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ISSUE 11 M A R 2 0 1 4







80 years young

29TH, 30TH JUN 2013 The Founder was felicitated on his 80th birthday at dinner at the Royal Orchid. Everyone gathered to toast an inspiring milestone in an extraordinary life. Two birthday cakes were cut and many fond memories were shared over a delectable menu and some very enjoyable entertainment.

chairman EDITOR W T

e come to the end of a very challenging year. The Indian economy has seen one of its most trying times since 1991. The currency has played games with the industry and so have the markets. As an eternal optimistic, I still strongly believe that the India Growth story is a firm reality, notwithstanding the blip we are presently going through. Designing and handling new products, consolidation of the organization and creating innovation solutions to deliver value to our customers are our continuous endeavours. Our various companies have continued to acquire new customers and businesses, both in India and overseas, and to strengthen the foundation that began 40 years ago.

his issue comes with the hope that 2014 is going well for you. It had a lot of news to include, what with 2013 being such a celebratory year and, of course, all that each member of the Group was doing. What’s also news is that with MV11, we’re launching our new feature "Just Ask", a step towards making Maini Varta more interactive. This is your forum: one to ask about our products and services, what’s upcoming, our future plans, and whatever else you want to know. It’s also where you can share views and suggestions. So send us your questions and comments and we’ll forward them to the concerned people and feature their answers in the next issue.

It was a year of celebrations for everyone at the Maini Group, sharing the significant achievements over the years with all our stakeholders.

This will be a good way for everyone to share in what’s going around all over the Group, at every level.

Gramothan Foundation's work was further consolidated and we’re now ready to share this sustainability model with others who’d like to contribute to society.

We look forward to hearing from you at and when we do, will then stay in touch to coordinate the response.

Chetan achieved a very important personal recognition. The Group is extremely proud of this. Our hearty congratulations to him!

Happy reading!

Best wishes, – Sandeep Kumar Maini

– Gita Maini

Celebration 40

Many happy returns

29TH, 30TH JUN 2013 There was another anniversary to be celebrated. The Maini Group turned forty: 1973 was when Dr. SK Maini founded Maini Precision Products. 2013’s calendar was earmarked with an assortment of events and programmes that commemorated this landmark year and engaged the entire Group family in several ways. An overview of some of the high points:

Sports Ways

23rd Jun 2013 Once a year, the athletes at Maini come out to show off their prowess and to decide who are the best and biggest sports. Friendly inter-company competitiveness asserts itself on track and field as well as in the stands where spectators, unabashedly partisan, cheered on their favourites. This year too, had its winners and its good sports and, of course, the good time that was had by all.

Divas Sunday: Doubly good

30th Jun 2013 And then it was time for everyone to play: fun, feasting and sharing in the happy significance of two milestone birthdays. Balloons, clowns, sack races and

merry-go-rounds: prizes were handed out at day's end but everyone took home the feeling that comes when Sunday lives up and in this case, exceeded its expectations. A carnival atmosphere prevailed

Literature green signal

14th, 15th Jul 2013 The year saw also another milestone: the release of 'REVA EV India’s Green Gift to the World', Dr. Maini’s book chronicling the creation of an epoch-making car that placed India at the vanguard of the global EV movement. Co-authored by Sandhya Mendonça, the book was launched for Group personnel at Oakwood Suites, UB City and then at Vivanta by Taj where Karnataka Minister for Higher Education and Tourism, the Honourable Shri R. V. Deshpande did the honours before a packed, invited audience of Bangalore booklovers and notables.

