INVESTOR’S INFORMATION PACK
INVESTOR DISCLAIMER: Picture Book Media is not advising investors. Advice should be sought from legal and financial professionals experienced with the filmed entertainment industry.
Picture Book Media is a startup enterprise launched in November 2012.
TABLE OF CONTENTS 04
THE VALUE NETWORK
LAUGHING LEOPARD FILMS
OPEN BOX PICTURES
THE 3D FILMED ENTERTAINMENT MARKET
A NEW CHAPTER IN FILM Registration no. 2012/189049/07
Picture Book Media is reimagining the filmmaking process in order to succeed in the digital age.
The conditions of the highly competitive motion picture industry are teetering on the point of massive disruption. An opportunity now exists for emerging filmmakers to enter a market that had become impenetrable.
COMPANY PROFILE WHAT IS OUR CORPORATE STRUCTURE?
WHAT MAKES OUR COMPANY DIFFERENT AND UNIQUE?
Picture Book Media (Pty) Ltd is a registered production company in terms of section 14 of the South African Companies Act, 2008. Our holding company has strategic planning authority to solely produce and manage a bundle of films. Our development operations are a part of the company. However, our corporate structure plans to isolate the risk and returns of each film by registering each film as a separate financial entity, also called a Special Purpose Corporate Vehicle (SPCV). Depending on the circumstances, our holding company will own a majority or minority share in our SPCVs. Film financiers may invest in both Picture Book Media and individual film projects.
Picture Book Media aspires to be the nexus between the South African and American film industries. Our Cape Town based production company develops and plans to produce lowto medium-budget 3D and 2D film features in South Africa. An audience-pleasing, entertaining story is the most powerful and essential asset in the motion picture business. Our products, distinguished by original and magical storytelling, will be for sale to global audiences. Our boutique company will also provide a range of services to business clients, in order to become a fulcrum in the industry.
WHAT INTELLECTUAL PROPERTY DOES OUR COMPANY OWN? Picture Book Media currently owns two copyrighted scripts, New World Rising and The Consumers. By the end of 2012, we plan to copyright two more scripts, The 90 Day Rule and The Uninvited Guest. We will continue to complete 4 co-developed scripts and create another 4 scripts for our slate in order to generate revenues in the next 10 years. We plan to protect our production company and investors with nondisclosure, non-compete and employment agreements. 5
From the inception of a story to distribution of the final master copy, Picture Book Media balances artistry with solid business strategies including scenario planning and market-driven execution.
WHAT MAKES OUR MANAGERS UNIQUELY CAPABLE OF EXECUTING OUR BUSINESS PLAN? In our knowledge-based economy, the intellectual capital of management is the key driver of performance. Our three dynamic company directors and shareholders are Picture Book Mediaâ€™s greatest assets. Our business acumen, creative contributions and technical experience in the motion picture industry allow us to uniquely define, develop and execute our companyâ€™s objectives and retain relationships with talent, production crews, distributors, government, completion guarantors and other media organizations. Moreover, we are capable of reviewing all literary properties, pitching to investors and handling the marketing and branding of our films.
HOW WE PLAN TO EXPAND OUR LABOR FORCE?
Picture Book Media plans to initially outsource our human resource functions to provide administrative relief from many responsibilities such as payroll preparation and income tax reporting. As the company grows, we may hire skilled managers from our value network or advertise via online job search sites. To keep our labor costs under control, we aim to attract, motivate and retain labor with fair compensation, training and bonuses. 6
DIRECTOR OF DEVELOPMENT Gavin Sher is responsible for building, managing and training our development team. He pays close attention to the design of our universal stories.
