INTRODUCTION | BACKGROUND | BRAND GUIDELINES | SPEAK ORGANIZATION
PRESENTATION Thesis Presentation, Endicott College Spring 2015 For our final presentations, we were require to come up with products as well as posters to help explain our thesis, and topic exploration to the public. For my presentation I included a board with SPEAK imagrey that follows our brand guidelines, with a description of why we feel emotional branding was a big part of our development. A poster explaining the percent of animals that are relinquished by owners, and the main handout I created to help address this problem. A smaller poster depicting the role of the mobile app. to help explain the idea of education on the go from a trusted and respected organization. The homepage for the website was on display for people to scroll through. I created breed booklet for people to flip through, and experience the real product. Buttons with further education on breeds, and SPEAK stickers were provided for handout. A speak bag, leash, toy and bowl were all used to add to the setup of my display. I also got in touch with a local therapy dog, Bob, who was able to join me and stay by my side while I spoke with people.
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