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September/October 2012
“As a young man, I went from cleaning floors myself on a nightly basis, to selling to customers what they needed in floorcare. This included teaching their employees.” Marty Rushing joined the company full time in 1982 and eventually bought the business from his father who retired in 2004. Along with providing various types of cleaning supplies, Rushing Enterprises also services floor equipment, covering a 13-state region located in the southern United States. “We service all makes and models of floor equipment. This is key to our business and the biggest majority of what we do,” Rushing said. “Our technicians work on equipment in-house as well as Rushing Enterprises travel to a customer’s location. For large overhauls, President Marty Rushing equipment is shipped to our facility to be serviced before it’s returned to the customer.” When it comes to equipment sales and service, Rushing said it’s important that customers understand and are properly trained on how to use each of their machines. “We show the customer how to run that piece of equipment and go through all the operational steps,” he said. “Overall, business has been very good at our company. We
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are fortunate to have grown every year for the past 15 years. I feel one of the reasons for this growth is that we service everything that we sell.” Rushing added that when the overall economy started to turn bad a few years ago, his company added personnel to its support team to better take care of its customer base. This has turned out to be a great move. “We have been able to help our customers save money through preventative maintenance work. Being proactive in our business model instead of reactive has paid off,” Rushing said. “I think this proactive approach, as well as servicing what we sell and making our company a one-stop shop, has driven our success to the next level. The name of the game is customer service.” He noted that there are a lot of quality products found within the jan/san industry today that are provided by many different types of companies. The key, however, is for distributors to provide a high level of service and support in all areas of their businesses. “People still want to talk to a live person when they are trying to reach you. Their time is important and they need to be directed to the right person when seeking help from a distributor,” “I believe many companies are heading back Rushing said. “Personally, I toward older ways of doing business. Person-tobelieve many person contact and getting the customer to the companies are heading right person quickly are critical.” back toward — Marty Rushing older ways of doing business. Computer-activated answering machines are aggravating to a lot of people. Person-to-person contact and getting the customer to the right person quickly are critical. “As a company, we challenge ourselves every day to become better. This is done, in part, by improving our level of service, finding quality new products, and implementing better training and educational programs — all designed for the benefit of our customers.” When it comes to properly cleaning a facility, Rushing believes that the areas of a building a person puts the most focus on are going to be the same areas that show the best results. “Every facility is different. It starts with the person in charge,” Rushing said. Working with strong suppliers that value relationships is also essential for his distributorship. “It’s important that our suppliers are viewed like family. We have to work together
1. Cleans 2. Degreases 3. Disinfects against viruses in 30 seconds 4. Disinfects against bacteria in 45 seconds 5. Sanitizes in 10 seconds 6. Kills fungus in 3 minutes 7. Deodorizes 8. Controls mold & mildew 9. Removes stains
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