Cherished association 40 years of Maini and Bosch

18TH SEP 2013 1973 also saw the beginning of one of Maini’s most cherished associations – with Bosch. As the Group grew from strength to strength, so did this association founded on mutual respect and shared vision which began when Dr. Maini joined Bosch 45 years ago, a simple, single step of momentous consequence. This was paid tribute to, by our Founder and Chairman as well as by the Bosch CEO and the management at a private, well-attended dinner at a Vivanta by Taj hotel. Clockwise from left above: The stage is set; Sandeep Maini with, from Bosch, Franz Hauber Exec. VP and Steffan Berns MD; At a display: Stephan Albers, Friedrich Boecking, S.A. Mohan of MMM, Juergen Hammer; the Founder and his Bosch guests from its Passenger Cars Business Unit (from left): Juergen Hammer, Sr. VP Eng., Suresh Babu of MPP, Martin Hartmann Sr. VP Finance & Controlling, Christian Stach Exec. VP, Stephan Albers, Sr. VP Manuf.; Soumitra Bhattacharya, Joint MD Bosch at the mike; A memento presented; Dr Maini welcomes his guests;.

Waste management

ZERO WASTE, HEALTHY SAVINGS Our zero philosophy influences all that we do at Maini, including the aim to achieve zero waste. Waste management is basic to sustainable development and, to work, must be collectively addressed. Garbage in Bangalore is a serious issue, threatening our city’s health, cleanliness and quality of

life and only concerted, cohesive action by everyone involved can bring about positive change.

Now, throughout the Group, we recycle waste paper for stationery and food waste is composted and then used.

At Maini, we decided to focus on paper and food waste management, and began by addressing waste reduction right at the source, with the wholehearted involvement of everyone in the Group. Communication – by discussion, posters, mailers and notice boards, among others – was key to raising awareness that we’re all in this together.

Effectively-monitored processes for prevention, reuse, recycling and appropriate disposal have thus significantly reduced waste. Achieving this has strengthened our commitment to sustainable development and we look to share our example, to motivate the industries around us.

Celebratory Branding


ur fortieth anniversary was celebrated on many levels and everyone in the Group entered into the spirit to

observe this commendable milestone. The special commemorative graphic designed was appended to email signatures and on other collaterals like the new Group brochure to signpost the year and the journey thus far.

Single-point collateral


he Group’s capability suite has been contained in a single brochure, as a handy introduction to Maini’s wideranging array of products and services which has increased significantly in recent years. The diversity is such that this makes the best way for customers and other stakeholders to get a quick overview regardless of the level or capacity they interact with the Group. Laid out in an attractive, user-friendly way, the brochure serves as a curtain-raiser to the many ways Maini engages with these stakeholders and the world at large.

Corporate video launch


erhaps the key element in the branding initiative was the launch of the Group corporate video. A striking presentation, its impact is heightened with appearances by the Founder who speaks

of “the Group’s very strong foundation of innovation, technology, quality, productivity and excellence”, the Chairman, Gautam and Chetan Maini. They are joined by CEOs as well as business partners such as Bosch whose joint MD Soumitra Bhattacharya commended a

relationship “that has spanned over 40 years” when the Maini Group has “demonstrated time and again why they are one of our preferred suppliers.” Sound bytes like these exemplify this vibrantly-mounted introduction to us, our philosophy and objectives.

GDI pump feasibility audit The Magneti Marelli and Delphi visit

Group: Standing, from left: Surya Prakash, Jerome Tonnelier, Anand S., Lerario Costantino, Laurent Bouet, Gautam Maini, Avinash Kumar, Chaitanya Krishnatrey, Satish, Jayaseelan. (Seated): Martin Jarosi, Rob Covers, Leopoldo Hernandez, Neeraj Sachdev, P.B. Sathyanarayana

10th -12th Dec 2013 MPP Auto bagged a prestigious order to manufacture gasoline direct injection (GDI) pump bodies for Magneti Marelli, Italy, with the possibility of eventually supplying Delphi Automotive, for the US market. The GDI pump body is made from high-grade imported stainless steel and has very critical parameters with close tolerances and high positional accuracies. A new GDI pump body production line at Bommasandra has been set up, comprising

of statutory machines like VMCs, as well as dedicated EC de-burring, pressing, crimping and leakage-testing machines. Further, the production line is being equipped with highcapability machines like Kitamura milling centres and Nakamura turn-mill centres. Poka-yoke mistake-proofing is carried out at every stage, and a customized multi-gauging system has been developed and installed to check all critical characteristics right through assembly.

