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Dr Mah Boon Yih Senior Lecturer Academy of Language Studies Universiti Teknologi MARA Penang Branch Permatang Pauh Campus 13500 Permatang Pauh Penang MALAYSIA Room No. Office Tel. Email e-Portfolio Blog Web Twitter LinkedIn

Dr Mah Boon Yih is a senior lecturer at Academy of Language Studies, UiTM Penang Branch, Permatang Pauh Campus. He holds three degrees: PhD (E-learning), MA (Applied Linguistics), and BAEd (Hons) in ELS. He has completed his doctoral study in 2015 at Centre for Instructional Technology and Multimedia, USM, Penang, Malaysia. As the outcome of his doctoral thesis, he has become the founder of Web-based Cognitive Writing Instruction or WeCWI ( an award-winning hybrid e-framework for instructional design and language development. WeCWI was officially launched in The Digital Education Show Asia 2014 on 27 May 2014. It was copyrighted by MyIPO after being approved by RIBU, UiTM, in early 2014. Later, WeCWI was published by WASET twice in International Journal of Social, Behavioural, Educational, Economic, Business and Industrial Engineering after being addressed in ICELD 2014 and ICLLT 2015 keynotes. In 2014, a workshop entitled WeCWI Training Series: Instructional Design (macro) was conducted at UiTM Penang Branch, Permatang Pauh Campus. Furthermore, it was featured in #DoMoreLah4Malaysia campaign organised by MDeC. On 4 December 2014, WeCWI received the PIID 2014 Silver Award: an innovative idea recognition in ICT. In the following year, WeCWI was awarded a Silver Award in iidex 2015 as an innovative product in Arts and Applied Arts Category on 29 April 2015. Once again, on 6 December 2015, a WeCWI’s consultancy project namely WeCWI Integrated Solutions was honoured a Gold Award in PECIPTA 2015 (Open Category) in Education and Human Development Cluster at KLCC, Kuala Lumpur, Malaysia. At present, WeCWI is further extended in research studies and committed towards commercialisation through consultancy, IP licensing, and joint ventures.

: 5.36 (Perdana Complex) : +60 4382 3441 : : : : : :

The Internet is one of the greatest inventions and equalisers in human life. The injection of the Internet into e-learning has created the biggest paradigm shift in educational technology. The diversity of learning programmes is shifted from personal desktops to web applications; for instance, using blog or wiki to create an online learning platform is one of the essential digital skills for every 21st century educator. To further substantiate the effectiveness of e-learning, WeCWI Integrated Solutions is a consultancy that comes with three solutions: Web-based Cognitive Instructor (WeCI), Web-based Cognitive Language Instructor (WeCLI), and WeCWI Enterprise. Rooted from the identified problems, WeCWI Training Series provide different types of courses specifically to the three target groups of trainees. WeCIs and WeCLIs are the instructors who are trained to develop and design their preferred web-based instructional tools to generate the critical and eloquent learners. Besides, WeCWI Enterprise refers to the series of customisable reading, writing, and elearning courses grounded on WeCWI’s entities to learners.




WeCWI Training Series


Instructional Discovery Macro Underuse & misuse of EdTech tools

Technological Discovery WeCI Pedagogical Discovery

Instructors of all disciplines

Micro Theoretical Discovery Literacy Discovery Linguistic Complexity & deficiencies in writing

Language Discovery WeCLI Nonlinguistic

Poor reading, writing & elearning skills

Reading WeCWI Enterprise

Writing e-Learning

Cognitive Discovery

Language instructors

Psychological Discovery *Customisable based on the learner(s)’ needs



WeCWI Integrated Solutions Consultancy  


WeCWI Integrated Solutions Consultancy