Gavin Sher has unique expertise in the fields of storytelling and film, gained through seven years of practice and training. In 2007, he broke into the local film industry as an assistant producer at Big World Cinema, one of the few local production companies creating original content. He was trained on the job to perform diverse production assignments for film features, documentaries, TV movies and TV commercials. After Big World Cinema dissolved in 2009, Gavin worked independently on numerous development and production related projects. He partnered with Isa Jacobson and the Jan Vrijman Fund to produce The Last Resort, a documentary on Zimbabwe based on the book of the same name by Douglas Rogers. He then started his career as a script-doctor, director and directing consultant for stage and film. Since 2006 Gavin has written commissioned and spec film features, co-developed TV series and taught screenwriting privately and in workshops. He is currently developing sixteen screenplay and teleplay projects for Picture Book Media. He is exclusively writing five Picture Book Media feature films. Gavin has a BA in Law, History and Philosophy and post-graduate degrees in History and Philosophy from the University of Witwatersrand. Always passionate about film, he began in-depth study into story during his Masters in Philosophy at Rhodes University, which explored the way people are able to learn and grow from fictional stories.
He deepened his knowledge of screenplay and all aspects of the craft and business of film through studies at Vancouver Film School. His mentor in directing films was John Hess, an American Film Institute alumnus and producer of the critically acclaimed Hollywood feature American History X. Gavin has also studied acting through ACT Cape Town and is a full member of the Writer's Guild of South Africa. Gavin's primary focus will be writing and cowriting scripts, script editing, discovering writers and training them. He will read scripts to find projects. He will work with Maha to build marketing elements and product placement into scripts and to systemize the script writing process for Picture Book Film writers. Gavin will work with actors and production partners on script changes and in rehearsals. He will advise, train, support and monitor independent directors during creative planning with the support of Tamryn. Gavin will also rework scripts to accommodate logistical problems and challenges and give support to production managers for the sake of facilitating logistical planning. Gavin will direct films, advise and monitor independent directors on coproduced projects and ensure necessary production related re-writes are complete. When the need arises, he will also fill crew rolls in our low-budget films. Gavin will be mainly responsible for picture editing and assisting and supervising music during post-production. He will also oversee the crediting of sequences, visualizing of effects, VFX and titling.
DIRECTOR OF PRODUCTION Tamryn Speirs is responsible for building and managing our production teams and ensuring the effective execution of our films. Tamryn has also been an on set acting coach for Orbita Max productions and Namib Films. She has presented workshops for South African corporations on presenting and voice skills and directed pieces for corporate theatre. In her secondary role at ACT Cape Town, Tamryn worked as a studio manager where she was primarily responsible for integrated marketing and communications. Tamryn is also increasingly in demand as a freelance casting director. Tamryn is an English Major from UCT. She received her licentiate-teaching diploma from the Trinity College of London and a diploma in acting from the South Africa's Cape Academy of Dramatic Arts and the London Academy of Dramatic Arts. She trained at the AFDA film school in screenwriting, directing, production design and acting for screen. She has been granted Assessor Status by the South African Department of Education. Tamryn has trained in New York at Tvi Studios, attending workshops with leading casting directors for CSI, Law and Order and Guiding Light and at Stellar Adler and Black Nexxus with Susan Batson, one of America's top acting teachers who is the private acting coach to a number of Hollywood's top stars including Nicole Kidman.
Tamryn Speirs is a professional film and theatre actress. She made her debut in the 2004 film Rainbow Warrior and her most recent TV credit was for Penguin's production of Deeltitel Dames for MNET. She was awarded Doris Tansley Cup for best lead actress for her lead role in Noel Coward's Private Lives. She starred in David Hare's Blue Room and in Jean Genet's The Maids, opposite seasoned actresses Denise Newman and Susan Danford. Tamryn has starred in numerous commercials shot locally and abroad and worked as a local presenter, master of ceremony and voice artist. Tamryn is also a professional theatre director who has guided various productions to acclaim from audiences at festivals and in theatres in Cape Town and Johannesburg. She has directed local talents including Colin Moss, Lee-Anne Summers and Chanelle De Jager. Her most recent production, Neil Labutes' Fat Pig, was a crowd favorite and received critical acclaim. She also directed Five Woman Wearing the Same Dress to raise awareness and funds for charities including Street Smart SA. Tamryn has directed students in productions and has co-produced short films in her role as acting mentor at ACT Cape Town. In addition, she co-produced The Maids to raise funds for Dahlia Care Centre, revitalizing the City Hall for theatre performance. Tamryn has 12 years of teaching experience. In her capacity as acting coach at ACT Cape Town, she mentors and teaches rising local talent that have included such standout local performers as Vanessa Haywood (District 9) and Jeanne Neilson (Faith Like Potatoes) to hone their acting talents and has trained presenters for South Africa's SABC and eTV.
