, because it suggested that you did not have to remain outside and work. The more tanned you were, the less money you had. To reinforce the pallidity, parasols and different types of bleaching products were used. The turn came in the 1920s. When the French fashion designer, Coco Chanel, showed up tanned on the French Riviera, the trend was a fact. The suntan now gave an illusion of great wealth and lots of leisure time to spend your money. The 1980s is also known for its passion for the sun. The suntan was pushed to its limits; preferably, without a sun block for the best effect. Extremely sun tanned faces were considered modern. The thinning of the ozone layer, however, intensified sun radiation. Since then, research reports have warned the public of the negative effects of tanning, lowering its popularity. Fear of cancer and premature ageing has made the sun block a highly prioritized product that you need to apply before visiting the beach.

Body Velvet Sportfoundation Frappeccino Euedust Carat Microshadow Dramatic, Flamenco, Pollution Eyepencil Black Drama Mascara Black Lipstick Pyramid M  |  34


Body Velvet High Tech Lighter phenomenon Sportfoundation Frappeccino Eyedust Devil Dust, Golden Mane Eyepencil Black Drama Mascara Black

To give the base a fine shimmer and to accentuate the cheekbones, mix Sport Foundation Frappeccino and Hightech Lighter Phenomenon. M  |  35


Massage the entire body with Body Butter. The product comes in the scents Exotic and Strawberry. Then spray Body Velvet over your entire body and massage. Body Velvet also contains the softening macadamian nut oil.

Body Velvet Sport Foundation Frappeccino Eyedust Carat Eyepencil Black Drama Mascara Black Wonderblush Sphinx Glosslips Jet Set M  |  36


Choose a high sun-blocking factor for optimal protection and for a fine future skin. Sun block is currently available in many types of products; such as lotion, oil, spray and chapstick. Avoid tanning in the middle of the day, when sun radiation is the harshest. Also, wear a t-shirt and hat. Some people cannot tolerate the sun as much as others. It depends on their skin type. Skin Type 1 Very fair skin Reddish hair Freckles and liver spots Always red, never brown Skin Type 2 Fair skin Often red, sometimes brown Skin Type 3 Light brown skin Dark hair and dark eyes Rarely red, always brown. Skin Type 4 Dark skin Never red, always brown

Solariums have always been a popular aid in maintaining a tanned look all-year round. But this technique is more dangerous than previously thought. Awareness of the negative effects of sun exposure not only shows in increased sales of sun protective products. The market now has more beauty products, such as makeup and lotions that help you fake an attractive suntan. Fashion magazines promote sun protection and show their readers that a healthy, fair and protected skin is just as beautiful as a tanned one. It seems as though we have a bright future to look forward to. M  |  37


Make Up Store’s range includes several mineral products, such as powder and rouge, that help create a porcelain skin. The light formula of Wonder Powder leaves you feeling naturally beautiful after application. The key ingredient of the powder is Bismuth Oxychloride, a natural mineral that gives your skin luster. The powder evens out your skin and gives it a fine shimmer that magically hides redness and fine lines. Its Titanium Dioxide provides light sun protection. Add the product with a large powder brush for a light base or a sponge for a more covering effect. Make Up Store highly recommends the Brush M-logo, which comes with a practical bag.

Body Velvet Sportfoundation Frappeccino Wonder Powder Gobi Sensitive Mascara Brown Blush Lush Lipstick Posh M  |  38


The nice luster and natural result of the girl’s makeup was created by mixing eyeshadows with Blend & Fix. Blend & Fix helps you produce creamy eyeshadows from your dry shadows. Prime & Protect SPF 15- Medium sunscreen lotion instantly penetrates the skin and leaves a protecting layer of silky smooth emulsion. The filters and sunscreens act to protect your skin against harmful UV rays. The lotion is enriched with remarkable actives such as antioxidant and regenerating Pro-vitamin E, Jasmine extracts and UVA-UVB filters. For a protective base with your makeup, apply Prime & Protect before applying your foundation or face powder. Prime & Protect can also be applied on the body.

Body Velvet Sportfoundation Frappeccino Microshadow Flamenco Blend & Fix Eyedust Devil Dust Drama Mascara Black Wonderblush Sphinx Lipstick Breeze M  |  39


PHOTOGRAPHER: Marko/Kuvaamo / www.marko.fi MAKEUP & HAIR: Janne Suono / www.jannesuono.com CONCEPT & STYLING: Teri Niitti / www.teriniitti.com MAKEUP ASSISTANT: Milla Puolakanaho FASHION AND PROPS ASSISTANT: Anu Laapotti MODELS: Irina H / Paparazzi www.paparazzi.fi, Emmi / Brand www.brand.fi, Milla / Fondi www.fondi.fi THANKS TO: Rehab Helsinki for the sunglasses M  |  40


Fill your lip contour with Eyepencil Sunset and the lipstick Citrus with brush #111. Press your lips on a thin paper. Once again, powder the lips and apply the eyepencil and lipstick. Finish with Lipstick Sealer. Lipstick Sealer is a clear liquid that prevents your lipstick from running into the fine lines around the natural lip line. After coloring your lips with a pencil and lipstick, rim the lip contours with Lipstick Sealer.

Studio Foundation Ultra Cover All Mix Dual Foundation Helsinki Lipstick Citrus Eyepencil Sunset M  |  41


Studio Foundation Ultra Cover All Mix Dual Foundation Helsinki Lipstick Dawn Eyepencil Black Nailpolish Emilia

The nails on the picture were painted with Nailpolish Emilia, a durable polish with a pleasant scent of orange. Remember to prime with a base coat before applying the colored polish. M  |  42


For this makeup, pigment from an eyeshadow and a rouge was sprinkled across and underneath the eye. Cake Eyeliner Black was used to draw the black spots on the eyelid. The orange fields were created with an eyeshadow fixated with Blend & Mix. When applying day makeup, displaced eyeshadow like this is unfavored. There is a simple trick to easily remove eyeshadow that has fallen underneath with eye. Apply a huge amount of loose powder under the eye and the cheek before applying eye makeup. Sweep the loose powder off the cheek to remove any eyeshadow that has fallen onto the powder, without leaving any stains.

Blush Oh So Fresh Microshadow Pollution Cake Eyeliner Black Blend & Fix M  |  43


When creating smoky makeup and using Eyepencil Black in the inner rim of the eye, also apply the pencil on the upper lid. Thereafter, apply Microshadow Pollution with Angle Brush #110 to fixate the shade and pencil. M  |  44


Blush Oh So Fresh Microshadow Pollution Eyepencil Black Blend & Fix M  |  45


Pigment was scraped off from an eyeshadow and a rouge and sprinkled across the lips. To create the black mouth, first apply the beige color from Cover all Mix over the lip contours and lips. Fill the lip contour with Eyepencil Black and the lipstick Dawn with brush #111. Press your lips on a thin paper. Once again, powder the lips and apply the eye pencil and lipstick. Finish with Crystal Lips Virgin.

Studio Foundation Ultra Cover All Mix Dual Foundation Helsinki Lipstick Dawn Eyepencil Black Blush Oh So fresh M  |  46


Drama Mascara Black Microshadow Sepia Blush Oh So Fresh Nailpoish Mika Eyepencil Black Crystal Lips Virgin Lipstick Dawn Cover All Mix Dual Foundation Helsinki

First apply the beige color from Cover All Mix over the lip contours and lips. Afterwards, powder with Dual Foundation Helsinki. Fill the contours with Eyepencil Black and the lipstick Dawn with brush #111. Press your lips on a thin paper. Once again, powder the lips and apply the eyepencil and lipstick. Finish with Crystal Lips Virgin. M  |  47


For really pale lips, first cover them with Studio Foundation Ultra and powder with Dual Foundation Helsinki. Afterwards, apply the lipstick Glimmer. Glimmer contains some shimmer to give your lips a fresh look despite the pale lip makeup.

Studio Foundation Ultra Dual Foundation Helsinki Blush Lush Lipstick Glimmer M  |  48


We create Shapes Your body is your temple, and it needs to be tended to in the best manner possible. It is the finest and most valuable instrument ever created, but it also has to harmonize with the inner you. We believe in exercise that shapes and strengthens both body and soul.

www.worldclass.se www.worldclassfitness.net

Amman I Brussels I Budapest I Bucharest I Paris I Prague I Stockholm I Sofia I Warsaw I Zagreb


Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Blue, Turquise Stay in Shape Tri Brow Eyeprimer Clear Eyepencil Deep Blue Sea, Sparkling Beach Eyedust 24 Carat, Sunset Cybershadow Ra Microshadow Champange, Lemon, Eclipse Lipstick Culture M  |  50


For the most effective but temporary way of bleaching your eyebrow, cover them with foundation and concealer. For this look, Matte Foundation Milk and the beige color from Cover All Mix were applied. Powder crooked brows with Dual Foundation Helsinki. Finish the look by carefully combing your brows with a brow brush.

PHOTOGRAPHER: Carlos Norén HAIR & MAKEUP: Åsa Östergren / Synk Casting STYLIST: Sylwia Bykiewics MODEL: Maja / Stockholmsgruppen, Åsa S RETOUCH: Retouchlab.se M  |  51


For rockstar lashes, first color your natural lashes with Sensitive Mascara Pink. Comb your lashes with a brow brush before they dry to remove any lumps. Thereafter, apply Eeyelash Singel 10mm with lash adhesive, Adhesive Black. Keep the original black color of the false eyelashes to create an overall striped look.

Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Pink Stay in Shape Tri Brow Eyeprimer Clear Eyepencil Vanilla Microshadow Diana, Satin Eyedust Moist Cybershadow Babydoll Blush East Lipstick Bare Crystal Lips Virgin M  |  52


Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Black Stay in Shape Tri Brow Eyeprimer Clear Eyepencil Vanilla Eyedust Sassy, 24 Carat Cybershadow Babydoll Microshadow Flamenco, Vanilla, Dora, Lingerie Blush East, Mission Lipstick Culture

Apply Eyepencil Vanilla to the corners of your eye. The yellow color of the pencil will neutralize the red insides. This trick will make you look more alert and enlarge your eye. M  |  53


Use a fishnet stocking and a stencil to duplicate these reptile patterns. Remember to start with a primer to augment the pattern and to intensify the colors. Apply the eyeshadows and the primer with a makeup sponge. Test our new finger sponges that are perfect for accessing smaller areas.

Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Blue Stay in Shape Eyeprimer Clear Eyepencil Vanilla Cybershadow Babydoll Microshadow Satin Blush Passionate Pink Eyedust Sassy Lipstick Bare Crystal Lips Virgin M  |  54


Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Black Stay in Shape Tri Brow Eyeprimer Clear Eyepencil Vanilla Microshadow Diana, Satin Blush East, Mission Eyedust Sunset, 24 carat Lipstick Devil Lipstick Bare Crystal Lips Virgin

For this look, even a lipstick was used to create the clear red marks (the scales). You can combine creamy and dry products in the makeup, but complete the look by spraying a thin layer of Face Mist. The product provides nourishment to your skin and fixates the makeup to make it lasting and unsticky. M  |  55


Matt Foundation Milk Dual Foundation Helsinki Cover All Mix Sensitive Mascara Black Stay in Shape Tri Brow Eyeprimer Clear Eyepencil Vanilla Microshadow Diana, Satin Blush East, Mission Crystal Lips Virgin

The use of a fishnet stocking or a stencil for your eyemakeup gives it a festive touch. First apply the lighter eyeshadows across the entire eyelid before you place the stencil on the same region. Thereafter, finish the look with the darker eyeshadow. M  |  56


Available in:

Size 16/17 - 20/21

Mini Frog

RED BLUE GREEN PINK

Vincent Shoe Store was founded in 1999 and the concept has been established in several countries. We have a good reputation of selling fun, inspiring and functional shoes for children. Our shoes are fashionably designed and manufactured with high quality materials and constructions. Our ambition is to widely expand over the next few years. We are looking for franchisees who want to spread our concept over the world together with us. Our vision is that every Vincent Shoe Store shall provide a personal, professional and welcoming shopping experience. If you love children and shoes as much as you like to sell, this might be the opportunity for you! For more information, please visit our website www.vincentshoestore.com or contact info@vincentshoestore.com M  |  57 AUSTRIA CANADA GERMANY ICELAND IRELAND ITALY RUSSIA SCOTLAND SWEDEN SWITZERLAND UK USA


Andys’s three favorites: Ice Eye Cream – I just love the soft texture. It moisturizes the sensitive areas around the eyes and helps reduce puffiness of eye bags. Blend & Fix – I can mix the transparent gel with any powder, eye dust or blush to transform them into a creamy texture for different types ofapplication. Skin Serum – the silky, light serum helps smoothen fine lines. Use it underneath your foundation and your skin will look beautiful. M  |  58


