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MAGIC BUZZ Your quarterly update from the Magic Bus India Foundation

Summer Launch Issue, May 2012


Programme P5

Introducing Magic Bus in Houston Magic Bus at the ‘2012 is Great’ event at British High Commission Charity tournament in Germany CPDO Alka Shesha wins Femina award Magic Bus’ Kusum Mohapatra wins at Dasra IndiaAbility Foundation visit Meet with Manchester United Premier League’s Jez Weeks visit What sport can do—Maidan Summit Workshop on monitoring and evaluating a sport for development programme

Magic Bus programme launched in Mysore, Karnataka Training for sports coaches from 11 nations of Africa and Afghanistan Joining hands to work on sports for development with the Government of Mizoram

Campaigns P6-7

Media P8

#BeASport Campaign launched The SC Mumbai Marathon 2012 COO Pratik Kumar accepts NDTV Marks for Sports Award Cycling4Change for Magic Bus Gulafsha wins contest, going to the London Olympics Kick For Change with Magic Bus

The World Bank Development Marketplace blog article Magic Bus in the NHRD Network Journal Magic Bus covered in L’Officiel Harvard Magazine and other media coverage E-zine: Playing for Prosperity

Are you in Singapore on June 2? Join the

Magic Bus Benefit. Write to us for details. the children we have worked with. After a decade of this work, the impact is for all to see— enhanced educational attainments, better health, and children who are aware of the choices they have and using the opportunities in the environment.

Each week, we reach

214,942 children with

your support! 785058 more to go by 2015. Sponsor a child today to help us

Matthew shares

Reach a million. ABOUT US Magic Bus’ philosophy revolves around the concept of mentoring. We foster young adults to deliver our programme and to become role models to the children with whom we work. These community leaders are from the same community as the children and serve as agents of change. We train these mentors to deliver the researched, activity-based curricula we have pioneered to bring about behavior change. A large part of their work is to promote gender equality, access to education and health services, as well as developing a child's social and emotional skills. All graduates of the Magic Bus programme are offered our employment course and connections to livelihoods.

Nearly half of the children and young adults who are part of Magic Bus are girls, resulting in tectonic shifts in the way their families and communities are viewing and treating them.

Hello! For a long time, almost everyone we know have been telling us, how come we don’t know all the variety of work Magic Bus does? To that I bring to you our first newsletter for our donors and supporters.

The newsletter will bring you glimpses from the work we are doing. Work that would not have been possible without your support and belief in us.

This has been a particularly momentous period in Magic Bus' life. With a vision of reaching a million children by 2015, we have revisited our vision and mission statements. We have relooked at the visual language we speak in. For the first time, we have a tagline that captures our goal: Taking a million from childhood to livelihood.

Write to Rishi at to tell us what you think and let us know how we can better this newsletter.

For 12 years now, Magic Bus has brought about changes that are revolutionary in the lives of

It will be good to hear back from you.

Matthew Spacie Founder and CEO, Magic Bus

Know more about us at


INTRODUCING MAGIC BUS IN HOUSTON On March 31, 2012, at the Hilton Westchase, a launch reception was hosted by Amit and Arpita Bhandari to introduce Magic Bus USA to Houston. More than 130 people attended. The keynote speakers were Founder-CEO Matthew Spacie and Parvati Pujari, a 22 year-old graduate completing a Bachelor's in Commerce from the University of Mumbai. Parvati is one of our unique fundraisers, sharing her personal story of struggle and her triumphs with supporters to inspire them to be part of Magic Bus. “Magic Bus makes it possible for people to climb out of poverty, by showing them that opportunities exist, even if we live in areas the rest of the world looks down upon as a slum,” she said. Parvati’s personal testimony helped raise more than $50000 at the event. The event was also featured in the media.

Photos: Matthew Spacie , Amit Bhandari, Parvati Pujari, Arpita Bhandari and Rahul Brahmbhatt (L-R, left); Autographed items by Sachin Tendulkar, Bipasha Basu, John Abraham up for auction (above)

Benefit Dinner in new york Magic Bus held its launch event in New York City, on April 3, 2012, at the Junoon restaurant in Manhattan. A capacity crowd of more than 125 guests, listened as Matthew Spacie and Parvati Pujari shared their experiences with and took part in an auction of fine items ranging from autographed sports items to luxurious hotel suite packages across the world. Sponsors for the event were Junoon and the Taj Group, with Sahara One as a media sponsor. Sahara One will air a half-hour segment across the US and UK covering the event, complete with interviews with the Magic Bus team. An energized committee looks forward to another event in the NYC area soon.

