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Umi Sushi | Process Book

Brand Standards Manual Umi Sushi

Japanese Cuisine


Umi Sushi | Process Book

Brand Umi Sushi

Japanese Cuisine

Location: Jumeirah Beach Residence, Dubai Experience: Family friendly, Quiet, Good Service, Contemporary Design, Sushi Bar Price: Dhs 200 - 350


Umi Sushi | Process Book

Brand Umi Sushi

Japanese Cuisine

Location: Jumeirah Beach Residence, Dubai Experience: Family friendly, Quiet, Good Service, Contemporary Design, Sushi Bar Price: Dhs 200 - 350


Umi Sushi | Process Book

Similar Identities


Umi Sushi | Process Book

Concept Zen

Suzuki (1957:30) suggests that Oriental art depicts spirit, while western art depicts form. In the zen art, technique matters and simplicity is an essential elemnt.


Umi Sushi | Process Book

Concept Kabuki

Japanese Dance Drama

Kabuki is the japanese art of singing, dancing and Skill. Make up, or keshou, is one of the vital ingredients of kabuki. Black and red are the baisc colors of the kabuki make up.


Umi Sushi | Process Book

Inspiration Hanko

Japanese seal

Hashi

Chopsticks

Hocho

Jaoanese knives

Kanji

Logographic Chinese characters

Umi Sea

Sushi Plate

Traditional minimalist Japanese style Plate


Umi Sushi | Process Book

Initial Sketches Hanko

Japanese seal


Umi Sushi | Process Book

Initial Sketches Hanko

Japanese seal


Umi Sushi | Process Book

Initial Sketches Kanji

Logographic Chinese characters


Umi Sushi | Process Book

Initial Sketches Umi Sea


Umi Sushi | Process Book

Initial Sketches Hocho

Jaoanese knives


Umi Sushi | Process Book

Initial Sketches Hanko

Japanese seal


Umi Sushi | Process Book

Initial Sketches Hanko

Japanese seal


Umi Sushi | Process Book

Initial Sketches Hashi

Chopsticks

Sushi Plate

Traditional minimalist Japanese style Plate


Umi Sushi | Process Book

Digital Sketches


Umi Sushi | Process Book

UMI UMI UMI

UMI UMI

UMI SUSHI

Digital Sketches


Umi Sushi | Process Book

Digital Sketches


Umi Sushi | Process Book

Digital Sketches


Umi Sushi | Process Book

Digital Sketches


Umi Sushi | Process Book

Digital Sketches


Umi Sushi | Process Book

Finalizing


Umi Sushi | Process Book

Finalizing


Umi Sushi | Process Book

Final Logo


Umi Sushi | Process Book

C: M: Y: K:

25% 96% 99% 21%

R: 158 G: 40 B: 34

C: M: Y: K:

0% 0% 0% 100%

R: 0 G: 0 B: 0

Frutiger 45 Light C: M: Y: K:

60% 51% 51% 20%

R: 102 G: 103 B: 102

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ABCDE FGHIJK LMNOP QRSTU VWXYZ

01234 56789

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Guidelines Color and Typeface


Umi Sushi | Process Book

x

x

x

s u s h i

x

x

x

Guidelines Placement


Umi Sushi | Process Book

Minimum Size

X1

X1 X

X1 2cm

X1

Guidelines Size and Clear Space


Umi Sushi | Process Book

Loyalty Card

This is a card that the restaurant guests can take, tear it in two pieces, keep the part with the restaurant information. And on the other piece they can write down their information so the restaurant can contact them for special events.


Umi Sushi | Process Book

Stationary Envelope


Umi Sushi | Process Book

Stationary CD / DVD


Umi Sushi | Process Book

Stationary Letterhead, Envelope, CD/DVD, Loyalty card


Umi Sushi | Process Book

Application Rice Bowl


Umi Sushi | Process Book

Application Hashi

Chopsticks


Umi Sushi | Process Book

Application Store


Umi Sushi | Process Book

Application Makisu

Bamboo rolling mat


Umi Sushi | Process Book


Rebranding Umi Sushi