– profile makeup artist singapore –

Andy Lee TEXT BY: Elaine Fong PHOTOGRAPHY BY: Ruth Soh

Andy Lee, a veteran makeup artist in Singapore, has come a long way since the day he enroled in a beauty school. “Since a young age, I have loved beautiful things and people. The opportunity to pursue my interests came when I enroled in a beauty school. After winning a makeup contest in Hong Kong, I knew this was it -doing it my way to become not just a regular makeup artist but the best in the field,” Andy proudly declares. He was voted the “Best Make Up Artist” by the local publication, Her World, in 2002. Subsequently, he was invited to sit in the judging panel of national competitions like “Matatila Beauty/Hair (Jakarta/Indonesia) 2003” and “Her World Beauty Awards 2006” Filled with enthusiasm, his talent for makeup started at a young age. “I was really good at drawing in my childhood. As a child, I could stay at home the whole day just to paint. During school days, I even got up in the middle of the night to sketch ideas from my dreams, just because I was afraid I’d forget them once I woke up in the morning,” quips Andy. To date, Andy has been a beauty consultant and advisor for international beauty brands including Calvin Klein, Estee Lauder and other international brands. Recently, he became a member of the Talent Advisory Panel for Beauty & Wellness with Singapore People’s Association. Andy is certainly more than just your average makeup artist. His dedication to beauty has evolved into writing his very own makeup and beauty DVD book, co-hosting various TV beauty infotainment programmes and even personalizing Barbie dolls with his glamorous makeup as a hobby! In addition to his cosmetic expertise and editorial experience from his own column in the local publication, Sister’s Pictorial, for 5 years, Andy penned his first makeup and beauty DVD book, StarLicious, in 2005. StarLicious is comprized of a book and a DVD to provide a comprehensive makeup and beauty solution to anyone who wants to look as gorgeous as the celebrities. In the book, Andy

shares the step-by-step techniques in creating a celebrity look. Andy also cleverly put together a talkshow featuring on-screen performing artists (who happen to be his close friends) that share beauty problems and solutions; as well as cosmetic shopping trips, where he provides advice on selecting suitable cosmetics for each guesting individual in the DVD. When launched, this ideal makeup beauty bible was an instant hit. “I was really thrilled when I was awarded the Best Makeup Artist by Her World magazine in 2002. It motivated me to work even harder; and in 2005, I took my first venture as a writer of ‘STARLICIOUS - Looking gorgeous with Andy Lee’. The book was successfully launched in Singapore. It sold more than 5000 copies in less than a month after the launch. I’m currently working on my second book,” Andy shares excitedly. When asked what he enjoys the most in his profession, Andy says, “Makeup is fun because I enjoy being creative when making people look good! I believe everybody deserves to look beautiful when given a chance to transform under my hands.” He continues, “I get to create the look that I love and enjoy the happiness and satisfaction when someone appreciates my creativity”. The other perk from his job is the opportunity to work with other talented people. “I’ve worked with numerous celebrities in Singapore, Hong Kong, Taiwan, China, Japan and the US. It has always been an honor to work with them, whether they are yesterday’s stars or up and newcoming. They include Zoe Tay, Fann Wong, Jacelyn Tay, Sharon Au, Kym Ng, Kit Chan, Tanya Chua and Mavis Hee from Singapore; Carina Lau, Karen Mok, Christy Cheung, Simon Yam, Jacky Chung, Tony Leong, Alex Tu and Francis Yip from Hong Kong; Aniki, Slyvia Chang and Angela Zhang from Taiwan; Zhang Ziyi and Gong Li from China, as well as Anna Sui from USA.” “Before working with the famous international fashion designer, Anna Sui, I was very nervous because she is a big star. However, at our first M  |  59

meeting, she was so friendly and instantly put me at ease. We ended up talking like old friends about a hobby of mine, Barbie doll fashion. The moral of the story is that you shouldn’t assume that stars are fastidious, difficult and demanding. Great stars are always so humble according to my experience.” A typical day at work is never the same. “My work hours are irregular, depending on the project I’m involved in. If I’m doing a magazine photo shoot, it’ll take at least four hours to a whole day. They can start very early in the morning before sunrise or I may have to work until the wee hours in the morning”, Andy comments. Despite the hectic schedule, Andy always looks radiant and cheerful. His formula: feel good to look good! “Beauty to me is not just external... It also includes the inside like one’s personality and compassion.” Andy continues to explore his creativity with the help of Barbie dolls, to produce his very own expressive creations. His interest in Barbie dolls intensified after his first visit to the Barbie Convention in 2000. The visit helped him see, understand and become more creative with the many faces and personalities of Barbie. In dedication to the spirit of being one of a kind, Andy seldomly repeats a creation on a similar Barbie. Andy’s life motto is to be an ‘allowholic’; to go with the flow. “There are so many opportunities in life to be creative, kind, happy and healthy. If you limit your experiences, you have no one to blame but yourself.” His advice to aspiring makeup artists: “Be willing to work hard; be flexible, including your mindset, attitude and time restrictions; remain up-to-date with the latest beauty and fashion trends; always challenge yourself to do better and to take criticism constructively; and most importantly, try to assimilate and understand your clients’ requirements.” Having worked with Make Up Store products for more than two years, Andy comments, “Make Up Store’s concept is a good one as it has a great variety in the range of beauty products, not just for the average person but also for professionals.”


PHOTOGRAPHER: Ann-Katrin Blomqvist / Choice Stockholm MAKEUP & SPECIAL EFFECTS: Cecilia Lidén / www.artofmakeupschool.com HAIR: Hanna-Cecilia / Link MODELS: Alexandra A, Benjamin W, Elin L / Stockholmsgruppen PHOTOGRAPHER’S ASSISTANT: Benjamin Vnuk M  |  60


FACES OF FUTURE

Matt Foundation Milk Loose Powder Pale Alltime Cover All mix Blush Chic Lipgloss Zap Cybershadow Babydoll Long Lash Mascara Black Eyedust Mercury Cybershadow Silver Hightech Lighter Platina

A beautiful, different and cheeky eyemakeup can be created if you add the eyeshadow under the eye and keep the upper eyelid bare with only mascara. It looks amazing with a dark smokey color or with an intense cool color like this one. M  |  61


Makeup tip: for really nice lustrous skin, add some Skin Serum and Bronzing Powder to your foundation. The mixture will make your skin silky smooth and lustrous. For beautiful nude lips, apply foundation over your lips and finish with a semi-transparent lipgloss.

Hightech Lighter Platina Cover All Mix Matt Foundation Milk Matt Foundation Toast Studio Foundation Espresso Studio Foundation Sandy Skin serum Compact Powder Pale Alltime Blush Fresh, Baileys Cybershadow Silver Hightech Lighter Platina Glosslips Aura Eyepencil Black Tribrow

M  |  62


Alltime Cover All Mix Matt Foundation Milk Matt Foundation Toast Loose Powder Pale Skin Serum Blush Baileys Hightech Lighter Platina Tribrow Long Lash Mascara Black Eyedust Mercury Microshadow Velvet Lipgloss Sunglow

Makeup tip: for the perfect finish and a subtle wet look, use Shine from Make Up Store’s hair range.

M  |  63


Makeup tip: for really beautiful porcelain skin, prime with Cover All Mix to hide skin defects; such as the red and blue tones under the eye. Apply an even and well-covering foundation in Milk with sponge and finish with Loose Powder Milk. Accentuate the bone structure with Tribrow Color. M  |  64


Matt Foundation Milk Matt Foundation Toast Loose Powder Pale Alltime Skinserum Blush Baileys Blush Nut Blush Fresh Eyedust Mercury Mixing Liquid Eyepencil Vanilla Eyelash Long Peak Long Lash Mascara Black Glosslips Aura Lipgloss Sunglow Crystal Lips Virgin M  |  65


Matt Foundation Toast Loose Powder Pale Cover All Mix Skin Serum Blush Baileys Blush Nut Eyepencil Black Long Lash Mascara Black Eyedust Mercury Tribrow Color Glosslips Sunglow Microshadow Velvet

Makeup tip: men can use a liquid concealer under the eye to cover any irregularities. The product blends in with the overall look. For an attractive finish, apply a thin layer of Liquid Foundation in a color one shade darker than your natural skintone. Rim your lash-line with brown or black eyeshadow to emphasize the eye. M  |  66


Matt Foundation Milk Loose Powder Pale Skin Serum Alltime Cover All Mix Blush Baileys Blush Fresh Microshadow Bronze Microshadow Muffin Cybershadow Rumble Cybershadow Silver Eyepencil Dark Chocolate Long Lash Mascara Black Eyepencil Black Hightech Lighter Platina

Makeup tip: for a minimalistic look and well-accentuated blue eyes, apply Microshadow Bronze over the entire eyelid up to the brow. Also apply the shade under the eye and soften the edges. Rim the lash-line with Eyepencil Chocolate and a light layer of Sensitive Mascara Black. M  |  67


For the perfect red, sensual and womenly mouth, prime with a lip balm. Bite off and apply a thin layer of Cover All Mix on the lips. Accentuate the entire lip with Lip pencil Russian or Frosted Berry, or draw a relatively wide line with a sharpened pencil. Finish with Devil Red or China Red in a thick layer and some Glosslips Virgin!

Matt Foundation Milk Loose Powder Pale Alltime Blush Fresh Eyepencil Vanilla Long Lash Mascara Black Hightech Lighter Platina Lippencil Russian Lipstick China Red Gloss Lips Jet Set Crystal Lips Virgin M  |  68


Cover All Mix Matt Foundation Milk Matt Foundation Toast Skin Serum Alltime Loose Powder Pale Eyepencil Black Long Lash Black Tribrow Cybershadow Crow Cybershadow Silver Microshadow Satin Glosslips Aura

For the smoky metallic effect on your eyes, start with a darker color such as blue. Extend the color with q-tips. Afterwards, apply Cybershadow Metallic or Eyedust to soften the edges of the eye makeup and to achieve a cool finish. M  |  69


PHOTOGRAPHER: Iain Crawford / Adamsky.se MAKEUP: Charlotte Freeman HAIR & ASSECORIES: Andrea Cassolari Hayman / L’autre Femme RETOUCH: Franco / Touchme.se

M  |  70


Use Cybershadow Buzzer and Microshadow Flamenco to create this intense color. First prime thoroughly with Cover All Mix to intensify and bring maximum depth to the colors up to the brow. Add Microshadow Muffin along the lash line for a shimmery highlighting effect. Use Mixing Liquid for a waterproof makeup. Dip the brush in Mixing Liquid before adding the eyeshadow for a water-resistant effect. The liquid is also suitable for Eyedusts. The base was created using Studio Foundation Cream and Blush Lust.

Cybershadow Buzzer Microshadow Flamenco, Muffin Cover All Mix Studio Foundation Cream Blush Lust M  |  71


Once again, Studio Foundation Cream and Blush Lust were applied to create the base. The eyemakeup was combined with Mixing Liquid for a waterproof effect. Microshadow Satin was blended with Eyedust Sassy and Latin to create this delightful shading towards the cheekbone. Rouge was applied to produce a beautiful transition where the colors meet. The red feature was created by mixing Blush East and Mixing Liquid, using a synthetic brush. It was also used to create the red trail over the bridge of the nose. Fixate the East blush with Stay in Shape, before adding the red color to the brow. This method will also help intensify the red tone. Stay in Shape is a wax product that shapes the brows, prevents lipstick from smudging and intensifies eyeshadows.

Studio Foudation Cream Cover All Mix Blush Lust Microshadow Satin Eyedust Sassy, Latin Blush East M  |  72


The base was created using Studio Foundation Cream. The eyelid was primed with Cover All Mix for a longlasting effect. For a wet and intense yellow color, mix Blend & Mix with Eyedust Sunset and apply the composite underneath the eye. Longlash Mascara Black produces perfectly separated lashes to create a good contrast to the yellow color. The lashes also bring an intense look and depth to the eyes. Blush Matt Glory was used to create the rouge. For a soft and lasting lip makeup, first add Pot gloss Princess and finish with a thin layer of Crystal Lips Virgin.

Studio Foundation Cream Cover All Mix Eyedust Sunset Longlash Mascara Black Blush Matt Glory Lipgloss Princess Crystal lips Virigin M  |  73


Shadows used for this makeup are Microshadow Lemon, Sepia, Cybershadow Ginger Leaf and Eyedust Cocktail. Below the eye, Blush Sugermuffin and Microshadow Muffin were applied to create a natural glow. M  |  74


Studio Foundation Sandy was used for this makeup. Eyeprimer Tinted was used selected as a base for the eyemakeup. The product makes it possible to combine as many colors as possible, with a longlasting effect. Eyeprimer also helps blend the many colors used in the eyemakeup. Use Blend & Fix to enhance the color of our shades, or mix with Eyedust to make creamy shadows. It can also be mixed with lipstick or concealer for a more lightweight product.

Studio Foundation Sandy Cover All Mix Blush Lush Microshadow Lemon, Sepia, Muffin, Cotton Candy Cybershadow Ginger Leaf Eyedust Cocktail M  |  75


Vickys’s three favorites: Micronised Loose Powder Cream Eyepencil Black Cake Eyeliner Black

– profile model sweden –

M  |  76


– profile model sweden –

Vicky Andrén – The Swedish Supermodel

 TEXT BY: Maria Luthelius PHOTOGRAPHY BY: Collage/Stockholmsgruppen

Vicky Andrén was born in 1982 and has worked as a model since the age of 14. Her campaigns include that of Chloé, Chanel, Jean Paul Gaultier and Emporio Armani. After several years in New York, she has now decided to return to Sweden. Vicky Andrén’s cool beauty is as appealing as a clear winter’s day in Stockholm. Her face has graced the covers of all the big fashion magazines, but how did everything start?
 As a 14-year old, she suffered from low selfesteem. Her mother knew how to solve that issue and signed her daughter to a modeling contest. Vicky was discovered (as it is so nicely put) and moved to Paris and New York. She became one of Sweden’s best-paid models. At the age of 23, she married the American nightclub mogul, Mark Baker. Mark not only owns Double Seven and The Lotus in New York but also is famous for his charm. Friends ask how this innocent 20-year old could fall for a charming nightclub mogul 20 years her senior. As a young model, did she not receive ‘warnings’ about charming nightclub owners? “Ha ha ha! I have never received that question before! Of course, I have been warned every now and then, but never regarding Mark. He is a very nice person with a big heart.” They wed in Djurgården in Stockholm. Guests included celebrities such as Leonardo Di Caprio, Ivana Trump and Sean Penn. “Ivana was invited because she is a close friend. Mark knows Sean, while Leo is more of an acquaintance. But the most important thing for us was that

our most loved ones were there on our special day.” Before their divorce, they led a blissful life for two years. Vicky chose to return to Sweden. “When the relationship ended with Mark, there was nothing keeping me in New York any longer.” She enjoys life in Sweden although she misses some of her New York friends. Nevertheless, she still spends most of her time traveling. She is booked for assignments all over the world and that requires a lot of travel. “I love my job and would never grow tired of meeting all the fun and creative people that I work with.” There are a lot of beautiful Swedish models. Few of them can be called top models. Personally, she believes she can attribute her success to having the right look, at the right time and place. “It’s also important to capture the attention of one or a few ‘big names’ in the industry. After that, everyone wants to work with you.” Her most prestigious assignments according to herself are all the covers for Vogue; especially, Italian Vogue. One of her most enjoyable jobs was the campaign with Pamela Anderson in Las Vegas. The photographer was David LaChapelle. “We actually had a really fun time, the whole day and evening that we worked. It felt like one big masquerade party!” The fashion world, however, is not one endless party. It is tough. To be chosen or not to be chosen, that is the question. Lots of beautiful women who compete for the same job - it sounds like a perfect setup for catfights. But for those of us who hunger for model catfights, our M  |  77

desires cannot be fulfilled. Models have nice and dignified personalities and do not bite unnecessarily. “The competition for the same assignment is huge! But it’s still the client who chooses at the end of the day, so there are no fights between models,” Vicky laughs. She can see many benefits with working as a model. Most of all, she appreciates being able to see the world, establish new contacts and, last but not least, the money! The disadvantage is that she can never plan ahead. She must be flexible and ready to travel to the other side of the world the next day. The competition for the assignments is huge, after all. She must stay at the top of the game. Perpetually smiling. When she relaxes, she rarely hangs out with other models. “There’s no particular reason for that. I just hang out with people I like, regardless of their profession.”
How does a top model view her own appearance? Vicky confesses that she is very satisfied. It would be a shame otherwise. She is not one to apply makeup on a daily basis, only when she goes out. 
“I focus on quality products, because they last and don’t set on your knee caps at the end of the day.”
Her best makeup tip is to accentuate your attractive features. “Work with your face and not against it!”
What will Vicky Andrén do in ten years? “Have a family and kids and work with something I’m passionate about; like a charity organization or the UN.”


