Distilling general information into a specific communication provides value to your audience. When you develop your awareness of the universal meanings of nature's basic patterns, a language common to all people, they can be integrated as effective but simple strategies that optimize access and reach.
The second of this 3-part series on effective logo design explores nature's universal language of pattern and how it supports the designer in creating meaningful logos by providing long term relevance to branding.
Research Interests: Design, Instructional Design, Graphic Design, Logo Design, Design Research, Branding
Originally published on smashingmagazine.com