Magic Bus at the ‘2012 is great’ event at british high commission, india 200 children from Magic Bus Delhi/NCR programme participated in a mini Olympics event held at the British High Commission in New Delhi on April 17. Themed as ‘2012 is Great’ (Britain), the event had an oath-taking ceremony, followed by a display of formation representative of an opening ceremony, eventually leading into actual games. The children showed a great balance of agility, team spirit and respect for the Games as they played various games generally used in Magic Bus sessions. The audience comprising of media and British High Commission inmates thoroughly enjoyed the games, especially the King of the Ring and Sound Circle.

View all photos of the event.

Summer Launch Issue, May 2012

Magic Bus’ Chief Programme development Officer Alka Shesha wins L’Oreal Paris Femina ‘Woman of the year’ 2012 award

Charity Tournament in Germany On January 16, 2012, a charity football tournament was organised by our corporate member SelectCamp GmBh in Nufringen near Stuttgart, Germany. 6 corporate teams took part in the tournament, including those from BMW and Magic Bus, Munich. SelectCamp pledged a donation of 20 EUR for every goal shot that evening. The teams had a very sporting evening, shooting 87 goals, jointly fundraising 1740 EUR for Magic Bus.

Alka Shesha, Founding Member and Chief Programme Development Officer, Magic Bus became a L’Oreal Paris Femina Woman of the year after winning the prestigious award in under the Education category this year. The award was for the Magic Bus curriculum developed over 12 years of action research in Mumbai. The other nominations in the category were Nita Ambani, Rohini Nilekani, Indrani Medhi and Masarat Daud-Jamadar. She lifted the award in a dazzling, starstudded ceremony held in Mumbai. A delighted Alka, popularly known as Alka didi at Magic Bus, said, “This truly is an honour .”

Magic Bus Germany looks forward to initiate more tournaments like this in different cities in Germany.

In the picture: Alka on Femina’s Facebook page .

Know more about Magic Bus’ partnership with SelectCamp GmBh.

More about the award function in this Times of India article.

Magic Bus wins at DASRA FUNDRAISING PLATFORM Magic Bus was awarded INR 500,000 at the Dasra Social Impact Cohort 6 held in March this year. Competing with 41 reputed and established organisations from across India, Kusum Mohapatra, Head of Programme, Maharashtra, won the prize and received the trophy at the Graduation Ceremony, with Magic Bus establishing its ability to create impacts, its model for scaling up and its credibility as a strong development NGO in India.

Indiability Foundation visits magic bus A team from Indiability visited Magic Bus programmes in Thane. Magic Bus will conduct a 1-year capacity building programme in sport for development training, content and M&E for the Jodhpurbased organization. The training will be a part of Magic Bus programmes conducted through the Laureus Sport for Good Foundation— Magic Bus has a year-long plan with the organization.

Summer Launch Issue, May 2012

Meet with Manchester united We had an opportunity of meeting soccer legends Denis Irwin and Quinton Fortune at a DHL-organized function in Mumbai. This is the first time the club has toured India with the trophy, and is part of a global tour which will visit 27 Asian and African destinations. The legends shared on-field tips Magic Bus children of Magic Bus and DHL team, who were very excited to be there. Thank you DHL, and Man-U!

Premier League Coach Jez Weeks at Magic Bus Jez Weeks from Premier League visited Magic Bus during February and interacted with children from city-based schools across locations in Mumbai and Pune. The children were thrilled to have him between them, and picked some valuable tips from him. The staff at Magic Bus Centre, too, hosted Weeks. And children from nearby villages had a chance to interact with him. We were delighted to have you with us, Jez!

Workshop on sport for development

the Maidan Summit 2011 The second Maidan Summit, the annual international sport for development meet, was held in partnership with the Australian Sports Commission, British Council and University of Delhi during December 1-3, 2011 at New Delhi. Over 600 participants from across the country came and discussed ways in which sport could contribute to the larger domain of development. A magazine and an online platform titled Maidan were launched to further advocacy and lobbying around the cause. Download a full Compendium of Proceedings and presentations Check out photos and a brief video-report Join the platform at

With the support of Prof Fred Coalter from Sterling University, Magic Bus conducted a three-day workshop during December 4-6, 2011 for Indian sport for development players. Participants from 4 organisations learned about Monitoring and Evaluation frameworks, and enhancing programme design and management through logic models. Take-aways: Participants created broad M&E frameworks and logic models for their needs, and discussed ways of refining and implementing them. Further, they requested that a more elaborate second workshop with a section on data management and analysis.