Cover All Mix Microshadow Honey Pie Eye Dust 24 Carat Eye Pencil Black Gel Eyeliner Max Lashes Tri Brow Color Lipstick Baby Eyelash Drama

Bright and artificial colors like yellow create a striking contrast to black liner and eyelashes. Remember to apply the eyeliner before the eyelash. M  |  78


PHOTOGRAPHER: Philip Laurell MAKEUP: Ricki Petrini ASSISTANTS: Jennie Haglund / Mikaela Ivarsson / Amanda Drotz MODELS: Nadia Forsberg / Stockholmsgruppen M  |  79


Matt Foundation Cover All Mix Loose Powder Microshadow Champagne Microshadow Regent Microshadow Deadly Gel Eye Liner Sensitive Mascara Eye Lash Lola Eye Lash Flash Blush Passioinate Pink Hightech Lighter Platina Lipstick Aloha Nailpolish Maria

The black Gel Eye Liner is a useful tool that helps you create your own decorative patterns around the eye. Make a soft outline and fill it in once your desirable shape is in place. M  |  80


Cover All Mix Microshadow Colibri Microshadow Diana Microshadow Flamenco Cyber Shadow Blurr Cyber Shadow Baby Doll Blush Luxury Hightech Lighter Platina

Skip all rules and let go of your favorite colors. Fill in the eyebrows with an unexpected color and keep the lips bare as a contrast.

M  |  81


Cover All Mix Microshadow Nectar Microshadow Grape Eye Dust Latin Eye Dust Hot Eye Pencil Secret Agent Eye Pencil Black

The contrast of red and purple colors will give a powerful effect to the eye. Keep the shape simple and follow the outline of your eye. M  |  82


– how to apply –

Cover All Mix Eye Dust 24 Carat Microshadow Leaf Microwshadow Deadly Cybershadow Baby Doll Gel Eyeliner Black Blush Passionate Pink Eyelash Lola

Reverse the rules of a classic makeup and only apply color under the eye. Keep the eyelid bare. Use the black eyeliner above the eyelid to create an illusion of depth. M  |  83


Combine the eyeshadow with blush and focus on the outer part of the eye as well as cheeks and temples.

Cover All Mix Microwshadow Diana Tri Brow Color Eyelash Lady Blush Seashell Blush Luxury Lipstick Something Old M  |  84


Make Up Store is one on ne of Scandinavia’s candinavia’s top cosmetic osmeticc lines linees with th over ver a 150 50 stores in 23 countries worldwide. Make Up SStore offers a wide d M k U f d range off colors in both cosmetic and beauty products to the professional as well as the quality conscious customer, we have something for everyone! Our vision is to supply every customer with top quality products, unique knowledge sharing as well as a truly fun and rewarding shopping experience. Now you have the chance to join our franchise network and share the knowledge and experience of being a member of our franchise team. Are you ambitious, motivated and love beauty? Then this is the franchise opportunity for you! Please visit www.makeupstore.se for more information.

AUSTRALIA COSTA RICA DENMARK DUBAI EL SALVADOR ESTONIA FINLAND GUATEMALA ICELAND INDONESIA LITHUANIA MALAYSIA MEXICO NORWAY RUSSIA SINGAPORE SPAIN SWEDEN THAILAND USA VIETNAM

www.makeupstore.se


beautiful Color me

Find your own choice of unique shoes, bags and accessories at www.kaos-stockholm.se KAOS, Mäster Samulesgatan 9, Stockholm, Sweden, Tel: +46 8-411 20 02                                                   M  |  86


KAOS is a modern urban concept. The elegant boutique boasts with a loungemilieu that helps the individualistic fashionista find her favorites in this paradise. We know that only the best is good enough for us and you. That is why you will find elaborately crafted handbags and shoes as well as a selection of contemporary accessories in our range. The KAOS concept is unique as only a few exclusive pieces of each accessory are manufactured and sold to our customers. Be the first with the latest. Be a trendsetter.

To make your nailpolish long-lasting, first prime with Base Coat. You can also apply a layer of Top Coat above the colored lacquer. With Make Up Store’s Nail Polish Remover pads, you can easily removeyour nailpolish. The product also contains nurturing oil to soften the cuticles.

Brooch Crystal Flower  Nailpolish Camille                                               M  |  87


When wearing open-toed shoes, you can go for a French pedicure or a colored polish. A French pedicure is easily and quickly created by covering the entire nail with the polish Paris. Afterwards, color underneath the nail with the Pen Nail Whitener. You can also create a French manicure resembling the ones you get in a beauty salon by using a clear and a completely white polish.

Brooch Metal flower & Shoe pumps green croc Nailpolish Gabriela M  |  88


Apart from a sparkling brooch, also attach strass stones to your manicure. Paint a layer of Top Coat and apply the stones with a tweezer on the nail before the polish sets. When the polish dries, the strass stones are firmly adhered to the nail.

Brooch Metal flower & Bag my precious Nailpolish Annica M  |  89


Choose the same color of nail polish as your accessories for an alluring effect. Matching a pink brooch with pink nails gives you a super luscious look. You can also contrast with a different color on your manicure than on your pedicure - depending on your choice of shoes and the color of your clutch bag.

Brooch– Butterfly Nailpolish Tina M  |  90


Shoe casual sandal metallic gold Nailpolish Carmen

Our feet need moisture and care in the form of a foot bath, in which you can add any of Make Up Store’s massage oil or bath salts. These products soften your feet and prevent callus formation. Finish the foot bath with a remoisturizing Foot Spray from Make Up Store’s Home SPA Series. The active remoisturizing ingredient in Foot Spray is the Aloe Vera extract. A fresh, de-swelling and cooling effect is produced by the Menthol. Suitable for everyone and applied daily or according to need. M  |  91


Dina´s three favorites: Cover All Mix Black Eye pencil Make Up Wipes M  |  92


– profile imc estonia

Dina Tshistjakova TEXT BY: Kaja Sirel PHOTOGRAPHY BY: Rena Jaanhold

International Make Up Center started in 1990 to educate professional makeup artists. Later on in 1992, we opened up in Gothenburg and then 2001 the school in Malmö was launched. International Make Up Center is now available in Sweden and worldwide. International Makeup Center is an established and leading makeup school across Europe. Our goal is to offer an education that gives you a cutting edge in the makeup industry. We are the only makeup school in Sweden, which organize international education privately. Our goal is to give you a training that makes you attractive in a very competitive field. Because we value quality, our teachers are handpicked makeup artists who currently work as freelancers in the business. We tap into their unique experience and network, to stay ahead of future trends. International Makeup Center is an international school that educates the makeup artists of tomorrow. In M Magazine, you can follow teachers and former students of the school. This time, our eyes are focused on Estonia where the multiply awarded Dina Tshistjakova resides. Dina has completed her studies and now works as a makeup artist. Read about her story and thoughts on makeup. How would you describe yourself? In my childhood, I was an active little girl who admired everything of vigor, color and beauty. I felt, touched and smelled the big world around me with all my senses. I think the word, sensitive, is an appropriate word to describe me. Sensitive to beauty. Now I use the same sensitivity in my hands when applying makeup. Tell me about your career and education. Like any other ordinary young girl, I visited a beauty salon and had my makeup done. As a result of that visit, I discovered that makeup can change so much. It can almost cure you, although not permanently. From that moment, I started to observe everything in the world of beauty. When I heard about the professional makeup courses at IMC Tallinn, I didn’t hesitate a second. I almost ran to hand in my application. The schooling was very fun thanks to our two teachers Anastassia Panassenko (currently,

one of the leading makeup artists in Moscow) and Meelis Krik (IMC Tallinn’s Head Teacher and renowned Estonian makeup artist). Thanks to my teachers passion and their guide through the unlimited possibilities of using our personal fantasy in creating makeup looks, I am constantly tapping into my creativity.

As a makeup artist, I try to help people see makeup as a part of a lifestyle. I encourage them to keep their individual style. So there is hope that style will become more and more personalized. What are you doing in 10 years from now? Your dreams and hopes.

After being selected as one of the makeup artist for Make Up Stores flagship store in Tallinn, I’ve enjoyed the pleasure of making people more beautiful, fulfilling their little dreams. To see them leave the store with a satisfying smile on their face. A joy they deserve.

My aspirations are very crazy and powerful. I can’t reveal my dreams or they won’t come true. To tell you the truth, I like the pleasant surprises that the world of beauty has in store for me. There is so much to learn.

The job gives me new inspiration. There is much to learn from each person you meet.

Aim for perfection.

Do you have a motto?

When and where did your interest in beauty and makeup start?

Fashion shows and photo shoots can be stressful. What are your beauty tips and tricks for the stage?

My interest seems to stem from my female genes.

Focus on the result. It will pay off.

During your career, what assignments have been your most exciting projects?

Which one is your favorite beauty and makeup look?

It has been a great challenge to compare my skills to that of other makeup artists. This adds adrenaline to my life and gives me a lot of experience. And when the result is positive, it motivates me to go on.

I admire extravagant and daring styles. In avantgarde makeup, makeup turns into an art form.

Do you have any advice for people who want to work in the beauty industry? The beauty industry looks so fascinating from the outside. But a lot goes on behind the scene. A strong will and continuous training can help you break through. Learn from the places you visit and the people you meet. Are there any projects that you can share with us? Right now, I am preparing for participation in the fourth Make Up Olympic Games in St. Petersburg. I will perform in two categories Podium and Fantasy. For the Podium look, I’d like to show a miraculous play of color. Fantasy makeup will go under the heading “Queen of Chess”. The Queen is the most powerful piece in the game of Chess. I have the looks constructed in my mind. Now it is only a matter of technique and realization. What do you think is the future in beauty and makeup trends? M  |  93

Who are your beauty icons? John Galliano is my favorite designer. Always crazy with his unique collections as well as his colorful and fantastic shows. I hope to be as creative as him one day. If you have to get a model ready in 10 minutes, how would you go about creating a style and makeup look? Good base with the necessary corrections, black eyeliner, classic red lips and eyebrow color. I used this routine on the Deal or no Deal TV show it works wonders and looks perfect.

Are you interested in training to become a make up artist? This is a uniquely artistic profession; both traditional and cutting edge at once. The profession of make up artistry is exciting, independent and varied – you will face new challenges every day. The constantly increasing number of TV stations, ad– and modeling agencies, fashion magazines and the Internet, keep increasing the total amount of work opportunities for make up artists. As a make up artist, you can work all over the world!


PHOTOGRAPHER: Therese Aldgård MAKEUP: Sofia Holmgren/Mikas STYLIST: Nils Harning PHOTO ASSISTENT: Anna-Maria Sjöhagen MODEL: Ellinore E/Mikas M  |  94


When you use strong colors in the eyemakeup, brush large amounts of powder under your eye to easily remove any excess eyeshadow.

Microshadow Satin Microshadow Elf Lipstick Pout Eyepencil Snowflake Eyepencil Black Nailpolish Petra Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk M  |  95


Microshadow Fairy Tale High Tech Lighter Asteroid Lipstick Black Orchid Eyepencil Snowflake Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

If you want to use a lighter foundation than usual, remember to match your eyemakeup to the new foundation. M  |  96


High Tech Lighter Asteroid Wonder Blush Goddess Eyepencil Black Blush Lust Blush Exit Max Lashes Black Eyedust Celebration Nailpolish Mika Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

To remove any outlying nailpolish, use q-tips dipped in nailpolish remover.

M  |  97


High Tech Lighter Earth Wonder Blush Goddess Eyepencil Black Blush Lust Lipstick Prairie Max Lashes Black High Tech Lighter Jupiter Eyedust Celebration Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk M  |  98


Curl your real lashes before you apply and blend the false lashes into your natural lash line.

Brightening Serum is created to give your skin an even tone and luster. C-vitamin and plant extracts recreates and keep the skin tone even. No matter what skin type you have your skin tone will retrograde. Brightening Serum used daily resist dark spots and evens your skin tone softly.