Other celebrations (Left) Ayudha Pooja (Right) Kannada Rajyotsava

A senior team from Delphi USA along with one from Magneti Marelli, who visited us in Bommasandra last December for a manufacturing feasibility audit, left favourably impressed with our capabilities and our future plans. We’re set to make the GDI pump body a benchmark within the Group, one which will pave the way for the manufacture of more such highly critical and precision parts.

Creating a buzz globally

Warehousing and material handling: one of the most promising sectors of our new economy “despite the current global financial crisis”

CEO S. A. Mohan’s views in industry magazine Engineering Review on MMM’s leading role in the Indian warehousing and material handling industry’s global scenario. Excerpts: On how conducive the Indian economic scene is to business and growth India has the potential to achieve a growth rate of 8% per annum. While (global) trends alone demand investment in superior logistics service, India’s steadily growing, affluent middle class… is indirectly making it critical for all companies to invest in logistics solutions. The cascading effect cost competitiveness, easy financing schemes, new product

offerings, infrastructure development and an enabling regulatory environment are the key growth factors. Low manufacturing costs due to economies of scale, low R&D and sourcing costs (are) driving demand for warehousing and material solutions. On MMM’s significant contributions We hold a leadership position in the in-plant MHE market. With Yale as global partner, we are powered to manufacture European-designed forklift trucks locally and warehouse equipment for the rapidly-developing Indian market at competitive price points. On the MMM tech edge All equipment is developed in-house. We are one of the few companies in India who design and develop technology and testing systems. We manufacture specific Yale products in India, thereby becoming pioneers (and) benefiting our customers as European products are available at competitive price points.

Eco-ride event


his year, when Chitrakala Parishath held their open-air art show, Chitra Santhe, like an increasing number of other institutions and organizations that hold exhibitions, trade shows, conferences and events of a similar scale, opted to use the Maini buggy. Comfortable, quiet, easily maneuverable and very eco-efficient, it’s the perfect conveyance for events like these, with large venues.

On manufacturing excellence Our system is flexible, the majority of our solutions being customized. We’re committed to manufacturing customized products of the highest quality in relatively short lead time. We believe that achievement of an international quality standard is not a single event but an ongoing commitment. On MMM firsts in the country • The design and manufacturing of dock levelers; • The concept of Total Solutions • A complete range of MHE. Prior to that, there were only hand pallets and fork trucks as primary MHE • Battery-operated MHE • Buggies/ battery-operated vehicles for people transportation in gated campuses On the future: With the expected introduction of GST, the ramping up of infrastructure, and the increase of India’s share in world trade, this industry is set for explosive growth in the coming years.

5th Jan 2014 For art’s sake: A buggy at the Karnataka Chitrakala Parishat art fair Chitra Santhe

More and more event planners book it for visitors and participants, especially for the elderly or those with disabilities. This apart, the Maini buggy makes the logical ambassador for our brand and message of community engagement and sustainability.

New websites

We launched two new websites: and The revamped is more userfriendly, catering to customer enquiries in real time where any

product page is exactly two clicks away. It aesthetically reaffirms us as a customer-responsive brand, while helping showcase the Group’s magnitude and enhances organic search-engine optimization.

Stand-out features include • Live chat on all product pages for immediate action on leads • Downloadable brochures;

• Quick links to related microsites (Yale-Maini, Armes Maini, Maini Buggy)and backlinks to other Group websites • A dynamic news and events section, and social media links Siteseeing: (left) the revamped and (below)

Hospitality move

Event calendar

19-21 Sep 2013 Goa India Hospitality Expo is the premier hospitality industry event. We showcased our buggies which were much admired by Shri Francis D’Souza, Goa’s Honourable Deputy CM who visited our exhibit.


Channel partner support


Indore Jan 2013; Aurangabad Feb 2013; Hyderabad May 2013 Our presence at this year’s Engineering Expos in various metros kick-started our channel partner-support marketing initiative. On display was the RCF and in Indore, a six-seater buggy which was also sold at the event.