Tamryn will co-write scripts. She will work as a casting director in our low budget film features. She will be an acting coach to develop new talent and conduct workshops to develop newly written scripts. She will advise, train, support and monitor independent directors during creative planning in collaboration with Gavin. Tamryn will direct and act in low feature films and advise and monitor independent directors on co-produced projects. She will provide logistical supervision of rehearsals and creative planning. Tamryn will add creative input in the editing process.
DIRECTOR OF DISTRIBUTION Maha Golestaneh is responsible for building, managing and nurturing our business relationships. She will supervise business development and the marketing, branding and distribution of our films. Maha has conducted business in the Western Cape, Gauteng, Mpumalanga and Limpopo for more than eight years and has travelled extensively across Southern and Eastern Africa. She became especially excited about the prospects of film industry in the African continent after she began to co-write The 90 Day Rule with Gavin Sher. Maha completed her BA in Microbiology at the University of Texas at Austin and her MBA from Golden Gate University in San Francisco prior to emigrating to South Africa. She was awarded her PhD in Business Administration by the UCT Graduate School of Business in 2010. Steven M. Burgess, one of the most eminent academics in market research, supervised her doctoral thesis.
Maha Golestaneh has more than a decade of marketing strategy and research experience in South Africa, the United States and the Netherlands. She is a gifted professional in business development, research and statistics. Maha has provided strategic input and improved the competencies of researchers, managers and executives while employed at corporations and government agencies such as TNS RI, Verizon Information Services and The US Peace Corps. As founder of Enter Africa Consulting and Golestaneh Consulting, Maha has helped business clients better understand how consumers behave and what motivates them to buy brands, products and services. British American Tobacco, Viglietti Motors, Eurolux, The Haven Night Shelter, The Desmond Tutu HIV Foundation, UCT departments and Drankenstein and Cape Winelands Municipalities, among many others in South Africa, have commissioned her consulting services. She is also a former Lecturer and Research Supervisor at the UCT Graduate School of Business and the UCT School of Management Studies. She taught Consumer Behavior and Research in Emerging Markets to hundreds of MBA and undergraduate students and supervised countless research studies contracted by global and local companies to her research students. Maha has also published numerous journal articles, books and book chapters on the management of marketing information and the behavior of consumers and organizations within emerging markets.
Maha co-writes scripts, builds marketing elements and puts product placements into scripts. She is responsible for securing brand sponsorship for our feature films, supervising investor proposal and pitch strategies and financial reporting for film financiers. Maha will work with line producers in budgeting of our feature films during logistical planning and also oversee financial components for the business. She will contribute to problem solving production challenges. Maha will predominantly manage the creation, planning and execution of integrated communications and transmedia storytelling and marketing for our feature films. She will be in charge of creating publicity and hype about our film features with local and global publicists. She will oversee sales of our feature films and soundtrack merchandize globally and locally and negotiate with distributors on price points. She will attend film festivals in order to engage with sales agents, distributors and broadcasters and manage relationships with them. She will also set up an online distribution on the Picture Book Media website, YouTube and i-Tunes.
"The future leaders in business will be connectors, not directors". Gerd Leonhard, Futurist in Media
THE VALUE NETWORK WHAT IS OUR BUSINESS MODEL?
WHO ARE OUR COMPETITORS?