M  |  99


Eyedust Celebration Microshadow Bronze Eyepencil Black Lipstick Naked Nailpolish Ester Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

For nice graphic lines in your makeup, use a masking tape. M  |  100


Microshadow Glam Microshadow Dramatic Microshadow Satin Eyepencil Vanilla Max Lashes Black Wonder Blush Goddess High Tech Lighter Asteroid Lipstick Obsess Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

To make your eyes bigger, rim the inside of the eyes with Eyepencil Vanilla. M  |  101


Light-colored brows are most easily created by brushing Cover All Mix into your brows.

Microshadow Satin Microshadow Hyacinth Microshadow Masai Microshadow Pink Metal Lipstick Cinema Eyepencil Snowflake Eyepencil Black Max Lashes Black Eyepencil Black Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

M  |  102


High Tech Lighter Earth Eyepencil Black Max Lashes Black Lipstick Black Orchid Lipstick Pout Cover All Mix Liquid Foundation Milk Eyelash Lola Loose Powder Milk

Create a third lipcolor by mixing two lipstick colors; for instance, Black Orchid and Pout. M  |  103


– how to apply eyes – PHOTOGRAPHER: Nakarin Phopan MAKEUP: Soravudh Chatrakul na Ayudhaya HAIR: Chatchai Pingapechart FASHION ASSISTANT: Nathaphol Nimnuan MODELS: Svetlana / Bliss Models, Luba, Maria M / Apple Models

Cover All Mix Eye Primer Clear Microshadow Flamenco, Pascal, Bronze Eyedust Carat, Sassy, Lime, Mighty Eyepencil Fluffy, Vanilla For this makeup, there are no rules regarding which eyeshadow you should start with. But the best results are attained if you first draw the pink line below the eye. The pencil Fluffy was used for this look. Fluffy can also be used as a lip pencil. Afterwards, use a really small eyeshadow brush to create the different color patches. Brush #104 is most suitable for this task. Remember to tap any excess product from the brush before applying the eyeshadow. You can start with the golden shade, continue with the green, followed by the pink shade. Finish with the purple color. Edges can be softened with brush #108. Once the dry eyeshadows are applied, add some Twinkle to your finger tips and gently dab the product on the purple patch. Finish the look with mascara and the white pencil in the inner corner of the eye. M  |  104


– how to apply eyes –

Cybershadow Lemon, Silver Microshadow Flamenco, Cybershadow Babydoll, Blush Passionate Pink, Chic Sensitive Mascara Green This makeup puts a twist on all the basic concepts of cosmetics. Lighter colors are applied on the outer corner of the eye. Prime your makeup with Eyeprimer Clear. Then apply your eyeshadows with a small brush #104. Soften the edges with Blending Brush #108. Shading the inner corner of the eye can make your eyes look more narrow. Hence, avoid adding too many dark colors if you have narrow eyes. Also choose a mascara with the same shade as one of the eyeshadows. Either paint the entire lashes or only the tip of the lashes with the mascara.

Mixing Liquid Microshadow Flamenco, Satin, Diana Eyepencil Fluffy Color the entire eye with a tinted shading with extremely light colors. The makeup should be the lightest closer to the eyebrow and the inner corner of the eye. Then, dip Eyeliner Pencil #103 in Mixing Liquid and Microshadow Flamenco. Afterwards, draw a thick line on the eyelid. A waterproof eyeliner can be created by combining your favorite eyeshadow with Mixing Liquid. The brow can be filled with a pencil or an Angle Brush #110 and the color Penny Lane. M  |  105


– how to apply eyes –

Microshadow Flamenco Cybershadow Silver Eyepencil Sparkling Beach Blush East Prime your makeup with Eyeprimer Clear. Then add the blue eyeshadow and Eyepencil Sparkling Beach. The red eyeshadow can be created by mixing the eyeshadow with the product Blend & Fix. This way, you get a creamy eyeshadow that can be added with the synthetic brush #205. The blue color will look shimmery and somewhat wet if you cover the eyeshadow with lipgloss Crystal Lips Virgin.

Blend & Fix Microshadow Flamenco Blush East Cybershadow Ra, Silver Eyepencil Sparkling Beach Prime your makeup with Eyeprimer Clear. Then add the blue eyeshadow and Eyepencil Sparkling Beach. The red and yellow eyeshadows can be created by mixing the eyeshadows with the product Blend & Fix. This way, you get a creamy eyeshadow that can be added with the synthetic brush #205. The blue color will look shimmery and somewhat wet if you cover the eyeshadow with lipgloss Crystal Lips Virgin. M  |  106


– how to apply eyes –

Blend & Fix Eyedust Moist, Carat Microshadow Bronze, Flamenco, Cybershadow Babydoll Eyepencil Fluffy, Czar, Vanilla Glitter Eyeliner Purple Rain For this look, the turqoise eyeshadow was mixed with Blend & Fix to create a creamy and intense color. The purple and golden eyeshadows, on the other hand, were blended with the product Mixing Liquid. A clear liquid that waterproofs and intensifies the result. Dip the brush in Mixing Liquid, before you dip it in the eyeshadow and apply the color.

Eyeprimer Clear Crystal Lips Virgin Cybershadow Ra

For a clear shape, it is important to apply Eyeprimer Clear in the exact shape. Then, add the eyeshadows with Eyeshadow Brush #104. You can also apply some Microshadow Vanilla to reinforce the shape and create a sharp contrast to the colored eyeshadows and skin tone. M  |  107


– how to apply eyes – Eyepencil Sparkling Beach Mixing Liquid Microshadow Flamenco Cybershadow Babydoll Crystal Lips Virgin Glitter Eyeliner Purple Rain For this look, the turquoise eyeshadow was mixed with Blend & Fix to create a creamy and intense color. The purple and golden eyeshadows, on the other hand, were blended with the product Mixing Liquid; a clear liquid that waterproofs and intensifies the result. Dip the brush in Mixing Liquid, before you dip it in the eyeshadow and apply the color. Mixing Liquid easily helps you create sharp and clear lines in your makeup.

For this look, work with soft edges. To tone down the eyeshadows, use Brush Angled Shading #115. The twisted brush optimizes the application of color. At the same time, the shapes will have softer transitions and edges. Finish the entire makeup by applying some Glitter Eyeliner and Twinkle Eyeshadow. Scatter the glitter instead of creating a compact line. Mixing the two products gives a nice result with glitter in different sizes that sparkle. M  |  108

Microshadow Flamenco Cybershadow Babydoll Glitter Eyeliner Purple Rain


– how to apply eyes –

Eyepencil Black Cybershadow Lime Eyedust Bambo, Amazonas, Carat Microshadow A Girls Best Friend For a really beautiful shading in color, take two things into account. Always use several colors that easily blend with each other. Organize the colors so that the darkest shade comes first. After accentuating the lash line with Eyepencil Black, soften the black color with brush #110. Then apply your eyeshadows. Start with the darkest or lightest shade first. Priming the eyemakeup is very popular but can over-saturate the look because of the intensifying effect. Priming also makes it harder to blend colors. The most important aspect of this sort of eyemakeup is to add the darkest color closest to the upper and lower lash line. The dark color will fade out to the lightest shade below the eyebrow and closer to the inner corner of the eye. Use Blending Brush #108 for the most optimal blending.

Cybershadow Silver, Ra Microshadow A Girls Best Friend Eyepencil Silver Sensitive Mascara Black First prime your makeup with Eyeprimer Clear for a longlasting effect. Afterwards, apply the different types of eyeshadows with the small eyeshadow brush #104. Randomly blend the colors and soften the edges with the Blending Brush #109. M  |  109


Glitter Pink Light, Rainbow Lipstick Mandy Lippencil Fluffy Nailpolish Jennifer M  |  110


PHOTOGRAPHER: Baard Lunde / www.baardlunde.com HAIR & MAKEUP: Sissel Fylling / www.sisselfylling.com MODEL: Marie M / TEAM Models

For a perfect lip contour and durable lip makeup, follow these steps. First apply the beige color from Cover All Mix over the lip contours and lips. Then, powder with Micronized Compact Powder Milk. Fill your lip contour with a lip pencil and lipstick with brush #111. Press the lips on a thin paper. Once again, powder your lips and apply the pencil and lipstick. Finish with Lipstick Sealer. Lipstick Sealer prevents your lipstick from smudging. Often, lipstick can run into the fine lines around your lip line. After coloring your lips with a pencil and lipstick, rim the lip contour with thin layer of Lipstick Sealer. M  |  111


Color the entire hand with a makeup sponge and Hightech Lighter Asteroid. Thereafter, mix Eyedust Lounge, Glitter Super and Eyedust Carat with the T-zone Brush. Attach strass stone, one by one, with the help of the Eyelash glue Adhesive Clear.

Glitter Super Eyedust Lounge, Carat Strazz Blue Sea, Fire, Satin Bronze Adhesive Clear M  |  112


Attach strass stones on the eyelash with the help of the Eyelash glue Adhesive Clear, before adding the synthetic lash to the eyelid. Glitter on the cheeks can easily be added with the product Blend & Fix.

Blend & Fix Eyelash Drama Strazz Diamond, Tabac, Glam, Zircon Glitter Luna, Galaxy M  |  113


Microshadow Deep Blue Glitter Taurus, Starry Strazz Diamond, Blue Sea, Fuschia Mixing Liquid M  |  114


Add the Microshadow Deep Blue like a blindfold over the eye and brow. Attach strass stones with Adhesive Clear and let it set. Then, dip a large brush #106 in Mixing Liquid, before dipping the same brush in a mixture of Glitter Taurus and Starry. Meticulously apply the glitter over the strass stones and eyeshadow.

M  |  115


PHOTOGRAPHER: Klara G / Birgitta Martin AB HAIR & MAKEUP: Igna Alonso / Agent Bauer MODEL: Ida Kleinau / Kid of Tomorrow PHOTOGRAPHERS’S ASSISTANT: Cosima Walther RETOUCH : Turbin

M  |  116


Nailpolish Satu, Niclas, Paula, Henric, Carola, Emilia, Agnetha, Carmen M  |  117


1. Start by choosing the right nailpolish remover. Removers that contain acetone desiccate and damage your nails. Use Make Up Store’s Nailpolish Remover Pads. Wash your hands thoroughly with the mild and pH-balanced soap, Body Wash.

Nailpolish Maria, Jenny, Irma, Emilia, Annica, Agnetha, Lynn M  |  118


2. Shape your nails with Nail File Steel to the correct length and form.

Nailpolish Satu, Nicklas M  |  119


3. Rinse your hands with water and immerse them in a bowl with warm water and some Body Wash soap. Leave in for 2-5 minutes. Afterwards, gently press back your cuticles with the rubber end of the Nail hoof stick. Turn the stick around and gently cleanse underneath your nail tips.

Nailpolish Indah Glosslips Puma M  |  120


4. Massage Aroma Balm on your finger tips and cuticles. Continue gently for two minutes. The Aroma Balm strengthens your nails and nurtures your cuticles. Apply Body Butter on your hands and massage your hands with the moisturizer.

Nailpolish Paula Glosslips Pink M  |  121


5. After Aroma Balm and Body Butter are absorbed, paint your nails with one of Make Up Store’s colorful nailpolishes.

– how to apply –

Nailpolish Annica Lipgloss Princess M  M | | 122 122


– how to apply –

Nailpolish Jenny, Emilia, Agnetha M  |  123

6. Before applying a colored nailpolish, prime with a layer of Base Coat. It protects your nail pad from miscoloration. Then paint your colors and end the manicure with a layer of Top Coat. It helps your manicure last longer.


Per´s three favorites: Anti Fire The Creme Body Cream Scrub Coffee

M  |  124


– profile designer sweden –

Per Holknekt /ODD MOLLY TEXT BY: Caroline Florby PHOTOGRAPHY BY: Private

In each issue of M Magazine we want to highlight a Swedish designer, this time the turn has come to Per Holknekt/Odd Molly. Per Holknekt is the President and founder of Odd Molly. The label that has conquered the world with its unique design. A zealous designer who exists in a perpetual creative process, where ideas are translated into reality. His life is a rare success story. Who would have thought that the professional skateboarder would win Sweden’s most prestigious fashion award, Guldknappen, 20 years later? The secret behind his success lies in a reinforcing motto, a drive that is spurred by adversities and advice from his mother. It is hard to believe that Per had never heard of clothing labels before the age of 22. “It might sound strange but it’s true. Until that age, they were only trousers and shirts to me. Blue pants and a green sweater”, Per Holknekt says. He took the step into the fashion industry when his skateboard sponsors approached him about product development. Since then, many projects have rolled in and the career has amounted to 25 successful and eventful years. The latest assignment is the collaboration with Helena Christensen who will be the front figure for Odd Molly in the near future. The product range will be expanded with sunglasses, regular specs and lenses. Stockholm can also rejoice in the fact that it will be the first city in Sweden to house its own Odd Molly store. Per would gladly like to see a store in each country where the label sells. Per Holknekt’s own role model within fashion is Filippa K’s father, Lasse Knutsson, thanks to his unrivaled influence on the evolvement of fashion in Sweden. He also sees Steve Rocko as a source of inspiration in terms of trademark development. Earlier this year, Odd Molly was awarded Guldknappen, which Per regards as the greatest recognition a person can receive within the Swedish fashion industry. And a wonderful pat on the back. Uphill moments

motivate him to continue. The controversial motto “Walk in the other direction” reinforces this assertion. Per Holknekt feels the best during periods of difficulty. To become successful in the clothing industry, Per feels that you need a unique product that can complement a store owner’s existing assortment. The trademark should have an ethereal quality to create curiosity. You should have a business sense and schooling. It is important to know how to channel your creativity into something productive. The designer should be able to compromize with the design to satisfy the needs of the client. Last but not least, you must have a competitive streak. You have to enjoy winning over other people. But Per Holknekt’s best advice for those working in the fashion industry is a pointer he received from his mother once upon a time. “To understand and put your design into a context that makes it desirable, commercial and lasting all the way out to the final consumer, you must know how to do business with the help of your clothes, not just how to create clothes with the help of your design.” Very good advice considering that Odd Molly is currently available in 40 countries. The success, however, is not the result of an unerring sense for trends. On the contrary, the work approach is relieved of all guidelines. The strength lies in prioritizing the customers. “The most important thing is that the customers really like what we do. We follow our instincts, not theories”, Per says and smiles. Gratifying teamwork within the company is highly prioritized. Per Holknekt values the feeling of coming to a workplace where everyone really likes each other. For the spring and summer seasons of 2009, Per deeply hopes that the Swede will break loose from the collective thinking and dare to be more individualistic. It is not a coincidence that global designers come to Stockholm for inspiration. “The Swedish expression is fantastic in form, but, unfortunately, monotonous, static and uninspiring”, Per Holknekt says. M  |  125