Magic Bus initiated in mysore

Training for sport coaches from 11 African nations Magic Bus conducted a 2-day sport for development training at Lakshmibai National University of Physical Education (LNUPE), Gwalior, during March 13-14, 2012. The training, conducted by Magic Bus trainers Chirag Sakhare and Subhomoy Bhaduri, was part of a community sports training programme for 45 sports volunteers from 11 countries of Africa. The whole event was run in conjunction with the Ministry of Youth Affairs and Sports (MYAS) and the Ministry of External Affairs (MEA), under the Government of India's flagship community sports scheme, the Panchayat Yuva Krida Aur Khel Abhiyan (PYKKA). Magic Bus training was highly appreciated with valuable feedback. Many countries showed interest in exchange programmes. The participants also claimed that they have attended various sports programmes across the globe but Magic Bus stands out in reducing the barrier to work in community.

Photos and blog post A similar training was conducted in April for sport volunteers from Afghanistan.

Magic Bus expanded to Mysore in Karnataka, India. The operations have already started and 176 community youth leaders are conducting sessions with 2467 children at the moment. Four refresher trainings were conducted for youth mentors in Mysore. A training for the community youth leaders was also conducted.

Thanks to your support, We’ve grown to 200,000+ children this year. Total Outreach: Maharashtra Andhra Pradesh Delhi Karnataka Small Clusters

214,942 36,258 88,022 82,720 04,557 03,385

Small Clusters projects are operational in Keonjhar and Jajhpur (Orissa) and Hissar

joining hands with THE government of mizoram Magic Bus signed a Memorandum of Understanding (MoU) with the Sports Council of the Indian state of Mizoram. Magic Bus Founder-CEO Matthew Spacie and Secretary of Mizoram State Sports Council, Lianzuala signed a three year contract. Magic Bus would cover key areas like capacity building for community volunteers, teacher training, and sport for development training. The two organisations will also jointly work for furtherance of Panchayat Yuva Khel aur Krida Abhiyan (PYKKA )along with other sport for development concepts.


#BEAsport campaign launched Magic Bus and Sher Singh Clothing launched #BeASport, a social media movement to bring together Bollywood, Cricket and Fashion to raise awareness and funds for Magic Bus. The microsite ( pulls in feeds from a dedicated #BeASport YouTube, Google+, Facebook and Twitter page. The content includes an amazing music video shot at our Centre at Karjat and ongoing weekly Google+ Hangouts where celebrities will interact with children from Magic Bus and talk about their journeys. The aim is to maximize traffic to the campaign page through the outreach of various media companies and one of India’s most famous bloggers MissMalini – target is 10,00,000 views by July 1. All the donations raised through this campaign will be used for the implementation of Magic Bus programs.

Standard Chartered Mumbai Marathon 2012 How can you #beAsport? 1. Click on the two images above, make them your cover and profile photos, and share. 2. Watch the #BeASport movie to help us raise money. 3. Buy Sher Singh merchandise on the website.

Magic Bus participated in the SCMM 2012 with much enthusiasm this year. Many known faces, sporting enthusiasts and supporters like you came forward to lend their support for Magic Bus. Bollywood star Tara Sharma was one of the celebrities who ran the marathon for Magic Bus, wearing us on their hearts. Thank you, and much love, Tara!

NDTV Marks for sports trophy Magic Bus was awarded the NDTV-Nirmal Lifestyle ‘Spirit of Sports’ award under the channel’s Marks for Sports campaign. Pratik Kumar, Chief Operating Officer, Magic Bus received a trophy from Milkha Singh and Rahul Bose at a function held at ITC Maurya Sheraton in New Delhi on February 5, 2012. The year-long nationwide NDTV campaign aimed at creating a sporting environment in India, and was supported by prominent people from Bollywood, sport and media industries. Read a post from our blog for details. Here is a complete list of winners at the function.

NDTV has featured Magic Bus previously through this film shot at a Delhi/NCR location.


Cycling4change 4 cycling enthusiasts—Ranjul Goswami, Anil Uchil, Bertram Fonseca and Mallikarjun Singh, supported by Rohan Jathanna—took over a monumental journey (pun intended) from the Gateway of India in Mumbai to the India Gate in Delhi on their bicycles.

