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SOCIAL AW ARENESS @ CAMPAIGNS BACKATHON The Backathon is a one of a kind mass awareness campaign created by MAD to highlight the issue of illiteracy. Every year on the 8th of September our volunteers across the country celebrate World Literacy day by getting on to the streets of their city and walking backwards in masses, representing our effort towards pushing back illiteracy in India. Our last Backathon had more than 3000 volunteers participate across 18 cities.

MAD WEEK MAD week is a campaign we run annually from 1st - 6th November, the anniversary week of MAD's registration in 2006. Its signature campaign is called 'Happiness is contagious' where our volunteers across the country step out into their community and show their gratitude to people who are least appreciated such as the traffic police, labourers, security guards and street vendors through acts of kindness.

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6,500

Events across India

2,00,000 Likes on the MAD Facebook page

Dream Tees sold in 2013-14

DREAM TEE The Dream Tee was a high quality T-shirt launched by MAD to raise awareness of the plight of children in shelters. The T-shirts were designed by eminent designers and sold at college campuses and in retail outlets. Introduced in all major cities in India, the Dream Tees helped us highlight the urgency of the issue we are trying to address and engaged the public in spreading the word. All proceeds from T-shirts sold were used to support children in shelters. 29


MAD Annual Report 13-14