Per’s personal favorite look within fashion is not too studied nor rectified. “It is nice when a beautiful person doesn’t realize how attractive he or she is. It is not as attractive if the person is aware of it. As soon as it is fashion-related, it gives off a dull and imitated feeling.” When it comes to future trends, Per has a vision. “I think the trends will become more individualoriented. People talk about a coming antifashion-blog-reaction and it could be a part of a greater movement in which people show that they can do exactly as they wish. The expression will become more personal. Mixing and giving. Taking the market’s current fashion tools and making it your own. To be more exact, it will become more ‘luxurious but in balance’, ‘rebelious but with class’. Show everyone who dictates your personal style. You do and not the brand-droppers”. In other words, the non-conformational in a personal bouquet. Challenge the corporate dress code by testing the limits. For students in upper compulsory school and high school, group mentality will still be governed by the media. It will become tougher, more attitude. Show people where you belong through your choice of music. Show them that you understand fashion, but also with class and a hint of snobbery. Do you have any beauty tips that you could share with the readers of M Magazine? “A person who takes care of herself to the point where she radiates well-being will often look incredibly stunning. The rest will only reinforce what is already beautiful. You cannot create beauty with your wallet, knives or makeup brushes. It can’t be done.” The interview ends with a question about future aspirations. “My dreams and hopes for the future do not pertain to work but to my private life. Ten years from now, I hope my daughter and I can enjoy a wonderful father-daughter relationship.” Nothing more to be said. A true inspirer has spoken.


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Something old, something new, something borrowed and something blue. No matter what your requests are in becoming a fantastic bride, Make Up Store has everything you need to say I do. This exclusive collection is released in collaboration with the professional Makeup artist Olle Johansson. With years of experience from the beauty and makeup industry, Olle has created the ultimate makeup selection for the bridal couple. Thanks to their water-resistant formula, the products are longlasting. The wedding collection comes in a limited edition. Together with the look, you can buy a book with all the information you need to enhance your true beauty. To complete your day, make sure you also get the perfume named I do. The fragrance starts with the fresh citrus accent of bergamot and blackcurrant, continues with a floral heart of white flowers, before ending with a warm and a soft background of sandalwood, amber, vanilla and musk. A must-have for every bride and groom...

Microshadow CHAMPAGNE

Microshadow LINGERIE PHOTOGRAPHER: Mårten Lewin M  |  126

Microshadow DIANA


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Lip pe nc il S OM ETH ING

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A bridal makeup is something special, as well as the wedding dress and hairstyle. This is a special day and want to look your very best. Invest in the perfect foundation with long lasting result, waterproof mascara that protects you from all the sentimental moments. Make sure to use a kiss proof lipstick that will last all day. The groom can focus on a concealer to cover irregularities, powder to keep the skin matte and a hydrating lip balm.

Lipstick SOMET HING N EW

D WE RO OR GB THIN ME l SO nci pe Lip

Microshadow TIE

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– gallery –

. Bag Carry Mini Green can hold small but vital items such as a lipstick, tampons and coins.

Nailpolish Emilia, Marlene. These fantastic polishes even smell pleasantly several days after application. Available in orange or raspberry flavors. Eyepencil Greencard. A green eyepencil gives intensity to people with blue eyes

Twingloss Peach, Champagne Customize your color! The inner gloss contains concentrated pigments that mix perfectly with the outer highshine gloss. The result is a tasteful rich color that helps rejuvenate your lips. For a perfect 50/50 mix, squeeze the tube from the top. For a more pigmented effect, squeeze the middle of the tube.

Microshadow Pascal, Passion For Fashion, Viva, A Girls Best Friend, Money Talks. More fantastic colors to choose from. Remember to start with Eyeprimer Clear for a longlasting eyeshadow and an intense and clear color. M  |  128


– gallery –

Globe Blending Brush #116 Use this pony hair brush to create a beautiful crease line. Keep your eye open and look straight ahead in the mirror. Place the brush at the end of the lash line. Continue towards the nose in soft circular motions to create a crescent shape above your eyelid. Depending on your choice of color, you can create a softer or more intense look. Wash with water and any of Make Up Store’s Makeup Removers after every use before you let it dry on a towel overnight. Desinfect and wash the brush with Make Up Store’s Brush Cleanser.

Glosslips Pink. A shimmery gloss with a summery taste of watermelon.

Lipgloss Pot Pax. Apply the pleasant lipglosses with brush #111. Do not touch the inside of the jar with your fingers to avoid bacterialcontamination.

Blending Brush #108 This goat hair brush is used to mix Microshadows, Eyedust and Cybershadows on the eyelid. The size of the brush makes it perfect for the application of color on the upper eyelid and larger regions. Wash with water and any of Make Up Store’s Makeup Removers after every use before you let it dry on a towel overnight. Desinfect and wash the brush with Make Up Store’s Brush Cleanser.

Bag Flat Sequin Pink. A cool necessity bag that also can be used as an evening bag. M  |  129


– gallery –

Luminous Bronzer One new product we really want to highlight is the Luminous Bronzer. Where the brush and the makeup base is combined in a two-in-onepackage. With just one click on the end of the handle, a small amount of the creamy product fills the brush and makes it ready for use on the face and body. It leaves your skin with a lustrous tanned look.

Half moon Powder Puff. Specifically designed for perfect application of Micronized Loose powder.

Eyepencil Czar, use it by it self or as a primer underneath the eyeshadow.

Eazy Bronzer. The perfect touchup product in your handbag. Take it with you everywhere to maintain the sensual luster of your suntan, day and night. One silk sheet covers the entire body.

M  |  130


– gallery – Glitter Spock

Gloss lips Posh. A beautiful apricot lipgloss to give your lips a natural color that reinforces the suntan

Nailpolish Stig

Sparkling Loose Powder A loose and sparkling powder. Apply the powder with a large Powderbrush over your face and entire body for a fresh and lustrous effect. Sparkling Loose Powder contains titanium dioxide for natural sun protecting properties.

Glitter Ufo. Use Mixing Liquid and Eyeliner Brush #103 to create your own glitter eyeliner.

M  |  131


Brightening Serum Brightening Serum is created to give your skin an even tone and luster. Vitamin C and plant extracts recreates and maintains an even skin tone. Regardless of skin type, the serum retrogrades your skin tone. Daily use of Brightening Serum counteracts the appearance of dark spots and gradually evens your skin tone.

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Tea Eye Gel A light eye gel that removes puffiness. It has anti-swelling properties which is perfect for tired eyes. Can be use under makeup. Contains chamomile and green tea for a moisturuzing and calming effect.

Eye Lift An eye gel that is enriched with licorice extract and vitamin C to reduce visible signs of ageing. The result is a smoother skin around the eyes.

Aroma Balm A multifunctional product that targets dry skin patches. Apply on dry elbows or chapped lips. Sunflower oil softens and calms irritated skin. Apply according to need.

The Eye Creme This soothing eye creme neutralizes bags under your eyes as well as lifts and strengthens skin. Sheabutter, olive oil and rosmary oil are just a few examples of its nurturing ingredients. Once again, Make Up Store releases a cream that is worth its name.

Quick Fix A silicon emulsion formula that instantly removes all signs of ageing. Works as a pre-makeup face primer that hydrates, smoothens and treats the skin while enhancing the look and the longevity of the makeup. Contains an exclusive peptide complex that is clinically proven to improve the appearance of fine lines and wrinkles. The lightdiffusing action of the Quick Fix formula helps create ultrasoft, smooth and radiant looking skin. Clove, sandalwood and sage complex with antioxidant and calming properties. M  |  132


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Firming Eye Cream Firming Eye Cream strengthens the skin around the eyes. Contains dog rose which reduces early signs of ageing and rebuilds skin. The cucumber has a cooling effect on skin and is perfect for puffiness around eyes. Use twice a day.

Eye Mask. Store in the fridge and use it afterwards to counteract puffy eyes. You can also heat the mask in warm water for a relaxing effect.

The Eye Cool Stick A fresh stick with active ingredients that include the soothing Chamomile. The Eye Cool Stick stimulates the clearance of toxins, neutralizes dark eye circles and reduces puffiness while moisturizing the skin at the same time. Apply on the area around the eyes with gentle strokes. The stick has a relaxing, cooling and hydrating effect that leaves the skin around the eyes refreshed and stimulated. The eyes regain radiance and freshness. The under-eye bags are, subsequently, reduced and dark circles fade.

Ice Eye Creme Ice Eye Creme is an intense moisturizer for the skin around your eyes. Its soft and cooling formula strengthens your skin and reduces swelling and dark rings. Ice Eye Creme is enriched with several minerals that increase cell production, which, in turn, reduces fine lines caused by dry skin. Vitamin E nurtures the skin and protects it against external stress factors. To optimize the effects of its key ingredients, store the product in the fridge. Use daily to preserve the skin’s vitality.

Skin Serum Skin Serum is enriched with Ginkgo Bilboa and Rosemary to give you even and silky skin. Skin serum retains the skin’s moisture and has astringent effects. Regular use revitalizes and tightens the skin. Apply before your daycream and foundation from Make Up Store.

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– profile store of the year –

“Stig is a great boss! He leads the team with grace and inspires us every day to do our best.” Staff/Makeup Artist Evelina

Stigs´s three favorites: Studio Foundation, because it covers well and provides a fine structure without being too thick or sticky (which is the case with a lot of other heavy makeup). Care & Cover is one of the newer concealers and is fantastic. It covers perfectly as well as nurtures and disinfects. Face Mist. Is my third favorite product, to be honest, I could love the product for its heavenly scent, but it also gives your skin a vitamin boost. I always fixate my makeup looks with Face Mist, and it is very popular. “– Can I please ad a fourth, asks Stig. If so I would like to say Eye Cool Stick, It is true magic to tired eyes and puffiness.” M  |  134


– profile store of the year –

The Store of the Year TEXT BY: Greta Sjöbom PHOTOGRAPHY BY: Make Up Store

Make Up store is one of the fastest growing companies in Sweden, with more than 160 stores in 22 countries. The concept of franchising is indeed a successful story. Each year stores are nominated to “The Store of the Year”, and the winner is selected based on their sales statistics, market activities, service and overall profile. Make Up Store Åhléns City in Stockholm, Sweden won this year’s award. The success of the store can be attributed to Stig Westlund and his staff who, with passion for makeup, good service and knowledge, gives the customers that extra something. We met up with Stig to askt some questions about his success story with Make Up Store and Åhlens. How did you first get in contact with Make Up Store? It all started when I saw an ad for International Makeup Center. In those days, I didn’t live in Stockholm. But I decided to receive training as a makeup artist and moved to Stockholm to commence my studies at IMC in 1991. After my studies began, I occasionally worked at Make Up Store. The company was founded in 1996 so I was one of the first people to work at Make Up Store. How come you started to work for Make Up Store Åhlens? I received an offer as a Cosmetics Counter Manager at Åhléns City that I couldn’t refuse. And that’s is where I have been the last six years now, says Stig with a brilliant smile on his face. So, what is the key to your success? The key to our success at Åhléns is the solidarity of the staff. Everyone has a positive go-ahead attitude and enjoys their very creative and social jobs. On a normal day at Åhléns, 50 000 people will visit the department store. Also we do not work as employees and we do not feel like employees. We look at our store desk, as it was our own store. So we

leave our problems at home and go to our job with a smile that spreads to others.

shadow. In my spare time, I also find inspiration from movies. Moulin Rouge is a clear favorite.

What do you think makes Make Up Store unique?

Your best makeup tips?

The whole concept of Make Up Store is unique. You can find something for every one, young and old, him and her. Although we are trendy and pioneering in our product development, our target group is wide. The focus on the knowledge of makeup is one of our foremost strengths and an important factor in reaching out to as many consumers as possible. A customer who goes home with a newly bought product and knows how it works is a satisfied customer. And satisfied customers will tell their friends. How do you find your motivation in daily tasks? For me, it is a true joy to go to work. I get my strength and happiness from my positive staff. Privately, it is my dear Aunt Vera, 91 years of age, who provides the wisdom and good advice. Vera gives me a lot o feedback due to the fact that she used to run her own business. She tells me all there is to know about a successful business and satisfied customers. How do you market Make Up Store in your town/country? What types of collaborations are you involved in? The Head Office coordinates marketing so I’m not in charge of the actual planning. On the other hand, I get to share my thoughts on how coming store events should be outlined. We often have fashion shows and demonstrations of various products (with the help of a makeup artist) on stage. Around bigger holidays, I’ve employed live models in the windows - that has been very popular. How do you find inspiration in your makeups? I find inspiration in the daily encounters with customers. In what way can I enhance his or her look? It’s very rewarding to see a person grow by trying a new shade of rouge or eye M  |  135

A good base is the most important part of a makeup. Only with an even structure and balanced skin tone in the face can you look better. It is likewise important to select the right color of foundation and powder. A lot of people believe that the purpose of the base makeup is to bring more color to the face but that is wrong. A base should not be visible, but give your skin a balanced structure and even skin tone. If you’re in a real hurry, you can quickly spruce up your look with a good concealer and mascara. Any great memories you would like to share that you have experienced while working at Make Up Store? In our store, things are always happening but one event particularly comes to mind. A couple of years ago, a young girl entered the store with her mother. The girl asked for advice so I applied some rouge, eye shadow and lip-gloss on her. For me, it wasn’t a distinctly challenging job but it made her extremely happy. She looked at herself in the mirror and radiated with joy. Afterwards, her mother returned to the store and thanked me an extra time for my contribution. It turned out that the girl was fatally ill and only had a short time left to live. That memory has really etched itself in my mind and I will never forget the gratitude. What are your goals? To stay at the top. It is a constant battle to be the biggest and the best, but it’s worth every second. How do look upon the future? Very bright, It lies in my nature to think positively. On behalf of all our co-workers around the world, M Magazine and the staff at Make Up Store, wish you all the best and continued success.