Gulafsha wins online contest

The ‘4 cyclists, 4 states, 4 change’ Cycling4Change campaign, which had these four men from different walks of life—ranging from banking and finance to communication and adventure sports—come together for a 1940 kilometres ride across Indian states of Maharashtra, Gujarat, Rajasthan, Uttar Pradesh and finally Delhi/NCR.

15 year old Gulafsha Ansari, who joined the Magic Bus programme at the age of 9, is flying to London for the Olympics Games 2012 to be held there in less than 3 months from now.

The cyclists started their journey following a ceremonious flag-off in Mumbai, rode for a grueling 21 days amidst ranges of weathers, people and cultures, and were received in a mega event held at India Gate. During the journey, they told interesting tales of their interactions through the Cycling4Change blog, and shared enthusiastically about the work of the two organisations they were cycling for—Magic Bus and CanKids. We are delighted to have such sporting enthusiasts come forward to support a cause.

Photos for flag-off and reception ceremonies, and more.

She won the Choose to Matter contest organized by Julie Foudy Sports Leadership Academy to become one of the four Youth Ambassadors who will be present at the games as McDonald’s Champions of Play for a week, meet the athletes and even go for sightseeing in London. This has come after a grueling fortnight of elaborate online campaigning, when entire Magic Bus universe—teams from India, UK, Germany and USA, and supporters from every corner of the world—came together to vote for Gulafsha and her project, which aimed at creating avenues for girls to come out and play. Gulafsha, a star performer at Magic Bus, and one of the girls who attended a special soccer training with Julie Foudy in USA last year, led the closest competition with more than 1000 votes.

Read a Mid-Day article featuring Gulafsha and her London dreams.

Kick for change The well-received campaign to form ‘the largest football team in the world’ converted the entire city of Mumbai, Maharashtra into a virtual playground to help more than 17,000 children from the streets move towards a better life. Log on to the Kick For Change website and kick the ball to cover 83,000 metres from Colaba to Virar.

See campaign photos.

Magic Bus and Julie Foudy Sports Leadership Academy (JFSLA) launched another campaign to send 10 more girls for an international football training with Julie Foudy this summer season. To learn more and know how you can support, write to us.

Media Positive, and growing Thanks to some really good work, which was possible because of your belief and continued support for us, the mainstream media have talked about our work and approach. You can read all of them, plus our own publications, on our Issuu channel. If you were at the Mumbai Benefit Dinner in September 2011, check out the photo coverage in the L’Officiel magazine. The coverage features more than 25 photographs. Magic Bus won the World Bank Development Marketplace award in 2004. Founder-CEO Matthew Spacie writes a blog, January this year.

Harvard Magazine & more Media Coverage—April

Playing For Prosperity Launch Issue of Maidan

NHRD Network Journal Magic Bus, January 2012

L’Officiel India Magic Bus Benefit

Spending some time on the Web & social media? connect with us. Web: Write to us:

MagicBus - MagicBusUK - MagicBusGermany - MagicBusUSA - MagicBusCentre - Maidan

Google Facebook:

Gmail - YouTube - Blogger - Blog Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre Maidan - Maidan Summit Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre - Maidan Company page of Magic Bus - Group page of Magic Bus - Subgroup page of Maidan Maidan Magic Bus

Twitter: LinkedIn: SlideShare: Issuu:

Magic Bus India Foundation Head Quarters Room 5, 2nd Floor, A Wing, Todi Estate, Sun Mills Compound, Lower Parel, Mumbai, Maharashtra 400013 India Call us at +91 22 43339393 National Programme Base C2/105, Sector 36, NOIDA, Uttar Pradesh 201301 India Call us at +91 120 4787400 Magic Bus Centre for Learning and Development (the Centre) at Karjat, Maharashtra Village Aasrewadi at Post Chowk, Taluka Khalapur, District Raigad, Maharashtra 410206 India Call us at +91 2192 325500 Find out a Magic Bus location near you. We also have foreign offices in UK, Germany and USA. YOUR FEEDBACK ON THIS ISSUE IS PRECIOUS. PLEASE LET US KNOW WHAT YOU THINK OF IT!

Magic Buzz - May 2012 Launch Edition  

The launch edition of Magic Buzz, Magic Bus India Foundation's external newsletter