Modern thinking

19th, 20th Sep Chennai 2013. As a thought leader, CEO S. A. Mohan took part in two key CII panel discussions. The first was on automotive supply chain management where he shared his views on modernizing warehousing and material handling infrastructure in the auto industry. At the second, on manufacturing excellence, he spoke on the benefits for companies across the spectrum of modernizing warehousing and material handling infrastructure.

17th-20th Dec 2013 Pragati Maidan Delhi At CeMAT the Yale-Maini RCF truck was one of the three forklifts displayed in the application zone. The visitors who thronged the stall also paused at the visual communication counter for information about the Yale range and the about-to-be-launched, made-in-India Reach truck.

7th-9th Jun 2013 Chennai trade center: MMM's successful exhibit at this year's Logistics and Material Handling Expo (LOGMAT) showcased the ERP15RCF, the six-seater buggy, and the MPS. It further enhanced our regional visibility, and generated several leads.

ERP25CF launch May 2013 India Warehousing & Material Handling show New Delhi. Our new ERP25CF truck was launched by Anil Sharma, VP, Global Sourcing, Usha International, at Pragati Maidan. The launch was widely covered by the industry media. Among them was the 'Engineering Review' which in its May issue cited the ERP25CF's 2,000 and 2,500 kg. lifting capacities that

incorporated AC technology, a battery capacity of up to 625 Ah, its ergonomic design that significantly reduced operator fatigue, as it increased operator visibility, battery autonomy and, hence, productivity. It went on to quote CEO SA Mohan who lauded the unique partnership between two of the most innovative forces in material handling, NACCO MHG and MMM.

CIVIL/ Service

Aerospace & DefenCe 10th Jul 2013 New Delhi he Group was one of the main sponsors of an SIATI international seminar on eco-friendly airports at the Indian Aviation Academy, NIAMAR Society Campus, under the aegis of the Directorate General of Civil Aviation that was supported by the Airports Authority of India.


The seminar’s objective was to create an awareness about, and to sensitize all stakeholders on, the various aspects involved in reducing carbon footprints in the airport environment. The event brought all the stakeholders

together to discuss mutual challenges, solutions and expectations. They included representatives from the Government of India,

aircraft manufacturers, airport and ground handling agencies, defence services and environmentalists.

Briefing Defence


ith a view to disseminating the technological and R&D capabilities of our eco-friendly electrical products within the Defence sector, A&D regularly hosts defence officers here at MMM. A total of about 75 of them have visited, over three separate occasions, in the last six months.

Aero France (From left) Wg. Cdr.(R) Prahalad R. Officers briefs defence officers on Maini stacker features; visitors with the stacker

Plane Crane 24th Oct 13 New Delhi Naresh Palta CEO (A&D) chaired the Aerospace and Aeronautical Technological Showcase session at the India France Technology Summit . Flanking him are senior management members of major aerospace companies from both countries.

Woodward Inc LTA

22nd Nov 2013 MPP has entered into a long-term agreement with Woodward of the USA to support their manufacturing requirements in aerospace and energy. Woodward is an independent designer, manufacturer and service provider of energy control and optimization solutions for global

infrastructure equipment. It caters to the aerospace, power generation, distribution and transportation sectors. Woodward has since placed orders for machined parts for their Skokie, Illinois facility. We were delighted to welcome their leadership team on a visit.

(From left) Surya Prakash, Khushal Birari, India Sourcing Leader, Woodward, Gopu Sundararajan, R. Ramachandra, Uday Mohandas, Matt Taylor, Corp. V.P. Global Supply Chain (GSC), Woodward, Naresh Palta, Halil Kinacci, Dir. GSC, Woodward, Simon Chen, Asia Sourcing Dir., Woodward, Joe Jacob Jose, T. Prabahar


rane Aerospace and Electronics (CAE) is a part of Crane Co. USA, whose other core businesses are controls, engineered materials, fluid handling and merchandising systems. MPP Aero bagged the first-ever order CAE has placed in India, one to develop prototypes for their newest landing gear sensors, which will be deployed by Delta Airlines.