Diamonds are forever High Tech Lighter Phenomenon Eazy Bronzer Sportfoundation Frappeccion Tri Brow Color Glitter Super Microshadow Bronzed Eyedust Carat Blush Lush Micronized Compact Powder Beam Eyepencil Vanilla Crystal Lips Virgin

PHOTOGRAPHER: Niklas Alm / vostro RETOUCH ARTIST: Sofia Cederström / vostro STYLIST: Joanna Lavén / Agent Molly MAKE UP: Ung Rosén HAIR: Stina Borgström PHOTOGRAPHERS ASSISTANT: Tommy Toresjö MODELS: Gunilla G, Sivonne E, Anette U / Synk Casting All hats from Hattbaren M  |  136


Crystal Lips Virgin was used to fixate the loose glitter on the lower lip. One can easily mix Eyedust with Crystal Lips Virgin to create a lipgloss that matches the eyeshadow. M  |  137


Quick Fix is a silicon emulsion formula that instantly removes all signs of aging. Works as a pre-makeup face primer that hydrates, smoothes and treats the skin while enhancing the look and wear of makeup. Contains an exclusive peptide complex that is clinically proven to improve the appearance of fine lines and wrinkles. The Quick Fix formula is enriched with a light-diffusing action to help create ultra soft, smooth and radiant looking skin. Clove, sandalwood and sage complex with antioxidant and calming properties.

Apply Hightech Lighter all over the face with a makeup sponge. Then dip the sponge in a mixture of loose glitter and gently dab it on the skin.

High Tech Lighter Jupiter Glitter Hologram, Scorpio Eyelash Drama M  |  138


Eyelash Doll High Tech Lighter Phenomenon Eyedust Carat Sportfoundation Mocha Cybershadow Crow Eazy Bronzer Glosslips Posh Tri Brow Color

To create this golden luster, first apply a mixture of High Tech Lighter and Sport Foundation. Then wipe a silk sheet from the product Eazy Bronzer on the highlighting areas of the face, such as the nose bridge and cheekbones. Do not forget the neck and collar bone. M  |  139


Eyelash Doll Eyedust Carat Sportfoundation Mocha Microshadow Viva, Rusty Glitter eyeliner Diamond Eazy Bronzer Glosslips Sexy Tri Brow Color Nailpolish Kantima

Glitter eyeliner will add glamor to any makeup in no time. For this look, eyeliner was applied next to the lash roots. You can also draw a thicker line across the entire eyelid. M  |  140


A harmonious makeup that carries the same tone on the lips, cheeks and eyes. If you want more drama to the makeup, alternate between cold and warm colors. Maybe a cool green eyeshadow for your smokey eyemakeup and a lipgloss in a warm orange?

High Tech Lighter Phenomenon Eazy Bronzer Sportfoundation Frappeccion Tri Brow Color Microshadow Bronzed Eyedust Carat Blush Lush Micronized Compact Powder Beam Eyepencil Black Glosslips Puma M  |  141


High Tech Lighter Phenomenon Eazy Bronzer Sportfoundation Frappeccion Tri Brow Color Cybershadow Silver, Crow Blush Lush Micronized Compact Powder Beam Eyepencil Black Lipstick Glimmer

Smokey eyemakeup looks very good with lips in a neutral color. Use a beige or apricot lipstick with some shimmer. Lipstick Glimmer was used for this look. M  |  142


INTERNATIONAL MAKE UP CENTER IS THE LEADING MAKE UP SCHOOL IN SCANDINAVIA. CELEBRATING ITS 15TH ANNIVERSARY AS THE LARGEST PRIVATE SCHOOL FOR FUTURE

Tel: +46 8 588 322 02

PROFESSION

M AY B E T H E

PROFESSIONALS. YOU CAN EDUCATE YOURSELF IN STOCKHOLM, GOTHENBURG, MALMĂ–, FINLAND, ESTONIA OR NORWAY.

f or y o u International Make Up Center was founded in 1990. Today, over 20 years later, International Make Up Center is the leading school in Europe educating makeup artists. The education at International Make Up Center is highly considered amongst employers all over Europe and a large number of prominent makeup-artists have been our students. Now you have the opportunity to visit our school and get to know more about the profession and the education. During four hours you will take part in a class where you meet the teachers and other students. You will be able to ask question about the education and get the information needed. For more info, visit our homepage. Register to lottab@internationalmakeupcenter.se

Fax: +46 8 588 322 09 info@internationalmakeupcenter.se www.internationalmakeupcenter.se SW E D E N FINLAND ESTO N I A THAIL AND


PHOTOGRAPHER: Mårten Lewin

Salt Polish – Apple Green Tea This dry salt scrub contains a unique combination of etheric oils and extra fine sea salt enriched with corn sugar. Salt polish exfoliates, skin from free radicals and reduces signs of premature ageing. The sweet appleextract calms all your senses. Salt Polish is suitable for normal skin. Use once or twice a week.

– products in focus spa –

SPA Soap Tropical The SPA soap produces a rich foam that effectively cleanses your skin and rebalances the pH of your skin. SPA Soap Tropical nurtures your skin and its wonderful scent and color stimulate your senses. The soap is infused with olive oil, sunflower oil and sheabutter to nurture and soften your skin.

Foot Spray Our feet need moisture and care in the form of a foot bath. For a softening effect and to prevent callus formation, add any of Make Up Store’s massage oils or bath salts to the foot bath. Afterwards, finish with the remoisturizing Foot Spray. The active remoisturizing ingredient in the spray is Aloe Vera extract. Its fresh, de-swelling and cooling properties can be attributed to the menthol. Suitable for everyone. Can be used daily or according to need.

Burner & Scent for Burner We have five senses that guide us through the day: scent, taste, vision, hearing and touch. In our SPA series, we have successfully captured most of these senses to help you find the right state of mind. Make Up Store has created an aroma lantern that helps spread warmth and the wonderful scent of our delightful aromatic oils, to help you find harmony and the right SPA feeling. M  |  144


– products in focus spa –

Facial brush #213 To save time and still give your skin an energy boost, moisture and nourishment without leaving a mess, Make Up Store has developed the ultimate solution. A brush with soft hair, shaped to gently and effectively apply the facial mask to your skin. Directly after use, rinse the brush with some water and let it dry horizontally.

Charcoal Mask Charcoal absorbs excess sebum as well as deep cleanses the skin. The mask will leave your skin feeling fresh and rehydrated.

Salt Polish Scrub-Botanical Tea This salt scrub contains a unique combination of etheric oils and extra fine sea salt enriched with corn sugar. The ingredients rehydrate, cleanse and exfoliate the skin. Green tea protects the skin from radiation and free radicals with the help of natural antioxidants. Jasmin oil has anti-inflammatory effects. Use once or twice a week. Suitable for normal skin.

SPA Soap Chommonard The SPA soap produces a rich foam that effectively cleanses your skin and rebalances the pH of your skin. The SPA soap nurtures the skin and the wonderful scent stimulates your senses. The soap is infused with olive oil, sunflower oil and sheabutter to nurture and soften your skin. M  |  145


Jouzas´s three favorites: Sheer Lipstick Sweetheart Micronised Compact Powder Translucent Face Mist M  |  146


– profile designer lithuania –

Juozas Statkevicius TEXT BY: Peter Hammar PHOTOGRAPHY BY: Modestas Ezerskis

He celebrates the 20th anniversary of his fashion house in Lithuania this year. Meet Jouzas whose clothes are worn by celebrities like Björk, Naomi Watts, Kyra Sedgwick, Elizabeth Neel – and royalty such as Mary, Princess of Denmark. It would not be wrong to say that I am a lucky man, because I’m doing fine and – I’m not lying – all of my dreams have so far come true; I am persistent and I pursue my goal. I have got a recognizable touch which, I believe, is very important. But these are only nice words that perfectly mask a hard, quick-changing, particular industry called fashion. The process of creation behind the scenes of fashion is much more interesting to me than its glossy surface. My career has been progressing successfully since I was eighteen. Therefore, I’ll openly admit that I’ve done a lot: over 50 collections, 46 operas, drama and ballet performances; I’ve created costumes not only in the Baltics but also in Moscow, Tel Aviv and Versailles theatres; I am glad to say I succeeded in creating and successfully selling my brand name perfume, in presenting my collections in Paris Couture Week; I have participated in Show Room in New York for 5 years now. It is a real pleasure to see world music and cinema celebrities – Björk, Naomi Watts, Kyra Sedgwick, Elizabeth Neel – and royalty such as Mary, Princess of Denmark, wearing my clothes.

to draw jeans, T-shirts and trainers. Those drawings improved in the long run. And when arts people saw them, they advised me to pursue this trade professionally. Later, I studied modeling clothes at a higher art school. I successfully entered an academy of arts and served as an apprentice at Arnhem Academy of Arts. Later, I had the chance to serve as an apprentice in Sweden, at Claes Kock AB Arkitektkontor and Ingmary Lamy studios. After the border opened, I came to Paris. I worked in the Angello Tarlazzi fashion house. I presented haute couture collections and won the LVMH award in Paris. Since my childhood, I have been observing my mother. She has excellent taste and knew the secrets of makeup well. I think my parents essentially influenced the way I understand style and beauty. But it was only the beginning of my journey. Everything is accurate and meticulous in fashion. It can be likened to Maths and flair, whereas theatre is totally different. The scope of work is much wider and you must not restrict your fantasy. However, the most interesting task was creating a brand name perfume; I was the first one who managed to do that in the Baltics.

took place a week ago. Now I’m preparing sketches of costumes, makeup and hairdos for two presentations – “Verter” and “Sweeney Todd” – at once. As I alternate between the fashion and theatre worlds, I have found more opportunities to experiment. Futurism is wonderful, but it can be evanescent and boring. Nevertheless, it evokes a lot of emotions on the stage. Of course, I must take the director’s ideas into account. On the other hand, I always recommend minimal classics with a spice of eccentricity in fashion or to particular clients of mine who know my style. It is no secret that people want to look deluxe and chic, to be beautiful and evermodern, but all novelties exist only if they are strongly grounded in an understanding of classic beauty. People don’t want to be ridiculous.

It is no secret that fashion designers from post-Soviet countries are hungry for fashion and, in my opinion, tougher. I believe that the time is coming when fashion designers from developing countries will find a prominent role in global fashion.

I can say that having iron patience and stamina while working in the field of fashion is not enough. You must have flair, be curious and not be upset even when the situation seems hopeless and there is no way out of it. You just must be able to wait and work extremely diligently and a lot. And even though everyone declares you a great talent, don’t listen to them – talent without work is worthless.

Fashion shows and photo shoots can be stressful. I have experienced a lot of situations like that. However, I am sure that sometimes powder, lip gloss and mascara for eyelashes are enough. Everything looks natural. The one style that is always charming is the makeup and hairdos of the Golden Age of Hollywood when a lot of attention was paid to lips, eyes, eyebrows and even proportions. That sort of makeup is always glamorous, stands out and suits practically all women. That’s my opinion. Jane Birkin – minimal makeup, maximal naturalness... And a total opposite – Dita Von Teese – makeup of the Golden Age of Hollywood, charming and perfect... But I’ve got a lot of icons: Marlene Dietrich, Ursula Andress... The list could go on and on.

I found out that I was better at drawing than others at school, but I attended a sports school and no one cared about art there. I ended up in fashion by accident – I had an aunt in America who used to say to me: “Draw a nice picture of what you want and I will send that thing to you.” If only you knew how much loved

I recently celebrated the 20th anniversary of my fashion house. I have successfully published an album yearbook of my works. I have returned from New York from a meeting with my agent, Greg Mills, who, only yesterday, was persuading me to present my work in the fashion week. The premiere of “Pagliacci”

If I have to get a model ready in 10 minutes, a little black dress, red lips and a smile is the formula of real beauty. Moderation in any kind of makeup, clean lines and understanding the structure of your face as well as understanding yourself as a personality is the basis for always looking beautiful.

M  |  147


Mens’ makeup is all about looking your best by enhancing your natural features. Take extra care of your eyebrows and haircut, your hands and feet as well as your lips and teeth. Make Up Store has recently launched a new hair care range. Messy contains a unique combination of three types of styling polymers that help you create, twist and separate frivolous styles without making your hair feel oily. Gives depth, control and perfect texture for an unbeatable feeling.

Thanks to Liias Jeans & Underwear for borrowing the clothes. To order Liias Jeans & Underwear please call +46 8 588 322 13 or visit www.liias.se. PHOTOGRAPHER: Sittipun Chaitherdsiri STYLIST: Chokchai Putthawong MAKEUP ARTIST: Chatchai Peangapichart HAIR STYLIST: Jirapong Oongeaim FASHION ASSISTANT: Phongphan Suksumran MODELS: Vinicius / Model Story, Austin / Apple Models M  |  148


M  |  149


Eye Cool Stick is a fresh stick with active ingredients such as Chamomile with its soothing properties. The Eye Cool Stick stimulates draining of toxin, reduce color of under eye circles and puffiness while moisturizing at the same time. Apply on the area around the eyes with gentle strokes. The stick has a relaxing and cooling effect and the result is hydrate, refreshed and stimulated skin on the eye area. The eyes regain radiance and freshness. The under-eye bags are reduced and the dark circles fade.

