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Client


Business Needs…


Business Goals


How do you get business  today?


Services Overview Presented by: Francois Muscat www.wsioms.co.za


How business people use  search?

1,086 respondents on how they use search in their business


How soon before purchase does research  begin?

Source: Enquiro & Marketingsherpa


Top Factors Influencing  Decision

Importance on a scale of 1 to 7 Source: Enquiro & Marketingsherpa


Searches used when  Shopping

Source: Microsoft


Where do they look?

The Golden Triangle Eye tracking study to  determine how  visitors view web  pages

10


Where do they click? Pay Per Click – 12.2%

Organic Search 74.3%

Pay Per Click 13.5%

Source: Enquiro & Marketingsherpa


How many clicks can you  PPC expect? Pos

%

1

7.4

2

3.4

3

1.1

Organic Pos

%

1

27.1

2

11.7

4

.3

3

8.7

5

2.6

4

5.1

5

4.0

6

.9

6

4.1

7

1.7

7

4.1

8

3.2

8

.4

9

2.8

9

.1

10

3.6

10

.4


User behaviour when  searching

Source: Enquiro & Marketingsherpa


Digital Media Marketing


Content Marketing Blueprint


Perfectly Optimized Page 


Ongoing Link Building  


eCommerce Lead  Generation


Keywords: “Great white shark  photos”


Funnel Tracking


eCommerce Lead  Generation


eCommerce Transaction  Tracking


B2C Lead Generation


Pay Per Click Service


Controlling Monthly Budget  Spend


Tracking PPC Clicks


B2C Lead Generation


Classifieds Ads Tracking


Content Marketing Tracking


PPC Campaign Management


Lead Generation Tracking


B2C & B2B Lead Generation


Content Marketing Tracking


Content Marketing Traffic


Lead Generation Tracking


Dentist Lead Generation


Classifieds/Content  Lead  Generation


Dentist Lead Generation


Dentist Lead Generation  Tracking


Accommodation Lead  Generation


Accommodation Lead  Generation


Content Marketing Tracking


Accommodation Lead  Generation


Retail Lead Generation


Retail Lead Generation


Content Marketing Tracking


Retail Lead Generation  Tracking


B2B Lead Generation


Retail Lead Generation  Tracking


Content Marketing Tracking


Retail Lead Generation


Summary & Questions


WSI e-marketing presentation for internet marketing solutions