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The fight towards a cruelty free NZ BECKY SIMMS IN 2019, IT’S HARD TO BELIEVE THAT THERE IS STILL A GLOBAL PRACTICE OF TORTURING ANIMALS IN ORDER FOR COSMETIC TESTING TO CONTINUE. RESEARCH BY CRUELTY FREE INTERNATIONAL SUGGESTS ESTIMATES THAT THERE ARE UP TO 115 MILLION ANIMALS WORLDWIDE THAT ARE SUBJECTED TO CRUEL AND INHUMANE EXPERIMENTS IN THE NAME OF SCIENCE AND SAFETY PER YEAR. ANIMAL RIGHTS ACTIVISTS IN COUNTRIES ALL AROUND THE WORLD HAVE BEEN FIGHTING FOR YEARS, IN ORDER TO TRY AND STOP THE USE OF THESE TESTING METHODS. IN TODAY’S SOCIETY, IT IS CLEAR THAT MOST OF THE GENERAL PUBLIC IS AGAINST ANIMAL TESTING BUT THERE ARE STILL MANY LARGE CORPORATIONS THAT ARE CONTINUING WITH THESE TYPES OF PRACTICES. Some decisions bring hope. A growing global movement has seen many countries such as India, Norway and the EU implementing a total sale and import ban on products that do not meet the crueltyfree requirements.

products. To go cruelty-free you don’t have to say goodbye to your favourite makeup products as many large brands have already switched to alternative testing methods such as Anastasia Beverly Hills, Too Faced, Marc Jacobs beauty and Urban Decay.

New Zealand has followed in the footsteps of these larger countries by banning animal testing within the country from March 2015. For animal activist groups though, their fight is not over. Unfortunately, the shelves are still littered with products tested on animals, as the ban does not stop the importation of products from overseas that are not cruelty-free.

China has one of the largest cosmetic markets and has recently taken huge steps by working towards changing laws that require all products not to be tested on animals. It is not a ban of the testing but it is a massive step in the right direction for the country in becoming cruelty-free.

On the positive side, the ban has forced New Zealand based companies to find new testing methods, which push more crueltyfree products onto the shelves. Big brands such as Lush are paving the way by using modern methods that do not involve animals and instead focus on creating 100% vegetarian and hand made

The fight to stop animal testing worldwide is far from over, but New Zealand is one of the many countries that has taken a stand against animal abuse. The cosmetic industry is now finding new and innovative ways to produce high-quality products without animals suffering as a consequence.

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Eye Collector's Edition 1  

Eye Collector's Edition 1