The label includes a selection of underpants and linen. The first collection will be released in selected stores in the spring of 2009. “We see a trend take place that sees simple and clean cuts replace the patterned underpants”. A trend that corresponds to Liias’ first undergarment collection. In addition to the minimalism of these underpants and linen, focus is also placed on fitting, comfort and quality. Specific textiles that breathe have also been developed for this collection. The underpants have a built-in pocket to help keep the package in place, as well as allow for ventilation and regulation of body temperation. Keep a lookout during the spring of 2009 for your own set of these undergarments. M  |  150


Most men have sensitive skin and, therefore, need really gentle products when cleansing their faces. Try Sensitive Foam Cleanser which leaves your skin clean and moisturized. After cleansing, always apply a face toner to restore the skin’s pH. Rinsing your face with water lowers the pH value of your skin. A restored pH balance optimizes the effect of your facial moisturizer. Finish with a facial moisturizer to keep your skin vital. Try Daytime for your face and The Eye Crème for your eye area. M  |  151


Choose the right color. People often choose the wrong color of foundation or concealer. These products are not meant to bring color to your face, but to cover and conceal an uneven skin surface. Choose a color that is similar to your own skin tone or slightly lighter. Sport Foundation has a light formula and practical package that suits men on the go. M  |  152


Conceal dark rings under your eyes with a concealer containing red pigments. Conceal spots with a concealer containing green pigments. Cover All Mix has all the pigments you need to make your skin look flawless. M  |  153


Denim is the sort of fabric that never becomes unfashionable. The keywords fitting, quality and fashion perfectly describe the LIIAS jeans collection. Designed by men and for men. Liias jeans have naturally evolved from the stage clothing that Mika Liias created for all the fashion shows and trendy photo shoots over the years. With the right sense of style, these well-cut garments with meticulously designed details have taken shape. Here comes a description of the first models to be launched. All the jeans come in a jeans bag, for cool and smart storage and the double belt loops allow for a wider choice of belt.

H100: A nice, masculine baggy model. Normal waist and straight legs. The back pockets are placed slightly below the derriere for a nicer shape.

M110: A black slim model. L100: A nice, masculine baggy model. M120: A classic black model with a twist. The front is decorated with suède for a cool “riding” feeling. M  |  154


Less is more. Too much makeup in the beginning is a common mistake that produces an unwanted and unnatural result. For a moisturizing and nurturing effect, apply some Aroma Balm on your lips. Pluck your eyebrows with Pro Tweezer to create a nice shape. Fixate your messy brows with Stay in Shape for a perfect result all day long. Apply Brow Set Fix on your eyelashes for defined lashes and intensive eyes. M  |  155


Satu´s three favorites: Matt Foundation I really like Matt Foundation because it covers well and has a nice formula. The result feels weightless and natural Care & Cover This is a fairly new concealer but already a favorite. It is so hard to find a concealer that covers blemishes well and at the same time nurtures and works antiseptic on the skin without drying out the texture. Bronzing Powder Whatever mood I am in Bronzing Powder and brush always lifts me up. It instantly enhances cheekbones and gives my skin a beautiful luster. M  |  156


– family member finland –

Satu Kivelä TEXT BY: Peter Hammar PHOTOGRAPHY BY: Robert Lindström

For six years, Satu has run Make Up Store and IMC in Helsinki with great success. Her well-liked approach, warm laughter and smile melt any problem that may appear. Essentially an Economics graduate, she later pursued studies in professional mask making and makeup artistry. She is exceptionally resilient, productive and, last but not least, stresstolerant. “I don’t lose a good night’s sleep that easily!” Satu says satisfied. I started my career working in the actual boutique, Make Up Store. Afterwards, I set up my own business as a part-owner of Make Up Store Helsinki and IMC with the trust and courage of a good friend. It felt like a natural step and I have never regretted that decision. I enjoy working boundlessly with such a wonderful label as Make Up Store. It demands a lot of responsibility but also gives you great freedom. Behind every idea and campaign, you’ll find a spectacular and effective team. A family composed of competent, energetic and unchangingly nice people. My commitment to Make Up Store and IMC is not just a job for me but a part of my life. It is this friendliness that defines Make Up Store. Many of our customers come just for the friendly, personal service and, most importantly, our competence. We receive very positive feedback on our products from the customers. Make Up Store is a living label. We are constantly launching new, exciting and effective products and titillating looks.

Make Up Store’s success story in Finland is continuing. During spring 2009 we are planning to open up a flagship store in the heart of Helsinki. In this new store we are going to showcase the new and improved international concept. Private and group classes in makeup and our knowledgeable staff will be more than happy to teach “how to” and inspire you for the new season. In this coming year we are planning to open up new stores in Oulu, Vasa, Turku, Salo and Tampere to mention a few cities where the demand for Make Up Stores products is huge. Today you can find Make Up Store products in certain Sokos warehouses like in Helsinki, Turku, Tapiola and Tampere, and also at a select 15 Kick’s stores around Finland. I am also very excited about the opening of more of our own stores. We are wellrespected by professional makeup artists who work with the most famous of television shows, models and actors. In our store, we hold well-liked makeup courses, where the makeup artist helps and teaches you how to accentuate your best features for a party or for your everyday look. Participants also get the oppurtunity to choose products from the store that equal the amount of money they spent on applying to the course. Our customers really enjoy this deal. They also know that they have to book the Saturday makeup sessions well ahead of time, if they plan on attending a party afterwards. Furthermore, we train mask makers and makeup artists in Finland through IMC, International M  |  157

Makeup Center. To manage both the academy and the store is a challenge indeed, but the joy and happiness for me to follow my students from day one at the academy and then out into the professional world of makeup artists is true happiness. The school was launched in 2002. In addition to Helsinki, the school is also found in Tammerfors and Jyväskylä. The school dates back a couple of years now and the reputation is steadily growing, thanks to the quality of the curriculum, not only here in Finland but also abroad. To work as a makeup artist is incredibly fun and a lot of hard work as well in order to succeed. We are, often, recommended to prospective students. This feels promising because the purpose of the school has always been to whole-heartedly focus on quality. Our school entitles students to financial aid. The students also receive a starting kit and discount on all products in our stores. The makeup artist profession is very interesting but likewise very challenging. With the right ambition the whole world can be your work place. I love to be part of molding and guiding the new and upcoming students in the business, to share my knowledge and watch creative talent grow. Creative beauty can never bore me! Every day is unique and I am grateful for our amazing customers. There is nothing more wonderful and rewarding than a satisfied customer. Happy customers and a distinguished team around Make Up Store are the things that help me joyfully continue day by day.


Become a VIP The reasons why you should become a member of Make Up Store are many. The club was developed for you. In every single purchase, there is a 10% discount. Special club evenings are held where you learn all about the new products, the latest trends and how to apply your new favorites. You also have special access to the website where monthly competitions are held, where you can ask professional makeup artists for guidance and where you get sneak previews of our trends and products. Become a member and experience the website on your own www.makeupstore.se

of our stores, you receive your personal card at once. Along with the card, you also receive a gift. The card lasts for twelve months and the price is approximately US $12. Besides our department stores, the card is accepted in all of our stores worldwide. The stores arrange club evenings for club members above 18 years of age. The themes for those events follow Make Up Store’s campaigns and seasonal looks. Not only do the stores serve wine and snacks, all customers can enjoy a 20% discount on the entire assortment.

Membership at Make Up Store is open to all customers. When you apply for membership in any

Welcome to the club!

Theme for club evenings Spring/Summer 2009. Remember to contact your nearby store for specific details. RSVP your Make Up Store 3 days in advance.

MAKE UP STORE WILL PRESENT THE HOME SPA COLLECTION Since ancient times, people have invented different ways to take care of their physical appearance to feel healthy and beautiful. Make Up Store has created a completely new and wonderful SPA series to help you take care of your face, body and soul. Our Home SPA- series is developed from 100% natural ingredients and adapted for both men and women. At Make Up Store, we want to help our customers relax from the chores of everyday life, demands and expectations that would easily drain their energy reservoirs. The products are based on everything from salt scrubs, facial masks and bath salts to aromatic oils. The SPA products carefully nurture your skin and their scents stimulate all the senses to help you to relax. HOME SPA

WELCOME TO MAKE UP STOREʼS CLUB EVENING WHERE WE WILL PRESENT OUR HOME SPA COLLECTION Since the early days, one has discovered different ways to take care of his physicalappearance to feel healthy and beautiful. Make Up Store has created a completely new and wonderful SPA series to help you take care of your face, body and soul. Our Home SPA series is developed from 100% natural ingredients and adapted for both men and women. We at Make Up Store, want to help our customers relax from the chores of everyday life, demands and expectations that easily drain your energy reservoires. The products are based on everything from salt scrubs, facial masks and bath salts to aromatic oils. The SPA products carefully nurture your skin and their scents titillate all the senses and help us to relax.. Take the oppurtunity to find your favorites from the collection. During the course of the event, club members will receive a 20% discount on the entire assortment at Make Up Store. In addition to inspiration, refreshments will also be provided. Contact your Make Up Store to RSVP 3 days in advance. Welcome!

AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

MAKE UP STORE WILL PRESENT THE NEW INSPIRATION FRUIDELICIOUS Fruidelicious includes all the playful colors and fragrances of a full bloom garden in spring. In a creative way, these bright colors are combined with a strong influence from the 80s. This new collection includes fresh and clear colors with fruity sweet aromas.Every product has its own fragrance that takes your senses for a walk in the spring sun. Juicy Orange, Tutti Fruity and Sweet Peach are only a few of the delicious fragrances you will be able to kiss away. The makeup base is thin and natural. Cheeks and cheekbones are accentuated with a soft blush in pink, orange and brown. The lips are painted in pink and orange with both lip gloss and lipstick. The eye makeup is creative. Several colors can be mixed on both the upper and lower eyelids. Also, different Eye pencils are used to give it a stunning appeal. CLUB EVENING Fruidelicious is a gardens palette, the taste and fragrance from a ball of fruits and this spring makeup for you. The inspiration comes from the colorful nature and its growth. In a creative way these elements are crossed with the era of the 80´ties. Playfulness and boundlessness is mixed into tasteful makeup´s.

Fruidelicious includes all the playfull colours and fragrances of a full bloom garden in spring. In a creative way these bright colours are combined with a strong influence from the 80’s. This new collection includes fresh and clear colours with fruity sweet aromas. Every product has its own fragrance that takes your senses for a walk in the spring sun. Juicy orange, Tutti Fruity and Sweet Peach are only a few of the delicious fragrances you will be able to kiss away.” Welcome to an inspiering club evening where professional makeup artists will present the spring collection Fruidelicious. Visit your nearby store and purchase with a 20% discount on the whole assortment the entire evening. Let your MUS store know if you will attend at least 3 days in advance. Welcome!

AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

S SS

VIETNAM

SS S

SS S

S SS

MAKE UP STORE WILL PRESENT THE NEW INSPIRATION BRONZED Bronzed is the golden trend for this spring and summer. This sparkling makeup is filled with exclusive products that leave your skin with an irresistible glowing shimmer. The bronzed woman is powerful and conspicuous with a divine charisma. Rays of sunlight reflect on her body as she walks along the beaches of the Mediterranean Sea. The facial makeup shines sensually in the colors of bronze, copper, gold and a shade of green on the eyelid. Eye pencil Black is used under the eye and faded out with gold, copper and bronze. Extend the line under the eye towards the cheekbone to make the eye look bigger. Pale pink, orange, apricot and beige are the main colors for the lips. A new product we want to emphasize is the Bronzing pen. The brush and the powder come together as one product. With just one click on the end of the handle, a small amount of powder fills the brush and makes it ready to use on the face and body. It leaves your skin looking lustrous and tanned. CLUB EVENING Bronzed is the golden trend of this spring and summer, where the makeup is filled with exclusive shimmer and the products give your skin an irresistible glow. The Bronzed woman has a divine charisma. She is powerful and conspicuous. The sunlight is being reflected by her body as she walks along the beach of the Mediterranea Sea. The big news is the Bronzing Pen product which is a bronzer and a brush contained in the same product. With just a click, the brush is filled and allows you to apply the shimmering bronzer on your face and body, to shine up with the sun. Welcome to an inspiering club evening where professional makeup artists will present the summer collection Bronzed. Visit your nearby store and purchase with a 20% discount on the whole assortment the entire evening. Let your Make Up Store know if you will attend at least 3 days in advance. Welcome!

