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CREATIVE IDEAS FOR

SECURITY ANALYST SUMMIT 2019

prepared for Kaspersky


1 IDEA


THE LEGEND Participants and guests of SAS conference are modern samurai, or more precisely cyber samurai. And even if they are in different "clans", they have one aim — to serve cyber security all over the world.


CYBER SAMURAI We chose our path: to fight on the side of good. We are faithful to the cyber samurai code and protect the cyberspace of the world.


STORY Traditionally samurai from around the world gather once a year 
 to discuss the future of the cyber crimes fighting and share their knowledge.


世 界

THEME AND STYLE We will see the world, where cyber samurai fights against cyber crimes, 
 in place where traditions are combined with futuristic technologies

世 界


CHARACTERS Cyber samurai know the style and wear futuristic and technological clothes with bionic elements ス


セ キ ュ リ テ ィ ア ナ リ ス ト サ ミ ッ ト

保 護 シ ス テ ム が 定 義 さ れ て い る

CYBER 
 SAMURAI

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アイデア

TIMING 1

2

3

DAY

DAY

DAY

Participants arrival Registration Welcome dinner

Morning exercise Activity in pre function Conference opening Conference Ice breaking dinner

Morning exercise Conference Gala dinner Galla dinner activities Awards ceremony

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アイデア

BIONIC BRAIN

SENSEI 
 CALLS TEASER Conference participants are sent a cardboard with QR-code leading to a 360 video invitation. In the video participant gets into a old samurai room where Sergey Novikov seats in kimono and futuristic helmet . He invites person to the conference.

CYBER HAND

1 は 6

Participant watches the video through 
 futuristic Head-Up-Dipslay (HUD)

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アイデア

DAY 1 Participants arrival Registration Welcome dinner

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WELCOME
 CYBER
 SAMURAI HOSTES AND GIFT Hostess dressed in futuristic clothes. 
 They greet guests and present them
 cyber samurai welcome pack:

• •

Technological backpack Black mask with stylish print


アイデア

WELCOME
 DINNER PERFORMANCE On welcome dinner promoters read cyber samurai code laws one by one from big scripts. During that, mood 
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DAY 2 Morning exercise Activity in pre-function Conference opening Conference Ice breaking dinner 私たちは美しくする 1 3

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GET ON 
 A TATAMI! MORNING EXERCISE In the morning guests take part in real samurai training with wooden katana

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アイデア

THE CYBER
 EXHIBITION ACTIVITY IN PRE-FUNCTION

Check the art of a cyber defense Guests will see the exhibition 
 of futuristic samurai masks and helmets

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アイデア

THE MUSIC OF 
 A CYBER SAMURAI CONFERENCE OPENING The conference stars with the Asian drums show with futuristic drummers in bionic helmets. 
 In the end of the performance Sergey Novikov appears on the stage with opening speech

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CONFERENCE HALL SCENE AND DECORATION VISUAL CONCEPTION

To show the atmosphere of a cyber city, we use colorful light, neon signboards as a decoration and promoters in a futuristic dress


SAMURAI ENTERTAINMENT ACTIVITIES FOR GUESTS

While conference breaks guest can have a rest and take part in different thematic activities

ARCADE MACHINES

VR SAMURAI 
 GAME

MODERN CALLIGRAPHY


アイデア

DAY 3 Morning exercise Conference Gala dinner Gala dinner activities Awards ceremony 私たちは美しくする 1 3

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アイデア

FIGHT IN 
 THE DANCE
 BATTLE! MORNING EXERCISE In the morning guests will step 
 on a arcade dancing machine trying to get as much points 
 as they can. Winner gets the gift.

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アイデア

GALA DINNER 私たちは美しくする 1 3

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TOKYO DRIFT LEGEND

Cyber samurai need to be fast and be able to react instantly on
 a coming threat. That is why they
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THEME AND STYLE During the gala dinner guests will see futuristic tuning cars, car girls and feel the full immersion in asian street car racing world


CYBER RACER ENTERTAINMENT ACTIVITIES FOR GUESTS

During gala dinner guest can take part in different thematic activities

RACE ON A
 TOY CARS

DRONE RACE IN VR-HELMETS

GET AN AEROGRAPHY
 ON A LAPTOP


IDEA


TO EFFECTIVELY FIGHT AGAINST CYBER CRIMES WE MUST ABANDON THE RULES!


WELCOME TO THE PLACE WHERE THERE ARE

NO RULES!

ALMOST :)…


SAS

WRESTLING FEDERATION THE ANNUAL WRESTLING TOURNAMENT FOR 
 ALL FIGHTERS OF CYBERSECURITY.


Real fan awaits :)


NEW 


PAIN POINTS AND VULNERABILITY


PROHIBITED METHODS 
 OF SECURITY


CRUSH CYBERCRIME 
 TOGETHER!


"Let's Get Ready To Rumble!!!" During the conference 
 all guests will become 
 a part of a wrestling show!


TEASER CONFERENCE PARTICIPANTS RECEIVE THE VIDEO INVITATION.
 
 IN VIDEO SERGEY NOVIKOV STAND ON THE RING AND INVITES TO THE WRESTLING SHOW


DAY 1 PARTICIPANTS ARRIVAL REGISTRATION WELCOME DINNER


Welcome activity CROWED SCENE MEETS GUESTS, GIVING THEM HIGH FIVE AND 
 SHOW FUNNY SUPPORT POSTERS


DAY 2 MORNING EXERCISE ACTIVITY IN PRE-FUNCTION CONFERENCE OPENING CONFERENCE ICE BREAKING DINNER


Conference 
 opening WRESTLING SHOW MATCH BETWEEN PROFESSIONALS FIGHTERS WILL OPEN THE CONFERENCE . SERGEY NOVIKOV ANNOUNCE THE START OF THE FIGHT


PERSONAL INTRO THEMES FOR SPEAKERS

TEAM DEBATES

Activities during 
 the conference

HAKATON FOR THE CHAMPIONSHIP BELT

BEHIND THE SCENE VIDEOS


CONFERENCE HALL

SCENE AND DECORATION VISUAL CONCEPTION TO SUPPORT THE WRESTLING CONCEPT 
 WE INSTALL RING AND A SPECIAL RAMP
 TO IT. ON THE SCREEN WILL BE SHOWN 
 THEMATIC INTROS FOR SPEAKERS


DAY 3 MORNING EXERCISE CONFERENCE GALA DINNER GALA DINNER ACTIVITIES AWARDS CEREMONY


GALA DINNER LEGEND

WRESTLING SHOW PRODUCERS INVITE ALL CONFERENCE GUESTS TO A PRIVATE PARTY


MAIN 
 THEME MOOD AND STYLE ARE INSPIRED BY VICE CITY LEGENDARY DAY


DISCO AND LIGHT SHOW

TASTY COCKTAILS

Gala dinner
 activities

AFTER PARTY IN POOL

REWARDING FOR ACHIEVEMENTS
 IN CYBERSECURITY


THANKS FOR ATTENTION

kasper  

event

kasper  

event

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