Naresh Palta meets Crane’s Clue Renslow, Commodity Mgr., at its Burbank, California-- facility

New, news

significant installations n addition to retaining our stronghold in e-commerce, we’ve acquired new customers in the auto and apparel sector for our products ranging from multi-tier shelving to plain vanilla pallet racking. We’ve also further consolidated our position in the


Left: Mezzanine; (right) Multitier racking system

ASRS sector with the bagging of a major project in northern India. With 14-metre long uprights in seismic zone IV, this project is very special since it

demonstrates our technical and engineering capability. Our standing in the national auto sector, too, has been reinforced by two huge projects, one in the east and the other in south India.

Team spirit

Team-building never fails to draw people in and generate a healthy degree of enthusiasm. In this particular exercise, the goal was to demolish silos, which was done with a gung-ho attitude that’s brimming over and energizing the team’s overall productivity. Outcome: cohesion, collaboration and positive spirit are definitely on the upswing.

Other news


two-day sales training course helped our sales team further hone their skills at tackling market challenges.

Many happy returns One day every month is now earmarked for celebrating all the birthdays at Armes Maini that fall during it. Everyone gets their turn to wish and be wished. It’s another great way to bring people together and the occasion’s good cheer definitely boosts the sense of belonging and mutual commitment. BETTER SAP B1 was successfully rolled out to

Eco-airport, eco-air


angalore is the city with the most electric cars in India and is also the most EV-friendly, with over 100 charging points around town. All these are so located that they’re not more than five km. apart. (About 95% charging is done at home.) To take things further, Mahindra Reva has

improve efficiency, reduce costs and increase transparency. An exclusive 3 Mbps data link was established for more reliable communication. WELCOME onboard Here’s wishing the newcomers on board in the last six months, a happy and mutually fruitful stay at Armes Maini. Nishith Choudhary A Master’s in VLSI from IIT Mumbai and an executive M.B.A. from IIM, Ahmedabad. He took voluntary retirement from the IAF after

joined hands with Kempegowda International Airport to install EV charging points there, which makes it the first airport in the country to have them. These charging points are free for REVA e2o owners who’ll also get a 20% reduction on parking fees. The idea, as Chetan Maini, CEO Mahindra Reva Electric Vehicles, stated, will

23 years to pursue a career in the corporate world. N. Vadiraj He comes to head Production, a B.E. in Industrial Production and 20 years of manufacturing experience behind him. Guruswamy K.C. Armed with an M.S.W. and a diploma in IRPM. and eight years of experience to his credit he now heads our Administration and Industrial Relations department.

Nishith Choudhary

prompt more e2o owners to use their cars for an airport commute, now they know it has charging points for them to use. He went on to say, “We look forward to working with the government and other entities to create an EV ecosystem for the adoption of zero emission mobility for cleaner and greener cities.”

Top Gear Man of the Year

In a recent article entitled Electric Impulse, the BBC's Top Gear did a profile on Chetan Maini that began, "He loves cars but hates fossil fuels. He loves speed but hates engines. Meet the man who pioneered mass-produced alternative fuel cars in India."

"Just when the Reva was about to go on sale, the government took away all subsidies on electric vehicles."

Awardwinner: Chetan Maini, CEO MREV


Our mission to bring prosperity to our adopted villages in D.B Kuppe Taluk, through agriculture, health, education and livelihood, extends and expands with the introduction of cost-effective short- and long-term skill development schemes.

Ayush staff at 5-day residential camp by Organic Wayanad at Vanamoolika Training Institute, Mullankolly, Wayanad

Ayush grama project


couple of years ago, with Arogya Foundation of India, we had selected one woman from every village in D.B. Kuppe Taluk to be trained in home remedies in her own neighbourhood. All the trainees were illiterate. They were trained in home remedies, provided herbal medicines and shown how to source locally available herbs, and thus help to raise health awareness levels in their neighbourhoods. G.N.Srikantaiah, then director, Dept. of Ayush, Govt. of Karnataka, who was the chief

Organic farming


o propagate the message of clean food that’s free from pesticides and other chemicals, we leased 18 pooled acres of land from 12 farmers for three years for organic cultivation as part of a technical tieup with Organic Wayanad, Kerala. The crops we can grow include cereals and pulses such as wheat, paddy, ragi, horsegram, green gram, urad dal; a variety of herbs, vegetables and fruit such as dhaniya, beans, ginger, turmeric, and banana apart from others like sugarcane.

guest at the training programme’s valedictory, proposed that Gramothan Foundation (GF) create a similar pilot Ayush Grama project under a public-private partnership.

staff and village workers conduct regular awareness programs on safe drinking water, mosquito-borne diseases and good eating habits among others.

