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PARTNERSHIPS FINANCE @ @ m e: 2 %

INCOME & GROWTH

rp Co

o Ot her Inc

te or a n Do :3 ns 8%

Cr ow d Funding: 39

%

o at i

TOTAL DONATIONS RECEIVED

Rs.3,70,25,186

The overall amount of funds we raised increased from Rs.2.49 Crores in 2012-13 to Rs.3.70 Crores in 2013-14. Crowd Funding and Corporate Grants continue to remain our largest source of funds with contributions of 39% and 38% respectively. Fundraising events in cities also continue to gain momentum contributing to 18% of total funds raised during the year.

Fo u n

o gn D

% an

9%

i For e

d a tio ns :3

nat i

i nd

io at n Do

:6 ns

Fundraiser Ev ents : 18 %

I

Income Source of Origin

: 31 ons %

MAD is registered under Section 12A, 80G of the Income Tax Act, 1961 and the FCRA regulation of Ministry of Home Affairs. 69% of MAD donations come from Indian sources and 31% of donations come from foreign donors.

INCOME - INDIAN vs FOREIGN DONATIONS

39%

85%

Funds raised through Crowdfunding

69% Funds raised from domestic sources

% of Total Expenses spent on Programs

Income from fundraising grew by 48% overall. This was fuelled by larger grants from our existing corporate partners driven by higher satisfaction with our programmes and employee engagement activities. Funds raised through crowd funding registered a 47% increase, fuelled by better technology and greater reach. Over the next year we will continue to focus on developing our crowd fundraising capability as part of our attempt to engage and enable the communities around our areas of operation. 30


MAD Annual Report 13-14