AUSTRALIA

CANADA

DENMARK

DUBAI

EL SALVADOR

ESTONIA

FINLAND

GUATEMALA

ICELAND

INDONESIA

LITHUANIA

MALAYSIA

MEXICO

NORWAY

RUSSIA

SINGAPORE

SPAIN

SWEDEN

THAILAND

USA

VIETNAM

M  |  158


– products in focus –

Brightening Serum Brightening Serum is created to give your skin an even tone and luster. C-vitamin and plant extracts recreates and keep the skin tone even. No matter what skin type you have your skin tone will retrograde. Brightening Serum used daily resist dark spots and evens your skin tone softly. Brightening Serum I easily applied and lightens your complexion thanks to natural plant extracts. In combination with Eclatance Cream, pigmentation is minimized and the complexion is unified. Use the Brightening Serum as a cure treatment every morning on a perfectly cleansed skin, before you apply your foundation. M  |  159


– world of colors –

Whisper Event Helsinki

Magazine Event Australia

Pride Stockholm

Sneakpreview Stockholm

Men’s Night Norrlandsgatan Stockholm

M  |  160


– world of colors – Opening Alain Dubai

Opening Burj Al Arab Dubai

Ruby Red Night GLO Hotel Helsinki

M  |  161


– world of colors – Opening Vilnius

Whisper Stockholm

M  |  162


– backstage – Urban Creatures

L’Artiste

Down under Beauty 08 Stockholm

Code Orange

Sun Kissed

M  |  163


In Our Stores Country Productgroup

Sweden SEK

Finland €

Denmark DKK

Norway NOK

Estonia EEK

Spain €

Mexico MXN

Singapore SGD

Indonesia DR

Usa $

Thailand THB

Iceland ISK

Australia AUD

Malaysia MYR

Vietnam VND

Polen PLN

Lithuana LTL*

Costa Rica CRC*

Microshadow

130

14

130

130

175

14,5

172

26

182 000

15

600

2 290

29

60

360 000

49,50

43

8 450

Cybershadow

130

14

130

130

175

14,5

172

26

182 000

14

600

2 290

29

60

360 000

49,50

43

8 450

Glitter

95

13

95

95

165

13,5

172

23

172 000

14

550

1 990

25

49

325 000

36

41

6 175

Eyedust

130

14

130

130

175

14,5

172

29

205 000

16

600

2 290

29

65

325 000

49,50

46

8 450

Eyepencil

130

14

130

130

150

14

143

27

188 000

13

625

2 190

29

63

320 000

49,50

40

8 450

Cake Eyeliner

145

16

145

145,

165

17

172

25

232 000

18,75

660

2 690

29

65

430 000

55

43

9 425

Glitter Eyeliner

155

17,5

155

198

33

232 000

17

755

33

75

430 000

59

54

10 075

145

16

145

227

33

232 000

17

725

30

69

450 000

55

49

9 425

145

15

145

234

35

270 000

19

650

29

69

440 000

55

55

9 425

218

37

259 000

19

700

32

69

440 000

55

50

9 425

Twinkle Eyeshadow Sensitive Mascara Max Lashes

155 145 145

215 215 200

18 14 15,5

2 690 2 490 2 490

145

16

145

Long Lash

189

21

189

189

235

22

285

41

305 000

22

750

2 490

30

95

520 000

72

59

12 285

Drama Mascara

210

23

210

210

260

24

298

37

305 000

25

800

2 290

32

95

520 000

79

66

13 650

Lipstick

159

16,5

159

159

195

17

159

29

199 000

18

725

2 290

34

69

420 000

61

52

10 335

Gloss, Scent Lips

140

15

140

140

185

16

185

27

188 000

16

625

2 490

25

65

380 000

54

47

9 100

Star Lips

140

15

140

140

185

16

185

27

188 000

21

650

2 490

30

65

400 000

54

47

9 100

Lipgloss Pot

125

14

125

125

85

14,5

161

27

188 000

15

625

2 490

25

65

360 000

47,50

39

8 125

Lippencil

130

14

130

130

150

14

143

25

188 000

13

600

2 190

29

63

320 000

49,50

40

8 450

Nailpolish

125

14

125

125

160

14,5

187

21

160 000

16,5

550

1 890

24

55

280 000

47,50

40

8 125

Liquid Foundation

245

26

245

245

330

27

381

51

369 000

28

1 100

3 990

45

119

690 000

94

79

15 925

Compact Powder

249

28

249

249

285

29

330

45

315 000

34,1

1 200

3 990

39

115

670 000

95

83

16 185

Dual Foundation

259

29

259

259

295

30

287

53

385 000

28

1 295

3 890

46

119

670 000

99

84

16 835

Studio Foundation

225

25

225

225

265

24

253

41

305 000

24

1 100

3 890

39

109

550 000

85,50

67

14 625

Sport Foundation

335

36

335

335

595

39,5

774

98

699 000

49

1 700

5 990

80

189

890 000

125

104

21 775

Bronzing Powder

249

28

249

249

285

29,5

288

49

369 000

33,75

1 200

3 990

39

115

670 000

95

83

16 185

Sparkling Powder

235

26

235

235

285

27

265

49

385 000

22

1 100

3 690

40

99

650 000

89

80

15 275

Loose Powder

235

26

235

235

270

27

265

47

348 000

22

1 100

3 690

40

110

650 000

89

80

15 275

Wonder Powder

395

43

395

495

72

502 000

45

1 250

60

159

870 000

150

129

25 675

155

17

155

212

33

228 000

18

800

24

69

420 000

59

49

10 075

245

27

245

225

45

315 000

32,5

1 000

36

-

450 000

94

77

15 925

296

61

429 000

28

1 245

52

129

620 000

100

82

17 225

High Tech Lighter Reflex Cover Cover All Mix

145

395 155 245

195

395 240 315

16,5

46 17 29

2 490

6 390 2 490 3 490

265

28,5

265

Blush

155

17,5

155

155

185

18

185

32

220 000

16

750

2 490

34

69

430 000

59

49

10 075

Creme Blush

165

18,5

165

165

195

19

206

33

232 000

18

850

2 490

34

79

430 000

63

52

10 725

Wonder Blush

185

21

185,

185

195

22

235

35

259 000

23

900

2 890

39

89

480 000

70

58

12 025

265

325

29

3 390

*) Territories not open at time of print – prices might be adjusted. All prices incl VAT. All prices are correct at time of going to press but subject to change. The prices are recomended. For more information visit us on www.makeupstore.se.

Missing credits No.10 Gallery PHOTOGRAPHER: Nicklas Alm / vostro RETOUCH: Sofia Cederström / vostro STYLIST: Joanna Lavén / Agent Molly PHOTOGRAPHERS ASSISTANT: Tommy Toresjö


AARHUS SallinG A/S Phone +45 86 12 18 00 Alingsås Kungsgatan 29, +46 322 132 37 BANGKOK Zen 1 Central World Plaza 24 +66 260 130 477 Bangkok Forum Zone, Phone +66 2 613 1477, Central Ladprao -1 st Floor, The Mall Ngamwongwan, Central Festival, Pattaya & Siam BERGEN Xhibition 1 etg./ Småstrandsgaten 3-5 Phone +47 55 33 07 77, BORÅS Österlånggatan 33 Phone +46 33 10 02 92 BORLÄNGE Kupolen Phone +46 243 170 75 COLORADO Southlands Mall 6205 E. MAin St., Suite D101 Phone +1 303 563 21 23 DUBAI Al Ain Mall, Sahara Mall EL SALVADOR Centro Comercial Gran Via Loca ESKILSTUNA Kungsgatan 20 Phone +46 16 51 00 68 ESPOO Sokos Tapiola Phone +358 10 765 55 14 Falun Galleria Falan, Östra hamngatan 20 Phone +46 23 256 00 FARSTA Farsta Centrum Phone +46 8 724 13 24 GUATEMALA CITY 20 calle 25-85 zona 10 Centro Comercial La Pradera 3er Nivel local 329 Phone +502 236 735 54 GÄVLE Gallerian Nian Phone +46 26 10 24 22 GÖTEBORG Drottninggatan 59 Phone +46 31 13 31 14, Kungsgatan 48 – 031 136 813, Åhlens/Nordstan Phone +46 031 333 40 60 Åhlens/Kungsgatan 35 +46 31 339 34 92 HALMSTAD Klammerdammsgatan 16 Phone +46 35 15 78 40 HELSINGBORG Kullagatan 40 Phone +46 42 24 23 26 HELSINKI Keskuskatu 7, WTC-Plaza Phone +358 9 612 434 30, Sokos Helsinki Phone+358 10 765 52 71, JAKARTA Plaza Indonesia, Phone +62 21 392 6958, M Pacifik Place, Phone +62 21 9343 0282 JYVÄSKYLÄ Sokos Jyväskylä Kauneus Phone +358 10 765 36 45 JÖNKÖPING Smedjegatan 23A Phone +46 0361 66 007 KALMAR Södra Långgatan 27 Phone +46 480 41 17 20 KARLSTAD Mitt i City Gallerian Phone +46 54 19 07 70 KRISTIANSTAD Östra Storg. 38 / Gallerian Phone +46 044 102 126 KØPENHAVN Fisketorvet Shopping Center Phone +45 33 36 29 20 LAHTI Sokos Lahti Phone +358 10 765 32 63 LINKÖPING Bokhållaregatan 2 Phone +46 13 14 60 60 LITHUANIA Taikos pr 61, Vokiecia Aleja 250, LT-91182 Klaipeda Phone +37061132211, Vokieciu g. 13, 01130 Vilnius LULEÅ Galleria Smedjan Phone +46 0920 135 53 LUND Lilla Fiskargatan 23 Phone +46 46 12 00 21 MALMÖ Citygallerian Phone +46 40 57 97 00, Galleria Storgatan Phone +46 40 30 32 92, Östra Rönneholmsvägen 5 Phone +46 40 12 41 70, Åhlens City Phone +46 040 241 307 MIAMI The Shops at Sunset Place. 5702 Sunset Drive #158, Florida Phone +1 305 667-7855 NACKA Sickla Galleria Phone +46 8 411 40 38 NORRKÖPING Dominogallerian Phone +46 11 12 55 66 NYKÖPING City Arkaden Phone +46 155 29 42 94 OSLO Bogstadvejen 30 Phone +47 22 46 33 00 PARTILLE Allum Phone +46 31 44 22 70 PORI Sokos Pori Phone +358 2 625 25 34 PHUKET M Floor, Central Festival, Phone +66 07629 1000 REYKJAVIK Kringlan 4-12 Phone +354 840 6200 RIVAS FUTURA Parque Emprsarial Rivas Futura, Phone +34 91 713 64 14 SAN SALVADOR Centro Comersial Gran Via, Seundo nivel Phone +503 227 83 551 SINGAPORE 290 Orchard Road 03-51 Parragorn Phone +65 688 758 28, Anston Road 31-10 International Plaza Phone +65 62 24 56 64, Vivo City Shoppingcentre SKELLEFTEÅ Citykompaniet Phone +46 910 71 01 40 SOLLENTUNA Stinsen Köpcentrum Phone +46 8 35 25 55 SOLNA Solna Centrum Phone +46 8 411 20 08 STAVANGER Magasinblaa/Verksgaten. 2 Phone +47 51 86 05 40 STOCKHOLM Drottninggatan 82 Phone +46 8 411 20 01, Norrlandsgatan 11 Phone +46 8 411 20 05, Forum Nacka +46 8 718 00 80, Fältöversten Phone +46 8 411 20 09, Götgatan 9 Phone +46 8 411 20 06, Skärholmen Phone +46 8 721 97 00 Åhlens City Phone +46 8 676 64 44, Åhlens Skanstull Phone +46 8 743 74 19 Åhlens Fridhemsplan Phone +46 8 617 97 14, Åhlens Östermalmstorg Phone +46 8 553 401 20, Åhlens Odenplan Phone +46 8 728 53 01 SUNDSVALL Storgatan 25 Phone +46 60 15 00 65 SYDNEY Broadway shoppingcenter, 1 Bay Street Broadway, 389 Oxford Street Phone +61 293 605 885, Chatswood Chase Shoppong Centre SÖDERTÄLJE Telgehuset Phone +46 8 55 03 60 30 TROLLHÄTTAN Etage, Överby Köpcentrum Phone +46 0520 480 010 TROMSÖ Storg. 61 Phone +47 77 68 63 46 TALLINN Foorum Center, Narva Mnt. 5, 10117 Tallinn, +372 664 04 28 Tartu Turu 2, Tasku Center, 51014 Tartu, +372 731 21 09 Tallinna Kaubamaja Phone +372 66 733 54, Pärnu Mnt. 10 Phone +372 62 38948 TAMPERE Sokos Tampere Phone +358 10 765 22 15 TRONDHEIM Trondheim Torg 1 etg. Phone +47 73 50 05 60 TURKU Sokos/Wiklunds Phone +358 10 765 27 51 TÄBY Täby Centrum Phone +46 8 758 00 22 UMEÅ Victoriagallerian Phone +46 90 77 70 00 UPPSALA Sysslomansgatan 6 Phone +46 18 10 32 10 VALLADOLID c/ Cánovas del Castilli, 2 Phone +34 98 33 09 458 VIETNAM Hanoi, Hanoi Towers Phone +84 049 38 6000 VISBY Adelsgatan 2 Phone +46 0498 213 474 VÄLLINGBY Vällingby Centrum K:5 Phone +46 8 579 73 01 VÄSTERÅS Storgatan 38 Phone +46 21 38 22 78 VÄXJÖ Kungsgatan Storgatan 27 +46 47 04 53 80 ÖREBRO Stallbacken/Kungsgatan 1 Phone +46 19 611 60 66 ÖRNSKÖDLSVIK Oscarsgallerian Phone +46 660 1661 21 ÖSTERSUND Biblioteksgatan 11 Phone +46 63 51 54 55

AUSTRALIA 

  COSTA RICA   DENMARK   DUBAI   EL  SALVADOR 

ESTONIA 

FINLAND 

GUATEMALA 

POLAND   SINGAPORE   SPAIN   SWEDEN 

ICELAND   INDONESIA 

THAILAND 

www.makeupstore.se

USA 

VIETNAM

LITHUANIA 

MALAYSIA   MEXICO 

NORWAY   RUSSIA 


Free inspirational Evenings Make Up Store treats you to a free consultation. Learn how to apply day and evening makeup, hands on practice and training. You are more than welcome to invite your friends. Book your appointment at a nearby store. Addresses can be found at www.makeupstore.se

Fruidelicious nights in March: 2/3, 9/3, 16/3, 23/3, 30/3 Fruidelicios nights in April: 1/4, 6/4, 20/4, 27/4 Bronzed nights in May: 4/5, 11/5, 18/5, 25/5 Bronzed nights in June: 1/6, 8/6, 15/6, 22/6, 29/6 You will also enjoy a 20% discount on all your purchases these evenings.


M Magazine #11  

M Magazine #11