As a result, the Department thought it fit to also form partnerships with several other reputed NGOs, apart from GF, to provide complete healthcare, education and environment conservation facilities. Ten grama panchayats in ten districts were selected for the pilot project, one of which was D.B Kuppe’s.

Trainees learn their herbs

The project sought to establish an alternative lifestyle in accordance with Ayush principles. We appointed a doctor, two auxiliary nursemidwives, set up and staffed an ayurvedic clinic supplying free medicines. The entire grama panchayat was divided into 13 subcentres with a woman resident in each trained as a village health worker. We conducted several medical checkup camps exclusively for anganwadi and school children, expectant mothers and senior citizens. Our regular scheduled visits to these centres are helping us understand and address their healthcare needs. Apart from this, our The farm in the picture was used to show farmers in the area how to adopt our methods, ones which use pest repellents and high-grade natural fertilizers –keeta niyantrak

COUNSELLING A major achievement was being able to conduct regular alcohol de-addiction counseling which has had a positive outcome in many cases. Considering ours is the only medical doctor available round the clock in the village, the programme’s significance has increased dramatically. As a threeyear programme, it has the potential to address make a real difference in this part of community life that does needs addressing.

and vermi-compost made of gou mootra and cow dung as base ingredients. In a year, the demand for our product has grown significantly and recently the global GAP (UN)-certified agro farming and marketing chain from Kerala called Aroma Fresh has proposed a marketing tie-up which will take our organic produce directly to the consumer.

Vippen Sareen checks out some of our organic cereal and pulses crops

PESTICIDE-FREE Organically-grown ginger and suvarna gadde, or elephant yam

Machur Prof. Prakash Kammardi, Bangalore Agriculture University, examines the ginger crop.

Thirty-three tonnes of sugarcane (from which jaggery is extracted) was harvested for jaggery extraction in one year from a single acre of land. (See right)

Kishore Shibir

Tailor-Made and Designed


ishore Shibir, a summer camp for women was held in our adopted villages and about 70 women attended. An activity-packed programme had something for everyone, from group bhajans to a tug-of-war, and it certainly made a welcome summer diversion from the daily routine.


rained tailors are always in demand. Thirty-two women in three batches were trained successfully in tailoring by GF-appointed instructors. Four of them did a fashion design course at the Mysore branch of the Rural Development and Self Employment Institute and started their own tailoring shop.

Training in progress

Clockwise from left above: Kishore Shibir Group portrait; In fierce progress, a tug-of-war; Tailoring unit at camp: Shared experiences; Devotional harmonizing: bhajans

THE DOCTOR CALLS GF’s resident medical officer Dr. Dhinu S. Kumar on his rounds

In memoriam

Dr. U.R. Madhyasta We deeply mourn the passing of Dr. U.R. Madhyasta, President, CSR Activities, Maini Group. He joined MPP in 1996 as Manager, R&D, later moving on to coordinate Group R&D initiatives, before shifting to CSR activities.

OTHER NEWS Android phones were given to the health workers for survey support. They were familiarized in the phones’ use by Subramanyam Vishwanath of Ashoka.

More ways to follow us And 2014 sees the Group's increased social media presence.We're now on The Maini Group 38 Maini Sadan, 7th Cross Lavelle Road, Bangalore 560001 India. Ph +91 80 4072 3800 • • Contact:

He will be remembered for his commitment and sincerity; our sympathies are with his family.

Maini varta -Issue 11  

Maini Varta - Newsletter from Maini Group. Maini Group is synonymous with innovation & cutting edge technology.The first mass produced elec...